The Hooker Advance (Hooker, Okla.), Vol. 9, No. 15, Ed. 1 Friday, May 17, 1912 Page: 3 of 10
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4
1
Advertising
Talks
E
OGOOOOOOOOOOO
3
THE POLICY OF THE STORE
Merohant Should Have Confidence and
Co-operation of His Employes—Sat-
isfying Customers Pays.
Ask the average merchant to out-
line his store policy'for you and nine
times out of ten he will be unable to
do so. ' This is not because the mer-
chant has none, but because he has
never figured out just what it is. The
same question is never answered
twice in the same way. The majority
of merchants will allow personal feel-
ings, prejudice or favoritism to sway
them in one way or another.
Very often a number of policies will
be found in the same store, the pro-
prietor has one and each of the clerks
has a pet policy.
One, for instance, relating to a sat-
isfactory purchase guarantee to ev-
ery customer should never be allowed
to be broken. No man relishes the
thought that he has been "done.
FREE ADVICE
TO SICK WOMEN
Thousand* Have Been Helped
By Common Sense
Suggestions.
LIKE THE WOLF AND LAMB
LOOT WAS QUICKLY RETURNED
Advertising of a Mexican General
Whose Word Was as Good as
His Bond Brought Results.
Parral, Mexico, has Just illustrated
the old adage that it pays to adver-
tise. And the illustration is so pleas-
ing to those people who believe in
advertising that it is worthy of com-
ment.
Recently General So-and-So gave
out an interview to the afternoon pa-
per there which said that, unless the
people who had been working at col-
lecting loot changed their ways he
would cut their heads off. There had
been a pretty fairish battle or two
in Parral streets and while the sol-
diers were engaged in combat others,
not so busy, swiped nearly everything
< that was loose. So the general said
that in homes where loot was found
it would make it necessary for him to
amputate the heads of the guilty per-
petrators. The paper printed it, and,
from the time of the appearance of i * ,, i. — _
lb. «m copy on th. streets .b.r. was " of <Ue"
a stampede to be the first to return
Women suffering from any form of fe-
male ills are invited to communicate
promptly with the woman's private corre-
spondence department of the Lydia E.
Pinkham Medicine Co., Lynn, Mass.
Your letter will be opened, read and
answered by a woman and held in strict
confidence. A woman can freely talk of
her private illness to a woman; thus has
been established a confidential corre-
spondence which has extended over
many years and which has never been
broken. Never have they published a
)ha Yet j testimonial or used a letter without the
tne merchant is done brown" many written consent of the writer, and never
times But if he is a live one he will bas the Company allowed these confiden-
ts ually win out in the end. Every Jial letters to get out of their possession,
time the merchant is "done" by a cus- | is the hundreds of thousands of them in
tower he gets many dollars' worth of ! their files will attest.
but'SlM "from ?! Utand d°? DOt l0Se' 0ut of 11,6 vaat volume of experience
petty! tteft T, •? r 7h\n
grievances arising that are better j knowledge needed in yoS case. NotS ' Sket Did tbat gandeF th,nk
smoothed over than fought against i Ing is asked in return except your good
i ake the matter of exchanging goods | will, and their advice has helped thou-
lt is a necessary evil. The clerk must j sands. Surely any
smile at the customer who is actually woman, rich or poor,
accusing him of trying to "beat" him i should be glad to
The clerk that cannot smile and i take advantage of
Inoffensive Creatures Most Unjustly
Charged With Sudden Attack
of Bloodthlrstiness.
A man who was caught in the act
of skinning a neighbor's Bheep, cov-
ered his embarrassment by declaring
that no sheep could bite him and live.
The logic of this is equaled by that
of the Yankee soldier who once had a
narrow escape from an enraged gan-
der. The men of a certain Maine regi-
ment, which was in the enemy's coun-
try in 1862, considered the order "no
foraging" an additional and uncalled-
for hardship. One afternoon about
dusk, a soldier was seen beating a
rapid retreat from the rear of a farm-
house near by, closely pursued by a
gander with wings outspread, whose
feet seemed scarcely to touch the
ground, and from whose beak issued a
succession of angry screams. The
fugitive was not reassured by the
cries of the gander's owner: "Hold
on, man, hold on! He won't hurt
you!" "Call off your gander! Call
him olf!M shouted the fleeing soldier.
'Neither man nor gander stopped until
Inside the camp lines, when the sol-
dier's friends relieved him of his
fierce pursuer with the aid of the butt
stolen property.
By the break of dawn the next
morning the streets in front of the
city building were a mass of drays,
wagons of all descriptions and per-
sons in carriages, on horseback, with
many "citizens on foot," with loot to
a fare-you-well. A quarter of a mil-
lion dollars' worth of plunder was
taken back and deposited with the best
wishes of the plunderers in front of
the magistrate and thus one of the
biggest advertising campaigns was
proven efficient.
In the bunch were shoes worth fifty
thousand dollars, 6hoes of all sorts
and Bizes and conditions. There were
English shoes. Lynn, Massachusetts
shoes and home talent shoes from
Mexico.
There were mantillas, for a milli-
nery store had been looted, and there
were ready-made clothes, for these
emporiums had also been included in
the plundering.
But the advertisement of a man
whose word was known to be as good
as his bond, as any advertiser's should
be, brought the business and so much
of It the city was almost put out of
Joint as the result.
Every woman ought to have
Lydia E. PinJcham's 80-page
Text Book. It is not a book for
general distribution, as it is too
expensive. It is free and only
Write for
COLUMBUS POOR ADVERTISER
tionable value to any 'store. I of assistance. Ad-
Not long ago a young man pu*- i Sress Lydia E. Pink-
chased a working shirt for fifty cents j bam Medicine Co.,
He found it was too small, so took .t | (confidential) Lynn,
back to have It exchanged for a lar**- Mass.
er one. Before trying it on be had |
torn out the size-label, which is sewn |
in the neckband, and in doing so had j
torn the colth about half an inch.
The merchant himself served thu !
lad when he took back the shirt fo.* obtainable by mail.
exchange. He refused to exchange it It today.
on the grounds that it was damaged, _ . . —
He kept it and had it mended. Thu j A Sad Handicap,
lad therefore had to make three tripu j "Sad case of the fellow on the
to that store for a shirt that was most: tourlh floor!"-
unsatisfactory to him. ! "What's that?"
The merchant had explained care- "He Plays the cornet for his own
fully how unfair it was for a custom- amusement, but he got so hard up
er to ask to have a damaged articln latelJ" that he had to pawn the in-
exchanged, and no doubt thought he I "rument."
had convinced the youthful purchaser "Well?"
of the righteousness of his refusal to "Now he can't borrow a dollar In
exchange the unsatisfactory article. entire building because feverybody
As the youth was leaving the store, 's afraid he'H get the blamed tooter
after getting the mended shirt, ho 3ut of Pawn"
said: "I've always come here for my i '
things because dad traded here, but Even * woman never learns to
I'll not buy anything else from'you, i sneeze gracefully-
you old 'tightwad.'" The last four
How He Might Have Made His Fa-
mous Voyage of Discovery a
Profitable One.
"The man who invented the print-
ing press certainly started some-
thing." Lawrence O. Sherman Repub-
lican candidate for United States
senator from Illinois, told the mem- 0 . ... . . , ,
bent of the Chicago Advertising asso- ! ? When he wlU
elation In a speech the other day. "it L h * 6tMd' bUt
J he had better not do so. Better to
lose a half-dollar than a customer.
Customers are worth many dollars.
It is the same with refunding mon-
ey. "Your money back If you want it"
is now the rule in the most up-to-date
sto* ®s all over the country. Where
words were uttered with a venom that j BABY'S TERRIBLE SUFFERING
showed how much pent-up injury ran- -
kl?f M8 ,breaSl- ,, . ' "Wben baby 6^ months old,
It would have paid that merchant to his body was completely covered with
have torn up that shirt and used it for ianrp ROPoa ihat \ covered witn
dust cloths and to have exchanged It ^ !nd to itch and
for a new one. We spend good money ti CT® temb,e offering,
in advertising to obtain new custom- ) eruption began in pimples which
ers; for goodness sake let us use a lit- wou,d °Pen and run, making large
tie judgment and try to retain our old I Eores- IIis bair came out and finger
ones. | nails fell off, and the sores were over
The merchant who makes it a pol- ] tbe entire body, causing little or no
icy of his business to satisfy every B'eep for baby or myself. Great scabs
purchaser (if that Is possible) will find would come off when I
he could chase me like that and live!
the soldier exclaimed, as he surveyed
the outstretched bird; but he said
nothing of the baited hook, with cod-
line attached, which might have
thrown light on the unfortunate gan-
der's strange actions.
The Ruling Passion.
Little Willie was an embryo elec-
trician. Anything relating to his
favorite study possessed absorbing in-
terest for him. One day his mother
appeared in a new gray gown, the
jacket of which was trimmed in flat
black buttons showing an outer circle
of the light dress material. Willie
studied the gown critically for a mo-
ment, then the light of strong ap-
proval dawned in his eyes.
"Oh, mamma," he cried, "what a
pretty new dress! It's all trimmed in
push buttons."—Judge.
Easily Overcome by Counsel.
"The trouble Is," said Wilkins as
he talked the matter over with his
counsel, "that In the excitement of
the moment I admitted that I had been
going too fast, and wasn't paying any
attention to the road just before the
collision. I'm afraid that admission
is going to prove costly."
Don't worry about that," said his
lawyer. "I'll bring seven witnesses
to testify that they wouldn't believe
you under oath."—Harper's Weekly.
No More Fear of Punctures.
Peck'B Nti-Rubber. a compound to preserve
rut'ber tires and heai all pofoue- or puriutured
boles in auto, motorcyle or blcyle tires, bas
been used In Wichita, Kansas, for )4 years.
Hundreds of recommendations from users.
Resident agents wanted In every county and
city in the United States. A money-maker and
satisfaction given to the users. Write at
once for particulars to Chas. Payne, General
Agent, Box 913, Wichita, Kans.
remained for the advertiser to add to
the top story so the public could use
it. The resulting volume of activity
since the original iuventlon Is some-
thing astounding.
"If Columbus had been a good ad-
vertiser. the queen would not have
been compelled to pawn ber jewels
removed his
shirt.
j "We tried a great many remedies,
but nothing would help him, till a
friend induced me to try the Cuticura
Soap and Ointment I used the Cuti-
cura Soap and Ointment but a short
time before I could see that he was
Improving, and in six weeks' time he
was entirely cured. He had suffered
about six weeks before we tried the
Getting Americanized.
It does not take long for America's
future citizens to adopt American
styles. He had Just landed at the Bat-
tery, and was tolling up Broadway
with his big canvas-covered trunk up-
on his back. A bright orange tie set
off his crisp black locks, and a long,
heavy ulBter flapped at his heels. But,
crowning glory of all—perched on his
head, and toyed with by the biting
winds that swept in from the sea, was
a brand-new American straw hat—a
fitting crown for a citizen in a country
where every man is a king.
this Bystem prevails the customers
vuiuywucM iu funii un JC wno , , , I MA •'vv,nn UClViC we LI If ti lUO
to outfit his Investigating committee. . f pujrc as® is not conclud- : Cuticura Soap and Ointment, although
He could have sold space on his three ? ' completed until the article has we had tried several other things, and
schooners for money enough to ti- ! ee° acc«Pted as entirely satisfactory. | doctors, too. I think the Cuticura Rem- i Take the oid Manaara
nance the whole enterprise. He was , y reason the purchaser de- , edies will do all that is claimed for i. J,"*' ,ou *ro
too modest, however, and so the fam- sires t0 it. either for refund or them, and a great deal more." -hnwinj: it is tlmp!V Vainlne snd'lron fnfwsteVeu
ily diamonds had to go. History has that, h? is at per* i (Sisned) Mrs. Noble Tubman, Dodson, "" *" ' "
ro DRIVE OFT MALARIA
_ ANI) Bl ILD I P TI1E STBTEM
Take tbo_Old Standard UKOVB'S TAt-TKI.BSS
preserved everything but the name of
the pawnbroker. If he had been a
good advertiser his house would still
be in business and loaning money to
the crowned heads of Europe who are
short on cash.
"After one has a good thing, he
must let others know about It They
may not hunt him up. It Is bis
business to bunt them up or reach
them with desirable information. The
medium of communication must be
Instantaneous Few people will solve
l uszies to find out the name of some-
thing to buy. Advertising is an art.
"An advertisement must be truth-
ful A falsehood cannot survive All
legitimate business must be perma-
nent. It can endure only when
founded on merit and truth. Advertls.
fect liberty to do so. and that no em-
barrassing questions will be asked. It
is this feeling of liberty, of security,
that makes the patron favor one store
more than another.
In the stores where money is freely
refunded it has been proven that the
actual percentage of "refunds" is a
negligible quantity and not worth con-
sidering. Yet some merchants mako
Buch a wry face and set up snch a
Mont., Jan. 28, 1911. Although Cuti-
cura Soap and Ointment are sold by '
druggists and dealers everywhere, a
sample of,each, with 32 page hook,
Easily.
Howell—He bas a prosperous look.
Powell—Yes, you could tell at a
will be mailed free on application to ?'ance that he was a single man.
"Cuticura," Dept. L, Boston. —
The Paxton Toilet Co. of Boston, '
Mass., will send a large trial box of
air. What does he base it on?"
"Why, his father, the marquis, was
"holler" over refunding a dollar or two t 'be victim of a duel."
Explained. __
"The count has a painfully snobbish I'axtiue Antiseptic, a delightful cleans-
ing and germicidal toilet preparation,
to any woman, free, upon request
that the customer is convinced that It
must be a considerable sum In tbs
eyes of that merchant.
The merchant should periodically
take his clerks into his confidence. He
should tell them of his aims, his plans, : aDd broke his neck."
bis dreams even, and aslr them to co-
operate with him. If he does this th«
"A French duel?"
"Yes."
"Impossible."
"Not at all.g The marquis climbed
a tree to get /it of the way, and fell
Not Telling All of It.
"Does you fiance know your age,
Lottie?"
"Well, partly."
ReeefeMl
Highest
Award
World's Pure
Food
Exposition
CALUMET
BAKING POWDER
5 a\ The wonder of bale-11
I ing powders—Calumet.
' Wonderful in its raising
' powers — its uniformity,
its never failing results, its
purity.
Wonderful in its economy.
It costs less than the high-price 1
trust brands, but it is worth as
much. It costs a trifle more than i
the cheap and big can kinds— t
it is worth more. But proves its j
real economy in the baking.
Use CALUMET—the Modern
Raking Powder.
At all Groccrs.
W. L. DOUGLAS
SHOES
$2.50 $3.00 $3.50 & $4.00
For MEN, WOMEN and BOYS
W. L. DOUGLAS $4.50 & $5.00
SHOES EQUAL CUSTOM BENCH
WORKCOaTINC $7.O0TO$8.00
Wear W. L. Douglas Shoes. You
can save money because they are more
economical and satisfactory in style, fit
and wear than any other makes. W L.
Douglas name and price stamped on
the bottom guarantees full value and
protects the wearer against high prices
and inferior shoes. Insist upon having the
genuine W. L. Douglas shoes.
If your dealer cannot supply W. L. Douglas iboes. write W. L.
_ .. ^ fQT Shoes Bent eyerywhers
Pat* Color Bytlcts wed.
LIPTON'S TEA
OVER 2 MILLION PACKAGES SOLD WEEKLY
IThe Farmer's Son's v
Over Five Million Free Samptem
Given Away Each Kear.
The Constant and Increasing
Sales From Samples Proves
the Genuine Merit of
ALLEN'S FOOT-EASE.
Shake Into Your Shoes
Allen's Foot—Ease, the antiseptic
powder lor the leet Are yon a
tri£e sensitive about the size of
your shoes? Many people wear
shoes a size smaller by shaking
Allen's Foot-Ease Into them. If
you hare tired, swollen, hot,
tender feet, Allen's Fool-Ease gives
Instant relief. THY IT TO-DAY.
'Sold everywhere, iS cti Do not
accept any substitute.
FREE TRIAL PACKACE sent by mall.
Softer Gray s Sweet Powders,;
where. Trial |«scka«¥ FREE, Address1
ALLEN S. OLMSTED. LE ROY. N. Y. !
Ask for
this
Box
la a
Coated tongue, vertlpo, ocostipaUon are
all relieved by Garfield Tea.
It's the
goodness
of this root«
beeraswellasits
tonic properties that"
make it so gTeat a favorite.
Onp«tt(fa>kM « ratio... Ifyomrgro-
c« iaa't ittppll*4.wawlilmaUycitpsck*
a{«far c«!pt o125c. rWtMflv.hiiBaaa.
Wrif« for Premium Puzzlm.
THE CHARLES E. HIRES CO.
^ZSS^NJtromd^St^. Pluladelptua. Pa. J
THE NEW FRENCH REMEDY. 9o.|.!fo.S.Ko.3.
Wk
Why wait for the old farm to become
your Inheritance? Begin now to
prepare fur yonr faturs
prosperity and Indepen-
dence. A great oppor-
tunity awaits you In
Manitoba. Saskatchewan
,or Alberta, where you
can secure a FreeHome-
stead or buy land at rea-
sonable prices.
Now'sflieTime
—not a year from dow.
when land will be high-
——or* The profits secured
rrnm tne abnnclant crops of
^heat, Oats and Barley,
-eli as cattle raising, are
ng a steady advance in
f'rlee. Government returns ibow
bat the number 01 settlers
J2 Western Canada frdtB
Jbs IT. g, whs Ou per cent
larger In lyio than the
previousyear.
I^T1" T* h,Tr paid
for their land out of tile
proceeds of one crop.
Kree Homesteads of 160
and pre-emptions of
!■? •Sr*"* ** *3-M' au acre.
Flne climate. good schools,
excellent railway facilities,
low freight rates; wood, wa-
tafned lunjb«r easily ob-
Fur pamphlet "Last Best West,"
pertlcularsss to suitable locsUon
and low Settlers- rate, apply to
8upt of Immigration, Ottawa.
Can., or to Canadian Govt Agent.
W. H. ROGERS
'25 W. Ninth St. Kansas City. Ho.
Ple—e write to tbeagent neatwt yog
READERS •
I of this paper desiring to buy any- I
thing advertised in its columns should I
insist upon having what they ask for, I
refusing all substitutes or imitations. I
FOR TRADE n" to<4
* 4 of Men'a Clothln*.
Furnish,ngs, Shoea, Hats, etc.. Invoicing about
J4**10"-*11 *n ^ood condition. Will eichans*
, for clear property—descr!l e fully what jom
tave^C A LATHAM, 4IS B«o BU... WkWa. La
ing must be on current terms, or pre- polk-y of tW store is to stand logeth-
pared so as to attract. It Is designed
for live persons who are busy most of
the time."
er and everyone knows that there U
strength In concerted action. Th®
merchant must treat bis help as hu-
man beings. He must educate theoi
A girl's kisses are like pickles In
bottle—the first Is hard to get, but ^senseless as a flirt,
the rest come easy.
_J , OSL.* CLOTHING. D. O., SHOES, ETC.. STORM
TUrD A Dinai In French °J'ow°: '"R-. ,7, «<«b; • I's/lng cssh
I ncn " I n Hospitals with smelTf-rs. cement sad
. . . , great srergss. n ags kidset bladder diubaseh. Plant*. fsrm trsde. win sacrifice' for
A kitten is almost as frisky and *"-ss.^HRo*iciTCRRs,8gi!c ERrpTioNfr-grrHgEsB ° iy; H.ooo m trk moi el. g*i Ksa.
% « . ^ s«>d xMrni for FREE to DR LE CLI1£ ■ ~ '
CO ,*vMarocK an, HAJirsTiAD.ioKDon.lwfc | wTTl. U., WICHITA, NO. 18-1912. '
Only Makes Success Greater.
Advertis'ng Is a potent force in the
building of a business and the broad-
ening of Its sales. But It Is not all
powerful The only people who can
use advertising as to realize on its
maximum possibilities are those wbo
fould succeed on their own sales abil-
ity without printed advertising Ad-
vertising helps to make tbelr success
greater It doesn't supply the princi- ' generosity
Pies of success. | He overlooked
Into his own ways and into thinking r°om
Her Cigarette.
"I never smoke except in my own
as he does He can only do this by
bsving s well-defined policy for tbs
conduct of bis business.—A. E. Edg*r,
in Cream City Ware Champion.
I often smoke when I'm out, but
it's always for the first time!"
PUTNAM FADELESS DYES
Cotormoreeondshnclrter^#-^ ^ lCfc psciw colors all fiber*. They dye in cold water better than
1 hewto I%re, Bleach and Mix Cotora. MONROE Dttl'G COMPANY. Q-'^-y.
Color moie goods brighter and faster colors than any other dye. One 10c
dye any garment without ripping apart. Write for free booklet
An Anatomical Novel.
When Your Eyes Need Care
Try Murine Eye Remedy. Mo Smarting— Feels
; Fioe Acta yuickly. Try It tor Red. Weak.
, Walery Eyes and tiranulated Eyelid*, niae-
Sbe struck him on the spur of the i
moment, and then, after stabbing him Jf• soc,wstbi Phf«ciac prae-
in the interval, threw herself on t s ! «* V J^« " °at
Marine Bye Salve Tn Aaeptie Tuftea, Sk ano it
Naturally.
"That child actor has a part which
fits like a glove."
"Yes—sort of kid glove."
It
bsd
yoo
Her Cyclone Toilet.
in the cyclone season, and a
storm baring come up In tbe
t. Mrs Hall roused her family,
they hurried into tbelr clothes,
aratovy to retiring to tbe cellar
■ore. hastened—before
ro ber yootgest aunt's
'though half-erring, iaqulr-
ly Aunt Nellie, would
joor bobtle skirt If you
-loath s companion.
her violence, aid.
I drawn toward her by her wiles, kissed
her on ber protestations of repen-
I tance.
I She threw cold water on bis project
and damped his ardor.
Feeling for her weakness, be Juup
I ed at ber proposal.
' She wiped her tear-stained face n«
his pathetic entreaty
Brooding on his remark, ibe ramp
ed on filt generosity
Like a drowning man be clutch*
| M her explanation, and. grasping bei
meaning kissed her on the spot.—Qt
I cinnatl Enquirer r
•urln* lys Remedy Co.. Chicago
Very Different
"Is It true that your daughter In-
tends to study for the stage?"
"No. she hasn't any snch tdeaa
Wtat she intends to do Is to become
sn actress."
Mra. Wtnslrrw's Soothing Syrup for Children
teething, softens the gnns, reduce* trf.aam*-
tita, aiiays pals, cure* wind colic. c a butua.
When the bachelor Is landed by a
leap year girl, he can Imagine about
bow a fish out of water feels.
Garfield Tea keeps the liver normal. Drink
balnea retiring.
It's wonderful what large catalogues
from small garden seeds will grow.
"For Every Little
Family Ailment"
Vaseline
"Vaseline i the purest, simplest, safest home remedy
known. Physcians everywhere recommend it tag its
softening and healing qualities.
Nothing so good aa "Vaaellne" for an affections of the akin
scratches, sores, etc. TakesfetemaUy. relieves coldaand aougha
For aaie everywhere In attractive g aaa bottle*.
Aot* • tmhrtitwU frr ~Vi
Chesebrough Manufacturing Company
nZrik
You Look Prematurely Old
► u«! , grizzly, gray hair*. Us* "Uk CRSOLK" HAIR DREMINtt. PRICK. aiwdoTi
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Hiebert, A. L. The Hooker Advance (Hooker, Okla.), Vol. 9, No. 15, Ed. 1 Friday, May 17, 1912, newspaper, May 17, 1912; Hooker, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc272314/m1/3/: accessed June 12, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.