The Sunday Tulsa Daily World (Tulsa, Okla.), Vol. 16, No. 128, Ed. 1, Sunday, February 5, 1922 Page: 9 of 50
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BOULDER STREET SECTION
TULSA DAILY WORLD SUNDAY FEBRUARY 5 1022
Boulder Street Tulsa's New Broadway
Boulder Avenue Once Weedy
Becomes .Seething Trade Lane
Mrl Pioneers Never Sus-
nectecl Direct muuiu
BUSINESS BUSY NOW
Some of Leading Merchants
Located on wnat was uncu
.. N":2in- was laid along First
Ilfll "" ..... - IhXv
Infant bealonlng to wear Ita drosses
hilter HOUIIlcr avenue
even sc.tnt consideration
tt street. In fact. In
l days only a few Persons oven
& far enough In the future to
""I. whether Boulder would over
J more than a namo. It wasso
"important as a thoroughfare that
It km Insignificant.
Klrit street and Main street were
hen the prlnHpal thoroughfares.
!rn gram and weeds almost filled
Boulder througn wnicn amy a.
n trail was visible such as onoJ
(tt nOWHUitjo uu ... - "
the wheels of numerous wagons hfivo
tuMfi and killed the grass.
f If one had declared back In JS08
ihit Boulder avenue would some day
u one of Tulsa's principal business
iueet aod districts ho would h'avo
been hooted even worse than were
thoie who ventured to assart that
Tt would some day 'be a town of
: Vot there were a fow Intrepid plo-
men back In those days who had
the nerve to say Tulsa would grow
frem 1.500 to 6.000. They -were
meted with derision by many of
their fellow townsmen who con-
tended that If tho 2000 mark could
'toresched everyono should bo sat-
Ufled. Bat the growth these hoosters nn-
t(cipled finally camo. Slow at first
but howlng more speed with tho
pusine of years. Insecure shacks
ifid tents on Main street south of
Rrrt gradually were replaced with
brick nd stono buildings. Finally
tin development ot .Main street nau
nuehed Second street.
Tnen ll conwnueu iu iuiraireei.
Then It reached Third and Main
tkere were Many who predicted It
itould go no further. For they
chid not reallzo how business build-
ltd could extend Into territory that
rit then covered by little mora than
'iss una scruu uuk.
Tbt advance continued south.
hen it became apparent th'at
Uitfti paralleling Main street were
lioihowltiK evidence ot growth and
fctelopment. Boulder avenue be-
clrt more than a more wagon trail.
The itreet was graded and Its use
!i cd. A few scattering busi
" . . I. 1 l
- ' '. g
" ' ' ' X
ness houses were erected on Houlder
Thero were & fow skeptic who
had never before witnessed the evo-
lution of a city from u country vil-
lage and as usual they scoffed at
those who built theso buildings de-
claring they were foolh'ardy and
Tulsa has been built rapidly. It
Is only 10 or 12 yearn since the In-
Henslvo development of Houlder ave
nue was started. Today It takes Its
place as una of TulsaVi principal
thoroughfares lined on cither side
with modern buildings that are n re-
sounding contrndttlon to those skep-
tics of earlier days.
From the Frisco tracks on the
north to Eighth on tho south' HouN
der avenue Is n business thorough-
fare exclusively. North of the
Frisco tracks aro humrd and an' oc-
casional business house Hotwecn
tho Frisco mid tho Katy tracks
stands Convention hull built In what
aro now considered Tulsa's early I
UIIIIVUHH III MUlUtll UIIIU IflUk
has passed those oarly days seems
but a' few months ago.
Boulder avenue has a rilstlnctldn
that cannot be claimed by any other
street In the city. It Is tho homo of
tho federal building the po'stofflrti.
It Is further distinguished In that It
Is also the home of tho county court-
house AmJ furthermore It is the
homo of tht Elks club the Tuls.t
World tho general offlceri of the
Oklahoma Union Hallway and other
public semlpubllc and private In-
stitutions of considerable size and
Hut Iiouldcr avenue Is not content
with theso distinctionsTo tho south'
It la lined on east and west sides
with magnificent home.i sonys" of
which nro owned and occupld by
wealthy oil operators. Furthermore
thero are several churches of In-
spiring architecture on Houlder.
A postofflco In itself Is considered
an (Important Institution on any
thoroughfare or In any section of
a city. For it. Is perhaps visited by
more persons In ono day than any
other institution in any village town
or city. To reach Tulsa's postofflco
from Main street one must cross
Strnngors In Tulsa who arrive
over the Oklahoma Union Hallway
company's Intcrurban from Sapulpa
step off tho car at Houlder. It Is
tho thoroughfare that first greets
them- And Houlder avenue Is at-
tractive enough to at once fill them
with admiration for tho Wonder
City and cause thorn to want to see
more of It. Furthermore those who
feaVQ on the Interurban mustrross
Houlder avenue when they go from
tho. business district to tho station.
Hundreds of persons visit Tho
World office dally which' Increases
the pedestrian traffic on Houlder
' And the number ot pedestrians
who pass along a thoroughfare de-
termines In great measure the
amount ot business transacted on
that street. Thero is always a cer-
tain .proportion tnat stop to shop
. A well known five and ten cent
store company always spends sovoral
days counting the number ot per
sons that pass alons various streets
before locating Its stores. It has
found from experience that more
pedestrians means more buslm-nx.
Main street in any city no matter
what Its name Is always th'e prin-
cipal business thoroughfare. Next
In business Importance come tho
stream paralleling it ono block away
and then tho streets two blocks
away. Naturally tho streets connect-
ing theso thoroughfares have their
Houlder avenuo Is the first street
west of Main and for that reason
It is secondary only to Main In a
business i'ny. Ono of tho newer
business streets Houlder hits token
Its deserved place In business circles.
That It will become a morn promi-
nent business center -jvlth the pass-
ing of time Is easy to believe.
The business men along Houlder
nvenjie aro courteous and fair and
their places of business aro among
the cleanest and most efficiently op-
eratcd In the entire city. They nsk
for only their share of tho -tItys
business and they nro giving
merchandise and servlco that Is war-
ranting and which will continue to
warrant this consideration.
Mnyo lin. Furniture Store.
Ono of the largest end best furni-
ture stores In tho entire southwest
may bo found on Houlder avenue It
is owned nnd conducted by Mayo
Uroi who have had many years of
experience) In conducting establish-
ments nnd who carry a llnu that In
not surpassed anywhere.
This Institution occupies Its own
home the Pctroleumjmlldlng which
Is also owned by Mayor Hros. The
building Is the lasNword In nrchl-
lecture and Is tho second tonstnry
building Mnyo Hros. have built hero.
Tho first Is at Fifth and Main. The
ono occupied by tho furnlturn store
iB located at Fifth and Houlder.
Mayo Hros. aro among Tulsa's
greatest boosters nnd builders. Not
content with erecting these two mag-
nlflcent structures that will sthnd as
a monument to their pride nnd con-
fidence In Tulsa they havo headed
a movement to build a 20-story hotel
building on Cheyenno. This ls suf.
ficlent to show thelF faith In that
district west of Main streot for the
hotel Is to bo erected a block west
Hacking this project ls a hunch of
progressive men like "Mayo Hros..
who have faith In their nblllty to
carry out any project they under-
take. Tho Maya .Furnlturo company oc-
cupied tho Main street building until
a few months age when tho Petrol-
eum building was completed. He-
Moving that Houlder avenuo 1 one
of Tulsa's principal business streets.
Mayo Hros. moved their storo to
Houlder several months ngo. That
their belief In Houlder avenue was
Justified Is shown by their steadily
Tho business man that succeeds
Is tho ono that forges ahead evoff in
times of no-called business depres
slon when most other people nri.
gloomy and despondent. In a nut-
shell that ls the spirit that animates
Mayo Hros. They announced the
Mi WL nsflL. JHk. 4Bl ..IHl MB i V-
; The man whose
w v ' up the Boulder
' r v and Boiilder the
in Cash Prizes
For thcitwo bent articles on "Why Boulder Street
Is Tulsa's Best Business Location."
Do iiu Mailt In ulu n cadi prize? Of cniir.c jnu do. cverjnno
likes in tln rlc'H. Hem (lien Is your iipxrliinlty anil the mUn
lo follow If ;ou wish to enter tlio cnnU'M.
Tlio IiiihIiipm flnus of Houlder Stri-ol vIII pay $!. In msli jirlCH
for tho two bcHl nrtlrli'N wiling forth briefly why Itimldcr street
Is tlio fowl mill Miont logical looilUm for ImsliicrM e'litrriirlwn.
The rules of I he context lire simple' An) otic I eligible to enter
It. All ) on luivn In tlo Is to think n little nnd then put )iiur
conclusions on i.iiht( mill IT In (ho opinion of the Judge jour
nrtlelo Is tlio bcrt jmi will win n nice eii!i prlre. W rltn plainly
on one slilo of the paper only anil bo sure lo-gitc our 11111111
Firt prize is $10.00
Second prize is 5.00
liicli nrtlelu Mill bo Judged strictly on lis merits but get jotirt
In ns soon as w.MIilc. Winners will bo nmioifncctl In next Sim-
Address your communications to
P. O. Box 638-
Mayo hotel project when others Wrro
talking and thinking hard times.
Nothing tins dono moro to cnai gu
the nttltlldo of Tdlsmis to nil opti-
mistic stnto than this nnnnunccmci t
For Tulnans know that when Mayo
Hros. got behind a projoct they nro
going to see It through to comple-
tion. I'ubllo Service tJrwcry.
Most every person Is "finicky"
about hi; eating. Ho wants to know
that whnt Is purchased at the gro-
cery stoto nnd set before him Is
clean and that It is of a reliable
Tho Public Bervlco llrocery at
Second and Houlder caters to pooplo
who nro particular about their em-
Ing. This grocery carries no goods
that canot be sold to a customct
with tho assurance that It will meot
every expectation that It Is per-
fectly clean and that It Is nppctlz-
On entering this store one ls Im-
mediately Impressed with with the
cleanliness on all sides. Tho shelves
ard always kept filled with attrac-
tive goods nnd tho counters aro n.
Hifiys cleared for uctlon. The cus.j
tomor Is greeted with a smllu nnd a
pleasant word by thoio behind tho
countors and goes awny feeling that
his trade is appreciated.
in tlio ment department it Is tho
alin of tho management to .carry
only meet that will stnnd every form
of inspection- and provo tender and
Juicy Purchasing young meat
mnkestbls possible. I.lko other
firms on Houlder tho Public Herv-
Ice market has found Mint location
to bo extremely desirabla and mi
excellent business location.
Trailers Wo. X.
"Tlio Ooods Must Ho flood Ooods
Or the Knlu Is No flood" is a slogan
familiar to every housewlfo In Tulsa.
Thoy all know it belongs lo TiliderH
No. t locnted at Becnnir nnd
This Institution was eitnrted on
Fast First street. Under tho gutd-
anno of Julius Ucnk it grew and
expanded until It becamo ono ot
Tulsa's princlnat business houses.
vision Judgment and energy opened
field and made the corner of Second
it - -
The slogan quoted nbovn has always
boon adhered to and It ls reason-
able to suppose. Hint tills business
principle has been In a great mi-
suro responsible for tho unusual sua-
cofs or this storo.
About n year ngo tfio come? at
Hecond nnd Houlder was oktnlned by
Tiaders No. 4. Ttio iriaitiigemont
reallted that Hoiildnr wasAnd Is one
lit Tulsa's principal thnrullghfnin
and t lint it Is one of Ilia city's' host
business streets. It Is eloso in and
handy for shoppers.
Tinders No. 4 Is kent siiotlesslv
clean nt nil tlmos. The various de-
partment aro so nrianiied Hint
snoppiug thero Is a pleasure Instead
of strenuous labor. One ndvntitiiKu
offered by this storo Is tlio enor
mous stock and arled lines Meats
nro kept In exeelloiit condition nnd
tho shelves nnd counters nro flllvd
dally with fresh groceries fruits
and other eatables.
Dissatisfaction Is nut allowed to
oxlst iimotig patrons of Trndors No.
4. if a mt ron believes ho has
cause for dissatisfaction ho quickly
finds niter a visit with tho manage-
ment that ho has none.
"Tho Hoods Must Do Oood Cloods
or tho Balo Is No flooiVwhoti Inter-
preted meiins that If nny article
purchased from Tindurs No. 4 Is
found to bo unsatisfactory. It may
bo returned nnd another article ot
tho same kind will bo given In Its
"Inco or the customer's money will
Julius 11 ell 1(0 believes this Is the
right principle on which to hultd a
business n pilui'lplo that will make
new customers nnd keep them.
Traders No 4 handles a complete
lino ot meats groceries fresh fruits
green stuff bakery products and
othor linos that should bo found In
a well stocked establishment
Central Drug (.'onipany.
Drug stoics fill an Important
placo in tho average person's Ufa.
Tho drug storo Is a place where he
may go in a hurry for a proscrip-
tion or whero tin may drop In for
a cooling drink of confection. Ono
of Tulsa's most complete establish-
ments of this kind Is the Central
Drug storo nt Third ami Houlder
Just across from tho postofflco.
Tho Central Drug company car-
ries a full lino of drugs patent med-
icines toilet preparations cigars
rlgarets tobacco toilet articles! It
employs competent and efficient pre-
scriptioulsls who give patrons ox-
actly what tho doctor calls for and
It maintains In connection a modern
soda fountain operated throughout'
tho year. Tukon nil around tho
Central Drug storo Is ono of the beat
stocked nnd equipped drug stores In
tlio city a. nuiiioy aim j.-n. (irant
aro tho proprietors ftnd nro both well
known men In this city Tho slogan
adopted by this company Is "Your
1 1 lie Karilwnro Company
Tho M. ('. Halo Iliirdwnro com-
pany on West First street. Just off
ot Houlder holds a iiiitiiuo disllnn.
lion. ii is inn oiuesi nusiness in
Tulsa Insofar iim that term may bo
applied to a firm that has been. un
der tho sntno management continu-
ously. Tho establishment Is about
20 years old having boon founded
when Tulsn was. in Its infancy.
Hofnrn coming to Tulsn. Hole trav
eled for a Chicago hardwnro firm
Center of Tulsa.
Whllo covering his territory In Kan-
sas hn looked with longing eyes nt
tho new stnto of Oklahoma nnd
finally camo to Tulsa nnd opened his
hardware storo on Holith Main
street. Later ho opened nil imple-
ment store on West First streot near
Houlder having erected a commodl-
ops and mndei n building there.
Tim first of this year hn decided
to combine his stores and luovo.t
the hardware department from
Main street to tho West First loca-
tion whole ho now has ono of the
largest hardware) and Implement es-
tablishments In th entlro south-
west. In moving to tho new storo. Mr.
Halo was convinced that Hoiildnr
avenue and tho district west of this
thoroughfare Is now nnd will con-
tlnuo to be (inn of Tulsa's principal
business dlatrlnts. Ho l satisfied
that tho business district will nvon-
tually extend farther west than
Houlder and that some day In tho
future Houlder will occupy almost
tho snmo place of promlnenca that
Is now held by Main street.
Mr. Ilnlc Is one ot Tulsa's lending
business men and citizens. Jin hits
always been Intensely Interested in
clvlo development nnd Improvement
and ha been actively behind overy
worthy cnuso that will help mako
Tulsa a larger and bettor city.
Tho 1 lain Hardware company car-
ries an tinusuully largo lino ot hard-
wnro farm Implements nnd sup-
plies. nitiflliig.Htocns Scetl Company.
fiven beforn spring tho house-
wlfn's fancy turns to thoughts of a
garden. Hho begins tn long for
fresh lettuce onions radishes nnd
other product from that gardoii
spot In tho back -yard And nt tho
snmo tlmo a few mero men havo
thoughts ot gjirilen truck nnd its
lusclousness early In tho spring
Tho Hlndlng-Htovctis Hood comr
pnny has nlrondy received nn extra
largo stock of garden nnd grain
seeds. It believes thorn will ho nn
exceptionally largo number ot gnr-
dens In and around Tulsa this year.
All seeds handled by tills company
arn selected becnusa of their adapta
bility to this section of thu country
nnd It is a wen known tact tnai
ltlndlnff-Ktovena seeds sprout nuilok-
ly nnd grow rapidly.
This company's establishment Is
locnted at First and Houlder.
in mill It (on to seeds. It handles al
most nil kinds of feed for chickens
and animals It Is ono of Tulsa's
oldest establishments and hns built
up a jdeslrabln record for business
Integrity nnd fair dealing.
Thoro Is plenty of parking spneo
near tho stpro whoro city or subur-
ban gardeners may park their cars
wlillo they seloct tho seeds thoy aro
going to plant this yem. Complete
Information ls rurnisneu mom con-
cerning tho proper months In which
to plant different seens nnn win
length of tlmo necessary for theso
seeds to mature 'nto garden prod-
nets m v. i 'on Jeweler Company
Is your walolt out ot repair T
Wimt to nurchaso a sparkling dla-
iimiI ilnir? Tlmo Btoll over to
I Houlder avenuo and you can bo sat
isfied. M. N. Coo rocentiy openeii
- J .
Up an up-to-date Jowelry store on
Houlder bctwcon Hecond and Third
mill carries a very dcslrablo Una of
Juwelry nnd kindred articles of mer-
chandise. Mr. Coo lias hnd many years' ex-
perlonco In satisfying tho public and
tlio stock ho carrier) was selectod
especially to moot tho desires ot
Tho repair department Is In charge
Of competent specialists who know
how In make nlf ropalrs from clean
lug watajirs to adding new parts.
What would tho morning meal bo
without an Invigorating oup of col-
feo? with most men and woman
breakfast Is not comploto without
It. It l tho national beverage and
limy bo served hot In winter and cold
In siuumcr In fact. Iced coffeo Js
in many Instances replacing lend tea
In tho summer tlmo.
Hut In winter ah that good old
cup of coffeo at least In tho morning
mid with soma persons three) times
a day Is ns nocoasary ns any other
nrtlelo that graces tho dining tahlu.
Hooper Hros. on Houlder avenuo
between Third nnd Fourth prlds
themselves on tho coffeo thoy han-
dle Thov Import their own coffeo
selecting tlio taw coffoe bean from
localities ot tholr choice and then
roasting it "to a turn." They are In
a position tn know well what blend
ot coffeo Tulsnns prefer and thsy
mako a special oftort to till that
If the customer wants his coffee
ground the beans are poured Into a
irrlnder nnd it ls ready In a Jiffy
Thin grinder la adjustable and will
grind It flno or coarse as tno cus-
Hooner Hrotr. also handle tea and
other products nil of which nro ths
best grades that can ha obtained on
tho market. Btartlng in a small
way this firm has grown rapidly un
til today It Is ono uf Tulsa'a leadlnrr
A necessity for tho business man
and tho otflco worker Is a placo
whero nn nnnotUIng lunch can he
obtained quickly. This necessity In
filled m Houlder avonue between
Third and Fourth by tho Ilorieshon
Tills Institution specializes in
light lunches served in a Jiffy. It
may ho a cup of cotfoa and a ham
burger sandwich it's ready In a
minute or. It tho natron wants
something heavier something that
Is meant to satisfy a real hungor he
enn find It at tho Horseshoe Har.
Tho chill Is mode by a specialist
who known how tho average Ameri
can likes that dish. Ths twimo mnjr
bo said of tho chicken tnmales '
other dishes served The Ilorsedhoo
Har is kept snick and snan all the
tlmo and tho lunches obtained there
may oa eaien wun rousn.-
Okliilioina Union Hallway Co.
Tho valuo ot Interurban line in
building a city cannot bn overesti
mated. Tliey tap territory that
would othnrwlse go unserved by es-
tablished transportation and con-
nect towns mid elites with regular
service that may bn relied on.
With It efficient lino from Tulsa
to Bapulpn tho Oklahoma Union
cuntinuku oh wsxt paow
. T ii
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The Sunday Tulsa Daily World (Tulsa, Okla.), Vol. 16, No. 128, Ed. 1, Sunday, February 5, 1922, newspaper, February 5, 1922; Tulsa, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc77997/m1/9/: accessed April 21, 2021), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.