The Weatherford News (Weatherford, Okla.), Vol. 41, No. 45, Ed. 1 Thursday, November 7, 1940 Page: 2 of 12
This newspaper is part of the collection entitled: Oklahoma Digital Newspaper Program and was provided to The Gateway to Oklahoma History by the Oklahoma Historical Society.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
PAGE TWO
THE WEATHERFORD NEWS
THURSDAY NOV 7 1940
THE WEATHERFORD NEWS
City Phone 74 Rural Phone 74
—And Still She Stands!
1
i
i
i
i
i
1
I
i
c
t
ft
a
r
d
T
i
I
h
t)
if
n
4
m
ri
Id
P
M
fn
di
in
fth
ASSOCIATION
Looking Back 1 (j
Prom Th e Weatherford Slews Files “
YEARS
AGO
Winners in Tuesday’s general
election included William H
Murray governor J R Greer
Custer county sheriff M I
Neher county commissioner W
P Keen county judge Raymond
Sroaf county attorney and Carl
Remund state representative
Work on U S Highway 66
in Custer county is progressing
steadily with grading being done
in both directions from Weatherford
Ernest Kelly local student suf-
fered a broken leg Thursday in
a motorcycle accident
Mrs Martin Steward spent the
ASSISTANT SALESMAN
The Schulte-United Retail stores had
become overstocked with Indian moccas-
ins which were meant for sale to boys
They advertised the moccasins in the
newspapers they put signs in the wind-
ows they whooped it up but the moc-
casins remained on the counters
They thought their regular salesman
had fallen down on the job so they took
him from behind the counter and put
in a man who was supposed to be a sort
of Charles Schwab at selling Still the
moccasins didn’t move
Then the company decided to try Elmer
Wheeler
When a mother came in with her son
the salesman held the moccasins up and
told the woman they were triple-stitched
that the beads were put on with wire
instead of thread that they were “health
shoes” and would help her son’s feet
to grow properly Every word was true
Nothing had been exaggerated But the
moccasins remained just where they
were
A longer selling talk was tried When
the boy’s shoes were removed they were
placed about ten feet away so that they
could not be reached easily Then the
salesman fired more sales talk at his
customers When they left the moc-
casins went back on the shelf
Then Mr Wheeler hit upon a different
idea He decided to sell to the woman’s
son instead of to the woman herself So
he picked up the moccasins held them
before the boy turned them over and
spoke just one simple sentence:
“Son this is the kind of moccasins
that real Indians wear”
The boy’s eyes popped out What!
Real Indians! He didn’t give a whoop
about whether the moccasins were triple-
stitched or whether the beads were put
on with wire or thread All he was in-
terested in was that he could wear the
same kind that the real Indians wore
The boy was transformed into an as-
sistant salesman! He begged his mother
to buy he teased her All the sales-
man had to do was to stand there and
hold the moccasins The boy did the sell-
ing Did it work? Of course it worked!
The salesman had the best assistants in
the world — the boy customers! From
the minute they hit on that simple
eleven word sales argument the store
sold moccasins to three out of every
thirteen boys who came into the depart-
ment Within a week every moccasin
was sold
Why don’t you take advantage of this
method? When a boy or girl comes in
with a mother talk the child’s language
Put yourself in his place Make him
your assistant salesman He will do
more than all your “triple-stitching-beads-put-on-with-wire-instead-of
thread”
talk in the world
WASHINGTON Nov 6 — With
election anxieties off their minds
Washington officials in and out
of Congress are turning attention
back to the more serious business
of defense preparations
How seriously the international
situation is taken by those who
know most about it from this
country’s point of view can hard-
ly be put into words
One has to talk to the men
who are trying to build up our
national armaments who will have
the fighting to do if it comes to
that who are trying to keep the
troubled waters of diplomacy prop-
erly oiled to get a true impres-
sion of the gravity of the crisis
which confronts the United States
as those who are closest to it
regard it It isn’t so much what
any of them says as the way it
is said which impresses the lis-
tener There is more public attention
being centered upon the begin-
nings of something like mobil-
izing the nation’s manpower than
upon what the best-informed men
here consider of far greater im-
mediate importance the speeding
up of munitions production For
na matter how fast we can train
and equip an army the prospect
of having to send it into action
depends upon how fast we can
Bupply Britain with airplanes
powder and shot ships food and
medical supplies
That is the official view not
as openly expressed as it might
be but much more openly than it
was before election To all intents
and purposes we are committed
to giving the British every pos-
sible aid short of sending an armed
force of our own men — which they
couldn’t use and don’t want
To Help British
To help the British by giving
them all the planes and other
fighting tools that we can spare
is looked upon in Washington as
a cheaper way of staving off a
possible direct conflict with Hitler
than it would be for the United
States to take the attitude that
the conflict between England and
Germany is none of our concern
We can’t afford to let England be
defeated is the way men in high
position are now putting the mat-
ter There is no fear of possible
adverse election results to keep
men’s lips sealed up now
It is difficult to offer a pic-
ture of the actual progress of the
rearnjament program While near-
ly $10000000000 of planes guns
tanks and other munitions have
been contracted for it will be
months and in some cases years
before the materials thus ordered
will begin to be delivered The
ones which will come quickest
are those for which factories are
already equipped and have been
turning out the identical articles
for some time That is true in
the case of certain types of air-
planes the production of which
can be increased rapidly because
the basic development work has
already been done
Standardization Sought
But it happens that most of
our American military planes
have been produced so far on an
experimental basis Only a few
types mostly of training planes
have been standardized And
American manufacturers supply-
ing planes to Britain have been
called upon to make machines dif-
ferent in many important respects
from anything American military
men will accept
Now such obstacles are being
straightened out Over loud roars
of protest from some of our own
military and naval experts agree-
ments have been arrived at for
the reduction of military planes
to a limited number of standard-
ized types which will be used by
the British as well as by our
own forces Similar agreements
are said to have been made in
respect of other war supplies
such as tanks anti-aircraft guns
and the like so that replacements
of parts for British equipment can
be made by using parts of Ameri-
can weapons
While there is little in the way
of surface indications to suggest
that anybody in Washington is
concerned greatly over the Jap-
anese situation ther are a good
many questions to be answered
before anybody can say there is
no danger of hostilities between
this country and Japan
The best diplomatic brain in
our foreign service is Joe Grew
our Ambassador to Japan He is
understood to have personal ac-
cess to the Mikado himself when-
ever he desires it And the under-
standing is that the Mikado is
trying to conciliate the war party
which is in control of the Jap-
anese government and if he fails
to appease them he is likely to
assume his personal authority as
Son of Heaven and throw the
warmongers out
Minor Business Boom
In the meantime while the Na-
tional Guardsmen and the recent
volunteer recruits of the Army are
being housed in encampments
reminiscent of World War days
cantonments are under construc-
tion for the first batch of draft-
ees and the problem of clothing
and equipping them is already
starting a minor business boom
The Army’s plan of organization
will mingle drafted men with Na-
tional Guardsmen volunteers and
the old-line Regulars so that
every Army division will contain
an equal proportion of all and
there will be no such thing as
there was in the World War
when drafted divisions were sep-
arate from volunteer divisions
Anyway there isn’t a corner of
the nation where the people won’t
be fully aware that Uncle Sam
is getting ready for trouble
$30000 PAVILION PLANNED
Architects have been employed
by Clinton city commissioners to
draft plans for a $30000 livestock
pavilion to be built by the Work
Projects administration
CHILDREN BETTER BEHAVED
Since Enid went in for Work
Projects administration recrea-
tional activities juvenile delin-
quency has decreased 50 per cent
Mrs W S Whitt Enid police
matron told the Hi-Twelve club
WPA operates four recreational
units in the city
week-end in Could visiting her
mother Mrs Moran
Mr and Mrs G W Potter
Mrs W C Emerson Wi’lie Em-
erson and Bob Emerson spent
Sunday in Watonga visiting Mrs
O D Sargent
Mrs C B Means returned
home Wednesday after spending
a week with her daughter Mrs
Clyde Whiteley at Oklahoma
City
Mr and Mrs Herschell For-
tune of Mayfield spent Sunday
with Mrs Fortune’s mother Mrs
Myrtle Marshall here
Mr and Mrs J L Schuman re-
turned Tuesday from a visit with
their daughters Mrs Bob Gil-
christ at Clinton and Mrs W
W Peterson at Cheyenne
Rankin Williams spent Tuesday
in Lubbock Tex
C B Means returned Wednes-
day from a business trip to Fort
Smith and Fort Worth
The Probieren club met Friday
with Mrs J H Gaddis
Mrs Fannie Scholars and Mrs
Marion Roe became members of
the Blue Blue Violets at a dinner
Tuesday evening
Mrs Elmer Dailey returned
home Thursday after a visit with
her daughter Mrs Joe Eldridge
of Gentry Ark
Mr and Mrs Edgar Lawter
spent the week-end with the lat-
ter’s parents Mr and Mrs Charles
Neal near Binger
Mr and Mrs Polie May and
family spent the week-end with
Mrs May’s brother Ott Roesch
in El Reno
The Golden Rule
Lesson for November 10: Luke
6: 27-28
Golden Text: Luke 6: 31
This Sunday just before Armi-
stice Day is a good time to think
of the only thing that can bring
peace among men Nearly 3000
years ago the prophets dreamed
of the end of wars but neither
statesmen peace palaces nor ap-
peasement policies have brought
surcease of strife Only the full
extension of the kingdom of God
among the nations can bring the
practice of the brotherhood
Consider then the teachings of
Jesus in today’s lesson The old
and devilish philosophy "Every
fellow for himself and the devil
take the hindmost” is cast out
Men are not to repay evil in
kind but to overcome evil with
good bnly thus can the right-
eous surpass others for even pub-
licans and sinners love those who
love them
In bidding men deal with others
in love Jesus does more than
give a command he states a
law of human life It is the
law of Reciprocity found through-
owt the Bible and illustrated
everywhere in human life A
man’s deeds return upon his own
head If he hates he will be
hated if he injures others he
will suffer wrong But if he
loves he will be loved if he
does good he will be served It
is the Golden Rule that man should
do unto others as he would have
them do unto him
So in man’s relations to others
he can determine the treatment
he will receive "Foe with what
measure ye mete it shall be meas-
ured to you again” both by your
fellow men and by the heavenly
Father who promises rich re-
ward to those who follow the
mandate of love
Margaret Scherbaum is one of
the owners of a shop in New
York which deals in butterflies
In fact she and her partner have
just about cornered the market
for this unique material which
they use in various decorative
ways such as inlays on compacts
jewelry lampshades and other ob-
jects The stock on hand usually runs
up into the thousands and some
of the specimens are rare and
therefore valuable One pair of
unusual butterflies from Madagas-
car is valued at $35 How do
these two get their supplies?
From regular butterfly hunters
some of whom work part time
and get about twenty per cent of
the retail price
DON’T WORRY
By Walt W Mills
NOVEMBER
These days called melancholy
By William Cullen Bryant
Seem really rather jolly
To this serene affiant
For soon election’s over
A timely truth that teaches
One party lands in clover
And both make fewer speeches
Comes too the open season
On quail a date that’s nearing
And rather ample reason
For customary cheering
If cold precipitation
Should come with northers blowing
That still may cause elation
Where winter wheat is growing
And so it seems November
Enhances joy of living
And may we all remember
To celebrate Thanksgiving
Clancy Pearce news editor of the
Oklahoma Daily at O U advises us
that his brother Dick once editor of
that scintillating diurnal during one of
his own bright college years has a son
Michael Born in San Francisco where
Dick chronicles events for Mr Hearst’s
Examiner Michael thus qualifies as a
Native Son of the Golden West and is
likely to be proud and haughty How-
ever we doubt if he likes that part of
California better thap his dad does in
case the Bay City chamber of commerce
wants to locate another booster
they aren’t all Gov Leon C Phillips
Most of the Oklahoma National Guards-
men we have encountered report a pleas-
ant time is being had in their tented
city at Fort Sill which seems reasonable
to one who has often had fun under
canvas down there However as soldier
and hunter we have tented on several
old campgrounds in cold weather and
realize how quickly a tent can cool off
when mercury goes down and there is
a great deal to be said in favor of
steam-heated barracks if they can be
arranged
CHEERFUL CHERUB STUFF
It brightens up the current scene
To know we’re through with Hallowe’en
For most another year
And while there still are wars abroad
With sad results one can’t applaud
Life seems more peaceful here
Rufe Hoskins says he can think of
several better excuses than the election
returns for staying up late
How Golf is Gaining
Among our friends we note an increas-
ed interest in golf right here in the
midst of the duck and football seasons
Jack 'Dagwell only lately began taking
time from his toil in the clanging marts
to improve his iron shots while Miles
Tolbert refuses to be excited by a mal-
lard flight since he took a golf lesson
and began edging toward par Our own
favorite son has about forgotten what
his tennis racquet is for since winning
an AP golf tournament in Kansas City
thanks to a kindly handicapper Thus
we name three to chronicle a trend
rather than voice an objection Indeed
it doubtless is just as well that every-
one Isn’t trying to get into the duck
blinds and it is hard enough to find a
parking place near a football stadium as
the matter stands While we have ex-
plored the rough along several sectors
golf still hasn’t stirred us enough to
arouse anger at the foozled shot Follow-
ing the fairways is excellent exercise
no doubt but the thrills of the game
if any can’t match for us the swish of
wings from beneath the nose of a
journeyman gun dog as Bob White de-
cides to go away from there
Engineers see some difficult problems
ahead of them in the construction of
that big Red river dam near Durant and
Since the unusual may be news it
seems well to record that Captain Bill
Bleakley able aviator lately killed four
whizzing jacksnipes with three shots
which is the record as far as our ob-
servation goes which is some distance
Although Welbom Hope deems jacksnipe
easy targets most rate them the tough-
est gamebird the wing shot encounters
and we string along with the majority
Sometimes the Dies committee reminds
us of the faithful watch-dog which sees
a great deal that isn’t there
Before this deathless prose adorns the
printed page Tom Stidham’s boys will
be through with Biff Jones’ Nebraska
Neanderthals and probably glad of it
Still writing in advance of that encoun-
ter the s s thought occurs that we can
enjoy the gridiron pastime without a
winning team as long as the home team
doesn’t lose on fumbles or penalties Of
course there is an error column in the
big league box score but ineptitude rare-
ly enlivens a contest
Bill Stuart aviation engineer lately
came from New York to take a better
job in Tulsa an Oklahoma city that
is doing something to strengthen that
phase of national defense Bill is an O
U graduate without first hand knowl-
edge of unemployment
Lieut Gov James Berry of Stillwater
has been designated the state’s envov to
Mexico City when the Capitol Hill foot-
ball team from Oklahoma City plays a
return engagement in the old home town
of the Montezumas and it is all right
to take a little time out to envy him
that trip
Clarence Roberts the farm editor
notes that wheat looks better than it
did a year ago but the draft may give
some of the boys a chance to dodge
the harvest fields
As nearly as we can learn there still
are two political parties in this country
regardless of misgivings voiced by certain
statesmen a little while ago
UMMSmsw-J) iWTrl yaTT
fcWw
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Matching Search Results
View three places within this issue that match your search.Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Craddock, James J. The Weatherford News (Weatherford, Okla.), Vol. 41, No. 45, Ed. 1 Thursday, November 7, 1940, newspaper, November 7, 1940; Weatherford, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc2307584/m1/2/?q=music: accessed June 19, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.