Chickasha Daily Express (Chickasha, Okla.), Vol. 22, No. 7, Ed. 1 Saturday, January 8, 1921 Page: 2 of 8
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9
CHICKAIHA DAILY. EXPKCIS CHICKAIHA OKLAHOMA ATUAOAY.'jANUAAY I 1121. j
PAQB TWO
1
II
Personal Mention
City mihmrlbera to Hie dally Ex-
pies not receiving paper Ly 6:30 P.
:. lire requested to notify .Mri. W.
H. O'tlli r phono PU t'
Mr. mid Mm. J. W. Jlradley and
children left yesterday iifHtrimon
for -visit with friends and rlutlv
In 'Oklahoma Clly.
Fresh ruiiiitvy Gutter n nt Sea-
Km ;riNtry.
c:;ty subscribers to daily
pn-M hot receiving paper by C: 30 p.
oi requested to notify Mn. W.
It. Collier phone tf
Mini Flay IUue HIS Choctaw live-
jiiic 1ms recovered from it severe
ilUieps and III again bl tt""'l
school It wm p-portcd IIiIh morn-
ing. 1 rbinv corn-cm biliousness indi
gestion and constipation. It In a fine
herlnal im-diclnu llmt drives out J.n-
j.nrii 1-h onil restores healthy condl-
tlnriii In Tin system. Price . Fold
hy Won IKiik cuiitpany. 1-21.
If your cur or homo were on lire
would you give to tmvo It nut
mil? Wu liuvo file extinguisher com-
idotu fur hanging anywhere for only
$2.C0. Wilton Auto Kupply 4iU nnd
Kansas. '
City subscribers to the tJal.y Lx-
ics not receiving paper by 6:30 p.
m. srj requested to notify lira. W
n. Cclllor phone 69 L tf
Gas and oloctrlc bills are duo end
payable at the company's office on
or before the JOth. I'nless paid the
puyable service May b discontinued
without further notice. ixt.
Mr. and Mrs. Roy f?. Cons and fina-
lly of Soiling; Mr. and Mrs. M. Law-
dor.' of Watonga and Mr. and Mr.
Lawrence Huffman of Enid huvn
returned to their homes after a visit
of sovcral days with Mr. and Mm. .V.
Ralbourn In this city.
City subscribers to the dally Ex-
press not reoelvlng paper by 6:30 p.
in. are requested to notify Mrs. W.
D. Co'ller phone 691. tf
JCullcy Da Husk nit-other of the
ClilrkSMha Mir school faculty via-
lied friends In Amber last night
While there he n-fen-ed the Chick-
anlm Jtemits-Amber grouts iimkel-
tuill earn.
We have In stock the fullowlng In
ner tutxs all guaranteed all new.
While I hey lust your choice for only
0 :i; 6 3.'t; SHxl; 6 34x4;
6 eux3l 1 2. Wilton Auto Supply. 4th
and Kiiiihiis avenue.- lit.
Fire limiirance rates have ad-
vanced on all motor cars. We sell
the t't Fire extinguisher complete
wldi bracket for hanging In cars
and for I ho household fur only 2.r.o.
Wlllon Auto Supply 4rii and Kansas.
. ' 2t.
Slop that leuky rudlutor with
Liquid Radiator Beul before putting
11 frceteproof. For sale 1y Wlllon
Auto Supply. T '.'t.
Carlo Wilson Instructor of man-
ual training 4n tlm Junior high
school returned this morning from
Rush Springs whore he referoed the
biiHketbuII game played hint night.
Freith country butter ? at Sea-
ton Grocery. est.
C. O. Jnggcra b-rt yesterday after-
noon for a business trip In Duncan.
F. M. Luglnbylil local oil inau wua
u business visitor In Duncan yeMer-luy.
Fr-hli country butter at Sea-
tun Grocery. f.-rit.
Harris Huntley Chickasha IiIkIi
school student left yesterduy after-
noon for a vlalt with relatives mid
friends In Ruth Springs. He will re
turn today.
Now Is the timo to iriino your
shade trees or orchard. We have ex-
perienced men who cuu do it for you
also right timo to sot trees. We
have a complete line of shade and
fruit trees berries vines yard shrub-
ery roses etc. that foear und do best
in this locullty. Chickasha Nursery
l'hone m and MJ. 7-:!t.
Clint Steinborger Jr. left yester-
day afternoon for Ryan where ho
will witness the Chickasha high
chool-Ryan high nchool ibusketliall
games Tho teams ipluy their second
gtimo tonight.
-Mr. and Mrs. L. 11. Ralbourn and
daughter Oweiidolln of felling
Okla. are visiting Mr. and Mrs. N.
Ralbourn In this city.
Take a dose of Herblne hen you
are bilious or constipated or your
stomach Is out of order. It Is a man
vd of promptness In correcting these
conditions. Trice 6nc Fold hy Wren
Dmg company. 1-31.
Ralph llonleu and 'has. U. ltnd
nrs xoldlrs of Rush i Springs
wore visitors In the city yesterday.
They were in conference with Mrs.
Rlant-he Freeman executive secre-
tary of the Grady county Red Crosi
chapter.
If your radiator leaks try liquid
.Radiator Real. For alo hy Wilton
Auto 'Supply. 4tU and Kansas. 7-Jt.
Mrs. M. ir.l and little n Sleg
fried of jR.-m'nghnm Ala. wo the
uuests of Mr and Mrs. A. Balk.
NOTICE.
After January 1 all milk sold by
JcOmson's Dulry will be fifteen cents
per quart. . -fit.
MISSOURI BANK CLOSES
Kansas City Mo. The Commercial
Ule bank or Mount Washington a
sjiburb or Kansas City was closed
on an order issued by the board of
directors 'Walter M. llalpln cash-
ier! they said had bnen missing since
.Sunday. llalpln a bank director said
owned Kl per cent or the stock. iA
bank examiner Is going over tho In-
stitution's books. No statement ns
to tho bank's condition has been
made. . . " .
MASONIC MEETINC.
Chlckasha lodge No. 94 A. F. t
A. M. will bold a special communi-
cation at 7 o'clock this evening for
work in the B. A. degn-e.
C. K. KIMIiRO Muster.
NOTICE CITY SUBSCRIBERS
Jf you do not receive your
paper by 6:30 p. m. please call
Mrs. W. D. Collier circulation
4 manager phone 691 and paper
-will be sent by specllal messen-
ger. Prompt reports on failure
of delivery service will be ap-
4 predated. tf-
CHICKASIU DAILY EXPRESS
The Nation's Health
I si
Depends on Bread
USE MORE BREAD THE BEST FOOD ONE CAN
EAT . ...
Bread to be good must be . sustaining and appe-
tizing. It must be made with the best flour. .
That's Why We Recommend
I
fi
Cream Hour
t. i: i
"BAKES WHITE AND BAKES LIGHT'
Order a sack from
your grocer today
and try it
MANUFACTURED IN CHICKASHA BY
Chickasha
Milling
': J
Co.
ADVERTISW
. ' 1 I '--4 4
I 1520-1921
BY WILLIAM H. RANKIN
President oftheWm. H.
York and
Nineteen twenty has tested the
flexibility of advertising and the re-
sourcefulness of advertisers. It has
been year of contrasts of abrupt
transitions . Almost evemlKht the. in- '
" diistrlal situation has changed. From
underproduction Industry bus swung
to full production-the sellers' mar-
ket became tho buyers' market.
Hut advertising was ready for the
new situation. Old Dignified Oenerul
Publicity Advertising was Immediate-
ly relieved of his command of the Ad-
vertising aces of America. He was
succeeded by Marshal Hales (pro-
ducing advertialng.)
The public was Jumpy und uncor-
tin. Just in the condition to be in-
oeulated with panic germ. Hut sane
reason wise and slncere'Balesmaii-
ship in advertising annulled the pub-
lic and tilled It with confidence t
the basic Integrity behind business.
This advertising made the public rea-
lize that economy did not consist In
not buyimj. hut In buying with dis-
crimination. Advertising durum tiie last few
months of radical readjustment has
had a wonderful effect in stabilising
the business equilibrium. 'Which has
been so near off center.
These effects would have been still
greater had more business houses
taken advantaKO of Its able assis-
tance. Tho wise advertisers Increas-
ed advertising In the newspapers in
cities and towns whero business was
best during the crucial period through
which we have passed.
The banks have made a splendid
reoord In the way they have handled
credits. They are entitled to much
credit for the fine line they have
drawn between wants and needs be-
tween speculative requirements and
the necessity for bracing business
while also they Including the Fed-'
rul Reserve institutions should re-
ceive praise for not yielding to cla-
mor. They have done much to steady the
ship of business and the service
they render their customers equals
that of the most highly developed
business houses.
Non-Advertiaera Heaviest Among
Business Failures
Eighty-four per cent of the busi-
ness failures of the 'past year oc-
curred among firms which did not
advertise.
This is the assertion made by
Bradstreet's Commercial Agency
which if as unbiased an ahtHortfy
as can be found in the (business
world today.
Uradstrcot's compiled its Informa-
tion from statistics not guesswork.
Tho .Importance of advertising as
a business element must have been
regarded as vital by this great com-
mercial agency else it would not
have wasted the timo' of hundreds
of trained men throughout the na-
tion collecting and tabulating this
information. .Bradstreet's thus points
the way to one of the elements of '
business success.
The lesson to be learned from jthe
statistics regarding tho advertising
merchants is obvious.
Advertising Outlook for 1921
Advertising agencies The Adver-
tising Association The Audit Bureau
of Circulation Agricultural Tress
Association and the American News-
paper Publishers' . Association have
' made great headway In standard izing
advertising practice and eliminating
chances of failure and;ito see. that
tho advertiser receives. 100 cents
for every dollar he spends for space'
Rankin Company New
Chicago
copy art advertising service and rlr-
cubit Ion. As a result advertising Is
on a llrmlr ba-ds today than It has
ever been.
We are approaching normal times.
The buyers' market is the normal
murket. It Is the best market for
business in the long run. For It
makes necessary the Integrity in
iniimifuctiirltig and merchandising
wlihoul whi h no hiislnchs can long
endure.
Nowhere does advertising show its
real power-Its real necessity as on a
buyers' market.
Advertising has proved Itself an
economic necessity whose function
is to co-operate with real salesmen
and actually sell goods on a buyers
market.
It Is well to urivcrtixit ut all litiies
.--both on sellers' as well as a buy-
ers' market. Rut it is most vital to
use Jt most when it is needed most.
That time is now.
Hankers and biK business men rec-
ognise the value of advertising not
only as a meaiui of greater sales dis-
tribution but as an economic asset.
They know that they can market the
securities of a business that has this
advertising economiu asset easier
than they could a biflness equally
huge which did not possess this as-
set registered In tho minds of the
public:. Names of companies where
products are respected in the 20il0
ui(j homes of American have an asset
that can he converted Into millions
of credit when necessity arises. And
only throimh advertising can this
credit asset bo acquired on such a
tremendous scale.
Advertising made great headway
during tho war because it etood the
test and made good in helping the
sale of Liberty Bonds the Red Cross
the 18-45 Draft and Smileage and all
war activities. Business men knew
such advertising brought imtnedinte
returns hence they gained confidence
end commenced more advertising In
tlittir own business thus advertising
w.". standardized stabilized and pro-
motd to rank with banking and other
i high-grade business.
Today one of our leading advertis-
ing agency men Mr. A. D. Lasker
President of Lord & Thomas of Chi-
cago is spoken of favorably as our
next Secretary of Commerce and nat-
urally so because our next president
is not only a good newspaper pub-
lisher but also a first-class advertis-
ing man Mr. Warren G. Harding. .
The government is now a regular
user of paid advertising and space to
help every department that should
reach and have the confidence of tho
masses. A recent advertising cam-
paign conducted for the army reduc-
ed the cost of recruiting 70 per cent.
Another instance which goes to prove
that advertising reduces the percen-
tage cost of selling and thereby
pays its own way.
In 1921 business men will make
.greater use of this great advertising
power than ever before and news-
papers the great National fis well as
local advertising medium will be
used more by advertisers and udvr-
tisinft agency men who know their
'I great sales making as well as pres-
tige building power.
The newspapers as usual can do
tho greatest good by preaching op-
timism and a steady diet of hard
nnd faithful- work eight hours and
more per day for salesmen as well
as all other workers. . That's what
all the world needs 3 years of
steady hard work and we will bring
' back universal good times. .
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Pool, J. Edwin. Chickasha Daily Express (Chickasha, Okla.), Vol. 22, No. 7, Ed. 1 Saturday, January 8, 1921, newspaper, January 8, 1921; Chickasha, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc732837/m1/2/: accessed April 19, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.