The Guthrie Daily Leader. (Guthrie, Okla.), Vol. 22, No. 71, Ed. 1, Wednesday, September 23, 1903 Page: 4 of 8
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the leader
BY tESLlE 0. NIB&AC-JC-.
yAMUicKry THE ASSOCIATED PKKHf
OBIOKirriOM IIATS8 DAILY
Per week by carrier
Per month by Carrier . ..
Per year by'carrler.'ln aJrance
Per year tor mall in- adrance
WISKLT
Three Month
Blr tnontna .
"" Tear icj
1 1 - t - ' . il
The Leader l a mernber of theXirblalein
ITCH itUU rCCCITCS IUC Ui lCC(fL'U I fc-
rort of that great new organlf-atl' n for ex
elusive afternoon publication In Guthrie
and 30 mild radius.
. .. JO
.... S
.M M
...too
.... 85
J100
The lomt at Constantly pl la pav-
ed 'with good Intentions.
"Advertising Is a serious thing with
mo uusiness men oi louay. u is usii
mated that business rnon of the United
Stales nro spending six billions of dol-
lars a year on advertising. What the
advertiser Is after Is to learn the cus-
tomers wants what will eateh the- at-
tention what will Impress itself upon
his mind and lead him to buy. He
wants to know the minds of nls cus-
tomers. "The theory of advertising Is noth-
ing but a stubborn and systematic at
tempt to understand and to explain. the
worKings oi tne minus oi meio very
person b.
"Among the first requirement for
the successful advertisement It that
makes th toast possible demand upon
Mo. & Kas.. Business. 75: Kdtorial. C9. Hid Intelligence of the reader. It must
j Art Valley. Business 75; Editor 63 ZhZT mZ T
attract attention. To do tin it must
be either a new thing attractively pre-
sented or an old thing presented In a
novl manner.
"Direct command Is the most effec-
tive form of advertising. This Is be-
cause people are Influenced uncon-
sciously by suggestion. Unless their
attention Is called to the fact that they
are following the will of another thjr
will wihout realizing it do as they
nrp told because It saves them the
trouble of thinking for themselves
"Another psychology principle
which lies at the foundation of suc-
cessful advertising Is this: We think
in terms ot' things. That Is men are
for the most part not given to ab-
stract thinking. Concrete forms lm-
ages of taste smell sight hearing or
touch form tho coin or their thought.
The more concrete nn advertisement is
therefore tho better advertisement
it is.
"It is here that the illustration to of
Importance. The function of illustra-
tion in advertising Is two-fold It must
attract attention; it must aid percep-
tion. Toxt and illustration must com-
bine to emphasize by concrete symbols
the Important features or the thing ad-
Vrhtlsed. If a plnno is being adver-
tised pleasant sounds should be sug-
gested. If a box of candy tho mouth
should be made to water. A pair of
dinns should be mnde to Impress one
not cnljr with their style durability
tnd cheapness but also with their
omfort."
A Washington scientist says the face
Is becoming hairless. Football adieu.
Would it be a foul blow If a bard
frost hit the country in the coltof
' belt.
The iluko of Itoxburghe says he's
Just ai- rich as his wife. What did he
xnnrry for then?
Balfour is trying to reform the cab
inet Why not reform the sultan
while he's in the business?
A Boston dog bit an attache of the.
Portuguese legation In the leg. Mas-
ton dogs never wore oxcluslve.
Some of the sultan of Turkey's re-
Icent policies havo a suspicious "nvule
In Germany look nbout ttiam.
Small-pox brolto out recently In a
Philadelphia jail. It is altogether like-
ly that the police woro too slow to
cnte? it.
Tho HUtnnior girl engagement Joke
will now be dressed even more decol-
Icite and made to do service at the
swell parties
If you will clip out and save all the
Irost-cotton-crop alarms this fall yoirj
-will havo them on hand for the peach
crop next spring. .
All our large warships will be equip
ped with tho wireless system. After
I that may wo not hoijq for the same
uystem In al)tur political Jobs?
King Potor's attempt to get himself
lassasslnated into notoriety will Up.
viewed with disfavor by the bther mbh-
larchs who need the advertising.
Several hundred Filipinos arc com-
llni: to the United Statos to talco courses
In "higher education." FrQin in a.
"water euro" to the college hazor.
The tultnn says he's sort o sorry
I about tboso massacres now that he
thinks of it. We're glad to hear that
Abdul interest has finally been awuk-
lened
f
suspicious
Character Gave Pres-
ident's Bodyguard a
'Nervous Shock
Oyster Bay N. Y Sept. 23. A sus-
picious character giving his name as
Saniuol -Swunyon was held up by tho
socrot service ofllcers at Sagamore
HUI late yesterday-afternoon while
making an effort tosee the .president.
Ho was turned back to the village
shadowed. Stopped In Oyster Bay and
searched and later placed on a train
for Xew Vork. He Was unarmed and
appeared to be a harmless crank poa-
elbly a religious fanatic.
Swenyon who Is a slightly built man
1 1 about 33 years with a reddish browrj'
This is the time of the year hen board and mustache blue eyes and
ih" ir.'isiiaiien and millinery got to-1 strongly toreign cast of countenance
gel her and fix the fall style Mubln j walked up the roadway leading to Sag-
ipocketbook will bo worn tbirnrr iln-
lycir
Dfk Yatos has Just launched hl-
tanpaign for renominntlon as gover-
nor of Illinois. It's a safe bM thai
DicU filled the champaign !msolt at
Ut launching.
Palma has been teiiini hi Cuban.
I to. zealously guard tho ideals gained
through association with American
jfilctals. Such as tho postal service
lldeals for Instance? .
Booker W&uhlngton has been talking
I about what tho nogro preacher needs.
Ability to side-step (lift- vagrancy law
aught to be one of tho prime jUaii-
3 cations.
Chlcagoans are kicking because the
ihss?b of their streot and tho house
RnumberH nro so mixed up they cnu't
fiflnd their way around. We thought
lithe streets there could bo told by tliolr
ftllifferent smells. j "
-1
miore Hill. He was bhabbily attired
I'K i lothei being hadly torn in several
plaeos He was stopped by a secret
-t nice officer.
.Swenyon told the ofneer that he was
a .Swede and came from New York to
the president having read about
the president's summer home In the
newspapers. A short time befor th
president accompanid by Mrs. Roose-
velt had gone from the house to the
woods nearby to chop wood that bo-
lng a favorite exercise of his.
The visitor wa sturned back by the
ofllcer who told him the president was
not at hlme Swenyon who said ho was
n gardener looked curiously about
the grounds and theij started on his
return to tho village. lie was follow-
ed by nn officer In one of tho presi-
dent's wagons.
Swenyon asked a passing drived for
u rido and rodo Into the vlllago with
him. He had senrcaly-arrlvod In Oys-
teivJlay when ho was taken from tho
w&gpn by two iecret service officers
swenyon nau naming
"NICE THINGS
FOR
THE TABLE"
'
Celery-
Cranberries
French peas -Dabie
Corn
Marcelli Macaroni
Fancy New York Cheese
Gold Band Bacon
Faust Blend Coffee
Choice Eating Apples
White Heath Peaches
Fancy Creamery Butter
Strictly Fresh ISgs.
And Other Nice
Things for tho
Ta.ble Ne
s
S. W. SCHMIDT
Economy
Grocery
Phone 700. 210 E- Ok. A v.
vjg
iLHwK
Drs Homrighous & Duke
Optical Specialists
Glasses fitted to correct all
sSn- errors of refraction. Cross
Eyes straiRmenca wimom pain or opera-
tion Sore eyes and Inflamed Jlds cured
Yrltnont drugs. Itoom i over Dank of In
dlan Territory Outhrlc Oklahoma.
vfc 'QSO&K&
fr.ml oxamlned.
W.
put yoi;n savings in oun
IIANDB.
and they will be safe useful and with-
in your reach at any time.
THE QUTHRiE NATIONAL BANK
is a financial lnrtltutlon of such stand-
ing that it merits the confidence of M
who have money to deposit.
WKDD1NO ANNIVERSARY.
Mr. and Mrs. II. Miles residing on
Weft Mansur gave a party last even-
ing in honor of their fifteenth wedding
anniversary to which about fifty cou-
ples wore invited nnd who spept the
evening In enjoying themsolvos.
The lajvn was prettily decorated with
Jnpanose lanterns. Mr. H. Hunter and
V. Wlldy entertained the gupsta wtth.
several selections on tho mandolin
and guitar and also the "Sunflower.
Quartotte" composed of Messrs
Chnnoy Groves Chanoy and Durke
rendered several flue selections. Light
refreshments were served and aftor
spending a delightful evening the
guests departed wishing Mr. and 'Mrs.
newspaper. On -a ndooe of paper hpf
wrote his name nnd address in a per
'ADS" HYPNOTIC
Prof Walter D. Scott of thefcNorfli-
Iwostern university at- Ohldagbv for
years has Men studyluK the leadlnc i.i.i.iiik.i u ii i- ui
ladvertlslng mediums polh periodical i s&ynrry hotel. New York city. His
IYu .. . v llu uurimlv obJec comtr)U to oyster Bay
llltese leluctIons. i h .ii - aaannr.r inn ntwi
Su.e8ful advertising is a form or presaent- about Qm he hft(j
ayJ)"0Usm- . . hard ami rd a great deal. He ar-
Aii men are naturally obedient. rlve( jpr; hp l9 trar)i Ul)t uld
I 6.- iho form of direct command. no. nRV a rp.n til.kot t0 New York.
.hum' me mi cuuiiHBi nun m e.i
tiriuinn-nt - v-
ritn ihc "ad" near what will give a
Ipiinant imprewiou
in his pookots. except about four dollars! MJ1s many more happy anniversaries.
tn irinnnv nnil n wiaillah rft1ti?lniiR . n m
TODAY'S MARKETS.
' KANSAS CITY LIVE STOCK.
Kansas City Sept. 23. Cattle 16-
000;ateady to lower; native steers
$8.60 a $5.40; cows heifers $1.80 a $1;
stackers and feeders $8 a $4.10; bulla
$S.2E a $$.; calves $2.80 a $0.05.
Hogs 7444; stepdy; heavy $6S6
a tM; packers $5.76 a $6.06; medlRin
$6 a $6.10; light $5.86 a $6.15; yorkers
AitiT esnmliilng him thoroughly. jht jff ;1i1? ;A "J ' lu tfA
-'offlrir wre convnu-ed that hT'was ePTl0'? 'ingi i"uton3 t.W
a fi.uu; lnuiuD
nntlrrk KiartitK vw atnl thn Via WII4
noithpr an ansrthist nor a socialist. I KANSAS CITY GRAIN
H r--ait!y accdfil i ihe aiiKge3tion of
'In- officers thai h have the village.
T.hr accompiiibvl him to the station (
snd he hough his own ticket to Now
"rlt. Hn lft bu the t! 07 train shak-
ng h with the officers before he
t-ueroVtbe" train.
Pla o the characteristic feature flrt
R i it the -iutmual mark ai ever
BrcaiJiifurance of the "ad."
Hav ihe illustration represent wha
!ln' ad" U and not what It Is noi.
"li i-. assimied." Prof Scott write-
hhai advertising efforts IulVb a rela
lion iisychology bcausepsyelolug
8s the etmly of the mlads of the peo
fcde whjm the ndverUger seeks to In
lluen-e Thn advertiser's entire effor. f .nnviffPf1 t .rnflk
Da to influeDjo the minds of eustomers. v
Imd psyt-tKlogy toacho him how to do
it i
m . m m - .--
"TrJ ijlton. Hti S' .'.1 Judge Sturiruiii
hi wnitnrni Kl ml A 'i.inton
jchsrgid with ftHM nn1 fwlndllng t.
I not Ittor theiii ti'u n i or Wn than in
yars. In th V ii'-"i "n Ihe stpd
thv prUoner demtd that ht nuinr Ws
00 R 5.30.
AND PRO-
DUCK
Kansas City Sept 28. Wheat 3ep.
69 3-4: Dec. 67 1-8 a 1-4; cash No 2.
hard 73 a 1-2; No. 8. 60 a 71; No. 4
61 a 64; rejected 60 a 1-2; No. 2 red
79 a 81; No. S 78.
Corn Dec. 40 1-J a 5-8 May 40 1-J
Bears Past Record
" M :
' ( :nto'i and tlJ
i us en dlt hl-f
ever give upl
.- i iuh i hi n i ni-r ir-ii
ot while you ;;r:r.oir1;!;:r
i ... . H .-.' i hi i i i
ban buy Aver s '" " " ir"h
I J J It's a wise college student wh
t ni Kdivard Aogun-
rnlor Wtt.i then
th tend lo nhoW
am' pt rson Is
I hi i i i Irs n an expert
htm lv divkeis He is said
1 cash No. mixed 41 1-2 a 43 1-2; No.
2 white 44: No. S. 43 1-2.
! Oata No. 2 white 38 a 40; No. 3
j mixed 87 n 8S.
Rye No. 2. 54 a 55.
I Choice timothy $0.60 a $1000; choice
prairie $8.26 a $8.60.
Creamery 18 1-2 a 19 1-8; dairy fgncy
17.
Eggs Fresh IS.
.(ecelpts of wheat 25S ears.
A u. ileMe th llarrteon Ave. Ileal
BXate man. has a bargain In a pair
of lots. 11 West Harrison Av. Phone.
664.
ho goei
jo.bjtj (tarty and avoids the rush.
raft wh btlleve In the division
iarsaparilla. i.c.-affi$
i oad ihejr do the rest.
The man who ridicules the ancestors
of other people evidently consider
himself the fruft ot a special creation.
Call on A. O. Jtjnea Ux Notary werk.
illt West Harrison Ave. Phone. 684.
Tho Hastern Oklahoma railroad from
labor let thejr wlvos do all the wopHJANewkirk to 'Paul's. Valley was complet-
wvwj. 7 ti.-ti . ..iwia
Friday Saturday
25th and 26th.
A Few Trade Bringers Taken at Random from
Our New Fall Stock and Offered to You at Special
Prices for these two Daj s :::::::: :
Ramsay's Kid Gloves
The very best one dollar Glove in America
livery pair warranted. You can buy them on
these two days at
89 cents per podr.
Boys' and Girls' Hosiery
At Specio.1 Prices
Boys' Hose Quality No. 11 and Girls'
duality No. 42; both of them our best 15c
straight stocking; -we will sell for these two
days at
Two poJr for 25c
Beaded Fan Chains
2oc beauties the best at that price you ever
saw; on Friday and Saturday we will turn a
few hundred loose at half price.
Two Chains for 25c.
All Wool French Flannels
An excellent 43c value for Ladies' and
Childs' Waists House Jackets etc. comes in
all the new shades. Special for these two
days at
32 l-2c per Yard.
Have You Seen.
Danish Cloth
At 1 5c per Yard?
It is worsted cloth that washes without
fading- or shrinking; it is the best fabric made
for school wear
Only 15 c a. Yard.
All Cotton Goods are
Soaring in Price
' We call your special attention to our line
of Outing Flannels at last years prices the
result of early buyihgj see our exceptional
values at
5o 7 l-2o 8 1r3 IQo and 12 1-2o a Yard
Come to Our Store Friday or Saturday it will pay you-
Dry Goods Co.
Oklahoma Avenue.
GUTHRIE O. Te
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Going
OutzBusmess
i3 i JL JLIfl
Special prices this week in Boy's Knee
Pants Suits. We will save you at least
$i.oo on any suit for your boys. We will
sell you a suit for $2.00 that you would
have to pay $3.00 for in any other store.
All sizes from 4 to 14. Boy's Knee Pants '
42c cost yon 75c elsewhere.
iLEVYS BEE HIVE
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tit 'i f 'v :. .-.a ) j u'i
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Niblack, Leslie G. The Guthrie Daily Leader. (Guthrie, Okla.), Vol. 22, No. 71, Ed. 1, Wednesday, September 23, 1903, newspaper, September 23, 1903; (https://gateway.okhistory.org/ark:/67531/metadc72161/m1/4/: accessed April 18, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.