The Oklahoma Eagle (Tulsa, Okla.), Vol. 93, No. 37, Ed. 1 Thursday, September 12, 2013 Page: 6 of 12
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BUSINESS
I’-6 I HI OKLAHOMA EAGLE ■ Thursday StrnmiK u 20U
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THICK HICKORY GRILLED STEAKS
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information and studies go to *** nteisenwire com
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ALmoi Angdl r»i(ry
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Payday Playbook: High Cost Lenders Fight To Stay Legal
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It has. frankly, made the
entire system of cLvssitu .vhon
and security clearances a
joke We have something hke
north of 1 4 million people in
America with a Top Secret se
curtty clearance That is a hell
i
Based on vour experi-
ence how does the Army and
the intelligence services in
general view their jobs,
themselves and more tenpor-
tantlv the American people,
are we either patriots or trai
tors, with the potential to be
either at anv given moment’
view - a capsule res lew of
a now clasMt oven x*w of the
industry and its challenges
and contnn ersies
Fdward Snowden has
said that he was dim th in
spired by Bradley Manning
so we have already seen one
person emboldened
lastly, vs hat have you
learned and what cone I u
sions have you drawn from
case of Bradk*v Manning’
r
OKC Biopharmaceutical Firm
Attacks Sickle Cell Anemia
Ito vou think the Man-
ning case is ckwed or is their
more still waiting out there’
Additionally, did the Man
mng case put a chill on dt*
cloMirrs by other* or perhaps
embolden othc- Manning
)u»t waiting tor the pmper
time and venue’
cleared first with. I believe,
the Information Security
Oversight Office I think
what you’re describing is
someone using expertise and
contacts gained in the rm
ploy of the Army, which I
don't really see as the same
thing as leaking en masse
hundreds of thousands of
raw documents Another big
different would be that said
officers are profiting off the
interaction, whereas Man
mng, obviously. is not
HMM
hoMMN
Fwtf
- A version of this store
w as cv-published w ith the- St
Louis Post-Dispatch. -
As the Rev Susan Me-
L ann stood outside a public
library in Springfield, Mo,
last year, she did her best to
persuade passers bv to sign
an initiative to ban high-cost
pavdav loans But it w as dif-
ficult tn keep her composure
she remembers A man was
shouting in her face
He and several others
had been paid to tn to pre-
vent people from signing
Every tune I tned to speak to
somebody,’ she recalls, they
would scream. Liar’ Laar'
Liar' Don t listen to her!"
Such confrontations. re
pea ted across the state, ex-
posed something that rarely
comes into view so vividly
the high-cost lending indus
try’s ferocious effort to stay
legal and stay in business
Outrage over payday
loans, which trap millions ot
Americans tn debt and are
the best-known type ot high
cost loans, has led to dozen-
1
And there are very tew I
companies of any conse I
quence in Oklahoma doing |
any work on this front and I
precisely one that s doing I
orphan drug development r
work of a kind that might
have a dramatic impact on
the 100,000 Americans
mostly African-Americans -
who suffer from sickle cell
anemia, which can be a de-
bilitating. life-threatening,
extremely painful malady The pharmaceutical in
Selexys, a biopharmaceutt- dustrv estimates that each
new drug costs them
million to devek»p and bring
to market but Angell and
Reiman estimate the cc»st to
is actually closer to
of state law - ainnsl at stamp
ing out abuses Hut the in
dustrv has proved extremely
resilient In at least W states
lenders offering payday or
other lixins still charge an
nu.il rates of 1(X> percent or
more Sometimes, rate* ex
cal pis^ik’. not tvpkallv prone
to making bLu k w hite asM-ss
ments like that Ihere ekes
however, seen; to lx- a vou
can’t handk* the truth mental
itv tvuk-niK to senior ottiiuils
viver the course of the last
dtxade James < Lipyvr < oter
Black President Ob.iina
There s a certain arrogaixv, an
idea that things are so danger
ous now that we can t afti >rd to
maintain fealty to our pnrxi
pk"<. t*» go thn»ugh k-gal chan
nels. or to he forthright with
the Ameruan ptvpk- I m not
convinced at all that life on
earth is anv more dangerous
today that it was in the
decades and centuries past
when we put in place sk-mo
crahc pnvtivtxrw against the
abuse ot power in govern
ment And how has private
contracting changed the
landscape ot intelligence
gathering and secret keeping
Digital, Social Outlets
Attract Advertisers..*
New drug devekipment
in the United States is very a
compbcated business and in u
some way* a strange line of e ,
work, especially when it K
Himes to drugs that will
serve smaller numbers of
yxeople and diseases that are ||
tar from conunonplaw ®
Xbout one in Alrxan
Americans suffered with
sx kk- cell aneftna bc.i star
tlinglv one in 12 African
Amers ans is a earner of the
disease whkh is t<> xiv de-
pending on five genetic
makeup <<f a party and that of
their spouM* the terrible ail
men! can manihst tn duldren
and grandchikfivn in a com
plex ilv.nn of prevalent i
a< ross time. <v> is Hie . a-e w ith
so many human diseases tlvit
hav e a genetx c lev age
production methods (tor
erythropoietin), and devrl
oping drugs without limit
ing adverse- effects (for
antideprrssive drugs), se
listing w huh thugs to test in
clinii.il trials and funded
tile clinical trials are most
commonly done- bv industry
• not in bash research
I
*• 1
u
cced I,(MO percent
I ast year, at tiv tsts in Mis
soun launched a IxilkH initu
five to tap the iate tor ksirts at
penvnt Dvr story of tfs* en
suing fight illumiaiti* the in
dustrv s tactiis, which
uk hkkd It if-bv mg stile k-gtsla
I spike briefly with be
k-xysl. H> Mr Scott Rollins a
life seieners rvseanher anti
bio mods al cxesutivc about
the phase 2 testing for their
Mtkk* cell anemia drug Dr
Rollins told me that tht* new
drug will be tested m TV sites
a< toss Anu-fka and in |a
mak.i among other platen
He went cm to tell me that 174
pitients will be nxvning the
drug, or a placebo 'combo
regimen since tlx- purpwe ot
tlx- Plusc 2 trial is to illumi-
nate the uude rfhxtivenrss
and safety ot a pnwpextivc
drug Rolltns also told me
Hut some of the patients w ill
actually come from Okla
honu arul be x-tvix! dtrvxtlv
bv la, ilitivs at the Okt
Health Silence ( enter is a
umfLition of health and bio
nxslual research companu-s
and stat< funded taulities
hospitals and ilini. s in (tkla
h< »ma < ity
» t
i 1
i •. ■ I
SUPPORTERS OF THE BALLOT initiative to cap the annual rate of loans at 36 percent re»y at
the entrance of a Kansas City payday lender m September 2012
___________________ (Communities CfMtmg 0|pportun/f> f
i>t a lot of people with access
to information, the dis, losun-
ot which, could reasonably
be cvpxted to Jo serious
harm to the national sexu
ntv I m not buying it lhe
whok- system is broken, and
-ec untv clearances an- val-
ued because ot what they
earn the holder on the tnv
market In short, our system
of state secrecy that is. the
system in place whereby we
allow our government to lie
to us in order lo prov ide tor
our protev turn has tx-en re-
dft, ed to a resume builder tor
many people in pm ale con-
tracting We give more peo-
ple more acceu to more
•ecrets than ever before
Manning and Snowden |a
private contractor, inciden
tally) wen- mevitabk- Ni is
wlxx-ver conx-s next
The drug development
pnxvss in the United states
is incredibly expensive, aim
plicated bv multiple human telkiw at the Manhattan In
trial and product testing re stitute who argues that al
quirements that are hugely though research fundal bv
the government produces
excellent basic science and
even early (and unusable)
versions ot drugs pm ate ui
vestment and industrial
skill* an- needed l<» proxlu.e
panies and outside investors praitii.il products For
with big pockets Here is one stance developing
For me, the biggest
issue in the Manning case is
the one people seem least
interested in talking about
that is, the context of the
leaks In the age ot the In
ternet. we started classify-
ing more information than
ever while giving more
people than ever access to
classified information Our
secrecy system is totally
dysfunctional, rife with
abuse and ha* been used
time and again to «.uvei up
abuse It's bloated, dys-
functional. and badly bn»-
krn We nevtf secrecy, but
we need it to be lean, effi-
cient. and tn sleek, working
condition We'nr in quite a
fix and it’s m* opinion that
tne last several years art
lust five tip »»f the iceberg
cal company headquartered
in Oklahoma City, ts at the
beginning ot a l*hase 2 trial
of a drug called SELG1.
which may have real power them
as an agent that can provide SUM) million Angell >* tt <
relief to some sickle cell ane author of Ihi Iruth About
mia victims the Drug Companies How
Ihev Deceive L* and What
to Do About It’ Angell s po
sition has been chalkmgvxi
bv Beniamin Zviher senior
There are multipk- opbona when it
COflMa to how consumers like to watch
their favorite programs or other video
content in aimer number one we haw
TV Believe it or not. TV is still the reign-
ing champ tor advertisen who want to
reach audieixes. with the ability to at-
tract v lowers .Krona multiple demographics
Die average L S conMimer watches more than 156
hours of T\ a month As A tn* an-Amen* ans we watch, on
average, more than 1*0 hours a month iwi TV and watch
IV more than any other group In aimer number two, we
have stxial media, which continues to pick up steam,
proving to be a powerful contender with multi-platform
advertising, and I am specifically referencing Facebook
Did vou know that Facebvxik has more than one
billion members around the globe’ That's almost one-
seventh ot the world's population And, because we
love our social media Blanks are more likely to visit
social networking sites like Facebvxik than other demo-
graphic groups Chances are, you're a member ot the
Facebook family Bv the way, how many Facebook
friends do you have’
With more than 212 million computer internet
users in the U S and a smartphone penetration of 62%
fnM" in our community), Nielsen measures consumer
bi-h iv lor w ith tw o. innov ative services Nielsen Online
< ampaign Ratings and Nielsen Cross Platform Rat-
ing* This information ket-ps marketers informed and
gives them even greater insight into crafting cross-
platform campaigns to reach consumers Insights
| trom a Nielsen TV/Internet/Mobile Data Fusion panel
! show that Facebook is leading in online reach, espe-
cially among vounger ainsumers
In a new Nieben study commissioned by Facebook,
the social networking site* reach was measured against
tour IA tx-fworks During the weekday daytime hours,
Facebook achieve* a higher reach than the TV networks
for even age group tor people vounger than 55, while
during pnmetime hour* each ot the tour TV networks
achieves a higher reach than Facet*xik in each age group
except tor people ages IB-24
This budding school year is in full-swing, and fvch-
*a\ v v students tote their smartphones, tablets (a new re-
quirement in x»me sch<xils) and laptops around with
them (Mher Nieben insights show that even though stu-
dent* use their devices tor reseat’ h (51%), reading books
42 ) taking notes |4O' I and completing class assign-
ment* i V«) the latest data show* that < onnected dev xe-
owning kid* in school 13 anil older spend about 25% of
I thetr time social networking (not |ust on Faeeb.K'ik)
On Facebook speaficallv. kids ages 12-17 are check-
ing in during the day at 19% and Jhat s ttx’dyasy amount
ot time* spent among Vounger demography, grtnwg,
Young adult* betweeA Ihb kgis ttFWM th0*lL 3 frtAiX
time chart at 55%, followed bv the 35-44-vearold group at
;-2" and IR-24-year-olds at 50% Facebook reaches 47% of
the 45-M daytime crowd and 42% of those 55-64 And,
' don t dixount our nvrst wiuot consumers because they
an- on Facebook too, w ith a 30% davtune reach among the
65 and over demo
Primetime is a different story Not surprisingly, during
i pnnx-time, the study shows TV capturing the most reach
with me're a timers than Faa'book (except anxmg IB-24
| vear okts) Hut. remember, many of us have become pnw at
; multi-tasking - cha king our phones, tablets and computers
while watching our tavonte programs Dus leads to over-
lap And this duplicate reach gives marketers a golden op-
portunity to devekip effective, integrated plans to reach
their audience* both online and on TV. For instance.
Nieben* l.xebc»ik study showed that dunng pnmetime,
the site ccxitnbutai a 1b% duplxated reach among awv-
*umers in the 25-34 age group
So you that even though there are multiple view-
ing outk’t*. each have their own special features that con-
sumer enjoy - all reasons why marketers should
understand the cross-platform approach to get the maxi-
mum success from their advertising campaigns If you are
not active on social nx-dia, however, I encourage* you to
get active It can definitely help you keep up with these
speed -ot light pace journeys new technokigies take us on
daily And while you are at it. dick the hke button on the
Nielsen Community pagZ on Facebcxik Learning some-
thing new ls part of what keeps us v ibrant, right’
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The Oklahoma Eagle (Tulsa, Okla.), Vol. 93, No. 37, Ed. 1 Thursday, September 12, 2013, newspaper, September 12, 2013; Tulsa, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1808108/m1/6/: accessed August 15, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.