Cashion Advance. (Cashion, Okla.), Vol. 7, No. 35, Ed. 1 Thursday, February 7, 1907 Page: 3 of 8
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HOME-TRADE CLUBS
They Should Be Organized
and Active in Every
Community.
PATRONIZE HOME KER'. HANTS
The Great Danger to Local Interests
1 hat Are Found in the Wail-
Order Systems—Educate
the Public.
(Copyrighted. IMS. by Alfred C. Clark)
Why should we trade at home?
Why should we consldei home in any
wuy more than an.\ other place unless
It pays us financially" First, because
!t is our home The pride we should
take in tlie prosperity of our home
town and our neighbor, should be suf
fic.lent Inducement in give them the
preference Seeoud, because beyond
dll doubt or question, it pays from a
money point.
Tlie greatest menace to the country
merchant to-day Is the mail order
business, and with the decline of the
country merchant comes inevitable
toss t<> the citizens of both town and
country. What at first was considered
a great convenience and an exhibition
01 commendable enterprise has grown
to ho one of the crying commercial
evils. The success of the mail order
house is the result of constant, ex-
tensive and intelligent advertising. It
Is not by persistent swindling as some
tell us, for no business was ever built
up in that way. Tlie home merchant
can do no better than to adopt the
same method, the judicious use of
printer's ink.
While the merchants are the heav-
iest immediate losers, and could do
mush toward checking and correcting
this growing evil, by liberal advertis-
ing and publishing prices, they should
not be expected to do it all. Kvcry
newspaper should preach home trade,
every teacher should instil it into his
pupils in the school room, every min-
ister should preach it from the pul-
pit. The debating societies and po-
litical conventions should discuss It
The interests of town and country
and newspaper and church, and so-
ciety generally, are so interwoven and
so identical that whatever injures one
will eventually injure all. When the
merchants are compelled to bring on
smaller stocks, and employ less help,
1 pay cheaper rent, they are not
alone the sufferers; the whole com-
munity feels the loss. The price of
real estate is largely dependent on its
proximity to a good town. Rents are
dependent on the amount 9f business
The merchant can move to some other
town and establish himself again more
readily than can the professional man
and. many others who have built up
business through years of acquaint
anceshlp and establishment of char-
acter. If the farmer, or property own-
er in town, want to sell out they are
the greatest sufferers—they can't
wove their property to some place
where people are booming their town
and country by patronizing home.
The remedy lies in education and
publicity. In many places that edu-
cation will come through bitter ex-
perience, but, In other communities,
where they are quicker to detect the
approaching evil, and heed more read-
Hv the warnings of the press and
friends of home, they may correct the
evil more readily.
Wealth and power are corrupting
Influences and the mail order houses
are probably not sending out as hon-
est goods as they once did. They have
h-arno'l the tricks of imitation and
substitution and how easy It Is to
deceive the public. Hut, if the mail
order man is honest, and ills methods
of advertising legitimate in every way,
his success Is of no interest to us
and will never benefit our community
In lli - -di-'htest degree, if crop:-, should
fail or sickness render us short of
muncy we could not expect Mm to
trust, us for a dollar—we must always
1 look to the home merchant for credit
in times of adversity.
Who is to blanjp" The mall order
bouse? Not In the least We alone
are to blame. The nearsighted raer-
; chant who has lost trade by not ac-
quainting the community with what
| be ha* to sell and with the fact
j that people could obtain at home.
| where they could personally examine
them and return them if defective in
any way, goods at a? low a juice as
any catalogue house can sell them,
every man and woman is to blame
who sends away for goods; and eve- v
one who fails to raise his voice in
favor of home trade. Th« editor holds
the most responsible position and
should be the leader In this move-
ment,.
The remedy bus been outlined In a
general way We will suggest 'he ilrst
steps l,et merchants buy at home—
Ihey cannot consistently ask others to
I trade with Hu m when tbejr do m#
patronize their brothers in Made The
editors should patronize home, md
j even at considerable personal sacrifice
| refuse foreign advertising lor lines of
i goods in competition with the home
1 an takes more or less pride In loeai
j affairs and Is willing to contribute
something toward home Improve-
I ments. if the matter is fairly pre-
| senled. That Is why I say the rem-
edy lies In education.
Most mall order houses claim they
are enabled to sell cheaper than conn-
• try dealers because they buy In larger
quantities and got especially low
prices. This is often a base mis-
! statement of facts, let me cite an in-
stance: A stock man from eastern
Washington was visiting in Kansas
City. One morning, walking with bis
uephew. who was a clerk in a lead-
lug wholesale hardware house lie
asked where HIand <fe C'o.'s store was
located. "Don't think I ever heard of
them," replied the young man. "O,
yes. I do remember the linn: they
have no store, they ha\e an office In
giving the name of tlie building),
but I don't see how they can sell hard-
ware as low as your home merchants,
for while we sell them goods at less
than retail price, we don't give them
as low prices as regular dealers, bo-
cause they buy In such small quantl-
i ties, just as they get orders." The
r . >^,0 o
& MAIL-
ORDER
HOUSE
i^i\ J \
'*.*1 wi'1l illil 11 y*f KvV \
.•••"- r ^ ^ -
1 UNEARNED v
-E 'NCREMENT "'O
\
Are you operating the tread mill to pour the wealth of you- community
into the bottomless hoppers of the mail-order house? Are you driving your
local merchants out of business? If you are you are killing your town and
your own interests.
merchant. The editor deserves more
credit than he receives. Many a well-
to-do farmer or city man would think
himself perfectly justified in sending
away for all his groceries and cloth-
ing if he thought lie could save ten
dollars thereby on a year's purchases,
but most editors forfeit many times
that much every year by refusing ad
vertlsjng from distant firms In the
same lines of business as his home
merchants: and sometimes the home
merchant even then decllues to ad
\ ertise.
Trade at-home clubs might be or-
ganized. with moUos something like
Club," or "1 Patronize the Home Mer-
chants." or "1 Huy Nothing from Mall
Order Houses," for members to dis-
play. The acceptance and displaying
of such a card might constitute a per-
so nor member.
Much of the trading away from
homo is due to thoughtlessness and
ignorance of business principles.
.Many persons consider only the first
(ost; if they save 25 cents on a ten-
dollar order by buying from a mail
ordor house they consider that clear
g'lin. They should be shown that a
merchant and his family living in
their midst, keeps up a house, pays
taxes, adds to the social features, con-
tribute., generously towards public en
lorpnses, etc. If by buying at home
their town gives support fo several
more local merchants, cr< atlng a bet-
ter home market, they get hack a lib-
eral percentage. Every man and worn-
stockman was greatly surprised, he
supposed he had been dealing with
one of the largest firms in the city.
The mall ordor business has devel-
oped so slowly, and works so quietly
that few persons realize the magni-
tude it has assumed nor to what ex-
j tent it is now sapping the life-blood of
| many small cities and towns. Even
1 now we hear the excuse given for
sending away for goods, that the mer-
chants carry such poor stocks. The
wonder is that they carry any.
II is a fact that country merchants
i ?ell the same i la. s of goods cheaper
| than the big city merchants, and there
j are good reasons for it—■difference in
i rents, insurance, clerk hire, etc. The
! same is equally true as to the mail
order house—it ma; save in rent and
I in several ways over the big mer-
I chants, hut It pays more for advertls-
' iug, packing and shipping, so that,
for the same quality of goods, the
i home merchant can, and generally
: does, undersell the catalogue houso.
The latter makes selling goods a «tudy
and his advertising Is carefully word-
ed and weighed. He use , a lew stand-
aid articles for bait, by lllng them
I at cost, but ho adds enough to the
price of other articles, with which the
public is not fa...Illar, to mn':;e up the
loss. Perhaps the country merchant
could not duplicate the price on these
articles while he would be perfectly
willing to sell the whole hill ordered
i at the mail order hou.-e price.
>yjKraC005<>:-0«/!OCC5MC«!0 SOOOOOSOOUr^OK y. /soat*
"Soap Sense."
The difference in cost between a
poor toilet soap and a good toilet
soap such as Huchan's soap, is a cent
or two per week. The difference in
results, though, cannot bo measured
In money. The cheap soap ntade from
Impure fat and powerful alkali, Irrl
tateg the skin and results in all klnde j
ot bkin trouble. Huchan's Antlsep- j
tic Soap, however, is not only ubso- I
lutelv pure and a fine cleanser, but It |
contains Phenol Absolut, an ideal an-
tiseptic protecting the user against j
contamination. If your dealer does !
not keep it send his name and ad
dress with IS cents to Huchan's Soap 1
Corporation. New York, and they will
send >ou a full size cake.
Big Task for Engineers.
Engineers have never doubted the
possibility of transmitting power from
the Victoria falls of ihe Zambesi river
to the great gold fields of the Trans
vaal, 750 miles distant, but they have
que tioned the economic soundness of 1
such an undertaking, on a commercial
scale. Nevertheless, contracts hav«
been lot which show that the worli
will be undertaken. It Is the most
extraordinary electric power scheme
ever attempted.
Caution,
Imitations have been placed upoi '
the market so closely resembling All i
cocks Plasters in general appearanc* I
as to be well calculated to deceive. It \
is, however, in general appearance ;
only that they compare with Allcock's
for they are not only lacking in the j
best elements which have made All I
cork's so efficient, but aro often harm
fui in their effects. Remember that
Allcock's aro the original and only j
genuine porous plasters—the best ox
ternal remedy known—and when pur
chasing plasters the only safe way it
to always Insist upon having Allcock's
By Endless Chain.
"Speaking of the endless chats
prayer that is going the rounds." said
the woman with the cheerful voice, "1
can't see what good that can do. un-
less, maybe, it might start some poor
wretch on the road to glory, but I got
an awfully nice silk petticoat through
an endless chain once The manufac-
turers sent letters asking for five
names and a ten-cent piece I sent
Ave names and the ten-cent piece, not
thinking much about if, just tryinj
it, and it wasn't long before they sent
me this lovely silk petticoat It wa«
the nicest sort of silk, too. As long ai
I wore it it didn't crock."
His Practical Idea.
A benevolent old man who lived on
his farm in Iowa never refused shel
ter to any who might ask it of him
Ills many friends remonstrated with
him about this characteristic, know-
ing that many unscrupulous holioee
would avail themselves of the oppor-
tunity, and that there was great dan-
ger of the old man being robbed. To
these remonstrances the old man r
plied that he believed In "practical
Christianity."
"But," said one of his friends, "thl
seems very impractical. Suppose one
of these men took it Into his head to
rob you one night?"
"My dear young friend," was the re
ply. "1 bid all enter in the name ol j
God, but 1 prove my belief in practi
cal Christianity by locking up til eli
pants during the night."
THE DOINGS OF COKGRESS
Items of Interest From the Nation-
al Capital.
MAY BE COFFEE
THE COAT ON THE ARM.
coat.'' said a friend. "It's pretty cold.
old man." "Oh, no, me boy," was the
reply; "I'm not afraid of penumonla.
Resides," and ids voice took on a con-
fidential lone, ' don't you see me boy,
I've outgrown this coat by 40 pounds
and could not got Into It with a shoe
horn. I can't afford a new one. but
T don't like to have it thought that 1
who strolls down Hroadwnv wearing a <l0" ' "Wn !!,'T'' ?°U '"1°"' M,y Hu!t' The Bo8ton mnn ha> vo,y sound of
.. . ... you see, will stand scrutiny, so 1 wear
a chest protector, and everybody
thinks I'm so hardy
Showing Importance of Making a
"Front" in New York.
It. is oetter to put on a stilt front
and keep a stiff upper Up In this town
than to have no front at all and bite
your lip It Is not always the man
to bo understood, an educated voice
The first thing that strikes the new-
comer In tlie United Stntes is the un-
cultivated speech of gentlemen. It Is
unlike anything In Europe, unless
some of the Intonations in south Ger-
many maj be likened to It, Vml this
makes thb very great difference be-
tween Huston and the other cltli
bland smile with a faded 'mum on
the lapel of his coat and with his over-
coat carelessly swung act., s his arm
who dines at Del's or who own*.a sent
on 'change or who goes to Europe
every J ear to huy pictures for his gal
lory. Sometimes a sniille covers an
empty stomach and an aching heart
on the Great White Way. Through
the midway of the ie.it commercial
srtery between Herald Square and
Ixingacre there stroll every day scores
of men who carry their overcoats over
one arm. regardless of temperature,
simply because their "bennies" do
not fit The other day a portly chap
who held a good place last season
witJi « theatrical company strolled
lawn Broadway. "ltetter slip on your
[■home
It's
Then ho swung
great
off up
of mystery.—
H eadway, n picture
Pittsburg Dispatch.
Voice of American Women.
Why is it always the women of
America who are rebuked for their
way of speaking when It. Is really the i ,.
Oxford. Hut let us c aso to complain
of the olear and elastic pronunciation
of the women.
1 rapped.
"I'm sorry, but I tan t pay that bill
to-day. You see the butcher has Just
been here, and—"
"Yes," said the grocer. "I Just met
him, and he said you put lilm off be-
. , ,'ause you hud to pay me. Here's my
men who deserve a scolding? Amer i,,11.'-Milwaukee Sentinel.
fcan women have their peculiarities. ;
but their voices and their accents are
at any rate careful, and have a refine-
Marrlsye Days In Italy.
In Italy Snndu) |s usually selected
mont of their own not an English . for the marriage of those persons who
finish, but a very perceptible one, says have never been married Before
a writer In the I.ondon Chronicle On Widows, however, in accordance with
the other hand American men very nn old custom, usually choose Hatur-
seldom have what one must call, so as day
That Causes all the Trouble.
When the houso Is afire, it's like
body when disease begins to show, it's
no time to talk but time to act—delay
Is dangerous- remove the cause of the
trouble at once.
"For a number of years," says s
Kansas lady, "1 felt sure that coffee
was hurting me, and yet, I was so fond
of it, 1 could not give it up. I paltered
with my-appetite and of coutso yield
ed to the temptation to drink more
At last I got so bad that I made up my
mind I must either quit the use of cof-
fee or die.
"Everything I ate distressed me, and
I suffered severely almost all the time
with palpitation of the heart. I fre-
quently woke up In the night wdth the
feeling that I was almost gone,—my
heart seemed so smothered and weak
In its action that I feared It, would stop
beating. My breath grew short and
the least exertion set me to panting. 1
slept but little and suffered from rheu
matlsm.
"Two years ago I stopped using the
old kind of coffee and began to u*«
Postum Food Coffee, and from the
very first I begun to Improvo. It
worked a miracle! Now J can eat hut
thing and digest. It without trouble. I
sleep like ft bahy, and my heart beat!
full, strong nnd easily. My breath In n
has become steady nnd normal, and
my iheumatlsm has left me. I fee;
like another person, and It Is all due
to quitting coff o and using Postum
Food Coffee, for I haven't used an)
medicine nnd none would have done
any good as long as I kept drugging
with coffee." Name given by Postum
Co., Rattle Creek, Mich. "There's a
Reason." Read the little book, "The
Road to Wallville," In pUgs. All
grocers.
More l.r-portant Happenings in Serv
ate and House During the
Past Week.
Washington. — Senator elect Chas.
Curtis Monday wired his resignation
to Governor llocli of Kansas as a
member of the house of representa.
tives and informed the speaker of the
house of his action Ills letter to
the speaker (loses as follows: "Will
ron be good enough to Inform the
house of my action together with my
a&surances of continued good will
and gopd wishes for the representa-
tives W'ith whom I have long been so
pleasantly associated." Mr Curtis
will take the oafli of office as a sen
•tor Tuesday.
Increase for Mail Carriers.
Washington, D. ti.— Senators paid
tribute Friday to the memory of th«
late Senator Arthur Puo Gorman of
Maryland. Previous to tills order
many bills of minor Importance were
passed, including the salaries of city
mail carriers, making the first year's'
salary $000 with an annual increase
of $100 until a maximum of $I,L'00 has
been reached. Another bill passed
Increases tile pension of all Indian
war survivors from $8 to $10 per
month.
Discussed Rivers and Harbors.
Washington, 1). C. — Appropria,
tlons for rivers and harbors again oc-
cupied the attention of the house Fri-
day. The speeches dealt laregly with
tlie proposed canal from Chicago to
St IahiIs, ami the deepening of the
Mississippi river from St Louis to
the gulf to II feet. Mr Clark of
Missouri delivered a characteristic
speech in behalf of the Misslppi river
project.
Think It Needs Investigating.
Washington. a «ub-oommittee ot
five members of the house committee
on interstate and foreign commerce
Thursday decided by unanimous vote
to recommend to the full committee
that a favorable report he made on the
Livingston resolution, providing for
en Investigation of the New York
cotton exchange hv the department of
Commerce nnd Labor.
Will Distribute Seeds As Usual,
Washington — The agricultural
appropriation bill occupied most of
the day. in tlie houso and as usual,
when the amendment striking out. the
free distribution of ti ds was re-
ported the memhoi from the farming
districts outvoted those from the
cities, levers'd n ruling of the chali
by a vote of 13G to 8.">, and restored
the paragraph as has boon the law fo
years
Surplus Accumulates.
Washington, D. C. — The monthly
comparative statement-of government
receipts and oxpendlltires shows thai
for January the total receipts were
;v,l!i:i and the expenditures $47,-
8-7,L'll leaving a surplus for the
month of $7 I10,^.".S and a surplus for
the seven months of this fiscal year
of $::2,4G1,1C7.
Chairmanship for Curtis. ' i
Washington, I) ('. — Senator Rnr>
kott of Nebraska Thursday r<*
signed as chairman of the commit-
tee on Indian depn datlons and wa*
at onco appointed chairman of the
committee on Pacific railroads. Sen-
ator Curtis of Kansas was made
chairman of the committee on Indian
depredations.
Investigation Will Be Made.
Washington, D. < The president
has approved the bill authorizing the
secretary of commerce and labor to
Investigate and report on the indus-
trial, social, moral, educational and
physical condition of wrnio n and chit
dren workers In the United States.
Forty-Ona New Officers.
Washington. Secretary Taft
Thursday approved the recommenda-
tion of the gene, a] staff for tire ap-
pointment as ice oid lieutenant of 41
candidates from the ran!; of enlisted
men of the army who have success-
fullv passed, the examinations at Fort
Leavenworth.
Burton to Be Collector.
Washington,, I">. C.—Charles Ger-
mnin Burton of Nevada, Mo., ex-
til in be i of con' less and for years a
republican leader In Missouri will
succeed Charles W. Roberts as col-
lector "f Internal rove iiue for the
Western Missouri district April 1.
On the Trail of the Paper Trust.
Washington, 1). — Uepiosentft-
tlve .lohp Sharp Williams of Missis-
sippi, Introduced a hill In the house
Wednesday for an Investigation by
the department of commerce and la-
bor of the so called "pap' f trust."
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Woodworth, M. F. & Woodworth, D. G. Cashion Advance. (Cashion, Okla.), Vol. 7, No. 35, Ed. 1 Thursday, February 7, 1907, newspaper, February 7, 1907; Cashion, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc102931/m1/3/: accessed April 26, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.