Sapulpa Evening Democrat. (Sapulpa, Okla.), Vol. 1, No. 152, Ed. 1 Thursday, March 28, 1912 Page: 3 of 4
four pages : ill. ; page 22 x 17 in. Digitized from 35 mm. microfilm.View a full description of this newspaper.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
How to Play
the Advertis-
. _
ing Game,
"I never rea 1 advertisements," re- prices, will pull a good deal of trade
marks Brer Litomlde in bis most su- 0,1 t,le day It* publication, liut
peiior manner. Straightway, he H .vou follow it with another and an-
shaves himself with a Gillette's safety other and another, the cumulative re-
razor, drinks a cup of White House Mllls of advertising begin to tell,
coffee, cr uses 1’ears soap to wash Without knowing why they do it, the
his .“jjiling morning fice. The next public begins to move In your diret-
tlme you hear a man hoast that he Hon. >*«cause they have been told to
taboos the advertising pages, watch do 1(0 ntar.y times. Advertising Is
him. A large majority of the manu- liK« a 8to,1« thrown over a cliff. It
factured articles he will use through- Gains momentum as It goes on.
out the day will prove to be of some You. Mr. Reader, have a firm be-
well-known, much-advertised make. li€f this minute that Ivory soap is
Or, if you think you are not in- Pllre- I{ the Ivory soap folks had
fluenced by the printer's ink of the told >'ou 80 0I1C« or Wn times you
big advertisers, sit down this minute 'V0UMn t have believed it. But they
and make a list of all the manufacture haven't been sleeping on the Job.
ed articles for which you hive a pre- Th>' have ,old >'ou a million different
ference. You'll be surprised. times, through dozens of different
Nobody but a half-witted man can Periodicals, that their product is
get away from advertisements. From 1'1 P^r c<?n* Pu'«. thait It floats
every billboard and every fence, we a,ld that it is Just the thing for the
are besieged by appeals to buy. Our bath or dainty laundry work. There
mail is flooded with circulars or ad- is no reason In the world that
"oitly worded “business pulling" let- J0U should prefer Ivory to any other
tens. And every time we let our eye "hite soap. You believe in Ivory be
rest on the printed page, some adver- cause J'011 have been told to, not once,
tisment written by a clever map who a million time*,
understands the brain machinery of If you tell a iie and stick to tt,
folks like us sends its lariat whizzing you come in time to hypnotize yeur-
Into our consciousness to rope in ex- self into believing it. The pucish-
actly the group of brain cells which ment of the liar is that, through re-
commend our pocket book. pcated suggestion, he cornea to be
Advertisements hypnotize us. Al- lieve his own lies. This law worka
(hough you did not know It, the big also with the truth. Tell your custo-
advertisers of the country hate been mers the truth about your goods a
working on your brain ever since few thousand times and they will be-
you were of second-reader age They lieve veu and come to you. The grst
have been telling you that this is law of advertising is to keep on and
geod for you, that you ought to do keep on keeping on.
this and buy tbit. And this is why, But that isn't aH You must select
If you want the acme of candy excell- a good advertising medium—one that
«nce, you look for Huyler's or I>ow- will carry your selling takk Into
ney’s although there may be other homes where your goods are needed
brands Just as good, or why, you be- —where people have tbe money to
lieve that every dealer is an un- buy.
scrupulous villain who offers a sub- For this purpos nothing is better
atltufe for Ivory soap or Pompeian than the local daily. The local diily
massage cream. After you have been conics to your home as a valued
told several million times to do a friend. You may poke fun at it.
thing, you get hypnotized. You ‘obey That's your privilege. But if it
that Impulse'' and act on the sugges- doesn't come, you want to know ibe
tion. This explains why advertisers reason why. The small paper is
pay $6,000 a page for space In popu- read more caretuily that the metro-
lar magazines and find It a good in- politan sheet. Arthur Brisbane, edi-
v«6tment. Incidentally, It gives a toriai writer for the largest syndicate
reason for the remarkable growth of of rnewspaivers in the world, says that
our low-priced periodicals. for the size of ita circulation, there
‘‘Why should I advertise?’* is a com u „o business-getter like the email
mon remark of a certain type of busl town newspaper,
ness men, “the people all know I am Xj,e DEMOCRAT will carry your
here I erhaps so But how are jou talk into 3,200 homes. It baa
to compete with the hustling business a larjwr circulallon than aI1 ,he neW8
getter who understands the use of
printer's ink and Joyfully rubs it In
patters of Creek County combined. We
get the news wnen It Is news and
from morning until night that he is prlnt lt wlthout interpolating any
a Uve-wlre. Johnny-on-the-spot w|th p,pe dreamfl of ,he offlce rwoe
exactly the Roods his customers want. Uli8take8 are unaToidaW<J ln any *alI,
The winner In the business game Is paper R Qur constaat endeaTor to
the man who hypnotizes the public (e)1 thln(?8 exactly as ,hey hJppeB
Into coming his way and backs up ad And whatever reputation we may
hts promises with the goods.
have for honesty and reliability is
There is one kind of business man 8liared by lhe advert)s<.r8 represented
who puts an advertisement into the
evening paper and expects to be
on our pages.
If you haven't time to write t snap-
awakened from his morning nap the py> cajchy advertisement, perhaps
next day by hordes of excited people we can heJp you wlth the now
frantically demanding to take advan- and ,hen ,f you want Bomethinf{
tage of bis wonderous bargains. If that th* other fellow haiin-t
he doesn t get immediate results, he ]e. U8 sbow you A]j kind8 0( ad.
gets diswisted and says that advertis- vertising Ideas are lying around loose
in our office Just suffering to be used.
Put new blood Into your business
by investing in some Eve. siraight-
to-the-point advertising matter—tbe
Ing doesn't pay.
Now the advertising game doesn't
work this way. Every advertisement
you use has Us IMMEDIATE value
and its STORED UP vame. The wise
man knows that It is the stored-up kl°d ^at sends the goods over the
value which Is the greatest. Your ad- counter. We have added greatly to
vertlsement, if it is well written 0ur circulation, but our prioe remains
and properly backed oy goods and the same—10 cents an inch.
Fifty Years Record.
Washington. March 28.- Fifty years
of active railroad service without a
black mark against ids name is the
record of William B, Wherry, a Penn
I sylvania Railroad passenger conduc
tor, who has retired at the age of
67. He had Ik-cji a conductor for
forty-six years and in that time a
| passenger had never been severely In-
j jured or killed on his train.
Julia A. Taylor, aged 83, died at
the home of her granddaughter, Mrs.
I John F. Law of 118 South Elm stteet
IvesUirdiy. The old lad) had been in
j feeble health for some time and her
death was due to old age. Her re-
mains were ahlpped to her formei
homo in Pittsburg, Kan. Fhe Had
I been living in the city only a few
months.
Miss Mary Aumrey leaves todiv
for Phoenix. Arl*., whete she w.l
loin her mother. Mi.-s Aubrey has
lived in the city for foar yevrs ami
has many friends who regret her de
parture fiom Sspulpa.
The Aid society of the South Met ho
diet church held a meeting yesterday
after non at the home of Mrs. Charles
McAlc ter, Notwithstanding the rain
a good ctowd was present.
.....-•"/•,r
-7 ‘•"‘I;,., ?• /
O F
HOUSE FOR RENT—Modern 4 rooms
close in, $lo.o<> month. Corner
I Park and Bryan. Phone 276. 12‘J-if
mod
Judge I). A McDougal spent yester
day in Okmulgee.
POWER FROM RAINFALL
FOR RENT Nice front room
ern, 3rd floor Turner Bld'g.
152-3t*
bonds and insurance.
HARRISON ARNOLD.
Phone 39 3 1-2 ,V V*a» M.
HfcNt
tailed, and a*
Tata Hydroewc
com|o»was Jncorporatg^. •— .
It Is panned ToV?e«’T three lakevor
'rettrvolrs The l>anoull reservOT-.
which will store water to be used dur
Ing the long breaks of rainfall in the
monsoon season, will approximate
100 acres, formed by a dam 3,800 feet
long and 26 feet high, with a capacity
of 380.000 000 cubic feet
The Walwhan lake, situated about
one and oue hnlf miles from IamouII.
will be formed between two spurs of
hills by a dam 4,500 feet long and 6*
feet high. The area of tbe lake will
two and one-half square miles, with a
capaelty of 2.600,000 feet of water.
Tbe dam will be of solid masonry, fit-
ted with sluices.
Hater on a third reservoir will be
constructed beyond Walwhan lake,
with whloh It will he connected by a
tunnel nearly a mite long running
through the dividing ridges of steep
Mils, which will form a watershed
1.2*0 feet above the level of tbe val-
ley This reservoir will have an area
of 3,174 acres, or nearly five square
miles, with a rapacity of 7.000,000
cubic feet of water, which after trav-
ersing a distance of four miles, will be
led through masonry ducts from the
lakes to a fore bay. 2,040 feet above
the sea level There it will enter pipes
six feet In diameter and run down
steep slopes and precipices to Khopoll.
where the generating station will be
located 200 feet above sea level. The
head will be 1.730 feet, and the static
pressure 680 pounds per square Inch.
This generating station Is 90 miles
from Bombay, where the electric en
argv, estimated at 40,000 horse power,
will be used for manufacturing pur-
poses.
Phrases and Their Use.
How Is It that the phrase “well
alight” Is used In all descriptions of
disastrous fires; ln the news Items.
In the underlines of Illustrations ln
the very report of the firemen to head
luartcrs? Whence this suggestion of
satisfaction? Does It come from some
•ympathy with the energy of fire,
such as 8t. Francis of AssIbI con-
teased when be would not deprive the
“Jocund fire” of Its prey—bis shirt?
“Chasfte water." “Jocund fire"—what a
poet was that saint, by the way. Rut
“well alight" seems rather to have
more obscure reference to some un
saintly pleasure In tyranny, expressed
also by the common phrase “a good
whipping." “a good ducking” The
latter savage Journalese Is applied to
.'11-fed and Ill-clad little boys when
they go through tbe Ice. Well fed
ikaters “sustain Lmme“slon.“—Lo&doa
'hronicla
FOUND- A small kid glove, loser
can have same by calling and pay-
ing for this notice.
WATER OF MONSOON SEASON*
WILL BE UTILIZED.
Indian Company Plana to Construot
Three Immense Reservoirs and t#
Develop 40,000 Horsepowsr
of Electric Energy.
Owing to the Irregularity of the
amount of water In the rivers of India
uninterrupted power from them for In-
dustrial purposes cannot be depended
upon During the monsoon season,
from the middle of June to the middle
of September, for Instance, tbe aver-
age rainfall at (.anoult, on tbe weal
coast, la 176 Inches, a It bough some-
times greatly exceeding that amount.
During the other nine months there
Is scarcely any rain
Soon »Jt«r the opening of the pre
ent century the plan of etorlng water
and using It for Industrial purposes
was coaoelved. and after a thorough
Investigation by engineers, native cap
Ital to the amount of $6,486,666 was
November 7, 191*. kb#
Ictlc Power and Supply
FOR SAUK- A lot of printing mater
HI, Including paper cutter, stapler
and perforator. Also a lot of body
aud display type, motors and cate*
and racks A psrgaJn If aold quick
The Democrat 112tf.
I/5ST Small Elks tootn. Return to
Itlr. Bolte. dentist, and receive re-
ward 152-3t*
FDR KENT- 6 room house
•m s»
Independence. H. C. Abbou, 3**
So. Poplar. I’bone 391.
MM
I.OST— White poodle dog.
“Teddy” Reward. Britteie
MdL
- - I
FOR LIGHT HOUSEKEEPING—Tm*
three or five furnished rnn— tm
tight housekeeping at 116 MepaA
once. Phone 739. MM
UXST— Gold
part of City.
B. Beard.
watch in
Finder rex
Mortgage Coming Due?
I can loan you money to meet it.
Choice propet ty for sale or trade
Houses to rent. Real estate loans.
WAiNTHD- Ten or fifteen Mh
dirt for yard. Call Ell
207 Berry hill Bld g. Phone ML
Extraordinary Offer
TIIE KANSAS CITY POST amountes thccbc
t’Kt rate everjoffered for anj metropolitan daily
newspaper in the world.
LOOK!
' he Daily and Sunday Kansas City I’ost delivered||to you evesy
day in the year for
$2.60
^ix months, $1.40, or 25c a month, payable in advance.
Why pay more, when you can get a netttr paper for lens ■
!*i The Post you will find; Accurate and complete market r*
beat local ai d telegraphic news, best state news and many other*
sive features.
And the Big Funday Post with ita colored comics and _
supplement, up-to-the-minute pictures and cartoons-with all the
news told injan attractive and readable way.
Send us $1.40 and The Kansas City Post, Daily and ! Sunday,
be delivered to yon fork months- a full year for $2.60.
Clip this ad and fill out below.
Send THE KANSAS CITY POST, Daily land Sunday, te
address for....... ... months. Enclosed find $ _______________
Name ........................................................ R. F. D...............
Town ..........._____.......... State
SUBSCRIBE FOR THE DEMOCRAT
Read the Cfirccrat
Sapulpa Ice Co
Manufacturers of
Crystal Ice
Dealers In
COAL^
»♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦•
Banner Electric Co.
3 S Main
l All K n Is of Electric Lampt.
* Special price on Fixtures
♦ Plwoe. 78 te II
:
: i Sulphur Springs Watarta. j
................ -I
rtlRE DRINKIR6 WfATBf
* Phone 126
7 W. Hryaa Ax
Union Abstract Co
W. L. McCum
BONDED ABSTRACT**
FIRE AND TORNADO
Phone &40 221-2N. llaia.
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Johannes, Fred C. Sapulpa Evening Democrat. (Sapulpa, Okla.), Vol. 1, No. 152, Ed. 1 Thursday, March 28, 1912, newspaper, March 28, 1912; Sapulpa, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc1470651/m1/3/: accessed July 17, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.