The Guthrie Daily Star (Guthrie, Okla.), Vol. 8, No. 276, Ed. 1 Friday, January 26, 1912 Page: 2 of 8
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THE GUTHHIE STAR.
FRIDAY MORNING, JANUARY 26. 1912.
CMERSON said something about an institu-
tion being the lengthened shadow of a man.
The same is true of a business. A STORE,
for example, REFLECTS THE CHARACTER
OF ITS OWNER.
Take two typical stores. The one is en-
terprising, has attractive displays, advertises
liberally and intelligently and reaches out for
The other goes along in a humdrum
fashion, advertises little, and that in a stereo-
typed way, makes no display of its wares and
no effort to turn over its stock at frequent intervals. It
follows the methods of twenty years ago. It does not reach
after new customers and in consequence loses its old ones.
Which of these stores will succeed and which will fail?
WHICH PROPRIETOR READS THE PAPERS and
WHICH READS LAST YEAR'S ALMANIC?
That tells the whole story. THE PROGRESSIVE,
HUSTLING, UP TO DATE MERCHANT READS THE
NEWSPAPERS. He also makes others read the advertise-
ments he places in the newspapers. Therefore he is a
BE A WINNER.
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Hornaday, W. H. The Guthrie Daily Star (Guthrie, Okla.), Vol. 8, No. 276, Ed. 1 Friday, January 26, 1912, newspaper, January 26, 1912; Guthrie, Oklahoma. (gateway.okhistory.org/ark:/67531/metadc275708/m1/2/: accessed October 21, 2018), The Gateway to Oklahoma History, gateway.okhistory.org; crediting Oklahoma Historical Society.