The El Reno Daily Democrat (El Reno, Okla.), Vol. 34, No. 166, Ed. 1 Thursday, July 23, 1925 Page: 2 of 4
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THE EL RENO DAILY DEMOCRAT
MAHER BROTHERS, PUBLISHERS
I lit- hi'uU'U period bun been a hevere | other direct met bod Advent**™
test to El Reno* water aervlce and should, however, make a careful study
DAILY EXCEPT SUNDAY
the «Idims should rejoice that it
has Mood the lest.
hII times been provided with an ample
supply of water.
of any plan where an
iu the hands of thousands through
the use of the equipment of the-mod-
advertlslnv ern newspaper office. It will reach
Full United Pres* Report. NEWSPAPER ADVERTISING—
T. W. MAHER......EDITOR
3. R. MAHER.....BU8. MGR
THE WATER SITUATION—
Al a meeting of the Lions club Tues
day. the condition of K1 Reno’s water
supply was brought before the tluh
ami it was Indicated that improve-
ments would he necessary shortly if
the city was to continue to enjoy m
adequate water supply.
When asked about the water situ
ntion City Commissioner John Call '
*her declared that there was an am
• pie supply of water am! there was i .
immediate danger of a shortage in
that reaped. He stated that during
the recent heated period, the wain
1 work out
consumption readied its peak during
the evening when property own. i
were sprinkling their lawns. Low
water pressure during this period, ae
cording to Mr. Gallagher, was due mu
to a shortage of water at the wells
hut rather to inadequate water niiiius
leading from the water plant to i:i
Two mains, one f ,n< !i and one 1:’
inch, now conned the city with the
plant and these two mains are uu
able to supply the city during the
peak periods. Mr. Gallagher states
that additional wells are not neces-
«»ry. but lliut additional main ser
vice is the remedy.
In this respect it is notable that
the past few weeks have been mark- >
ed by excessive heat and correspond !
ii’g lack of rain, but El Iteiio bus at I
As the ytars go by newspaper ad
vcrtiMiig is becoming more and more
dfedive as the In st means of reach-
ing tli giiiei.il puhlie. In fad iliere
are tew indluels that can in any wav
compare with it.
Millions of dollars an being spent
• very year iu new ideas, lint every
experiment just proves all the more
conclusively the absolute supremacy
of tin- in v\* spa per aa far as results are
com el lied.
Some of the methods used by tin-
advertisers would indicate that the
close-1 attention is not always given
to all features of their advertising
campaigns and tiiat often if they
would place themselves iu the posi-
tion nt tlielr prospects they would
•sclieines that would bring
scheme Is carried on mainly outside of more* persons for less money than any
other mdhod and will he looked upon
as having some degree of reliability
lo il when ii gels there N. E A Bul-
the newspaper, because these earn
pa:gii.s often cost a lot of money and
| fail to bring results.
The reason that the m-wspaper is
the most effective advertising medi-
um is because it goes into the hoiue .... .
1U Hi* automobile industry having
There it remains until It has been ,,r„Un aM production records. It may
read by all r embers of the family, c- n he dangerous for a iihderiat to
and posalhly others outside the house-1 walk around to the garage for hi*
hold Perhaps it is borrowed by n '’i»r
neighbor ai.J read l>> all the member
of the second home. The ueswpaper
is quite thoroughly rend in the aver-
age home and there is not much of
the advertising that does not get the
once over while the paper is making
On the other hand, the new paper's
Wlbi o ut WISDOM
The man who gives up goes dewt
Tmi are rich only os you enrich the
lives of others.
Avoid the pleaaure that bolds the
penalty of future pain.
Half the value of anything to be
done is d • orornptlj.
A p'.-ture "f health n-qulre* n happy
frame of mind.
gicater results than they often get
i. . . i nc"r|i#|iri men uy ;
It is Hue ili.it in-w'spaper advortis i.
... . , . , 11' u thorough analysis
mg may often he supplemented by .
schemes that prove beneficial in many I
ways, such as follow-up mail plan or1
HOW TO SOLVE A CROSS WORD PUZZLE
apeii ,,w* pb**u wm
huttoMen hy n ..her’. nhlrh ref........J den!.*,Iwil' LJ
'®. 1,J*- Western Nswspspsr Union.)
t—To run aground
•—Man of learning
11—Fuel 12—To elevate
J~v nV* , w 1*—Giant
•*—xrllowlah, translucent resin
1?—Part of "to ho"
21— Number of year*
22— Shelled fruit
23— To pilfer
—To b*r bY estoppel (legal)
32— Part* of heavenly bodies having
appearance of handles
33- Insert 39—The (French)
40—Mode of uttering words articu-
48—Regulated the pitch of
48—Twelfth of a year
S3—Prefix pertaining to dying things
84—Source of light
88—Kind of pine tree
•I—To clot* on# #y#
84—Poker player* stake
8—Saturated 88—Flag 1
Solution will iipprnr In
1— Sailor’s baked dleh
2- Clothlng I—Scarce
8—Antitoxin 7—To enter
8— IV assert
9— Roman emperor
1®—To Increase threefold
13— Assimilating to tlj* American*
In custom*, Ideas, etc.
14— In the s. m, place (abbr.)
27 Blackbird of ’Vurkoo” family
I?-£:,rm *0—To linger
3t- hlH.-e (sbhr) 32—Near
*3—Leg Isis tor
" i Concerning
28—L* gaily established (abbr )
41 Poet lo (or "over’
<2 Northwestern stats (ahbr)
43— S.i- ss 28 horliontal
44— Small particle
45— Indoor fair
47—Listen 41 —Ega*
91—To bring suit against
52—To |>• • k a
Inhahi.arit of Finland
84 -To conclude
( ‘-Middle w.Mern state (ebbr )
" ■ ......... 1 ” - | '41 JIVI r* r
closest competitor, direct advertising | ,,"',k>r ' ’
at the best Ik read only by the person' *'
to whom it is addressed, and is often
consigned to the waste paper basket
without even being glanced over. The!
rare pood examples of direct advcrtla-
|ing results are often fliine in the face
jof newspaper men by advertisers, but
is made it is |
usually true that the newspapers arc
found to have secured the greatest
results by a wide margin
Advertisers are unfair to themselves
when they will spend a large amount
for circular, street ear and theatre ad-
vertising and then complain because
Die paltry amount spent in the news-
papers does not bring in the returns
that should Ik* expected from the en-
The writer lias in mind a bank in a
small eily that for the year made an
appropriation of $1,500 for advertising.!
When approached w ith a newspaper j
advertising proposition, the hunker I
eomplained a Iran t the poor success lie !
hud experienced with his advertising j
ventures and saddled the blank on the j
local papers. The advertising solicit-!
or made an analysis of the situation
and found that of tho $1,500 only $t;o
had been spent with the newspapers
‘hiring tin- entire year, while the re-
maining'$1. Ho had been sunk ir cheap
calendars, a practically worthless fi-
nancial booklet and other propaganda
purchased from large printing houses
and place about the lobby of the
hank. The hanker instead of spend-
ing his money on the fellow he want-
ed to get. was wasting it in worthless
material for the fellow lie already had
/ Hankers of the larger cities, railroad
companies and large corporations are l
more and more coming to recognize
Die value of newspaper advertising,
and if in the larger cities it proves
successful, how much more success-1
ltd can it he made in the country
w here die paper remains in die home I
! until it is virtually worn out
Newspaper advertising is speedy. |
It covers the field, and it costs less
than any other method. It is die
cleanest kind of advertising and tin
fact that newspapers throughout the
country insist that their advertisers j
live up to their promises has increased j
the public* confidence in it.
Advertising with circulars or direct
mall methods is not speedy iu any ^
sense. Circulars attributed through
tile mails are usually moved by (lie
post office after everything else has
heen taken care of. If distributed by
men or boys, they are often disposed
of in some other way than delivering
j diem to the homes. If thrown on the
porches, they blow off and clutter up
the streets. They are not attractive
or appealing and little can lie said in
Street car advertising does not i
reach the class Gist uses automobiles, |
which, by the way. is growing larger j
every day. Ask any theatre patron
w hat he thinks of the idea of forcing |
advertising upon him when he goes!
to the theatre to enjow a show and I
one will readily see that the show |
.•“"•sc Is the Inopportune place for ml '
Mnally, the newspapers are better
equipped to take care of advertising
Ilian any other institution. They
tan provide cuts for illustration pur-
poses. can change the advertisements
at least every week, and in most
places of any size, every day. Within
u few hours from the time an adver-
tisement is written it can he placed
It is Announced that th* government
l« to print no more EliMNkt bills They
are raiher a nuisance on street ears
if one happens to be nut of small
W list asks n reader. "Is the mean-
ng of die slung expression, ’sun
Sorrow in the “wheat
joy in the Hour barrel.
No "dapper bandit" holds Ida
till Ids dottle* ale out of style
File* can't lisa in a ream
•prated with CENOL ELY
DESTROYER. K.ll. then,
quickly-. Jut I spr.y toam
thorouf hlyr, E«,y to ....
City Drug Store
In Die spring the young man's fancy
lightly turn* from thoughts of work.
V sun dodger is one who
lo-rins his day hv listening to a radio
Personally, we prefer wild flower*
alhe to wild flowers tamed and dead.
When large diamond* break otn on
the • ade* and die victim evince* a de-
position >„ |„. „n ||„, (lightest provi.
cation, die proper diagnosis j. in- i<kA
eni golf fever.
A helicopter enables you to go
straight up. hut it doesn't sound OihI
"by do motorist* in an unavoidable
trartii- Jain tty to out-din anil out-noise
oii' li other!
Western pnnrliouse refused to ad
nit» a man because lie owned an autn-
noddle. Which is somewhat 'ike a
hospital refusing to lohoit :* man bv*-
can«e lie i* *ick.
(*ne tiling that can be said for a
dirigible is that a passenger i« no; In
much danger of striking Id* head
agniiist a telegraph pole when he lean*
out the w Indio-
Hall’s Catarrh Medicine
TIio*h who .ire In a "run-down" condi-
tion v, ,1 notice that Catarrh bothers them
"xi ,,hni) "hf" |,iny nrr in coo.|
c. lh This fact moves tli..t v« hil,
atarrh is a lmnl dir are, p 1S eroatlv
ndi.i need hv ro- etttutlonal .....lit
M U l.*R CATARRH xii nil ixi
,r'.7in“ h’"‘ local arid in-
kf !,n!- *n,J l’A«4 town sui'tvssf'il jn the
«>f Catarrh for over fortv vmm
Fdd bv .til drugrrists. 5cars
E. J ‘‘honey A Co.. Toledo. Ohio.
Here ii a wonderful menage to all
expectant mothers T
When the Little One arrives, you
can have that moment morj freedom
• uttering than >iAi have
perhaps imaKined. An
eminent physician, expert
In this science, hu shown
the way. It was ho who
flrst produced the great
remedy. "Mother's Friend."
Mr*. C. J. Hartman,Scran*
ton, Pa., says:
"With my flrst two chile
dren t had a doctor and a
nurse and (hen they had to
use instniment*. but with
my last two children I used
Mother's Friend’ and had —„
only a nuri-e; we had no time to get a doctor
because I wu-n't very si,-I, nrily about ten or
fifteen minutes." I’se "Mother’a Friend ” as our
mothers and grar.Jmothera did. Don’t wait,start
today, and meanwhile write to Hrndficld Regu.
?A 4«-, Atlanta. Ga , for a free illus-
trated book containing tn(ormation every c»*
pedant mother should have. "Mother * Friend"
ii •oJu by tli uru£ bioics^cv cryv> here. ^
Thc measure of patronage you have extended
to us is sincerely appreciated.
I’lease be assured that every man and woman
our entire organization takes this means "
to you that our appreciation is genuine.
1 he lact that the service we render can be sup-
plied to you better and more economically by a
single organization, than by a number cf competing
companies with duplicated investments and that as
a result you have but one source fro mwhich to se-
cure this service, does not signify that we value
your patronage less. Nor does it mean that each
individual customer is not recognized by us as a
Kather, has it prompted us to greater effort, to
merit the privilege of serving you, through doing
so honestly, economically, courteously and—we
hope, satisfactorily. If this has not been true in
the case of every customer, the information will he
OKLAHOMA GAS AND ELECTRIC COMPANY
John T. Nay Ion, Mgr.
I HE FEATHERHEADS iw
BtL F. Vm Zafaw
Those Torturing Misgivings
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Maher, T. W. The El Reno Daily Democrat (El Reno, Okla.), Vol. 34, No. 166, Ed. 1 Thursday, July 23, 1925, newspaper, July 23, 1925; El Reno, Oklahoma. (gateway.okhistory.org/ark:/67531/metadc909238/m1/2/: accessed January 23, 2019), The Gateway to Oklahoma History, gateway.okhistory.org; crediting Oklahoma Historical Society.