The New Era. (Davenport, Okla.), Vol. 7, No. 40, Ed. 1 Thursday, November 11, 1915 Page: 1 of 4
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Ye Little 01c Home Paper
Vol. 7. No. 40
DAVENPORT, LINCOLN COUNTY, OKLAHOMA, THURSDAY, NOVEMBER 11, 1915
$1.00 per year
Wise and Otherwise
Read the New Era!
Trade where you live and live
where vou trad3.
The great man
mark for scandal.
is a shining
Every editor likes criticism
provided it is favorable.
A fireman's ho^e is white
it is seldom diop stitched.
but
"Back to the farm" is good,
but "stay there" is some better.
take
with
To insute a welcome.
your baDk account along
you.
This is a day of work, but
many a cuss doesn't know it is
today.
How can you expect a woman
to trust a man that the grocer
will not trust.
When a man prays for luck
he should make it plain that he
means good luck.
We think a town that is worth
living in is worth trading in.
What do you thinks
Wonder if President Wilson
will ask Wr.i. J. to act as best
man at his wedding next month.
isfied with all I recei^d in the
C. C. B. C.
Besides the knowledge and ex-
perience of the JBookkeeping
Course, I have received f'225
since completing the Shorthand
course. I have not done this
without some sacrifice aud effort
on my part and sometimes I get
discouraged because I can not
get along better financially, but
when I remember there is a girl
here vvhc spent lti months on a
combined course m a neighbor
ing school, just before I com-
menced this line of work; and
we are now drawing the same
salary. I congratulate myself
that for once I was wise enough
to enter a school that could give
this training in so much shoner
time.
Thanking you for \our good
wishes and trusting you are all
still progtessing so nicely, I re
main,
Your frieud, Fern Payne.
We have the exclusive control
of the famous Byrne Simplified
Shorthand and Practical Book-
keeping in this section, and can
give vou a better course in three
months than any other school
teaching any other system in six
months, .aving three months
board and time, which would
amount to at least $150 at a con
servative salary.
For particulars write, CAP
11TAL CITY BUSINESS COL
There's a lot of glory in run- J LEGE.
ning a country newspaper, but Guthrie, Okla.
the editor seldom connects up; —
with it.
No, indeed, a gigglin< girl an 1
a cackling hen are not akin.
'J'he hen is of piactical value in
this world.
Live merchants will be telling
you about it in the paper from
now on until Christinas. Use
your eyes aud save the pennies.
As for me, 1 don't care whetli
er a man's grandfather was on
the bench as a judge or a cob-
bler. so long as the man himself
is rigiif.
Commitee To McLoud
Few young men who ask
kisses ever get them. The
does not ask the flower for
honey. He simply sips from the
M. G. McKee, J. E. Guild, J.
P. Anus, George Daniels. W. F
Currin. II. C. Simpson, Burt
Green, J. li. Boland and the
editor made a trip to McLoud
and Dale Tuesday afternoon, to
learn as much about consolidat
ed schools as we could. To con-
solidate will cost lis more money
but we get more for our money.
McLoud has a fine school, cost-
ing to maintain, about $7,000 00
per year. Their valuation in
the consolidated district is but
for little more than ours in Meeker
bee I district and we believe we have
its | better conditions to work the
onsolidated school than e ther
"Do Your Christmas Shopping Early"
By J. A. Coleman
The above slogan in the hands of an astute business man,
changed the whole practice of Christmas shopping and stimulated
holiday business as nothing else could have done. This man, with
the nerve of a Barnum and the judgment of a Wanamaker, grab-
bed the thought from the public mind and put it into big BLACK
TYPE where "He wlio runs may read"-in the newspaper!
He backed a popular conviction with his coin and adverlised
the universal belief that it would be better for everyone concern-
ed if the inevitable Christmas purchases were made at once while
stocks were fresh and new and the choice was wide and ample
The result not only paid the advertiser as it always does-hut
the whole country profited beside.
This slogan has since slipped into practical use in every cor-
ner of commercial America. Excepting perhaps its fellow slogan,
"Salety First," which reduced the accident death rate enorm-
ously, it has done rr.ore good in the world than any business phrase
ever coined. It has been the means of discontinuing the time
honored practice among large metropolitan department and
specialty stores of keeping open in the evenings a week or two
preceding Christmas Eve. It has enabled manufacturers to pre-
pare their goods and til) orders far enough in advance to insure
clear store rooms long befors the Yuletide candles were lighted.
It prevented the disappointment of millions of Christmas shoppers
who were wont in times past to wait for more attractive novelties
which turned up at the last moment. And not the least import-
ant, it saved the heartaches of neglected ones who leant upon the
broken reed of mere man's thoughtlessness.
The phrase, "Do Your Christmas Shopping Earlv," was in-
stantly taken up and flashed before the eyes of the world through
the medium of its newspaper. Just as every other worth
while thing is told this nation of readers by the ever present,
constant, reliable, all-knowing morning, evening, weekly, or Sun-
day newspaper. Nothing the world does is done without ITS
knowledge, nothing you want the world to know can be made
known without its aid. Almost any national manufacturer will
tell you that most of his fame and profit were the product of
newspaper advertising. No newspaper advertiser who kept it up
wisely ever lost money.
The newspaper pays the advertiser. The latter merely in-
vests in business', publicity. Toe cost of advertising is like a
phantom Zeppelin—it never lights anywhere. It is a bugaboo
made of thin air and a yellow streak. The common supposition
that advertising expense is levied upon the consumer is likewise a
fallacy. The fact of the matter is, that the non-advertiser pays
for it out of the business he loses to competitors v ho do adver-
tise.
Advertising doubles output, halves overhead, divides selling
cost and, by making two customers buy where ONLY ONE
BOUGHT BEFORE, it creates a hundred percent increase in
profit—out of which any business man can well afford to pay for
his own advertising.
MORAL FOR MERCHANTS: Advertise in the New Era
-VOW arid do your Christmas BUSINESS early.
home, he will make a new start,
arid the days of his wanderings
will be past.—Emporia Gazette.
You should be Droud of "Ye
Little Ole Home Paper.
Christmas—1915
It may seem a little early, but
the New Era is planning to issue
a fine illustrated Christmas
Special. We intend to take up
the Itaindeer and ' Kris Kringle"
stories this season and issue as
fine a Christmas number as we
can possibly get out.
Wewanteveiy child between
the ages of (> and 13 years to
write a letter to Santa Claus for
publication in our Christmas
number. We don't want anv to
feel slighted, no matter whether
your paren s are subscribers to
the New Era or not. Every
child between the ages of 6 and
13 years is cordially invited to
send in their letter to Old Santa,
and help us make Christmas—
1915 in Davenport and cominuu
ity one to be long remembered
by old and young. All letters
to Santa must be in our office by
December 10, as we will issue
our Christmas number on De
cember l(5th.
All merchants and others de-
siring space in this Christmas
Feature Edition are kindly re
quested to have their copy pre-
pared by December 1st, as we
want to issue promptly on the
date named above, and it will be
necessary to have every adver-
tisement in our office on time.
Local and Personal
Ed. Jones
Sunday.
was in Chandler
Vamp Smoot went to Cushing
Monday.
Mrs. J. W. Tullis was in
Chandler Tuesday.
Ralph Nash was in
on business Saturday.
Chandler
M iss Bettie Scott was shopping
in Chandler Saturday.
Mrs. Oliver Ingenthron was in
Chandler last Thursday.
O. D. Groom was in Oklaho-
ma City Monday on business.
The Santa Fe has rebuilt the
stock pens at their station here.
Ed. Jones is working for his
brother near Chandler this week-
Miss Mae Stalker was visiting
friends here the first of the
week.
petals before
dodge.
the
Our religion tells us that if
more people would tie directed
by the d ctates of theif consieuc* j
and less by public opinion, old
Miss Gossip would soon be with
out an audience, and the world
would he vastly better off.
If you hear a tellow cussing
this town, remonstrate with
flower can j McLoud or Dale. Let us inves
j tigate, then let us do our best
| for the children and young
l people in this part of the state-
I —Meeker Herald.
The Meeker people are a live
bunch and now, that they have
been shown that consolidation
pays, they are going to have
consolidation. And it does pay,
too. It pays at McLoud. It
will pay at Meeker. It could
Free Until 1916
Have you subscribed yet for
The Youth's Companion for
191(i; Now is the tune to do it,
if you are not alreadv a sub-
scriber, for you will get all the
The Last Tie
He was no more ragged, dirty
or unkempt than the dozens of
other wanderers who come to
any newspaper office every year
to beg an old paper. He was,
issues of the remaining weeks of | outwardly, just another of the
shiftless, floating type of wan-
derers who frequent the small
towns, on the way to and from
the construction camps. But a
handful of city dailies did not
dismiss him.
"I wonder if you get the pap-
er from Kirksboro, III., here,"
he asked. Then in a half-ex
planatory, half apologetic way
If he don't stop, choke i Pav
him
him. If he keeps it up, punch
him in the jaw And if he
does it again, take him out and
bury him. The town will not
miss him.
One Years Record
Wewoka, Oklahoma,
Nov. 3, 1915.
Mr. L E Jarrell, Pres.,
Capital City Business College,
Guthrie, Okla.
Dear Mr. Jarrell:
No doubt you have been too
busy with other things to even
give it a thought but one year
ago today, I received my first
instructions in the art of rapid
writing.
In looking back over the past
year and counting the receipts of
my work, I cannot but feel sat
An inspector of theState Board
of Health found eleven out of
twenty quilts in a prosperous
Oklahoma hotel to be too dirty
for use. The quilts were remov
ed from the building. In anoth-
er hotel fifty-two cracked or
chipped dishes, of which nine
were meat platters, were ordered
thrown out. The use of such
dishes in restaurants and hotels
is forbidden by law, as they are
easy carriers of disease germs.
F. A. Mitchell returned Sat-
urday from Iowa, where he had
been almost a week on business.
He says they have had heavy
frosts up there for over a month,
and that he was mighty glad to
get hack to Oklahoma.
1D15 free from the time your
subscription w ith *2.00 is receiv-
ed.
The fifty-two issues of 1916
will be crowded with good read
ing for young and old. Reading
that is entertaining, but not
"wishy-washy." Reading that
leaves you, when you lay the
paper rlowri, better informed,
with keener aspirations, with a
broader outlook on life. The
Companion is a j.ood paper to
tit to if you have a growing
family—and for general reading,
! as Justice Brewer once said, no
j other is necessary.
If you wish to know more of
t the brilliant list of contributors,
j from our ex Presidents down,
I who will write for the new vol-
ume of 1910, and if you wish to
know something of the new
stories for 1910. let us send you
free the Forecast for 191G.
Every new nubscriber who
sends *2.00 for 1910 will receive,
in adnition to this year's free
issues, The Companion Home
Calendar for 1910,
The Youth's Companion, Bos
ton, Mass.
New subscriptions received at
this office.
Mr. aud Mrs. J. H. Taulbee
were shopping in Chandler Sat-
urday,
Miss Lela Bullington was *is-
iting in Chandler Saturday and
Sunday.
Everett Marlett, the barber,
was visiting relatives in Bristow
Sunday.
Abe Tryon goes to Chandler
quite frequently now days.
Wonder why?
Nye! remedies at Moore's.
he said. "You see, I used to |
live there."
Someone went through a pile
of exchanges, and found the
paper he sought, the Kirksboro
Sun, just an ordinary patent
inside, boiler plate outside, diqkv
country weekly, full of bad type
and poorly written news The
visitor's thanks for this paper
were more profuse than for all
the others, and he went out.
That little country paper was
the last tie that held a wander
ing casual laborer to a place he
once called home. Relatives
and fr.ends who once lived there
had gone, or disowned him as
worthless and a failure. But
the little old weekly, with its
neighborhood gossip of mar-
riages, deaths, births, crops and
sickness, brought him back
again to memories of the old
home town. Some day the
little weekly may draw him
The Word "Gossip"
Gossip! The very name has a
nasty sound. You'll find her
sneaking into stores, the school
room, the churches and societies.
You'll find her masquerading
under the name of friendship.
You'll find her leaning over the
back fence or edging in between
husband and wife. No place is
sacred to her. She blackens the
character of men aud women
and of innocent girls. She ruins
the careers of young men.
Suppose a man or woman is
not as you are or as you think
they should be. Do you know
you are right? Let other people
think as they believe they should
think, whether it is about poli-
tics, religion or morals. Don't
gossip about them. Hell may
be paved with good intentions
tiut the supporting pillars are
gos8ipers.
Public Sale
Misses Mary and Viola Dye
were visiting home folks Satur-
day and Sunday.
Miss Opal Elliott, of Wellston,
passed through town Saturday
on her way to Bristow.
Prof. J. G. Holland visited
with home folks in the City
from Friday till Monday.
Miss Hazel Bishop, of Meeker,
was visiting relatives in Chand-
ler Saturday and Sunday.
Mr. Guinn, of Wellston, pass
ed through Davenport Saturday
on his way to Drumright.
Dr. Geo. Willis and fau.:ly
moved Monday to Fairlaud, in
the eastern part of the state.
Just stop aud think about it!
Thanksgiving day is almost
here. Pumpkin pie and roast
turkey! Utn-m!
J. T. Rowland will sell at pub-
lic auction at his farm l/i mile
south and 1$ west of Davenport,
on Thursday, November 18th,
10 heard of horses and mules, 4
head of cattb , 13 head of hogs,
some chickens, feed, farming
implement!' and household goods.
Col. Roberts and Col. Funnel are
the auctioneers and O. D. Groom
Clerk.
Public Sale
J. W. Ellis is going to quit
farming so be will sell at public
sale at bis farm 4 miles east and
3 south of Davenport, on Tues-
day, Nov. 30th, 8 head of horses
aud mules, 3 head of cattle, 5
shotes, 3 dozen chickens, some
feed aud implements. Col. , L.
Roberts, auctioneer and O. D.
Groom, clerk.
Mrs. Acquilla Farron, of Okla-
homa City, returned to her home
Monday, after an extended visit
at the parental home of Dr. H.
F. Nickell and family.
Prof. Holland has been elected
Superintendent of the Methodist
Sunday school and invites every-
one, who is not attending else
where, to come out next Sunday.
James Rider, principal of the
Avery High School, and wife
passed thiough here Saturday
on their way to Chandler to visit
relatives. They returned Satur-
day.
It isn't the mother of five or
six children who does her own
work and also cooks for a couple
of hired hands on the side who
gets nervous prostration. It is
the woman whose greatest care
is the family cat aud whose
mental efforts are chiefly de-
voted «o tindi'ig out, what 13
trumps or who dealt, last.
1 I
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Tryon, W. M. The New Era. (Davenport, Okla.), Vol. 7, No. 40, Ed. 1 Thursday, November 11, 1915, newspaper, November 11, 1915; Davenport, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc110024/m1/1/: accessed May 8, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.