The Manchester Journal. (Manchester, Okla.), Vol. 20, No. 48, Ed. 1 Friday, May 2, 1913 Page: 3 of 4
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LINN BROS.
Contractors
I Estimates & Plans Furnished
S
I Manchester, Okla. „
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Pianos - Organs
AT FACTORY PRICES
30 Days Free Trial—Easy Terms *
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EFFER Pianos. KIMBALL
ORGANS, and the famous STEIN
WAY, WEBEK, STVVF.S AN T I
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T BIANOLA PIANOS. Termsol S f
a and up, monthly. Write us today. :
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i Leyhe Piano Co. ♦
1301 Elm Street
t DALLAS, TEXAS
T Largest piano concern in Texas
+ I
£++++-M-M
I BIKCHFIEL & DEERE |
I Stock Buyers f
I We take your cattle and hogs
t any day.
| CALL US UP
[ Manchester - Oklahoma
' ++++ -M-4-+ +++-J. ++-}•+ ^.+++^^++ *
PEELY & SAVELY
Buyers and Shippers of
LIVE STOCK
Farmers who have hogs to
sell, call at the Savely Pro-
duce, or Earl Feely's home.
Farmers can bring their hogs
any time, as Savely will buy
them any day.
M'».>+++++'l«H.<.+++14++H~|-H.
MANCHESTER ,
| PRODUCE CO. j
| Buys Poultry, Butter, Eggs. J
| Cream, Hides and Furs
♦ Call us up for highest prices
PHONE No. 56
Men’s Forward
Movement
There will be a rousing meet-
ing at the Christian church
next Sunday afternoon. Come
out and help make this great
movement a success.
All Are Invited
Dr. Geo. Six
Optometrist
The only man in Grant County
who passed the State Board by
examination.
Consultation and eye examination
FREE
j* Wakita, Oklahoma
-Your
baking troubles will end
when you
begin using Red Ball
flour.
45-tf
fc MANCHESTER LODGE NO 24
af&am
mnots 1st and
3rd Thursday nights In each
month.
- T. W. PETER. W. M.
W. T. CLARK, Sec.
to attend.
MANCHESTER LODGE
NO. 45, I. O. O. F meets
exery Saturday night at
I.O.O.F Hall, Manchester,
Okla. ’
Ail Odd Fellows In good
standing cordially Invited
G. W SNOW, N. 0.
L. K. THOMAS. V. G.
0. W. MORRIS, Seoy
Recommends Country Paper.
What is the matter with the
business man in the smaller towns
of this country? Why is it that he
is e\ erlastingly asleep?
The Country Merchant represents
the very best development i n
American manhood. He is healthy,
strong and unusually intellectual,
but he simply will not get out of
the rut made in the road of his
kind of trade, by the footsteps o]
his predecessors.
Here is the whole story in a nut-
shell; contrast the following ex-
amples:
On the one hand we have the
present prosperous condition of
the country. Then there must be
demand. An over-supply without
a market is almost as bad for the
farmer, as no crops at all. The
demand, asvwell as the price, were
never better than at present.
Next comes the wage earner. His
condition is undeniably better than
it has been for years. Because of
the vast sums of money that must
change hands during the next six
months, to gather and transport
the immense crops, the laborer,s
services will be well paid for.
Money sent to the farmer from the
purchasers in the East will be used
for improved equipment. Old
farming implements will be dis-
carded and replaced b y new.
The harvesting machinery business
is a good barometer indicating
the condition.
Now comes the Country Merch-
ant. His share of the harvest de-
pends entirely upon hiB ability to
keep abreast with rapidly chang-
ing conditions. The Merchant in
the rural districts, who imagines
that he can handle his business on
the same slip-shod plan as that em-
ployed by his predecessors forty
years ago, is badly mistaken. He
has new conditions to face, new
forces to contend with, almost
unsurmountable obstacles to over-
come. These,like Banco’s ghost,
will not down. They come one
after another, thick and fast.
First of all, there is the bugaboo
of the Mail Order House in the big
cities, next is the Farcels Post,
then comes the Interurban Car, the
Automobile and Good roads
Rapid and easy methods of trans-
portation makes it comparatively
easy for the farmer to get to the
larger cities and entirely overlook
the dealer in the smaller place.
The Merchant in one of these
smaller places is quite likely to see
customers pass his door en route
to the city, if he is willing to rest
content with the methods employed
by his predecessors. Some are
equal to the emergency and
promptly lay plans to get their
share of the prevailing good times.
Others do not.
Now then, here is what we have
as a remedy for the disease:
Meet city competition with the
City Man’s methods of getting
business.
A country town which has no
pastimes, no athletic sports or no
places of amusement that are clean
and wholesome, is not likely to be
attractive to the farmer and his
help, therefore:
The County Merchant and
Amusement Man have one com-
mon interest, and that is make a
trade center; get the people to
come to town, amuse and hold
them; secure the trade of the sur-
rounding country and prevent its
going to the larger cities. That is
the first proposition. Everybody
is agreed on that score.
How do the big stores in the
city get the orders of the country
trade?
First, by full page display ads in
the big daily papers. These are
almost a complete catalogue of
each of the various departments of
the entire store. Think of it, a
daily issue of a well illustrated
catalogue with catchy descriptions
and skillfully phraseu talk about
cut prices, spread out daily before
75,000 to 200,000 women, who
have money to spend and who
need the goods. There can be but
one result, which means a sale.
Then again, these same b i g
to the farmers and residents of the J
smaller towns. How long could
these big stores exist if they did
not use these advertising pullers to
draw trade.
I he answer is self-evident.
I heir expenses would eat them up
and put them out of business in-
side of ten months.
Suppose for example, five of the
big department stores of Chicago
should adopt the methods of the
average country merchant, cut off
their advertising in the daily pa-
pers, discontinue soliciting orders
by mail, refuse to send out samples
and all of the proprietors should
sit quietly down and wait for cus-
tomers to happen along, as is
usually done in the country store.
Can anyone doubt the result? Con
trast the difference between the
two methods and the remedy is
plain as the sun in the sky.
Of course the answer is, that the
small store in the country town
cannot afford high priced adver-
tisements, costing $5,000.00 t o
310,000 per day, neither can he
afford to issue a catalogue or have
a mail order department. That's
perfectly true and nobody will try
to dispute it, but he has his local
newspaper and its working force at
his disposal, and its the greatest
and best working force in" this
entire world.
Let us repeat that country news-
papers if properly used, are positi-
vely the best advervising mediums
in the world for the money.
Mr Merchant just store this
thought under your hat—every
country town that has a daily or
weekly newspaper is missing a har-
vest if its merchants do not make
it their mail order catalogue.
Every inch of it should be used.
It is a gold mine. Mind you, it
should be the cut price catalogue,
with a good illustration and a
catchy description of every article
of merchandise carried in stock in
your town, no matter whether it be
a package of onion seed, a gas
engine, hay scale or a flannel shirt,
and every article shown should be
quoted at a price that compares
favorably with the prices in the
advertisements of the city con-
cerns.
Ihere is not a country town in —In one of the show windows at!
America where three or four pages t,ie Simmons & Warnoek stora is an
of this class of advertising would I armadillo which was recently brought
not boom the local trade and put from Texas by Mr. K. Folger. This
the city stores out of business, as specimen is no longer living, and may
far as orders from that locality are be handled with safety. Tiiose who
concerned. Their advertisements have not seen the critter should do
should resemble a catalogue, not so> and read something about this
billposter’s efforts. Every mer- strange animal. His habits are little
chant should make it a point to known to man, as he generally
advertise his goods and prices, in- burrows into the earth and seldom
stead of his name. goes.abroad except at night. The
The country editor should re- head and body are encased in an
member that Publicity advertising armor composed of small bony plates
makes politicians, but Result ad- and when attacked, the armadillo
vertising is the only kind which wi|lcurl up Into a ball, presenting
sells goods and is best calculated t,ie armor on all sides. It is claimed
to pull in orders, and should edu- that ehe flesh is excellent, both in
cate his clients into that form as | flavor and nutriment,
rapidly as possible.
Get together and put your —Miss Pear) Ratliff and Miss Emma
shoulders to the wheel. Improve MuDcie- who have been employed in
your street lighting; encourage life the Public schools here the past
in the towrn by promoting amuse-
ments. Some towns make the mis-
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AUSPICES THE MENS FORWARD MOVEMENT
44444444444444444444 444444
|e*eeee«««w^M6e»««fteMtt
I CORN TOOLS!
♦ #
♦ _ a
$ Farmers, it will soon be time for ^
J you to begin working that corn; soon $j$
5? after that will be harvest time. You
X are aware that good machinery is es- ^
a Sfintml t n t h P nrnnar h a n rl 1 i n nr nF 4-U!
BROTHERHOOD
There will be an unusually interesting meeting
at the Christian church
SUNDAY, MAY 4TH
A team representing the Union Brotherhood of
Anthony will be here to assist in the regular work
at the meeting of the Men’s Forward Movement.
WILL HAVE SPECIAL MUSIC
By Mr. Mayse of Blackwell and the local male
quartet. We would like to have every man in Man-
chester and vicinity to come out and meet these
men and help welcome them to Manchester. Come
out and let’s boost a little. Don’t forget the time,
2:30 Sunday afternoon, at the
CHRISTIAN CHURCH
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4
take of suppressing them. Re-
member that idle minds create in-
dolence, the plague before which
empires fall. Avoid the fallacy of
all talk about patronizing home in-
dustry. Let it be known that you
are a lot of good fellows with the
atch string on the outside, who
fight to the last ditch in politics,
jut welcome the competition of the
world in cheap prices, qualities and
i n everlasting hustle, enterprise
and go-ahead progressiveness, and
you can bid defiance to the buga-
300 of the threatened invasion of
the big store monopoly of the
great cities.
Do it now. Start the weekly
catalogue in the very next issue of
your local papers and keep it up
until every item of merchandise in
your town is listed for the inspec-
tion of the buyers of the county.
^ our share of the present pros-
perity will follow just as sure as
the light follows the sun.
(The above article is written by
an eastern business man, F. J.
Milnes, who is not
winter, left for their respective homes
at Jefferson and Byron last Saturday.
Thesa young ledies have made a
special effort to properly direct the
minds of the young people entrusted
to their keeping, and In all probabi-
lity they will be employed for the
coming school year If they so desire.
—Last week we mentioned that a
special train had been made up and
sent down here to handle a bunch of
cattle that was shipped out early in
the week. Owing to a lack of infor-
mation, we failed to mention who
had marketed these cattle, but are
now In a position to say that Mr. H. I
W. Reneau and J. F. Gillespy were
the principal contributors.
—The Manchester Supply C o .
opened their meat market yesterday,
with a m«n by the name of Peterson
in charge Mr. Peterson Is an exper-
ienced meat cutter, and will no doubt
give entire satisfaction. He is
married aud has moved his family
to Manchester.
sential to the proper handling of this
$ work. I invite you to come in and in-
si* spect my line of standard make corn
jjj tools and harvesting machinery. You
X cannot afford-to risk your crop by us-
£ ing inferior machinery.
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I. E, MELCHER
THE HARDWARE MAN
MANCHESTER, OKLAHOMA
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— Vou cannot get good results if
you use an inferior flour. Red Ball,
made by the Manchester Mill &
— in the news-
I store. .11 have their mail order d.“- i *>“”'■«» »"<i never h«» been. 1“■» - » • -'">°™»ter Hill ft
i i I
POULTRY AND PRODUCE
Bring in all your poultry, butter, eggs and cream. I
am located opposite the light plant and am prepared to buy
all your produce, paying the highest market price in cash.
I shall appreciate a share of your patronage.
Phone 46
T. W. CLARY
—If Governor Cruce is impeached,
as seems more than likely, tt will not
not be because of any wrong-doing on
his part or because the people of
Oklahoma demand It. but because he
has refused to be a party to dirty
politics and has stood for honesty,
decency and economy.—Wakiu
Herald.
—Clem Liveugood has bought him-
self a new Overland, and is just as
proud of It as you please. Mrs. Llven-
good reports that the first night
after the car was bought, Clem dldn'
sleep more than an hour or two, and
during that time he was constantly
trying to figure out the mechanism
of his car.
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Thomas, L. K. The Manchester Journal. (Manchester, Okla.), Vol. 20, No. 48, Ed. 1 Friday, May 2, 1913, newspaper, May 2, 1913; (https://gateway.okhistory.org/ark:/67531/metadc497535/m1/3/: accessed July 18, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.