Mannford Eagle (Mannford, Okla.), Vol. 22, No. 23, Ed. 1 Wednesday, October 2, 2002 Page: 2 of 12
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Community, Etc.
Phone Brenda Boyd, 865*3030
Page 2, Mannford Eagle, Wednesday, Oct 2, 2002
OBITUARY
Town Corner
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LR!E
PAYDAY
Continued from page 1
LETTERS TO
THE EDITOR
Clip And Save This Important Information
Tell Us What You Think
Writer’s Guidelines For “Letters To The Editor’
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Visit local
museum
on Sundays
Keystone Crossroads His- 8
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Neighbor Newspapers
lilt)
Affordable Cost
$62.45 Ne refunds on sub
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MEMBER
OKLAHOMA
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Charles Cagle
Lisa Walker
torical Society will open the
museum from 1 to 5 p.m. on
Editor A Publisher.....
Aasociate Publisher....
General Manager ....
..........Don Diehl
Brenda Boyd
Joyce Nichols
.........Chris Kam
make a point We also correct errors of grammar and spelling
and delete inflammatory material. The most likely candidate :
for extensive editing is a letter that is twice the length it needs
to be to make a point, or one that tries to make too many
Bill R Retherford
......Tim Retherford
Managing Editor .....
Associate Editor-------
Account Executive
Advertising Manager
Mannford worth reading
about.
“Not that we re aware of," Mitchell said He and his corn
pany have already made such inroads that a number of dif
ferent offers have been made to purchase the local corpo-
ration. "People even want to partner with us, or perhaps
open up a franchise other places," Mitchell states.
Tulsa E Pages is already looking to the future having
bought the dot com domain names to many major cities
and states in order to expand to other areas. It’s an idea
. whose time has come now it's up to the public to see how
it s embraced.
Why do you edit so much of my letters?
All "Letters To The Editor are accepted with the condition that
we reserve the right to edit We make every attempt to pre-
serve the writer s essential meaning Editing is done through-
out the newspaper, whether the writer is a paid professional
or a letter writer. The main reason for editing is that it allows
us to accept more “Letters to The Editor." An editor’s job is to
“There’s an incentive to open it," Robert Rinner, sales
and marketing manager points out The CD application
does not have to have internet to run it, Rinner says, not-
ing that it auto-installs and up pops an icon on the com
puter. Then people have a phone book "at their fingertips
instead of running around and saying honey, what did you
do with the phone book .. I don’t know, you had it last," he
says with a chuckle.
“It’s a wonderful opportunity," Rinner says. “Were talk
ing about diversity . . . we re not the be all and end all to
everything but this is a great opportunity not to have all
your eggs in one basket.”
And that one basket can use up an advertising budget
quickly if the basket is the Southwestern Bell Yellow
Pages, Mitchell said. « ♦
“A full page ad in the SWB Yellow Pages is about $60,000
E-Pages
from page 1
are usually done a bit bet-
ter!
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Mtmbfr
AUOCIATKHI
Entr.Condenta02002
_RetherordPubcationa,inc.
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BILL JOHNSTON/Neighbor Newspapers
Tulsa E-Pages CEO Lynn Mitchell, left, and Robert Rinner,
Sales and Marketing Manager.
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Jim Clifton _
Vice-Mayor I
vous. I know she will print
the truth, so things we do I
Brenda, keep up the good
work and thanks for making I
• • 1 . 130
Spess Roofing
• Composition
I • New Roofs
• Re-roofs, tear-offs
• Leak Repairs
• Home Repairs
FREE ES TIM ATES
Shane Spess
855-3376 • 865-64781
Could it be possible that everything that’s in the phone
book might be put on a compact disc and be available on
the computer? Could something replace, at least to some
extent, the need for what Mitchell calls the "five pound
monster that eats up an advertising budget?"
A year in the development stage of the new product and
Mitchell was ready to begin the first day of training for his
sales staff on Sept. 11. 2001. “With everything that tran-
spired that day. we spent all day sitting around watching
television." he noted. So the actual launch date of Tulsa E-
Pages actually began a few days later than anticipated
”We knew we could eliminate all the traditional expens-
es that the phone book has .. . paper, ink, binding, and of
course, you can’t mail it . . . they have to go around and
place it on every doorstep," Mitchell emphasized ”We can
burn the whole phone book onto a disc, let it search better,
be more convenient and we can mail it."
Mitchell points out and in the process he states that it can
take all the expense out and pass that savings on down to
the business owners. That was two years ago.
By the end of this month, some 350,000 discs will be in the
mail to virtually every mailbox in the 918 area code con
taining residential and business listings The disc will of
fer what Mitchell refers to as an "opportunity to market" at
about a 98 percent cheaper rate that the yellow pages of
fers its advertising clients.
"We have never intended to replace the phone book,"
Mitchell states emphatically, “but we are better." he adds
quickly, noting that with a click of a mouse, someone can
find the phone number or a full screen full color ad for a
business that is in a non-compete atmosphere.
And why should the average Joe that gets one of these
CDs in the mail in a few weeks be interested? “Ten thou-
sand reasons," Brent Riggs, vice-president of operations
states. Someone in green country will win $10,000 just by
opening that envelope and in addition Tulsa E-Pages and
many of their clients run contests daily that can net cash,
food and gifts.
The Mannford
Eagle
A Neighbor Newspaper
221 W. Trower (Hwy. 51)
P.O. Box 1714
Mannford, OK 74044
865-3030
Owned and Published by
Retherford Publicationa, Ine
■agio Staff
Editor:
Some positive comments
about your Brenda Boyd of
the Eagle staff
Since Brenda has come on
board, the good stuff ap-
pearing in the Eagle has in
creased four fold, encom-
passing a much broader
cross section of our citizen-
ry than ever before.
I really feel that Brenda
has poured her heart and
soul into making the Mann-
ford Eagle a much better
newspaper and Mannford a
much better community.
I must admit that when
she asks a question of the
Town Board. I often get ner-
determine which part of a piece of writing is most essential to I
points
How can I tell if you’re going to publish my
letter so I can send it to someone else?
Please give us two weeks after you mail a letter. It it’s not
published within that range, chances are it was not accepted
for one of several reasons. Unfortunately, we cannot respond
to every letter we don’t accept with a reason for its rejection.
by his parents, Homer and
Thelma Sanford; one son.
Ricky Sanford; and two
brothers, Lloyd Sanford of
Non. Okla and Harmon
Style: Avoid adjectives such as "really-' or “extremely."
Avoid phrases such as “in my opinion" or “as I see it.”
Readers know that opinions are being presented; these
phrases are unnecessary
Fairness: Avoid personal attacks and disparagement of a
group of people based on the actions of a member of that
group. Argue your points on the merits, not on emotions.
Timeliness: Strike quickly, but not too quickly Write the
letter while it’s hot, but give yourself time to reflect on what
you've said Words chosen in haste can be revised ;
Edit Yourself: After writing the letter, read it aloud. Put
yourself in the place of the reader. Is your point clear? Is
there a faster, better way to say what you're trying to say?
Readability: Readers are attracted to short sentences.
Keep to one idea per sentence Avoid using more than three
numbers in a sentence. Use the active rather than the pas-
sive voice. Avoid more than three prepositional phrases in a
sentence
Frequently Asked Questions:
Why does “Letters To The Editor” only publish let-
ters from conservatives? Why don’t I see letters
from liberals?
This is a myth. Although the Mannford Eagle's editorial
pages have a conservative viewpoint, we publish letters from
both ends of the political spectrum and every viewpoint in
between. In fact, we publish a higher percentage of the “liber-
al letters we get than we do the “conservative” ones.
Last time I had a letter published, I got a
harassing phone call. Why can't you pub-
lish letters with a “name withheld” for the
signature?
Some of our writers have complained about getting harassing
phone calls or mail after a letter they wrote is published The
Mannford Eagle regrets this practice, but we insist that letter
writers are identified. We will never publish your address or
give that address to anyone calling to ask for it. We may for-
ward mail to you that comes in response to your letter, but the
writer will never know your address Incidences of harass-
ment are relatively rare.
Editor:
I think the Eagle has real-
ly improved in the past cou-
ple of months - especially
the local coverage Brenda
Boyd has been doing. I also
like the new format and lay-
out. It has become a very
diversified paper and cov-
ers many events in the area.
I do think that if the groups
and organizations would let
her know when things were
happening in town, that she
could cover even more. It’s
very time consuming to try
to keep up with all the orga-
nizations and their upcom-
ing events.
Additionally I would like
to see more information
from different groups that
are planning activities for
our centennial celebration.
I have also missed Bren-
da's personal column. She
did one about leaders that I
particularly enjoyed and
passed a copy out to the
leaders in my Girl Scout
service unit at a recent
meeting.
Keep up the good work!
Carol Durbin
Troop Leader
Sundays.
If you have a group that I
would like to visit the muse-
um. you can call 865 7784 to I
make special arrangements.
The museum has a history I
of Mannford and the sur-
rounding area. You will |
find Indian artifacts on dis-
play, a Veteran's display, pi- |
per year or $5,000 per month." Mitchell said. “You can do
a lot of marketing in Tulsa on $60,000," he points out.
One of the biggest faults of the yellow pages for advertis-
ers seems to be that all their competitors are on the same
page or an adjoining page and thus the end user or con
sumer must decide who to call based on what might be in
an ad in a book that stays dosed 99 percent of the time.
With the E Pages concept, an advertiser can have his list
ing hot linked to an email message or a web site and he is
in a non compete atmosphere for about two percent of
what he would pay in a yellow pages ad
“We actually tell them (E-Pages clients) that you need to
be there" — in the phone book — Mitchell says, because
there's a chance, a very good chance, because it has been
this way so long, that consumers will look up your phone
number in the phone book and therefore you need to be
there. You just don't need to send them (the yellow page
people! $5,000, $4000. $3.000, you don't even need to send
them $1,000 per month
Just take a small ad," Mitchell encourages. "I think it's
better to put it in the business listings pages because most
people look you up by your name, that's how they know you.
alphabetically, take that little yellow box and stand out in
the business listings, easier to find," Mitchell advises
"Just send them a few hundred bucks a month," he adds.
"And don't send us a lot of money either," Mitchell said
suggesting that advertisers need to take a small percent of
their advertising budget and go market their company. tak
ing advantage of every opportunity.
Mitchell even points out that most business people don't
understand that they put 70 percent of their callers on hold
for 45 seconds. "Talk to them while they're on the phone.”
Mitchell says. "You'll pay big bucks for 30 seconds on the
radio . . you've got 45 for free on the phone while your cus
tomer is sitting there,” he says.
Is this E Pages concept being done anywhere else?
Controller ..........................1...
Clip And Save This Important Information
around 60,000; in the 1990s,
65.000. and in 2000, only
67,000 Hudgins said
The formula used now
takes into consideration
property valuations.
Hudgins said Creek Coun
ty is the fourth largest man
ufacturing county in the
state. That, along with sig
nificant economic develop
ment over the last 25 years,
helps to balance out the in
equities of the old formula
Hudgins said the amount
of money left over from a
previous year is a consider-
ation along with gross pro
duction taxes "When the
price of oil fell below $20 a
barrel, revenues for the
county dropped as well."
Hudgins said.
Hudgins strongly believes
when you have good em
ployees who are well-
trained and working effi
ciently that you do your
best to keep them Provid
ing competitive pay is one
way to do that.
"You don't give someone
control over several million
dollars and then pay them
$25-35,000 to run your busi
ness," Hudgins said
oneer collections, historical
documents, photos from the j
1984 tornado, a video li-
brary and more. |
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Brenda Boyd, associate editor
P.O. Box 1714, Mannford, OK 74044
Phone: 918/865-3030 Fax: 918/865-3026
.email: mannfordeagle@intcon.net
Sanford of Calvin
He was loved by most and
will be missed by all.
The Sanford Family
would like to thank every
one for the flowers and food
and all the kindness in our
time of need.
100 percent, which is un
heard of," Hudgins said
Sheriff Steve Toliver took
a portion of the penny sales
tax revenue and hired a
part time deputy to assist in
the collection of delinquent
taxes. An approximate
$70,000 has been collected
County officers (elected
officials) have been without
a salary increase for two
years. Hudgins said this
raise will actually amount
12 pei Cent ivi uivitt but
they still lag behind county
employees in pay increases
by three percent over the
last three years.
Salaries for county offi
eers are currently set at a
maximum of $58,000 per
year. Until 1999, the formu
la to determine salaries
was dependent upon county
population figures.
Under the old formula.
Creek County employees re-
ceived negligible raises, if
any, because the population
was stagnant. County popu-
lation in the 1980s was
TRAVIS GENE
SANFORD
Travis Gene Sanford went
fishing with friends on
Sept. 15. 2002
He is survived by his
wife. Christine, of the
home. Two sons. Ronald
Sanford and wife Debbie of
Seminole and Randy San-
ford and wife Toni of Tulsa
Also, daughter Rhonda of
Tulsa: three step sons.
Chuck Townsend and wife
Mary of Norman; John
Townsend and wife
Roselie of Tulsa, and Mike
Townsend and wife Gail of
Tulsa: two step daughters.
Laura Rutledge and hus-
band Terry of Sand
Springs; Tammy Davis and
husband Butch of Cleve
land, Ohio; four brothers,
James Sanford and wife
Margaret; Kenneth San
ford and wife Beverly; Bill
Sanford and wife Pat, all of
Holdenville, and Orville
Sanford and wife Carolyn of
Crockett, Calif; and numer
ous grandchildren and
great grandchildren
He was preceded in death
11
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v 2
The Mannford Eagle gets many "Letters To The Editor" each
month. We have space to publish most of them. Most are
accepted for publication. Read on for tips on how to increase the
chances of having a letter published.
What To Do First:
After you write a letter, make sure your full name, mailing address
and telephone number are on it. The publisher does not publish
anonymous or "name withheld” letters. We also don't publish let-
ters that carry only a set of initials for the author. Your address
and telephone number are needed for verification, but will not be
published Nor, will we disclose your address or phone number to
anyone who might ask for it.
Where To Send “Letters To The Editor:"
E-mail mannfordeagle@intcon.net
Fax 865-3026
Mail P.O Box 1714, Mannford, Ok. 74044
Why Some Letters Are Not Published:
Length: The Mannford Eagle has no rigid letter count limit, but
preference is given to letters of 150 words or less. This doesn't
mean letters longer than that are never accepted, but your
chances of having a letter published increase with a lower word
count. Re-write your letter in an attempt to shorten it before trans-
mitting it to the newspaper.
Verification: All letters must carry the author's full name, mail-
ing address and telephone number, in addition to your e-mail
address, if available. Letters without a return address are auto-
matically excluded.
Duplication: Letters that cover the same ground as a letter or
letters we've already accepted are excluded to avoid excessive
space going to one topic. This doesn't mean we consider only
one letter per topic. We try to use a representative sample
Frequency: In general, we don’t publish the same author more
than once every 30 days. Wait at least 25 days after you have a
letter published before submitting another one
Exclusivity: The Mannford Eagle prefers letters that haven t
been published elsewhere and letters that aren't pending for publi-
cation at another newspaper Consider giving our newspaper the
first opportunity to publish your letter.
Timeliness: Don’t wait too long to comment on an event or
react to another “Letter To The Editor.” There can be a lag time of
two weeks between the time your letter arrives and the day it's
published. This is particularly true at times when letter volume is
high.
Sloppiness: E-mail is convenient and quick, but unfortunately
many e-mail writers ignore basic rules of writing when sending a
letter. Please use the same care you would if the letter were
being prepared for standard mail. Follow common punctuation,
grammar and spelling rules. Writers who ignore these rules
decrease their chances of being published. Sending a “Letter To
The Editor" is not like participating in e cho! room.
Originality: Letters written to a third party, such as the governor
or a congressman, and copies to the Mannford Eagle are not
original. We prefer not to publish these “open " letters to officials.
Poetry: We do not publish poetry or rhyme in any form. Other:
Some letters are excluded because they are libelous or contain
gross errors of fact. Some are not accepted because the writer
plagiarized the words of another author.
What We Look For:
Brevity: Cover the topic in the fewest possible words.
Focus: Your letter should make a point, and you should get to
that point quickly.
Finance Director. ...............Valerie L Praytor
Executive Editor............. Jim Butcher
Managing Editor____________________Ralph Schaefer
Advertising Director........................Art Paden
Operations Director -----------------Bill R Roberta
The Mann ford Eagdle assn 071-8090) i* published
weekly on Wednesday by Retherford Publicationa, lac
Periodieal postage paid at Mann tod. Ok, 7404
POSTMASTER: Send Form MM. change of
address, to Mannford Eagle, 8545 t 4lst St ulsa.
Ok 74146
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Reference the current page of this Newspaper.
Retherford, Bill R. Mannford Eagle (Mannford, Okla.), Vol. 22, No. 23, Ed. 1 Wednesday, October 2, 2002, newspaper, October 2, 2002; Tulsa, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1950099/m1/2/?q=%2522dewey+redman%2522: accessed June 12, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Keystone Crossroads Historical Society.