The Lawton Constitution (Lawton, Okla.), Vol. 78, No. 49, Ed. 1 Thursday, October 11, 1979 Page: 25 of 44
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T
■
THE LAWTON CONSTITUTION, Thursday, Octabar 11, 1979 3C
tates.
v
g
l
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
Even
cigarettes
having
twice the
tar.
Proof:
Of the
z
in
5
switched to MERIT.
The results: stunning.
In tests where brand identity
was concealed, the taste
of low tar MERIT held its own
against high tar brands.
Proof: A significant
majority of smokers rated
MERIT taste as good as—
or better than—high tar
leaders.
—Tar/Taste Tests against
leading high tar brands involving
thousands of smokers.
—National Surveys of former
high tar smokers who have
95% stating
a prefer- /\
An extensive two-part study was
conducted among smokers from
across the United S
—
1
MERX\
FNter
1, I
1 I
Bl
1'
29
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r
21
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ence when tar levels were revealed,
3 out of 4 smokers chose the
MERIT low tar/good taste combina-
tion over leading high tar brands.
In a national suryeyof MERIT
smokers, low tar MERIT was found
to be a satisfying long-term taste
alternative to high tar smoking.
Proof: The overwhelming ma-
jority of MERIT smokers polled felt
they didn’t sacrifice taste in switch-
ing from their high tar brands.
Proof: 96% of MERIT smokers
don’t miss their former high tar
brands!
Proof: 9 out of 10 enjoy smoking
as much since switching to MERIT,
are glad they switched, and report
MERIT is the best-tasting low tar
they’ve ever tried!
It’s clearer than ever. In test
after test, nationwide research con-
tinues to demonstrate that MERIT
- — delivers a winning
combination of taste
A new national smoker study
has just been completed.
It reaffirms that low tar MERIT
can match the taste of high tar
cigarettes and also provide
long-term satisfaction-even to
former smokers of high tar brands.
New Smoker Research
Tests Thousands
and low tar.
A combination
that seems to be
% attracting more
1 and more
smokers every
day and —
MERIT
Kings & 100s
■ more impor-
s tantly —
■ satisfying
। VOW IAR-ENRICMED FLAVOR them long
term.
—-MFSSUMM
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Bentley, Bill F. The Lawton Constitution (Lawton, Okla.), Vol. 78, No. 49, Ed. 1 Thursday, October 11, 1979, newspaper, October 11, 1979; Lawton, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc2039995/m1/25/?q=Football: accessed July 17, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.