The Ralston Independent (Ralston, Okla.), Vol. 7, No. 28, Ed. 1 Thursday, November 2, 1911 Page: 4 of 4
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PAGE rou*
THE RALSTON INDEPENDENT, NOVEMBER 2, 1911.
Big Clean-Up Sale!
Every piece of Dry Goods in our store will be placed in this sale and
must go regardless of .price. This stock consists of Ready-made
Men's and Boys'Suits, Ladies' Suits and Cloaks, Underwear, and
odd sized Pants, for men and boys. Sale begins
Saturday, Oct. 14, atga. m.
Come early and £et choice of goods.
GATES & ROBE.
Business Building
By DUNDAS HENDERSON
Advertising Manager of th< (' K. Zimmerman Co., Chicago
: syndicated advertising will lie
supplied by tlie editor of this pap-
er. Get them today. Their appli-
' cation will materially increase
! your business and give your news-
paper space 100 per cent value as
a newspaper puller.
Working-Hour*
The theory of the eight-hour
day, for which lalior unions are
contending, is that it increases the
efficiency of the laborer. It is
held that he can work more in-
tensely and rapidly by having to
labor only eight hours; that to
keep him at the task longer de-
preciates him physically and men-
tally. In addition to this phase
of it. it is held that by increasing
the hours he has for recreation
and rest he can and. will improve
I his time iu such a manner as to
make him more valuable to the
employer.
This theory was at first scouted
by the employers of labor, but to-
day it is pretty generally accept-
ed as being true, and those who do
not accept it are only denying the
truth. Scientific management of
large industrial institutions has
proved the truth of the argument
• ulfuiiiiiwl l.\ tint lulwtf i W€fi\ n 1 vii -
P. O. Box 400
Phone 216
HARRIS & SAMS, Attys.
THE MERCANTILE COLLECTING AGENCY
LORIS E. B.RYANT, Manager
WE COLLECT-
Any amount
For anyone
From anyone
Any time—all time
Any where— every where
s,roffir,#n Pawhuska, Oklahoma.
Notice
After Novelnber 1. 1911.
^ill sell for cash onlv. Don't ask
for credit. V. I). KRERWElfl.
THE EVOLUTION OF RETAIN ADVERTISING
Wat ei
advanced by the labor organi/.a
tions. The experiments of the
medical world have*also proved
the truth of it. The human body
is not a machine; it is not capable
of working through a long
stretch of hours without deprec-
iating rapidly, savs the Indianap-
olis Sun.
Experiments made in large t'ac-
WPJtories have proved that men who
are overworked by long hours
have only one-third the value of
men whose hours are shorter and
are therebv enabled to maintain
and light rents are
the first of each month, and ser-j their maximum productive capac-
viees will discontinue if not paidjity throughout the entire time of
their labor. Far-sighted employ-
By orde
Recently before the Rochester, further. The idea that it is nec-
< N. Y.) Advertising Club. Julius essary to have a comic drawing to
Schneider, for some time advertis- attract attention is exploded. As
ing manager of "The Fair," of a matter of fact, a comic cut does
Chicago, and one of the bes1 more harm to the advertisement
known retail advertising men in than good, for it makes the whole
the country, gave a lecture on advertisement laughable and when
"The Next Evolution in Advertis people laugh at a thing they sol
ing." lie stated that, in his opiu- doni buy it. It is unfortunate ivt
ion, this was the awakening of lo ; niauy merchants do not reali/..
en I advertisers to the absolute uce 'his even now. A good joke in
essity for high grade advertisii> • picture form still appears to man)
service such as had made fortunes'0' them to !>e the acme of success
for tin large stores in the big iil publicity . But they are learn
ies. He advised the merchants in mK
each locality to join forces and en-1 There are now one or two con i
gage the best advertising talent on eerns who, with strong financtaii
a co-operative basis, ami pointed hacking, supply retail merchants |
out that this really must happen • w'th advertisements, illustrated!
in a very short period as a natural' '\v ',ps' artists and written by,
advance of the times. 1 advertising experts who have
Mr. Schneider and others, evi- i specially dedicated themselves to 1
dently do not know that this evo- work and who are paid largej
hition towards high grade special j salaries for their services. Th<
service has been taking place for i advertisements supplied by those
some time. It began with what |.firms are of the same grade <s
are called "Cut Services." That'hy the large depart
is. an engraving house in one of ment stores and national adver-
the bigger cities would get out n 1 ; they are scientifically eor-
number of more or less comi • ad- n><'t «"d are guaranteed to bring
vertising cuts, wretchedly drawn retailer the maximum of re.
by a tenth-rate artist, which it sold turns. They are supplied to the
to a retailer, sometimes with a lit-' local merchant with the sole right
tie advertising matter, iu a scries use in his own locality.
of 'JC or 52, one cut for each week , Owing to the enormous uumhe<
in the year. -sold of each advertisement, the.v
While this was all educative,]can be purchased at a nomina.
and as such deserves some credit.4 cost, even as low as one dollar per
it has orohaM . done more harm! week. If the merchant wanted to
>f the eitv
tf.
Bridge for Lagoon
The steel bridge for Lagoon
creek, south of town, is being
hauled out this week bv John
Evans.
The main span of the bridge is
sixty feet in length with ap-
proaches on either side 20 feet in
length. It will be put in at once.
Jennings News.
Jones Hotel Arrivals
W C Patterson. Arkansas <'itv
J (' Stribling, Lano, Texas.
E (! Hopper, Cedarvale, Kansas
labor
ers are adopting the shorter-hour
system, even though it means
more men. because the increase in
the number of men is not nearly
so great as the increase in quanti-
ty and quality of the 'output,
which in turn, increases the divi-
dends of the employer and lessens
the depreciation of his labor.
It is strange, in view of the de-
velopment of this scientific man-
agement and its acceptance today
[as being really what its uaine sig
Inifies---a scientific plan—that em
plovers for so long neglected to
j eliminate the depreciation of lab
or, while they did everything to
Lcmp,
Kansas City.
,,, , , lessen the depreciation of machin-
II X Strop. Oklahoma ( ity. ' #ml (() k|>pp d„wn th(l
| head expense.
j Scientific management v haf
(demonstrated that keeping the
mental and physical efficiency of
• linen up to the maximum during
j working hours by short-hour days
I has lessened the depreciation of
(the plant in which they work, as
there is less broken machinery
land loss imperfect work turned
tout that has to he scraped, thus
j wasting the new material. The
1 shortening of the hours of the
railroad employes, has lessened
j the number of wrecks, which
j means a wonderful saving in roll
[ing stock and money paid our fo#
damages, both to persons and
M
B. E. Zartman. Oklahoma City ^
J II Houck. Oklahoma City
J B Osborn. Tulsa.
W II Bell. Mulhall
G II Beaty. Fairfax.
J I) Atkins, Grainola. Okla .
A1 Aseherman, Quincy, III.
N E Steedman, (Jhillicoth<
E A Stonehouse, Pawnee.
J L Garnett, Wichita.
W P Davis. Kansas City
II O Hall, Wichita
S M Dennis. Winfield.
I M 1'iiekett, St. Joe
C II Townsend, St. Louis
Jim Price, Enid. Okla..
1 State of Ohio. City of Toledo.
Lucas County. ss.
Frank J. Cheney makes oath
1 that he is senior partner of the
I firm of F. J. Cheney & Co.. doing
business in the City of Toledo,
I County and State aforesaid, ami
amongst retailers, to the value of have the same ads written for hi.
real publicity, than anything else, own individual use. they woul<
There are a great many of mv ''ost him about W00 each. Tin . .... ... .. .
Kl low have rfjialr of this st.vl, of np-lo-lnlv! ,l,"t «•"' flrm W H":" "f
such cuts lying around their stores advertising is growing more enor-j
with no clear idea of what to do mously. It is being used in j
with them, and even yet those!thousands of towns throughout'
small cut "services" are being the country and there are about
sold to deluded merchants by glib 1">0 high grade salesmen selling il
traveling salesmen. daily.
Another herald of the new spec The nature *of this new up-to-
ial retail advertising was the local'date advertising service will he N
writer. He is also evoluting. He seen hy the reduced fae similio: iLEAS .
has been getting better every year °f advertisements shown at tin
till now in some ways/he is quite top of this column.
, accomplished. In the majority ot This new style of advertising is
cases, however, the local ad writer called Syndicated Advertising;
has been somewhat like "Our Service and its development is the svs,om"
Johnnie," who has won a prize litest evolution of retail publicity .!
for drawing b'gosh! and who The local retailer has seldom the j
forthwith blossoms out into n fain- ability to write salesmanship for
ONE HUNDRED DOLLARS for
each and every case of Ca arrh
j that cannot be "ured by the use of
1 Hall's Catarrh < lire.
FRANK J. CHENEY.
Sworn • 1 Ix'iie me and sub-
jse.-ibed in my j icsence this t!tb
I dif)" of Deeemhc.", A. I).. 18#b.
\
(SEAL) Notary Public.
Hall's Catarrh Cure is taken in-
ternally. ami acts directly on the
blood and mucos surfaces of the
Send for testimonials
free.
F. I CHENEY & CO.. Toledo. O.
Sold by all druggists. 75c.
Buffalo Park Sanatorium
Pawnee, Oklahoma
A private institution devoted to the treatment of
accute diseases, especially surgical.
New concrete, reinforced with steel, fire-proof building;
steam heat; electric light; modern plumbing; long dis-
tance telephone and telegraph connections.
Equipment the most modern. Graduate nurses only.
. • W. M. MOORE, M. D.
'i
Capital StocK, $15,000.00
The Ralston BanK
DEPOSITS GUARANTEED
ous artist locally. This class of special training to write advertise-; rake Hall s family Pills lor
publicity lias likewise done its his newspaper space. It requires ('n,,8tlPation.
share iu giving the retail merchant i nieiits that sell goods, just as it /"t i*
cold feet. The local advertise necessitates training to practice Questions of Life
ment writer has been mostly a law or medicine. Are fully and properly answer-
shining example of the trite,say When your hody is sick you do ed in The People's Common Sense
mg "a little knowledge is a dan- not try to cure yourself, you take1 Medical Adviser by R. V. Pierce,
gerous thing." medical advice and apply thejM. D. As a result of knowing the
The next phase in the evolution treatment that is given you by the'laws of health and nature, hupp)
was one that hid fair to solve all trained physician. If you are wise > marriages are sure to follow. Ig-
diffieulties. About a year or two you apply the same principle to ■norance leads to misery and ill
ago a famous artist who had made your sick business, you use the)health. All the knowledge a
a reputation for a comic series ot medicine—successful salesmanship young man or woman, wife or
newspaper pictures, was induced in your local newspaper—pre-j daughter should have, is contiin-
to draw his comics into advertise 'scribed for you by the advertising ed in this big Home Doctor Book,
ments. These were syndicated in expert. 'containing 1008 pages with eii-
eectrotype form all through the The highest grade of expect gravings and colored plates, and
United State-, and Canada to all publicity service in this country bound in cloth, (nearly 700.000
classes of retailers, the large quan today is embodied in this new s\u- ' copies formerly sold for v'1.50
ti'y sold of each electrotype mak dicav I .dvertisi'i/ >e: \ c< |,igli leach) is sent ft to any one s 'tid-
ing it possible to quote extremely priced men with national reputa- ing -1 one-cent stumps to prepay
low prices to the local merchants, tion in the retail advertising field coat of wrapping and postage.
That win the next rise iu grade are constructing these advertise- There arc no conditions to this of-
from the old comic cuts of the loc ments and the merchant who uses for and the reader must not assoe
al engravers, because these driw- them persistently and constantly iate this book with the advertis-
ings were well done by a tirst in nis local newspaper, is a long ing pamphlets prepared lit
class artist of acknowledged way on the road to financial inde- quacks throughout the country,
standing. peudeuoe. ! Address fiK'J Washington St.. P.uf
We have now advanced one step Full particulars of this new falo. New York.
property..
The effect of scientific manage
ment may be traced in practically
every branch of industry and
commercial life. It may be dem
onstrated easily in avocations
calling for mental wrork, as here
the efficiency of overworked men
depreciates more rapidly than
where only physical work is re
quired.
Tungsten a Remarkable Mineral
The mineral tungsten 'the
name meaning heavy stone) hits
been known for many years, hut
only comparatively recently has it
become of economic importance.
The most important lige, accord-
ing to Frank L. Hess, of the Unit-
ed States Geological Survey, and
the one which makes tungsten
mining on an extensive scale pos-
sible. is an alloy for tool steel.
Lathes using tools made from
tungsten steel may be speeded up
until the chips leaving the tool
are so hot that they turn blue, an
operation which would ruin the
temper of high-carbon steel. It is
stated that about five times as
much can be done with lathes
built or such speed and work as
can l>e done by the same lathes
with carbon-steel tools. From 1<>
to 20 per cent of tungsten is ordi
narilv used in lathe tools. The
melting point of tungsten is ex-
ceedingly high degrees F.
Tungsten also has an import-
ant use in making incandescent
electrir lamps, crucibles for elec-
tric furnaces, and various other
articles.
Sensational Mantel Felicity
A sensational case of marital fe
licit) appear* >u New Yoik,
where a man ft**.* thirty-su v< tr\
of marriage, informs the world
that his wife is absolutely perfect
that he would not take $10,000.
000 for her or give 10 cents for
'anv other woman that lived. For
A Personal Invitation
I
T is possible you never felt the absolute
necessity of having a bank account. It
is probable you could drift along for years
without one, but if you expect to do things
in this life in a financial way, it is essen-
tial that you have a bank account.
We give you a personal invitation to
make this bank your depository whether
you have a small sum or a large one to lay
aside for safe keeping.
DEPOSITS GUARANTEED.
Bank of Commerce.
C. P. ROCK, GEO. H. SMITH, J. O. CALES,
President. V.-President. Cshicr.
GUY K. MARSHALL, Ass't. Cashier
Stone's Livery and Feed Barn
Largest
in Town
Phone
No. 8
--V
Good Rigs & Prompt Service
Bus makes all Trains and all parts ot Town.
STONE & SON, Props.
the wife's part she says that no
| one could help but be a perfect
wife with such a perfect husband.
The awe-striking qualities of a
ruby, a pearl or a diamond lie in
its peculiar and individual beauty,
but the most sensational feature
i of this beautiful marriage is its
, resemblance to a happiness that is
as common as clam shells. Most
i women have to be perfect in or-
der to put up with husbands at all.
and that is half the battle. Most
husbands gradually improve by
,contact with the example until
| they attain a pretty fair standing
at home.
! For the sake of silencing rain
crows who croak divorce statis-
tics. we wish that the census tak-
ers would count up all the eases
jot' marital felicity that have hap-
pened iu the last fifty years.
Against this sum total, infelicity
would not make a drop in a buck-
et. St. Louis Republic.
Four Goats Strayed
A liberal reward will be given
by the Band Boys for the return
of four white goats that strayed
away during the reunion.
Ingrahain and Bryant are now
the owners of the moving picture
show and will show every night,
except Sunday. A full change of
program and music every
Satisfaction guaranteed.
night.
Santa Fe Time Table
Passenger, South—10:05 a. m.
Passenger North—5:15 p. m.
Local Frt, South 9:55 A. M. •
Local Frt. North—2 KK) p. m.
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Bryant, T. E. The Ralston Independent (Ralston, Okla.), Vol. 7, No. 28, Ed. 1 Thursday, November 2, 1911, newspaper, November 2, 1911; (https://gateway.okhistory.org/ark:/67531/metadc161839/m1/4/: accessed July 18, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.