The Daily Ardmoreite. (Ardmore, Okla.), Vol. 18, No. 32, Ed. 1 Sunday, November 12, 1911 Page: 3 of 8
This newspaper is part of the collection entitled: Oklahoma Digital Newspaper Program and was provided to The Gateway to Oklahoma History by the Oklahoma Historical Society.
- Highlighting
- Highlighting On/Off
- Color:
- Adjust Image
- Rotate Left
- Rotate Right
- Brightness, Contrast, etc. (Experimental)
- Cropping Tool
- Download Sizes
- Preview all sizes/dimensions or...
- Download Thumbnail
- Download Small
- Download Medium
- Download Large
- High Resolution Files
- IIIF Image JSON
- IIIF Image URL
- Accessibility
- View Extracted Text
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
THE DAILY ARDMOREITE
Ardmorr Sunday November 12 191 T
"I have coughed and coughed
until my lungs are sore and
wpak." Cn at once to vour doc-
Do not delay another hour. Ask him all about Ayer's
. - . i n a . ru
My Lungi
tor. Do not delay anothc
Cherry Pectoral. Then take it or not as he says.
J. fl. Armr fin
Lowll. MftM
Ardmore National Bank
Vniui State DnKwitory : : Oklahoma Statt D-oitory : . County Downitory
Our new facilities enable us to better serve our
customers than ever before. We cor-
dially invite your accounts.
OFFICERS
O. W. STUART. President'
O. M. CAMPBELL Vice-Pres.
K. W. RANDOL Vice-Pres.
P. D. MAXWELL Cashier
H.D. McOOLLOM Asst. GMh
DIRECTORS
J. R. Penninpton
(j.W.Voungt K. W. Randol
O. M. Campbell A.O.Htrehley
Walter llardv Ham Noble
P. D. Maxwell (1. W. Stuart
Capital Surplus and Additional Liability $225000
Good Health and Good Sense are
Two of Life's Greatest Blessings
Yon can liavp good health by eating our pure fresh Rroreries. And
you can exercise good sense by luiyini? tbem here on the cash way
where you save money on every purchase.
Keaou a little with yourself and you can see that no Rroc-er
who does a credit business can meet our prices. We cuu show you if
vou will give us a chance.
CLARK'S C. O. D. STORE
Main Street
Phone 33
ink'
A Fireless Room
These chilly mornings invites
ffrip that will cause suffering
and loss of time all winter.
A DETROIT JEWEL
Gas Heater
should be in your room. They
come in grades from the t'.i
stove to the handsome Parlor
Heater.
We set up and connect these
Heaters in your home.
They combine Beauty Ccm-
fort and Hconomy in fuel.
If STATE HARDWARE
AND HARNESS COMPANY
W. W. CLEMENS Manager. If
WE MAKE FARM LOANS
Best Terms. Quick Service
Hardwick & Carr.
SCHOOL BOOKS WALL PAPER PAINTS
i WINDOW GLASS
T. N. COLEMAN'S DRUG STORE
is i our oas
Bill Too High
The King Gas Heater
saves one-half your gas
and it's handsome
enough (or any parlor.
Gas Stoves from
$3.50 to $12.50
FOU SAI.K BY
4 HOFFMAN" & WOOD
Plumbers and (5as Fitters
I'liont- TH
A.l
NEWMAN SHEET ILEAL WORKS
Successor toV. A. 1'rirlr
I'lmne :mh
GOOD BEDS
Look for the
Vo Ked Sign
CARTER
ROOMING
HOUSE
Beds 25 and 50c
W. J. Carter l'rop. Ardmore
The Folly of Silence in Business
By Redyns 1
J4J1L
CITY DRUG STORE
Full line Medicines and Pro-
prietary Remedies. Paints Oil
and Ulass. Courteous treat-
ment reasonable prices.
YOUR TRADE SOLICITED
Do you use the want adi!
No Use Arguing
Vhn it comes to storing
huushold poods etc. Vou will
find our facilities meet every
requirement. We also haul
goods anywhere. Prompt and
careful attention given to ever)
order.
Phone 72 and we will dr
e r9t.
J. L. WILSON
TRANSFER AND STORAGE
There are many ways of advertitf-
inR a business enterprise and with
few exceptions all possess mprlt. It
is merely a question with the adver-
tiser which will brimg him the quick-
est and hent results but all are agreed
that publicity is the vital spark that
keeps the business goinc and use -what
they believe to be the best means to
that end. Kor years there has been
(a war wat-ed between the newspapers
I and bill posters and as usual the pa-
I pers have received the verdict of tho
people. True many biR concerns ad-
vertise on bill bonrds but they are
gradually beins taught that this ex-
pensive method of drawing public at-
tention to their wares is not payini?
a dividend and are drifting back to
! the columns of the newspapers
i through the groat advertising agenciefi
j of tho country.
The difference betwe" board
i and a live paper is the lormer re-
mains stationary while the latter cow-
j stantly circulates and Is therowre
I read by more people than peruse the
bill board it circulates to a greater
I extent and is read by more people
1 from the fact that one paper 1n a
i community is after being read by its
owner and his family often borrowed
by a neighbor who has a penchant for
TiewB but is too penurious or too poor
to subscribe for one himself. Thus
It will be seen that the Taper has
thp advantage over the bill board and
advertisers are beginning to find it
out.
There are other dasses who adver-
tise on a theater curtain and nowhere
else. This ii all very well if they
never desire to see their ad changed
and are catering to the theater going
public alone lint the ratio of people
who are able to pay for theater tick-
ets for themselves and families in
order to witness a show and read the
ad of Borne merchant who has some-
thing to nell is comparatively small
to the number of people who con-
sume groceries yet it is a well estab-
lished fact that the people who never
attend theaters are in a majority of
cases readers of the local paper and
would in all probability discuss about
tho fireside some attractive ad of a
live merchant should it appear in
the columns of the paper and per-
haps be reminded of the fact that
they desired to purchase the very
thing that Mr. "So and So" was offer-
ing at bargain prices. Result: In the
morning the lady of the house will
journey to the store in question and
make a purchase: has this family
depended on the bill board or the the-
ater curtain to obtain knowledge that
good coffee was being sold at a reduc-
tion or that they could buy so many
pounds of sugar for a dollar the mer-
chant who advertises on the curtain
would miss a sale. Put without fur-
ther discussing the merits or demerits
of the different methods of advertis-
ing let us take a look at the adver-
tiser and discuss him for a few mo-
ments. It is easy enough for the adver-
tising manager of a newspaper to do
business with a progressive merchant
one who has not become imbued with
the idea that he "is so well known"
that it would be a waste of money
for him to (patronize the home paper.
When the agent calls and states that
he Is seeking "copy" for tho next edi-
tion of the paper he will bo Informed
by thlfl man that he intends using
about so many inches in the next is-
sue and tells him what position and
further states that he will have his
copy readv shortly and will telephone
for a messenger to come for it. On
the other hand there Is a clas of
merchants that kick against eery
thing and everybody in the town:
nothing nleases them: they can sit
down and tell one just how to run the
city county and state government
and when the newspaper man ap-
proaches .warms up to him In a line
of conversation that Is positively dis-
gusting and wants to take up an hour
of his valuable time in dissecting his
neighbors (figuratively). This mer-
chant's time is not very valuable to
I him because a a rule there Is very
little for him to do his clerks if he
employs any are standing around idly
listening to the wisdom of the "boss "
while dust and cobwebs are accumu-
lating on shop worn goods. This
merchant (?) will converse with the
ad man for an hour if the latter w:ll
"stand hitched" but tho moment he
mentions the fact that the season for
heavy advertising is at hand and de-
sires to add his name to the list o'
growing advertisers he exclaims:
"Why boy what is the use of my
having an ad in your paper I have
been in this town for twenty yei-R
and everybody that comes here knows
where 1 am and will patronize rw.
fo you see young man it Is foolish-
ness for me to waste money In a.l
vertising." Then the "young man"
takes occasion to inform him of the
fact that many of his former ctiFtom-
ers are doin their trading with a
competitor. To this suggestion he will
remark: "Yes that young fellow that
owns the store down the street that
you speak of used to work for me.
but he took a notion to branch out
for himself and naturally some of my
old customers whom he used to wait
on while here went with him but I
i am doing all tho business I want to
1 so it. makes little difference to me."
j "Has it ever occurred to you." re-
I marks the solicitor "that this nun
1 who used to work for you about
I the heaviest advertiser in town awl
I that he is constantly adding to his
large stock of goods and hiring clerVr
to wait on the trade? Surely some
I of the customers have cot.c into th
i country since he left you and have
I found out through the columns of tie
'. paper that he i an up to date mer-
chant with an up to date stock ar.d
tin somethine to offer that he is nof
! ashamed to tell the public of in print
i and that in a verv few years he is
I more than likely to absorb the entire
j business of his particular line in
town?" To this this self-contained
j merchant Is more than apt to remark
that he doesn't care a continental
' about his competitor that he has tak-
j en several unfair methods to wean
j away his customers and that It Is time
for him to go to dinner. That after-
noon ther is apt toapear in the pa
per a full page ad from the young
pr ''-n essive merchant advertising bar-
gidiw that will fill his store on the
following morning and keep his clerks
on the jump and In the course of
time it is a safe bet that the sheriff
w .ll have charge of the store of the
man who "never advertises" and
l.imorous creditors will bo howling
for their money of which he has none
to Kive. After twenty years of hard
wuik this man was content to sit
down and trust to hi personality to
win out for him instead of patroniz-
ing (lie homo 'paper but tho Inevit-
able was bound to come and now In
hi-- declining years he Is "broke" with
o':t a business and perhaps without
a home and forced to work for the
bov that once ran errands for h'in
who hires him as a rule out or pity
more than his fitness for the Job he-
fi'.ls in a progressive establishment.
This man is a firm believer In ad-
vertising now that he has seen the
foilv of silence In business and will
oft.'n make suggestions to "the boy
that used to work for me" about of-
fering a bargain in certain articles on
certain trades days when the town
will lie filled with country people.
ECZEMA REMEDY ALSO
WASHES PIMPLES AWAY
j No remedy lliat I
for Kczema IVoriasi
tilt eases of the skill
I satisfaction than tin
have cut sold
s ami all other
lias i;i-n more
1. ! P. Pre
scription for Kc.ein.i.
iTx- trial liottie eau in- secured
at once.
My patrons find thai P P P.
no; only gi-s instant relief to the
iti aing burning skin quickly driv-
lnu out till the disease germs but
it i. also the most delightful wash
for the complexion they ever used.
Absolutely harmless and pleasant to
use p. p. p. cleanses the skin of
all minor impurities such as rashes
anil pimples over night aaj leaves
the skin clear and smooth as that
of a child.
It i.-i now generally known that
there is nothing thai can equal P.
I). P. as a household remedy for
all skin troubles no matter wnat
they are.
1. myself am so fully convinced
of tlie merits ol this wonderful rem-
edy that we will charge you nothing
I if the first full
jl). P. does not
claim.
I lietter drop in
j with us anyhow.
I T. X. Coleman.
size bottle of P.
make gixid every
and talk it over
!t Wesl Main St.
THE PUPIL SHOULD
HAVE EQUIPMENT
HUNTING FOR KNOWLEDGE RE-
QUIRES THE PROPER KIND OF
MENTAL AMMUNITION.
Before a hunting party starts out on
an expedition It is fullv supplied with
the proper equipment.
When we send our children to
school we start them out In the world
on a hunt for knowledgo and it Is our
duty to preprly equip them.
The Ardmorelte is conducting a
great educational campaign that
should be of the utmost interest to
every Bchool child and to all parents.
It presents Webster's New Standard
Dictionary Illustrated which Is the
fundamental work of our language.
This book is based on Noah Webster's
Dictionary revised and brought tip
to the present day in accordance with
the greatest authorities on spelling
pronunciation and definition and is
especially designed to meet the rop-
ular demand for a convenient com-
plete and reliable Dictionary.
The Ardinoreite's Dictionary con-
tains all of the words of our language
except those that are appropriate only
to a technical glossary. It gives the
spelling and pronunciation of plurals;
the use of capital and small letters
and the pronunciation of each word
is iplainly indicated by phonetic spell-
ing. This book is bound like a Bible
in genuine limp leather and contains
1 .200 pages. No other similar Dic
tionary ever printed has such a
wealth of new ideas or so many val-
uable aids to a thorough mastery of
our language. The illustrations in-
clude color and monotone plates and
commercial charts all of which are
the most complete elaborate and ex-
pensive that have ever appeared In
anv Dictionary. There are also ?2
pases of the Latest United States
Census which cost our Covernment
millions of dollars.
No school pupil living in the ter-
ritory covered by the Anlmoreite
should bi without ' this Dictionary
which is an absolute essential to cor-
rect speed). Klegance of speech i:nes
hand in hand with elegance of liian-
! tier. Pro; er use of words is the first
rcuuisite of good society.
See the illustration of this beautiful
Jl.OO book elsewhere or better yet.
come to this ofTice and look at the
! book. There nre two other bindings
to choose from and nil of the book?
are durable but the limp leather bind-
1 ing seems to be in greater demand
. than the others.
' If you have not yet started to clip
coupons begin today and as soon as
j you have the six coupons required
present them at this office without de-
1 lay as such an offer cannot last for-
1 ever. Out of town readers will please
send 22 cents for postage which may
i be included in the expenso honus
amount for the hook selected and en-
close with the six coupons.
SIDE LINES their T'Ince In business
and in life. At the First Presbyte-
rian church Sunday at 11 a. m.
Efficient Selection
and
Very Special Values
In Merchandise of National Vepute
Such as
Huppenheimer Clothing
Ide and Cluett $1.50 and $2 Shirts
Cooper a Wright Health Underwear
Superbas 9 Eisenstc&d NecKwear 50 a 75c
Phoenix Knit Goods ( siVi"". . M-m-u-r )
Stetson and Kingsbury Hats (ttyjJ'oJ"-00)
Armorplate Hose &.;1!er
KalmBros. Novelties iirf:;';)
Here is one that taKes it all. We
carry the best Boys and Girl's Hose
for 25c in the City. If not satisfied
return same and Get your Money!
Remember Wooly Boy Suit for School
SPECIAL IN FANCY SHIRTS
Cluett and Ide $1.50 and 52.
reducec I to $1.19
Monarch and Silver Shirts
$1.00 and Si. 25. Reduced to .88
Ferguson and McKinney Shirts
50c and 75c. Reduced to - .48
Save Honey on Tailor Made to Order
Suits Overcoats Full Dress and Pants
J. J. STOLFA
MERCHANT TAILOR $ CLOTHIER
FRANK BERRYHILL
THE TINNER
Galvanized Iron Cisterns and Tanks Tin Roofing Well Tubing
Flues Etc. JOB WORK A SPECIALTY.
EQUITABLE LIFE ASSURANCE SOCIETY
OF TH E UN ITED STATES
LIVE REPRESENTATIVES WANTED
CEO. H. WEBB. Ardmore. OkU.
TWO WEEKLY NEWSPAPERS
ONE YEAR FOR $1.05
THE KANSAS CITY WEEKLY STAR
and
THE WEEKLY ARDMOREITE
The KanHusCity Star is one of the strongest newspapers in influence
in the world rloth papers went to one address one year for II. Do.
Send remittances to
The Ardmoreite Publishing Co. Ardmore OKla.
7 J
'4 A '.- H
IK
r''W7
' " - "!- B-l""f "3"W
I
Read the want tds.
TillS I'LACK IX RLOCK WEST OF COVUT HOUSE IS TOR SALE.
OO.ME AND SEE IT. IK YOU WANT. A HOME. CLOSE IN WITH MOD-
ERX CONVENIENCES. CA9H OH TERMS.
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Matching Search Results
View two places within this issue that match your search.Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
The Daily Ardmoreite. (Ardmore, Okla.), Vol. 18, No. 32, Ed. 1 Sunday, November 12, 1911, newspaper, November 12, 1911; Ardmore, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc145710/m1/3/?q=technical+manual: accessed July 17, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.