The Tribune-Progress (Mountain View, Okla.), Vol. 21, No. 16, Ed. 1 Friday, August 22, 1919 Page: 1 of 8
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^ Volume 21. Number 16
Mountain View, Oklahoma, Friday, August 22, 1919
$1.50 Per Year
Advertiser’s Request to all
Readers of Advertising
In spite of all its drawbacks advertising is many times over
the cheapest method of marketing goods.
And the principal drawback of advertising is the nonreadmg
public. It costs many times more than it ought to simply because
you have not acquired the habit of consciously reading the ads.
It dosts that much more to put an idea into vour heads subcon-
sciously than it would if you received that idea consciously and
Now, why don’t you do your share toward lowering the cost
of marketing merchandise?
Practically every standard thing you buy is an advertised
article. And it is always cheaper because it is advertised. The
volume and the distribution more than make up for the advertis-
ing cost. You can’t send a salesman around from door to door as
cheaply as you can a Newspaper.
But the pity of it is that most advertisers have got to get their
ideas into your mind when you are not looking. The greatei part
of advertising impression is subconscious impression. Your eye
registers the thought against your will.
If yon would only learn to read consciously and even eagerly-
what an automobile manufacturer or a clothing merchant or a
shoe store has to say about its product you would bring down the
cost of each article immeasurably.
After you have read what a man has to say for his product,
whether he be a retailer or a manufacturer, then you measure the
goods themselves up against his claims for them, and in a very
short time you know where to get the best of everything.
It is all so simple. It is such a money-saver; it is such a
time-saver. And since every good thing you buy you do buy thru
advertising, whether von know it or not, why not look for the ad-
vertising instead of making it constantly look for you.
If you will do this the whole problem will be simplified imme-
diately. The advertiser will not spend sixty per cent of his money
trying to get your attention. He will already have it and he will
be able to devote his entire attention to his selling talk. When
this is done the selling of everything will again be lowered and
yau, the buying public, will be the ones to gain the benefit.
Advertising as it is, is a so-much cheaper method of salesman-
ship that the nonadvertiser is simply clinging on by his teeth. So
think how much cheaper every product is going to be when the
cost of selling is again reduced and you learn to turn willingly to
the ads. Get the habit.—J. R. Hamilton.
campaign had failed the candi-
date seekers went to the Senate
for a man. Senator Wm. E.
Borah, a Republican who has re-
peatedly declared that he could
not afford to affiliate with Mr.
'enrose and his Old Guard asso-
ciates, was urged to enter the
race but declined. It was then
that Senator Hiram Johnson of
California was trotted out and
driven ,for a short heat. Senator
Boran let his friends know that
he would support Mr. Johnson.
Much to the delight of Penrose
the Johnson boom did not get
any further than the Wood boom.
• It is doubted now if any other
Progressive will try for the honor
coveted by Wood and Johnson.
Penrose is hoping and praying
for such a result. He has not
picked the candidate but is ready
to do so after the ambitious
“Progressives” have had all the
rope they want and hung them-
A strange friendship has sprung
up between the Pennsylvania
boss and Senator La Follette of
Wisconsin. It is noised about
the Capitol that if a Progressive
is to have the support of Mr.
Penrose, La Follette will be the
lucky man. The day the Sixty-
fifth Congress adjourned Penrose
and La Follette rode down Penn-
sylvania Avenue in the former s
big red limousine patting each
other oyer the back in a broth-
Put Out the Cat
Campbell Russell is accusing
the State Board of Affairs with
subsidizing the country press of
Oklahoma. The. State Board has
been giving the state printing to
the country newspapers that have
job printing departments, A
schedule of prices adopted by
the Board 'sets the price on ev-
ery job given out. If there is
anyone on God’s green earth that
works harder, gives more, or has
more influence for the progress
of the state than the country ed-
itor we haven’t met that person.
We could cite instances by the
hundreds where the nation itself
recognizes the power and un-
equaled generosity of the country
press. Perhaps Campbell is fight-
ing the state administration and
takes this method to give vent to
his gall, but he is digging his own
grave by doing so. We have re-
ceived a number of jobs from
the state; we didn't ask for thetn
and there was no string tied to
them. We did the best we could
and had the satisfaction of re-
ceiving personal letters from the
departments thanking us for our
good work and promptness. Any
person that knows a thing about
the country editor knows that,he
can't be subsidized; his influence
can’t be bought; that’s why the
country editor lives and dies
poor in this \ orld’s goods. Rus
sell's suggestion is an insult. He
is surely pulling a. mush-headed
. stunt when he suggests such a
thing. Tkat caT of his is proba-
bly getting into his system. A
"catty" disposition can be toler-
ated in a certain class of females,
but not the male human. A man
should be himself, first, last and
always. He has a right to his op-
ponents but he has no right to
good thing his opponent
A man, if he so de-
ad a cat around all
♦ unless the man is
should not let
' the editor
You should hold your Liberty
Bonds but if it becomes abso-
lutely necessary to sell bring
thsm to me and I will dispose of
them at the best price without
cost to you. G. L. Romans.
Enlistments for the air service
in the Phillipines has been dis-
The Khaki College has an en-
rollment of 250 students. When
the hot dafs are over it is ex-
pected the number will reach
500. Ft. Sill is the largest voca-
tional camp of the army.
The war camp community ser-
vice, which was to have been
discontinued here Sept. 1, will
be continued till possibly Jan. 1.
It is planned to take oyer work
for the regular army.
The swimming pool north of
.the New Post is in constant use.
After the day’s work the cry is
The ball team played at Wau-
rika on Monday. Ten airplanes
made the trip,
As a Preventative
Apprehensive of a recurrence
of the influenza the coming win-
ter, Dr. A. R. Lewis, State Health
Commissioner, will make visits
to eastern cities to ascertain what
success has attended the use of
vaccination serum as a preventa-
tive of the disease. He intends
urging vaccination in Oklahoma
during the fall as a preventative.
That there will be a follow-up of
the disease from last year's epi-
demic he firmly believes, though
probably in a milder form. With
proper effort to prevent it there
should not be the widespread
danger that accompanied the epi-
demic Of last year.
paper sacrifices more, has more
influence and does more for the
progress of the state than the
biggest job printer in the city.
We think there must be one or
more former country editors on
the Board of Affairs who have
decided that they will do their
best to see that at last the coun-
try editor gets a.chance at some
of the state printing. If the
country editors are not entitled
to the work who then is?—Atoka
od dwellings ^
Box 85. ^
Fall Out One by One
The process of eliminating Re-
publican candidates for the pres-
idency has begun and Senator
Penrose, chief of the standpatters
and wise men of the G. O. P., is
said to be chuckling over the sit-
uation brought about by the de-
mand for a Progressive for the
nomination in 1920.
It is believed now by Demo-
crats that the Penrose group of
Republicans, aided by Will H.
Hays, chairman of the Republican
National Committee, will name
the next Republican standard-
Several months ago, soon after
the death of Col. Roosevelt, there
sprang up a demand for someone
to succeed the supreme “Bull
Moose” as leader of the Pro
gressive element. Friends of
Gen. Leonard Wood became ac-
tive and aggressive, and finally
launched a boom for him for the
Republican nomination. This is
said to have pleasek Mr. Pen-
rose very much. The Wood
boom soon collapsed and will
never rise again. That also wa9
pleasing to Mr. Penrose. That
ends the agitation in the Repub
lican party for a military leader.
Gen. Wood, heralded far anc
near as the man fittest to wear
the mantle of his good friend
Roosevelt, failed to attract any
attention except in a few locali-
ties. The Penrose group have
marked the political grave of
Gen. Wood and decorated it
with flowers. Soon after it be-
came apparent that the Wood
We are now ready to buy your cream and
pay you the highest market price at all times.
Located 5th door north of Post Offise in frame
building on the corner.
CITY CREAM STATION
J. F. HOOVER, Prop.
The Service Bank
A Bank Managed with
. . ABSOLUTE SAFETY
The Guaranty Fund Stands Guard
' O .* ’ ’ , 1 0 0 , 0
YOU ARE ALWAYS WELCOME
BANK OF MOUNTAIN VIEW | *
Mountain View, Okla.
Mail us your Newe Items early, say Tuesday
If you want a farm loan and
want the money the day the pa-
pers are signed, you had better
see G. L. Romans.
Come to Nltn. View
And while you are here make our store your
headquarters; you are always welcome. If
you are going to buy
FURNITURE OR.FLOOR COVERING
of any kind you can’t make a mistake in buy-
ing it now.
Last week we had the biggeet business we
have ever had. It it the same way every-
where. That’s what we want you to know.
At almost every place it is a matter of getting
the goods. Good furniture is not so high as it
has been at other times.
Come and see or phone 37 and we will
call for you and show you our line.
Mountain View. Oklahoma
* It was the martyr President William
McKinley who made the term “sound
money” famous. President McKinley was
a great believer In banks. He frequently
advised his friends to bank their money.
A bank account Is a cure for worry.
Are you a bank depositor?
If you are not, start an account with
First National Bank
Special Notice to Land Owners!
vvr£ ARE getting out one of the moet complete and
W largest lists of farms for sale that has ever been
gotten out in this county. If your land ia for sale we
would like to have it in this list; if we do not sell it for
you it will cost you nothing.
We are in touch with 100 prospective land buyers
and this list will go to press in about lO days, so come
in at onee and get your land in this list. If you really
want to sell we can get the buyer.
PLENTY OF MONEY TO LOAN ON LAND
at all times. Prompt service, low rates and without the
usual red tape; we make loans while others try.
And we write all kinds of insurance in the oldest and
best companies in America.
Yours for Business,
THE G. L, ROMANS LAND AND LOAN GO,
Mountain View, Oklahoma
MOUNTAIN VIEW, OKLA.
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Romans, G. L. The Tribune-Progress (Mountain View, Okla.), Vol. 21, No. 16, Ed. 1 Friday, August 22, 1919, newspaper, August 22, 1919; (gateway.okhistory.org/ark:/67531/metadc914699/m1/1/: accessed January 23, 2019), The Gateway to Oklahoma History, gateway.okhistory.org; crediting Oklahoma Historical Society.