Chickasha Daily Express. (Chickasha, Okla.), Vol. 10, No. 226, Ed. 1 Friday, October 1, 1909 Page: 3 of 8
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ADVISING
A 1BRIBI OF TEN TALKS ON ADVERTIIINO T 4 f
wrltt.a hr feyaMw Ela f FMI.felphla IN O. 1U
A man succeeds not because he advertises his
business but because he lives it; because he cats it
sleeps it dreams it builds air castles about it.
The man who never builds air castles never
builds castles of any kind.
The great motive power of any business is the
strenuous personal faith of the man back of it.
Put your name to the front ; your own personality.
This is a tremendous force in advertisi ng. People like
to know individuals. They like to fee 1 that they are
being served by men; not simply getting their goods'
out of the hopper of a treadmill. And if people have
any kicking to do and the American people enjoy
kicking they prefer to kick individuals.' It is mighty
unsatisfactory for instance to kick an Express Com-
pany or a Railroad or Brown Smith & Company
One can't hit the bull's eye.
Breathe th breath of life into your advertise-
ments. It is safe to say that nine out of every ten
advertisements which we see are as dead as Egyptian
mummies. They are beautifully decorated; twined
around with fine linen; draped and boxed for burial.
They have eyes and nose and mouth but they neither
see nor speak. They don't even smell. Their faces
are either made of putty or are . chiseled out of
beautiful marble. There is no throbbing pulse.
Advertisements are written to appeal to live
people ;and nothing can get into the heart of humanity
so easily as another heart.
If you have faith in your goods and ihe public has
faith in you the circuit is complete. The advertise-
ment is simply the transmitter through which your
faith operates.
The trunk lines are all laid. Every home is con-
nected up. To put your shop in communication with
one hundred and fifty thousand possible customers
is dead easy. The newspapers go to press shortly
after midnight. At eight o'clock tomorrow morning
you can talk to one hundred thousand people about
the few little attractive features of your shop which
you are making ready; some suits which you are
closing out at half-price or soma newja?portations
which you got through the custom house only yester-
day. Don't run away with the idea that you need to
apologize to the public for disturbing their breakf sat
with your affairs. The people like it. A newspaper
without advertisements wouldn't sell.
Advertising isn't grammar; it isn't pictures; it
isn't type; it isn't top of page position. It is some-
thing far more real than these things. These are
merely accessories. Advertising is making the proper
telepathic connection between you and the customer.
It is the art of making the type speak.
iCodrrtrtt. 1
ky Trft Couiptar. Ctlcwo I
Mary had a little lamb
but the lamb Mary had
went to scoool. Our
lamb w serve in
choice chops and
roasts. Also fine beat
pork and veal in pro-
fusion at right prices.
Try us for Pure Leaf
Lard too. We like
Khone orders as we
ave the service.
Will A. Hopkins
THE PURE FOOD BUTCHER
AH Phone orders are
C. O. D.
ICS.
11? to. Second t
City Real Estate For Sale
One g room modern house barn and
walks all new and up to date. Lot
Ik'xlB.) good shade trees a splendid
home for anyone close In. Price
M.000; will pay 12M per cent on In-
vestment. Iot 75x105 two gooi houses on
Chlckasha avenue pays 15 per cent on
Investment.
Lot 50x165 with 4 room plastered
house. Price 950; $200 cash balance
$15 per month.
Lot 80x163 two good houses rents
for $50 per month close In on Kansas
Hvtiiue all for $5000; $2000 cash bal-
ante one two and three years.
One ' vacant 60 foot lot IakcUi ave-
nue and Eighth fttreel cheap at $600.
Lot S5xl G5 this Is a bargain. Price
$400.
FOR RENT.
Two good houses one block of High
School.
Two furnished rooms close in.
I represent only the best Old Line
Fire Insurance Company In the World.
A. B. THOMPSON
Phone 68B. Room 7 Rutherford Bldg
9-1-d-tf
WILLIAMS SCHOOL FOR DANCING
In McFarlnnd and Rosenquest Hall.
Clans nights Monday and Wedneaday.
Reception dance very Friday clKht.
Music by Chlekasha orchestra. 21 9t
TIIE-1JEIJS- '
TOr.lORROV
President Taft arrives at Tacoma
Wash. en route to Portland. Most of
the day will be spent at Tacoma.
Last big day of the Hudson-Fulton
celebration at New York. Will be
largely devoted lo children over one
million of whom will take take part
In a spectacular parade.
English socker football team plays
the New York team of the American
Association in first of series of inter-
national games at Livingston State?)
Island.
Wilbur Wright the American aero-
pianist gives exhibition before the
Odessa Aero Club.
United States Senator Chauncey M.
Depew of New York leaves Paris for
home to take part In the mayoralty
campaign.
National United German Societies
hold their annual convention at Cin-
cinnati Ohio.
Daughter of the Revolution unveil
a memorial arch which they have
erected at Stony Plnt In connection
with the Hudson-Fulton celebration
New York.
The Massachusetts Republicans hold
state convention. It Is believed that
Governor Draper will be- renominated.
UP BEFORE THE BAR.
N. II. Brown an attorney of Pitts-
burg Vt. writes: "We have used Dr.
King's New Life Pills for years and
find them such a good family medicine
we wouldn't be without them." For
chills constipation biliousness or sick
headache they work -wonders. 25c at
Brown & t'o.'s. D&W
8 SQAUORANS
IN PARADE
New York Oct. L The naval pa-
rade held here today in connection
with Ihe Hiidson-Fuhon celebration
was the greatest in the history of the
United States and perhaps the great;
est the world has ever seen. Over
1000 vessels including cruisers battle-
ships steamboats private yachts tugs
steam lighters an dmotor boats par-
ticipated in the event. The vessels
were divided into eight squadrons
each commanded by a Hag officer. The
squadrons were then divided into di-
visions of not iewer than lour vessels
all In Hue except United States naval
ships being under the command of
Captain Jacob W. Miller chairman of
the Hudson-Fulton's commission for
the naval parade. There were eighty
warships in line fifty-three being de-
tailed from the Atlantic squadron of
the United States navy. Foreign na-
tions represented were Germany Eng-
land Italy France Mexico Argentine
Chili and Peru. River towns along
the Hudson devoted the da to exer-
cises along the riverside fetes and
champetres wherever the nature of t'e
water front made such a program pos-
sible. At Newburg the Half Moon
and Clermont were turned over to the
up-river squadron which will take ihe
replicas ou to Albany for next week'r
celebration.
C
REAL ESTATE TRANSFXS8
Fumlhd by Weatphal A Lacy
Bonded Abstracter.
Thursday Sept. 30 1909.
John Colbert to W. H. Isherwood
9-27-09. $601.60 lots 13 and 17 18-10-5.
Same to same 9-27-09 $85 southeast
10 acres lot 9; SV4 SE SE 13; south-
west 10 acres lot 4 22-10-6.
Mary F. Rutherford and husband to
J. C. Rutherford 9-27-09. $1 V EVt
NE; SW NE; NW NE 19-5-6.
Nels S. Nelson and wife to Lewis S.
Nelson 7-22-09 $5000 NE 10-C-8.
Dora Folsom to Julian C. Harris
$150. WH SW; W'4 SE SW; E SE
SW; W-ii NE SW; NE NE; E NW
NE; SW NW NE 32-6-6.
MR. TAFT'S TRIP.
Seattle. Wash. Oct. 1. President
Taft and party are continuing today
their sight-seeing trip of the exposition
and the city of Seattle. They leave
for Tacoma this afternoon at 4 o'clock
where Mr. Taft will spend the even-
ing testing the truthfulness of that
signboard legend: "You'll Like Ta
coma."
NOTICE.
On Monday Oct. 11. 1909 at 10
o'clock a. m. the Chicago Rock Island
& Pacific Railway Company will sell
at public auction to the highest bid-
der at their depot Pocasset Grady
county Okla. 17021 feet of No. 4
1x4 lumber. For further particulars
apply to O. G. Pratt Agent Pocasset
Okla 24-15t
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Uomens' Apparel and Cilery
Friday and Saturday Oct. 1 and 2
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hhv-li i. 4
!- :?i
Every Woman who is in-
terested in correct style and
faultless feminine apparel is
invited to come and inspect
this masterful display of
Fall and Winter
Fashions
The Feature
of our
Millinery
Opening
is the
Vast
Display of
an si an rtoaeis
Those who desire to make selections
during the Opening days will be af-
forded every opportunity but whether
you come to buy or merely to look you
will be equally welcome.
r - - .
419 Chickasha Ave.
Chickasha's Leading Womens' Outfitters.
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Evans, George H. Chickasha Daily Express. (Chickasha, Okla.), Vol. 10, No. 226, Ed. 1 Friday, October 1, 1909, newspaper, October 1, 1909; Chickasha, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc729856/m1/3/: accessed April 19, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.