The El Reno Daily Democrat (El Reno, Okla.), Vol. 33, No. 263, Ed. 1 Saturday, July 12, 1924 Page: 3 of 4
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To win new friends! SS
' n Cigarette#
We invite every smoker in Your friends have told you.
this city to take advantage Now know for yourself the
of this startling offer. value of the toasting process!
We’ve told you about Lucky We make this proposition
Strike superiority. to win new friends:
The regular price of a tin of 100 Lucky Strikes it 75?
You pay the dealer only 45?
We pay the Government Tax of 30?
a .__•1,1-. as the dealer’s allotment
Act quickly, at price js limited.
Get one tin [™lyPern8eoi°]for homc or for office*
* . will be in effect when the deeler I
The regular price 8upply on this offe, u «.id.
Smoke these 100 Lucky Strikes. Then you'll know how the 45-minute
toasting process adds to the flavor and improves the taste.
jj Guaranteed by ^
Cleanliness and Care in Manufacture de,criUe, onc of „Ur hr"*..
E>J<V Lucky Strike factory i* » modd of lenitotion. Read how Alfre ' 'hi*""'lnd wrapping machine, that take away from the human
“White walk ind floon at daen at frethly chiteled marble, cutting machine* ana wrapp. <
hand eU detoll nnd Une* nothing to the human tuporvition but the watchfulnew of trained eye..
11/8 call particular attou-
ff iioa to Uie ttatemcuM
■ada in the advertisement ad-
joining this editorial eoluiuu.
This advertisement, tne |*ur-!
pose of which is to wtu new
friends for Lucky Strike cigar-
ettes, incidentally emphasue*
the matter «| high U*1* i*
cigarettes. • j
To those who are intimate
with such matters there is. of
course, no surprising statement |
To the general public, though,
we believe it will be surprising
to leant that nearly half o/
what they pay for ngorfljMl
goes to the govemmsnt /or I
The internal revenue stamp 1
on a package of twenty Lucky
Strike cigarettes rods youi six
cents. On a tin of one hundred I
the revenue stomp costs yowl
thirty cents. I
So marly fifty cents out of
every dollar you spend fori
cigarettes is spent by you for
This is certainly the heavisstl
tax on an article of daily and I
TheTobacco Industry |
The aggregate tax paid by I
the tobacco business is with I
one exception, income faxes.j
tho largest item of internal I
revenue the federal government l
receives. Last (fiscal) year it I
amounted to $309,014,050.84.1
Of this enormous amount of I
money the cigarette industry I
paid $182,715,735.93, or nearly
two-thirds of the total tax paid I
by the entire tobacco business.
The immediately important!
point of the foregoing is the
following: We believe you will
appreciate that when nearly |
fifty cents of every dollar paid I
>y you for cigarettes goes to the I
government, you must receive
in cigarettes a value in return
for your money that is rarely
given in any commodity.
That the public generally
appreciates this great value is
shown by the enormous in-1
crease in the consumption of I
Our reasons for this
tax free offer
Wo know this offer induces I
men to try Lucky Strikes—itl
“Wins New Friends.”
We know that a large per-
centage of those who get ac-l
quainted with Lucky Strikes
adopt them. I
This isn’t philanthropy nor
propaganda — just good busi-
ness, as you’ll agree.
The offer is limited. We|
cannot afford to keep it up. .
We make it sensationally
generous so as to attract atten-
tion. . I
Wc are not giving money
away for the offer accomplishes
its purposes: Lucky strike I
“Wins New Friends.” Our|
Ii i, only by immense volume
that we can produce such an
art-tocratie cigarette as Lueky
Strike at such a democratic
It, quality is supremo be-
came it lias that, costly, extra
irocess, toasting, which im-
proves die flavor and adds
the taste of even tho finest
tobaccos that are used m Lucky
Strikes. . L
Wc urge you to participate!
in this offer- wc want you to
get, acquainted with Luek\
Wc know a trial will make
you a permanent customer of
Here’s what’s next.
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Maher, T. W. The El Reno Daily Democrat (El Reno, Okla.), Vol. 33, No. 263, Ed. 1 Saturday, July 12, 1924, newspaper, July 12, 1924; El Reno, Oklahoma. (gateway.okhistory.org/ark:/67531/metadc909118/m1/3/: accessed June 19, 2018), The Gateway to Oklahoma History, gateway.okhistory.org; crediting Oklahoma Historical Society.