Oklahoma City Times (Oklahoma City, Okla.), Vol. 71, No. 241, Ed. 1 Wednesday, November 16, 1960 Page: 19 of 32
thirty two pages : ill. ; page 22 x 15 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
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METRECAL
the new concept for weight control ?
without resorting to complicated diets or complex calorie counting. Developed to meet
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exacting medical standards, IMetrecal is supported by long-term clinical validation.
Metrecal resulted in highly satisfactory weight loss.
What Metrecal cannot do
How Metrecal is available
What Metrecal can do
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reduction to consult his physician.
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MEAD JOHNSON & COMPANY, Evansville 21, Indiana
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Metrecal is not a miracle cure for overweight. For example,
it cannot provide the necessary will power for weight reduc-
tion and maintenance. However, it is not difficult to stay on
such a diet with Metrecal since little, if any, hunger occurs
after the first day or two.
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Metrecal is available nationally both as a liquid and as a
powder. The liquid is in handy eight-ounce cans, ready to
drink. Each can of liquid provides an individual 225-calorie
meal.
T he powder is in 1-pound cans and economy-size 31-
pound cans. One-half pound of powder, when mixed with
water, provides the total daily diet in the 900-calorie program.
Metrecal comes in a variety of delicious flavors: chocolate,
vanilla, butterscotch, and the new orange.
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Metrecal was introduced a little more than a year ago. Its
aim: to provide a judicious method of weight control,
incorporating sound nutrition, appetite satisfaction. and
convenience. Our continuing admonition: consult your
physician concerning the problems of weight control.
Metrecal is a scientifically balanced food that makes pos-
sible accurate control of caloric intake while providing all
the known essential nutrients required for a sound reducing
program: end Metrecal contains no drugs or appetite
depressants.
Metrecal has the flexibility to meet the needs of the indi-
vidual user. For rapid weight loss, Metrecal may be used as
the total 900-calorie daily diet. Metrecal is a most useful aid
in the long-range maintenance of desirable weight, as part
of a well-balanced diet. To lose weight more gradually, or to
maintain a desired weight, the amount of Metrecal used may
be increased, it may be used for one or two meals a day, or
as the total diet on selected days.
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The importance of the physician
in problems of weight control
Individuals who are grossly overweight, those intending to
diet for a long period of time, persons with diseases of the
heart, blood vessels or kidneys, and persons with other medi-
cal disturbances such as diabetes or liver disease, should
always have their physician’s approval before undertaking
a weight-reducing program.
Indeed, it is wise for any person contemplating weight
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bMetrecal, the original brand of dietary for weight control, helps you lose weight safely
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the value and versatility of Metrecal.
• Quality of product —The ingredients of Metrecal arc
meticulously chosen and manufactured to exacting phar-
maceutical standards. Metrecal powder, lor example, is
subjected to a total of 396 separate quality control tests.
• Range of choice — Metrecal is available nationally in both
powder and liquid form, in a selection of sizes and flavors
tailored to the needs of your taste, method of use, and purse.
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What is distinctive about
Overweight persons lose weight through the use of Metrecal
simply because they take in fewer calories than are required
to maintain weight. Most important: they lose weight safely
without resorting to complicated schedules or complex
calorie counting. Users of Metrecal arc remarkably free
from hunger. The appetite is satisfied.
Clinical studies under the careful supervision of physi-
cians have shown that at the 900-calorie level, the use of
Why Metrecal is distinctive
Many factors set Metrecal apart. These include:
• The new concept— The measured calories of Metrecal pro-
vide, for the first time in one product, a complete formulation
designed expressly for weight reduction. Hence Metrecal
supplies: the means to achieve effective weight loss through
accurate control of caloric intake on a program that is nutri-
tionally sound, appetite satisfying. and convenient.
• Clinical validati/on-Before Metrecal was introduced, its
effectiveness was proved in extensive, long-term clinical
studies, all conducted under strict medical supervision. Con-
tinuing studies are providing ever-increasing evidence of
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OKLAHOMA CITY TIMES Wed., November 16,1960 19
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Gaylord, E. K. Oklahoma City Times (Oklahoma City, Okla.), Vol. 71, No. 241, Ed. 1 Wednesday, November 16, 1960, newspaper, November 16, 1960; Oklahoma City, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc2004416/m1/19/: accessed July 17, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.