Oklahoma City Times (Oklahoma City, Okla.), Vol. 91, No. 256, Ed. 1 Monday, December 15, 1980 Page: 4 of 92
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OKLAHOMA
W 1571980
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At already reeling
NBC's president in
1978, demanded shortly
and continue to do the Magieianl
after he got the job that
tract, signed in May
NBC then announced - this year, he agreed to
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Carson compounded
the viewing audience so
' that the show is now
NBC’s most profitable
vehicle.
But at its profitable
best, Tonight frequent-
ly was torn by contro-
versy as its Prince of
Play threatened to
withdraw and perhaps
join the competition —
hard-driving ABC, from
which NBC captured
Carson more than 18
years ago.
Fully aware of his
importance to the com-
pany, the hard-nosed
Carson negotiated a
new contract in spring
1980. There was give-
and-take involved: NBC
let Carson give up the
last half hour of the
show, reducing it to one
agreed to do the show
four nights a week. Pre-
viously, he had 25
three-day weeks, 12
four-day weeks and 15
week's vacation. Car-
son's vacation schedule
under the new contract
was not disclosed.
Carson is the third of
the three major hosts
No Limit
on
number
of purchase
stunned pulse-racing
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NO SURGERY OR WEAVING REQUIRED.
• Incredibly natural-looking
Carson appear more of- spent the day in show until April 1981.
Under his new con-
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work executive cadre
• Personalized Styling
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• Prices from $195.00
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Distinctly Gant: the
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Holy scene burns
EFFINGHAM, Ill.
(AP) — A fire in a na-
tivity scene outside the
First Baptist Church
sent members of the
congregation scurrying
outside to fight the
> blaze, but it was too
[late to save the display,
a-------------------------
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on Tonight. edges that at a time of
The public debated
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Stuart Keith slacks
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To suit your fashion style,
good looking pure wool
slacks that go so well with
tweed and herringbone
sportcoats, wool crewnecks,
velour sweaters, and classic
plaid sportshirts. In three
choices: with side tabs,
beltless, or the adjustable
slider. $45-$60.
Men's Clothing-Penn Square
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And Carson
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it would expect Carson stay for
to honor his contact Next: Carson the
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6
what Jack Paar really
was like during his ten-
ure on the show, from
July 29, 1957, to March
30,1962. Meanwhile, in-
timates knew that what
you saw was what you
got.
Though he hated
emotionalism, he
couldn't master it —
yet that added to his
appeal. Viewers stayed
with the show long past
bedtime because they
just might be witness to
a nervous breakdown.
Paar is retired now
and he came down from
stardom more easily
than most. Jack was
the healthiest of the
three major hosts —
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■ ------ -------------------------------------------------------------------------------------------------------------------------------------------------------------------
Carson plays role of An
(Continued) years while pouring red not a sufferer of mental the Carson Tonight con-
.. ink into NBC's ac- disease, only a carrier, tr|bution is rising on a
haps as it once was, it counts, took fire with as his sidekick Hugh percentage basis.
is a pleasant anchorage -Leaky Jack p Downs has said. 1
in a storm-tossed e,cn -AE.: NBC earned a pre-tax
world. America’s night- carson compounded Steve Allen was in $105.6 million in 1979,
light and nightcap the viewingaudience so the host’s chair from down from $121.3 mil-
rolled into one’As su- that.the show is now Aug. 27, 1951, to Jan. Hon in 1978. The 1979
, perstar Carson himself NBC"smost profitable 25, 1957, (The Steve profit squeeze reflects
puts it, the show is "enee: Allen Show” became a NBC’s alarming slide in
NBC's "answer to fore- But its profitable program called "To- television ratings gen-
play.” best, Tonight frequent- night! on Sept. 27, erally and its unusually
As the remark im ly was torn by contro- 1954.) heavy spending on pro-
plies, Tonight is at versyasitsPrinceo Quirkily funny in his gram development to
present the frankest P laythreatenedt own right, and the best reverse that trend,
show on television wit dra "andperhi P straight man in the The network won’t
short of the raunchy oinsthescom Petit nn business, he was more specify what Tonight's
Saturday Night Live. hard ving BCefrom than anxious to help his role is in its profit.
which NBC captured comedy team - Louis Sources estimnted that
Yet, one of the tal- Carson more than 18 Nye, Tom Poston and Sources estimated that
ents for which Carson
is as highly paid is his
• ability to rein in night-
club comedians and
keep blue remarks at a
minimum. And while
blue The Tonight Show
sometimes may be, in
the black it most em-
phatically is.
Tonight, which strug-
gled for an audience for
As always, charges
vary according to sea-
son.
Thirty-second rates
are 114,400 between
December 31 and Janu-
ary 28, $18,000 between
February 4 and March
10 and $25,000 for the
peak previewing season
between March 17 and
June 9.
Full minute rates are
$29,000, $36,000 and
$50,000 for those same
periods.
Carson appreciates
the significance of
those numbers as well
as anyone and has been
dictating tough con-
tract terms for years. It
is rumored he gets $5
million a year. If so, he
is worth it to NBC.
Summing it up, one
public television execu-
tive remarked some
time ago that Carson
was so powerful at NBC
that if he wanted to .
work one week a year
and do reruns the rest
of the time, “The little
men in black suits
would run down the
hall and say, ‘OK, let’s
let him do a week a
year and the rest
reruns.' ”
That may have been
true until Fred Silver-
man, who became
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Carson's Tonight ac-
Don Knotts — get their counted for 17 percent
full laughs. of the total in 1978.
But he, too, was an That estimate brought
enigma, calling only a an RCA protest, but as-
handful of associates suming that percent-
by their names. age rate was about
g.1 L ,2 I right in 1979, the pre-
.Carso .h? held the tax profit on Tonight
a,,1”" longest - was over IIS millionof
more.ttimes 1»”- (corporations
as. & as Paar. The generally do not pub-
network is well aware fish after-tax profits by
that the show s longeat- division ,
running host also is its ’
biggest draw. Thus the Whatever Tonight
timing of his no-shows earns, it’s a lot of ad-'
- apart from Monday, vertising dollars. The
his regular night off — rates are astronomical
is a closely kept secret, today relative to the
Carson is of primary $4,000 a minute ad-’
importance to NBC. vertisers cautiously
, shelled out when Allen
A. spokesman for first started doing the
RCA, NBC s parent show for a relatively
company, acknowl- small national audi-
ence
falling network profits,
midnight cannons;
which were bombard-
ing NBC in the late
night contests for view-
ers.
Silverman took up
the “Carson Come
Home” cause as outspo-
ken late-night ad-
vertisers became more
and more restive about
Johnny's frequent ab-
sences. But in hounding
Carson, Silverman was
barking up the wrong
money tree.
Unaccustomed to
criticism, and outraged
by it, Johnny an-
nounced on April 19,
1979, that he would
leave the show the fol-
lowing Sept, 30, the
17th anniversary of his
debut.
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SAGINAW, Mich.
(AP) — Four teen-
agers and a 20-year-old
died when a van
crashed through a met-
al guardrail and
plunged into the icy
Flint River, authorities
, said.
Bigelow identified
the victims as David
Lietz, 18, Warren,
Mich.; David Music, 20;
Kimberly Fisher, 15;
Edward Tabaczuk, 16,
and Merlin Milam, 16,
all of Detroit. Gerald
Music, David's 15-year-
old brother, escaped
from the van.
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81
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Standard, Jim. Oklahoma City Times (Oklahoma City, Okla.), Vol. 91, No. 256, Ed. 1 Monday, December 15, 1980, newspaper, December 15, 1980; Oklahoma City, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1847764/m1/4/: accessed June 1, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.