The El Reno Daily Democrat (El Reno, Okla.), Vol. 32, No. 281, Ed. 1 Monday, July 30, 1923 Page: 2 of 4
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THE DAILY DEMOCRAT
I'nbltahcd Daily Except Sunday
—Br-
T. W. MAHER
T. J. HEN'NESSY
J. R. MAHER
W. A. KENNE9SV
WfcW tbarfa a Wfi! i there* a
ta bau it
hL RENO DAILY DEMOCRAT
Bedeho# atory:
baar a moeqolta
m
admirable trait
(Life
eat writers of fiction are the clearest
■UQA.tr control.
abonWt alwaja hava
MAHER
EDITOR
One Year (in city) .......... M-®®
Three months (in city) ......^$1.00
The above applies only when paid
In advance; otherwise a price 1®
weolc prevail*
(ks tnoobto jbont drowning la that
700 can do U <aly onol
efcinbnnn may bo aoqnb.wd aa well In
the gartan as at the see shorn.
He wears those darling dark blue
tie* with white dots |n them.'
"Yes! I like that in a man.”
^observers of fact. Life is Just as
beautiful and Just as interesting as
we are willing to let it be; and yet
there will always be those to whom
living is a dull thing.
are such selfish, silly people, who do
no work a.id cannot even amuse them-
because they selves.
YES. WE HAVE NO BANANAS
Be original.--Be conventional.
Don't overeat.—Eat all you want
Be careful what you eat—Eat any-
thing.
Be boss in your home.—Let your
wife have her way.
Look out for No. 1.—Think of other j
people first.
Read only instructive books.—Read
what you enjoy.
Buy your coal early before the price
comes up.—Don t buy your coal until
winter when the price will be lower.
Jeer at highbrows.—Turn up your
nose at low brews.
Always avoid trouble—Don't let any
body put anything over on you. Treat |
'em rough.
Strive for the old-fashioned virtues.
— Be up-to-to-date.
Be cureful how you look —Pay no
attentioa to appearances. You are
what you are.
Blow about the rights of the peo-
ple.—Blow about the ignorant and
tyrannical majority.
Drive slow (not slowly.)—Don't
take Anybody's dust.
Save you money and prepare (or
old ag.i.—Spend your money and have
a good time while you aro young.
Tim rests urutt Mies of
couldn't stand fnrttsr slicing.
Tbs average pUkalcksr wlshaa they
wssw ■nveoteeo-reso ijosquitoe*.
Ons -way to tanks sammer weather
1s to fill tl.s winter coal bln
miflr.
CMOS without a government ran
hardly be snkl to Jtava daterlorared
much.
With tho cot aing << the Joy r!f>, the
gas is baing us ad lor another ghrm of
Mowodt
THE SHOVELER DUCK
No. 40
Length 18 to 2U inches. Male—hea.)
and neck, glossy bluish greeu; the
back is brown, paler cn the edges of
the feathers., and black on lower back
•nd tall. Lower neck, upper breast.
and sotne of the wing feathers white,
lower breast and underneath reddish
chestnut; bill tn<i underneath reddish
*“»■ wide at end as at base, and rounded
ever like a spoon Tall short, consist
Ing of fourteen sharply pointed feath
*‘ra Feet small and red. Female-
Smaller,barker, and duller than male,
head and neck streaked with buff,
brown and black; throat yellowish
»hite; under parts yellowish brown
with dusky bars. N0 bird article ap-
P^ared In Saturday's issue of the De
moora't
The advantage In baring
like neck Ik tfcut she can
On C q other band., paaea confer,
sects pra endurable if tb«y kill nc^.h-
ing bat time.
1
Rdentists hare added tlx years to
ths human Ilfs. Bsninrj, of cfmrae,
traffic aodd«Bta
There wfl? \
bp tho uattyj bumg-er crop
of vacation snnlicbofw. ^xceodieg, prob-
ably, tho demand.
-i
A serum for
Bounced in the Rant
Charley ha.-ee?
ri
Avoid draughts.—Take plenty 0f
ventilation.
Rely on your own judgment.—Con-
sult and act on the advice of others.
Money Isn't everything. — Money
makes the mare go.
An apple a day keeps the doctor
away.—An apple (according to the
fundamentalists) raised the devil in
Its reappearance on I'athtng beaches
recalls the fact fhat tfie human knee
Is a pretty tough lookilng Joint.
Some Informed studsut of tininess
j NOTICE
WBATJ \otice of hearing petition of appoint
ment of sdnUMatrator.
STATE OF OKLAHOMA,
Canadian County, ss.
IN COUNTY COURT
In the Matter of the estate of San.
uel Wadsworth, deceased.
To the Heirs, next of kin, and Crcdi.
tors of Samuel Wadsworth, deceased
You are hereby notified that John
W. Fox has applied t0 the County
fourt of Canadian County, State of
Oklahoma. for letters of Administra
0on on the estate of Samuel Wads
worth, deceased to be issued to John
Fo* antl ‘hat said application will
he heard at the Court Room of said
Oourt in the City 0f El Reno in said
County 0n the 9th day o'! August 1923
at 9 o (lock A. M„ aj which time ane
naflsm la an-
Int will It nirs
«e
history might tell Jhe fvorld wluere a 1‘ICp an-v p,’rs<m interested may ap
Chinese government. goe« when .Yt falls, j,,ear and "how cause, if any they hav,
the garden of Eden.
The movips are a
_ great uplifting
force. The movies are awful
Rolling stones gather no moss.—
Travel and see the world.
A man Isn't at his beat until he's 80.
—People over 60 should le chloroform
ed.
Prepare for a future life; this life
is temporary.—Keep your attention on
things on this earth; you’ll be a long
time dead.
Peace at any price—We must have
a big army and navy to defend our-
selves against aggression.
We must maintain civilization. —
Back to nature.
Three cheer8 for Darwin—Long )ive
W. J. Bryan.
—Omaha World Herald.
An expert says that dishwashing
beautifies the hands, but the gaajortty
will continue to use their favorite lo-
tion.
Perhaps, after all. the easiest way to
save your pride Is to left the kid that
you haven’t time to help hint, with hla
algebra.
It's a serious questloa fvhether a
white elephant on your hands ever
seemed as big as white shoes on
your feet.
An artist says an Imprltslve paint-
ing can be bought for $100. For that
matter, a framed $100 bill would be*
Impressive.
' J1 y 9Uch potlt,°n should not be grant-
Witness
_ ,. _ my h:,nd anU the se?l o'
,a,d Court he«*W“‘o affixed this 27th
day Of July, 1923.
W. M. Wallace.
28th
County Judg»
‘
HE WAS LOSING
A negro minister discovered one of
his parishioners playing cards on a
Sunday—and for money.
"Rastus," say the minister, "don't
you know it's wrong to play cards on
de Sabbath?"
"Yeh, passen,” answered Rastus,
ruefully. But. believe me, ahs pavin
foh mah sins."
One thing that alwayw eg n he count-
ed on Is that all the "D« tour" Mgns
will be In place by xfit ope ning of the
vacation season.
Artificial rain and syntlietic than
der will be forgiven IT the scientist
ran make some sort of arrangement
for perpetual June.
Client—I want to find out if I have
grounds for a divorce.
Attorney—Are you married?
Client—Of course I am.
Attorney—You have.
SUCH A QUESTION
(Boston Transortpt>
Mrs. Mulcbahy—An' why did yez
keep Mickey in after, school?
Teacher—I asked him who George
Washington was and ne only stood
and looked at me.
Mrs. Mudchahy—It dumfounded the
poor b'y w as at yer ignorance, likely.
HAD DIFFERENT BOSS THEN
(London Answers)
May—I don't understand men.
Fay— What's the matter row?
Europe is overcrowded, sa/ys a
British anthropologist, but tlw* Old
World has always been atble find
room for an argument.
The boll weevil la a curse., ’but now
that so much artificial silk is being
made, it won't be necessary to mak«
so much of it out of cotton.
The theory that America’s best
bratns are In the business world is
revived by n scientist's announcement
that a man thinks best with his feet
on a desk.
An American admiral denjes the
Einstein theory entirely. This Is nns
controversy In which neither pnrticlp
ant can hope for much more thnn out
moral support.
Regular steamboat service on the np>
per Mississippi is re-established aftei
seven years, binding St. Louis and St
Faul In a kind of holy—or at leasl
saintly— alliance.
More than lSO.OOO.OOO balrncts pro-
duced In one Chinese province wort
used In this country last year, most
of them to make a bobbed head look
like something else.
For another thing, it Is a siiopU
matter for a wife to shoot her bus
band and get away with It. She
can convince any Jury, easily, that
•he wasn't shooting at him.
REST AND CHANGE
(Philadelphia Public Ledger)
Rest means nothing unless it comes
7, haM W°rk: chan*e counts for
nothing when it is merely a shift
‘■on, frivolity to folly. From those
whose life |s filled with boredom, in
themselves and in one another, much
" heard of plans for dodging about
and defeating the terrible fate of hav-
mg nothing to do.
Sometimes those who are devoted
io busy men and women whether as
friends or in the circle of the family.
Brp heard to wish devoutly that they
who work so hard had less t0 do Rut
it will usually be found that those j
tt'hp are industrious have formed a
congenial habit of hard work, love
what they are doing and would be
really miserable if they were separ I
ated from the task „nd made to twin I
lie their thumbs In idleness.
B hat a mercy ifl hard work in a'
time of sorrow! The work cure for
many things is just as important as
a rest cure for other things. Work
Is an opiate that has n0 evil after-
effects. "Give me work to d0 or I
shall g0 crazy,, says many a man.
whose mind is raw and bleeding from
a recent bereavement.
The busy man’s Idea of a vacation
is not to water flowers and read the I
thermometer. You must give his I
roaming, restless, achieving spirit
something to do: you must put him !
in the way of new pleas to acquire.
If you expect him to travel, do not:
expect him to move with his eyes I
shut and all his other senses inopera
tlve. Wherever he goes he wiU be
noting a good idea to apply when he |
gets home.
The real vacation Is not sitting
iiko a Hubbard squash in a market,
garden; it js doing something differ-j
ent. To a man who carries an in-j
quiring disposition where he goes
there are no dull times. He secs a
drama, whether It be comedy or
tragedy, tn a railway station o.' a
trolly car or a ferryboat. The great-
Our Pet Peeve
BUILDING BUSINESS
FOR THE LONG RUN
The truth about anything requires
p. certain perspective. If viewed too
closely, even a masterpiece cannot be
understood or appreciated. It takes
a certain distance to bring out its
values.
This is especially true in building a
business and in using advertising as
one of the means of building it. The
clear vision comes only with the con.
sideration of wb '♦ is best in the long
run.
ly learned, tens of thousands of deal-
ers, in every line of merchandise, are
' giving a new emphasis to their pre-
ference for lines of merchandise that
are trademarked and adequately ad-
vertised by the manufacturer. The
public, during the period of minimum
sales, demonstrated its preponderant
preference for advertised goods, and
the dealers will not do otherwise than
accept the situation and build their
business for the future in harmony
with it.
One season’s business may be ab.
normally large or abnormally small
—due to conditions over which the
owners of the business have no con.
trol. T0 consider the business Itself
as safe and sound just because, at a
certain season, the orders are coming
in. is often a dangerous fallacy, far
more threatening to the eventual we!
fare 0f the business than a season of
slow business that makes it difficult
to keep going.
Thousands of manufacturers who to-
day are facing a shortage of demand
for their product, and who see what
demand there is going to competitive
manuacturers who have insured their
own market by means of advertising,
are now looking to advertising as the
logical key \o future selling success.
During the past few years economic
conditions have^Combined to prove
the fallacy of hand-to mouth policy
of manufacturing and marketing, al-
ways at the mercy of market fluctua-
tions. with the manufacturer helpless
to influence his market. And. on the
other hand, these conditions have
proved the wisdom o? considering the
long run and making all plans in
accordance with that views.
It is highly important then, in seek-
ing to apply the force of advertising,
that it be considered not as a ready
made cure-all for sales inactivity, but
as a permanent factor in business
building.
Today, as a result of recent ecu-
nomic changes, and of lessons severe
Every advertising plan that can lay
claim to wisdom or hope for long run
affectiveness requires three things;
First, to determine what are, unques
tionably, the best /objectives for the
business in the long run. Second,
what are the best means, all told, of
obtaining those objectives. Third,
how and to what extent advertising
can be assigned its rightful place
among and in relation to those means.
(Published hy the E| Reno Democrat
Association of Advertising Agencies.)
in cooperation With The American
— I
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Maher, T. W. The El Reno Daily Democrat (El Reno, Okla.), Vol. 32, No. 281, Ed. 1 Monday, July 30, 1923, newspaper, July 30, 1923; El Reno, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc909547/m1/2/: accessed April 23, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.