Sooner State Press (Norman, Okla.), Vol. 14, No. 40, Ed. 1 Saturday, July 1, 1922 Page: 1 of 4
This newspaper is part of the collection entitled: University of Oklahoma Student Newspapers and was provided to The Gateway to Oklahoma History by the Oklahoma Historical Society.
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SOONER
VOLUME 14 NORMAN OKLAHOMA JULY 1 1922
NUMBER 40
COMPILING STATISTICS
FOR YOUNG POBLISHERS
School of Journalism Collecting Data
on Costs of High School Annuals
Magazines and Papers
In order to give high school students
accurate information on the publishing
costs of ' annuals magazines and student
newspapers the school of journalism of
the University of Oklahoma is collecting
data on such publications issued over
the state during the past year
In addition information is being se-
cured on costs of engraving appropri-
ate stocks advertising rate methods
‘of soliciting advertising and ideas for
securing greatest possible circulation
Approximately 40 high school annuals
were published in the state this year In
addition there were 71 student news-
papers and two magazines published by
high school students Of these news-
papers twenty-two were issue I weekly
nine bi-weekly nineteen monthly and
ten semi-monthly At Buihr Elk City
Nowata Pauls Valley Sentinel Walters
and Watonga student publications were
printed as a part of the local news-
papers Five of the papers were mimeo-
graphed by high school students
In order to bring this isformation up
to date additional data vill be collected
from time to time
New Weekly Paper Is
Established in Wister
The Wister Democrat a new paper
issued by 1 T Berry a veteran news-
paper man of considerable experience
in eastern Oklahoma journalistic fields
has made its bow The Democrat has
breezy columns of news and starts out
with the solid backing of the Wister
merchants
MOST READERS REMEMBER
TWO DECK HEADS BETTER
The average newspaper reader remem-
bers more than twice as much of what
he reads in a two-deck headline than in
a six-deck headline This was found in
an experiment conducted by the depart-
ment of psychology of Indiana univer-
sity Bloomington This experiment was
made by pasting ten different headlines
on cards which were passed around to
fifty men and fifty women The per-
sons were then questioned on what they
had read The conclusions were based on
the amount remembered of each head-
line which was:
Of a two-deck headline 8933 percent
Of a six-dcck headline 3871 per cent
Of a three-deck headline 59(j( per
cent
Of a four-deck headline 39 percent
Questions were also asked regarding
the amount remembered from the first
decks of the headlines Of the first
deck of a two-deck headline 9666 per
cent was remembered and (if the first
deck of a six-deck headline 8166 per
cent
Frederick Leader to
Be Published Weekly
The Frederick Leader which for
some time has been issued as a daily
has changed to a weekly publication
according to an announcement in its
issue of June 22
In announcing its change of policy
the Leader states: “The editorial staff
of the Leader in concentrating all its
attention to the publication of a
weekly newspaper expects to make
that weekly the largest and best
weekly published in Oklahoma and is
willing to have the readers of the
paper render the verdict”
The return of the Leader to the
weekly field has caused considerable
comment among the other papers of
the state All have praised Mr New-
land’s efforts to give Frederick a live
daily and are confident that the weekly
Leader will still be one that the Tillman
county people will be proud of
REVISED LIST SHOWS
507 PAPERS IN STATE
409 Published Weekly 50 Are Dailies
and Remainder Classed Under
Miscellaneous Headings
Oklahoma has 507 newspapers ac-
cording to the list which has just been
compiled by the school of journalism
Weeklies of course head this list with
409 while there are 50 daily publications
Added to these there are seven church
papers six farm papers four school
papers five labor papers and four fra-
ternal papers
There are three oil papers three negro
papers one German publication and sev-
enteen listed under fifteen different
classifications are miscellaneous
"News” as a title for newspapers ap-
pears to be most popular among the edi-
tors of the state for 77 have selected
that name either alone or in combina-
tion “Democrat” is another popular one
having been chosen as the name of 36
papers "Herald” follows with 24
“Times” with 21 "Journal” thirteen
and "Independent” nine
Miscnhcimcr Starts
Newspaper in Antlers
M L Misenheimer owner and pub-
lisher of the Hugo Free Press has
started the publication of the Pushma-
taha County News at Antlers its first
issue coming out last week The News
is a regular six column eight page pap-
er Pushmataha county has been consider-
ed a very good newspaper field as there
has heretofore been only one newspap-
er in the county
The Canton Record has started as
its boosting slogan: "You can get it in
C' A f
ui ton
HERBERT LEAVES FOR
EDITORS CONVENTION
Director of School of Journalism To
Take Tour With National Edi-
torial Association
Prof H II Herbert director of the
school of journalism left Saturday for
Benton Harbor Mich where he will
spend a few days before joining the edi-
tors and publishers of the country at
Chicago July 9 The annual tour of the
national editorial association will start
from Chicago at that time The first
stops will be at St Paul and Minneapo-
lis From the Twin Cities the excursion
trains will continue through Minnesota
to the next stop at Medora N D In
the "Bad Lands” in Montana the first
halt will be made at Miles City where
cattle raising and wool growing indus-
tries predominate The party will pass
next through Billings and thence to
Yellowstone park where the geysers
the Grand Canyon and fossil forests
will be features of interest
The editors will then go to Bozeman
one of the oldest towns in Montana sur-
rounded by picturesque mountain peaks
After going through Helena and Butte
the party will arrive at Missoula the
convention city where a three days con-
vention will be held Here every facility
is provided for the summer tourist to
enjoy the inviting climate and beauti-
ful scenery Professor Herbert said
Glacier Park Lewistown Great Falls
Havre Chinook Malta Glasglow and
Wolf Point will be visited before the
excursion party turns homewards The
tour will end in Chicago
Editor on Church
School Program
The church school conducted by the
First Christian Church in Oklahoma
City heard the address of James
DeForrest Murch on Monday evening
Murch who is editor of the “The Out-
look” one of the largest circulated Sun-
day school magazines in the world and
who made a survey of the church school
and collect information for a feature
article on the work accomplished
Editor W O Hennings of the Tuttle
News is taking the lead in a movement
to secure electric transmission service
for Tuttle He states that Tuttle has
an inexhaustible supply of water which
is 98 per cent pure and needs a water
plant and high power lighting system
A process for profitably “de-inking”
o’d newspapers has finally been perfect-
ed according to reports of the U S
department of agriculture The depart-
ment plans to urge the use of this
process in reclaiming waste paper espec-
ially in large metropolitan centers
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Sooner State Press (Norman, Okla.), Vol. 14, No. 40, Ed. 1 Saturday, July 1, 1922, newspaper, July 1, 1922; Norman, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1767096/m1/1/?q=%22%22~1: accessed June 9, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.