Sapulpa Herald (Sapulpa, Okla.), Vol. 20, No. 137, Ed. 1 Monday, February 12, 1934 Page: 4 of 6
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PAGE FOUR
SAPULPA HERALD, SAPUU*A, OKLAHOMA
MONDAY, FEBRUARY 12
When you spend a dollar for advertising in The Sapulpa Herald,
you not only get a big dollar’s worth of value, but you are putting
the dollar back into Sapulpa's trade channels. Our employes
spend their money at home — and they are loyal to Herald ad-
vertisers. They appreciate the business you give us and show it
by trading with vou.
lU of The Herald
Was Larger Than the Amount Received
From All Advertising Paid For By
loIt,1j PAYROLL alone—the amount actually spent in 1933 for labor—
and NO 1 include money spent for gas, lights, power, water, telephone, newsprint,
ink, type, metal, leased wire news service, feature services, comics, advertising matrix ser-
vice, mechanical equipment, parts and repairs, taxes, rent, postage, supplies . . . which
expense is covered by the revenue derived from national advertising placed through adver-
tising agencies by manufacturers of products you see advertised in The Herald and sold
through retail dealers in Sapulpa and this trade territory.
Because (hr Herald goes into
practically every home in Sa-
pulpa and into hundrrds and
hundreds cf homes in surtoum!
inr trade territcry. this news-
paper offers merchants an Ideal
medium for putting over a mes-
sage or selling event. “Every-
body” reads The Heiild—anil
consistent advertisers know that
Herald arts P-l-L-L! If you
want morr business — advertise
(•insistently in The Herald
Each year The Herald refuses advertising from larger
cities competitive to local merchants. No record has
been kept of the amount of advertising of this nature
which has been turned down, but it would amount to
several hundred dollars. We like you—are loyal to our
Sapulpa Merchants.
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Young, John W. Sapulpa Herald (Sapulpa, Okla.), Vol. 20, No. 137, Ed. 1 Monday, February 12, 1934, newspaper, February 12, 1934; Sapulpa, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1525051/m1/4/: accessed July 17, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.