The Hooker Advance. (Hooker, Okla.), Vol. 9, No. 49, Ed. 1 Friday, January 10, 1913 Page: 2 of 9
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II,
IAH
Aufkor of
Cu Wiuttaker's Plac«
Cap'n Uri, Etc.
IIl\utrai>on< !><-} .
Ellsworth. "Yo-tm,J
Copv^fit.19oj.by D.AfjJdon&- Compmwf
SYNOPSIS.
Mrs. Kezlah Coflftn. supposed widow. Is
arranged to move from Trumet to Bos-
ton, following: the death of her brother,
for whom she had kept house. Kyan
Pepper, widower, offers marriage, and is
indignantly refused. Capt. Elkanah Dan-
iels. leader of the Regular church offers
Kezlah a place as housekeeper for the
new minister, and she decides to remain
In Trumet. Kezlah takes charge of Rev.
John E"rry. the new minister, and gives
him advice as to his conduct toward
members of the parish. Ellery causes a
sensation by attending a "Come-outer '
meeting. Ellery's presence is bitterly re-
sented by Ebon Hammond, leader of the
meeting. Grace apologizes for her
guardian and Ellery escorts her home In
the rain. Capt. Nat Hammond, Eben's
eon. becomes a hero by bringing the
packet Into port safely through fog and
storpi. Ellery finds Keziah writing a let-
ter to some one. inclosing money In re-
eponse to p demand. She Is curiously
startled when informed of the arrival of
Nat. Nat calls on Keziah. and It devel-
ops that they have been lovers since
youth. Daniels remonstrates with Ellery
for attending "Come-outer" meeting. El-
lery Is caught by the tide and is rescued
by Nat. They become friends. EUery
meets Grace while walking: In the fields,
end learns that she walks there every
Sunday. The clergyman takes dinner
Sundays with the Daniels. Annabel, the
captain's daughter, exerts hersflf to
make an impression on him. She no-
tices with vexation his desire to get away
every Sunday at a certain time. She
watches him through a spy glass. Nat
again importunes Kezlah to marry him.
He says he has had a quarrel with hte
father, who wants him to marry Grace.
Ellery asks Grace to marry him. She
confesses that she loves him, but says
she fears to displease her guardian. El-
kanah Daniels tells Eben about the meet-
ings between Ellery and Grace. Eben
declares he will make Grace choose be-
tween him and the preacher. Grace finds
him In a faint, following the excitement
of Elkanah's visit. Just before he dies
Eben exacts a promise from Nat and
Grace that they will marry. Kezlah
hreaks the news to Ellery and later he
receives a note from Grace saying she is
to marrv Nat. and asking him not to try
to see her again. Keziah tells the story
of her own marriage with a man who
turned out to be a good-for-nothing, and
who was reported to have been lost at
sea. and of her love for Nat. whom she
cannot marry because the husband Is
alive. Captain Nat sails for Manila to
be gone two years. He says he and
Grace have decided not to marry until
he returns.
talk about angels! I snura if she
ain't comin' up the road this blessed
minute."
John Ellery had risen. Now he
seized his hat and moved hastily to-
ward the door. Mrs. Prince called to
him to remain, but he would not. How-
ever, her good-bys delayed him for a
minute, and before he reached the
yard gate Grace was opening it. They
were face to face for the first time
since they had parted in the grove, so
many months before.
She was thinner and p&ler, he saw
that. And dressed very quietly in
black.' She looked at him, as he stood
before her in the path, and her cheeks
flushed and her eyes fell.
"Er—Miss Van Home," he stam
mered, "I merely wanted to tell you
how 'deeply I—we all feel for you in
your trouble. I—I—I am so sorry. I
have heard so much of the captain
from—"
"From Aunt Keziah? Yes, nhe was
Nat's warmest friend."
"1 know. Er—Mrs. Coffin tells me
you are going away. I hope you may
hear good news and soon. I shall
think of you—of him— I want you to
understand that I shall."
She held out her hand and he took
it. He knew that his was trembling,
but so, too, was hers. The hands fell
apart. Grace entered the house and
John EUery went out at the gate.
CHAPTER XIV—(Cntinued.)
"From him," she said. "He wanted
money, of course; he always does.
But that wa'n't the worst. The letter
was from England, and in it he wrote
that he was gettin' sick of knockin'
around and guessed he'd be for comin"
to the States pretty soon and huntln'
me up. Said what was the use of havin'
an able-bodied wife If she couldn't
give her husband a home." a
"The scoundrel!"
"Yes, I know what he is, maybe full
as well as you do. That's why 1 spoke
of leavin' you. If that man comes to
Trumet, I'll go, sure as death."
She hurried out of the room. Later,
as the minister passed through the
dining room on his way to the door,
abe spoke to him again.
"John,' she said, "I didn't say what
I meant to when I broke in on you
Just now. I meant to tell you about
Grace. I knew you'd like to know and
wouldn't ask. She's goin' away,
Grade is."
"Going away?"
"Yup. She's goin' to stay with a re-
lation of the Hammonds over in Con-
necticut for a spell. I coaxed her into
It. Stayin' here at home with all this
suspense and with Hannah Poundber-
ry'B tongue droppin' lamentations like
kernels out of a corn sheller, is enough
to kill a healthy batch of kittens with
nine lives apiece."
Ellery took his hat from the peg
and opened the door His foot was on
the step when Keziah spoke again.
••She—it don't mean nothin', John,
exoept that she ain't so hard-hearted
as maybe you might think—she's
afked me about you most every time
I've been there. She told me to take
good care of you."
Ellery was thinking deeply as he
walked up the main road on his way
to Mrs. Prince's. Keziah's words were
repeating themselves over end over
in his brain. She had asked about
him. She had not forgotten him alto-
gether. Mrs. Prince was very glad to
soe him. He found her in the big arm-
chair with the quilted back and the
projecting "wings" at each side of her
head. She was wrapped in a "Rising
Sun" quilt which was a patchwork
glory of red and critrson. A young
girl, a neighbor, who t
acting in the dual cap
and housekeeper, admil
old lady's presence. Mn
spirits were of short
■ cnvcrsation soon shift
of her son and 6he w
corner of the quilt to w
tears. "Eddie" had been
as she said, it was hai
what folks kept tellln' he
God's will, and therefor
best.
"And there's Nit Han
tlnued Mrs. Prince. "A
Kllery could not reply. The old lady
did r.' t wait for Mm to do so. The
n.« ntloo of Caplain Nat's name re-
minded her of other thins*
■ poor Grade!" she said. "It's tnr-
rlble hard on her. I went down to see
£er iso or three tiroes afore I was
took down with this backache She's
awful a..-* girl Land aakas alivu! ,
CHAPTER XV.
In Which the Minister Boards the San
Jose.
"Hey, Mr. Ellery!"
It was Captain Zeb Mayo who was
calling. The captain sat in his antique
chaise, drawn by the antique white
horse, and was hailing the parsonage
through a speaking trumpet formed by
he'jing both his big hands before his
mouth.
The minister and Mrs. Coffin, the
former with a napkin'in his hand, had
emerged from the side door of the par-
sonage and now came hurrying down
to the gate.
"Land of Goshen!" exclaimed the
captain, "you don't mean to tell me
you ain't done breakfast yet, and it
after seven o'clock. Why, Mr. Ellery,
I tell you: Em'lous Sparrow, the fish
peddler, stepped up to our house a few
minutes ago. He's just come down
from the shanties over on the shore
by the light—where the wreck was,
you know—and he says there's a
'morphrodite brig anchored three or
four mile off and she's flyin' colors
ha'f mast and union down. They're
gettin' a boat's crew together to go
off to her and see what's the row. I'm
goin' to drive over and I thought may-
be you'd like to go along."
A moment later the minister, having
donned his hat and coat, ran down the
walk and climbed into the chaise be-
side Captain Zeb. The white horse,
stimulated into creaky trot by repeat-
ed slappings of the reins and roars
to "Get under way!" and "Cast off!"
moved along the sandy lane.
They found a group on the beach.
A few fishermen, one or two lobster-
men and wreckers, and the lightkeep-
er were gathered on the knoll by the
lighthouse. They had a spyglass, and
a good sized dory was ready for
launching.
"Where is she. Noah?" asked Cap-
tain Zeb of the lightkeeper.
"She's a brigantine. Zeb," observed
ppanently
of nurse
mi to th
ice's eo<jU
the loss
using the
away her
r idol and
to believe
at It was
;■!! for the
■Ban—go
lllS fA
!n to
T say he's
hat nec«
; h/L M\
der. Oars In her and all. And she
ain't no boat that b'longs round here."
Captain Zeb, who had been inspect-
ing the anchored vessel through thp
spyglass, lowered the latter and
seemed puzzled. "Blessed if she don't
look abandoned to me. Can't see a
sign of life aboard her."
"We couldn't neither," said Thoph.
"We was just cal'latin' to go off to her
when Charlie come and told us about
the longboat. I guess likely we can go
now; it's pretty nigh smooth as a
pond. You'll take an oar, won't you,
Noah?"
"I can't leave the light very well. My
wife went over to the village last
night. You and Charlie and Bill go.
Want to go, too, Zeb?"
"No, I'll stay hererJ guess. The old
lady made me promise to keep my feet
dry afore I left the house."
"You want to go, Mr. Ellery? Lots
of room."
The minister was tempted. The sea
always had a fascination for him and
the mystery of the strange ship was
appealing.
"Sure I won't be isi the way?"
"No, no! 'course you won't," said
Burgess. "Come right along. You set
in the bow, if you don't mind gettin'
sprinkled once in a while. I'll steer
and Thoph and Bill'Il row. That'M be
enough for one dory. If we need
more, we'll signal. Heave ahead."
Tile rowers "hit her up" and the
dory moved faster. Then Burgess, put-
ting his hand to his mouth, hailed.
"Ship ahoy!" he roared. "Ahoy!"
No reply.
The dory slackened speed, turned in
obedience to the steering oar, and slid
under the forequarter of the an-
chored vessel. Ellery, looking up, saw
her name in battered gilt letters above
his head—the San Jose.
"Stand by, Thoph!" shouted Charlie.
"S'pose you can jump and grab her
forechains? Hold her steady. Bill.
Now, Thoph! That's the time!"
Thoph had jumped, seized the
chains, and was scrambling aboard. A
moment later he appeared at the rail
amidships, a rope in his hand. The
dory was brought alongside and made
fast; then one after the other the men
in the boat climbed to the brig's deck.
"Ahoy!" yelled Burgess. "All hands
on deck! tumble up, you lubbers!
Humph! She is abandoned, sure and
sartin."
"Yup," asserted Bill. "Her boats
are gone. See? Guess that explains
the longboat on the beach, Charlie."
"Phew!" sniffed Burgess. "She ain't
no cologne bottle, is she? Well, come
on below and let's see what'll we see."
The cabin was a "mess," as Bill
expressed It. The floor was covered
with scattered heaps of riff-raff, oil-
skins, coats, empty bottles, and pa-
pers. On the table a box stood, its
hinged lid thrown back.
"Medicine chest," said Burgess, ex-
amining it. "And rum bottles aplenty.
Somebody's been sick, I shouldn't won-
der."
The minister opened the door of one
of the little staterooms. The light
which shone through the dirty and
tightly closed "bull's-eye" window
showed a tumbled bunk, the blankets
soiled and streaked. The smell was
stifling.
"Say, fellers," whispered Thoph, "I
don't like this much myself. I'm for
gettin' on deck where the air's better.
Somethin's happened aboard this craft,
somethin' serious."
Charlie and Bill nodded an em-
phatic affirmative.
"Hadn't we better look about a lit-
tle more?" asked Ellery. "There's an-
other stateroom there."
He opened the door of it as he
spoke. It was, if possible, in a worse
condition than the first. And the odor
was even more overpowering.
"Skipper's room." observed Burgess,
peeping in. "And that bunk ain't been
slept in lor weeks. See the mildew on
them clothes. Phew! I'm fair sick
to my stomach. Come out of this."
On deck, in the sunlight, they held
another consultation.
"Queerest business ever I see," ob-
served Charlie. I never—"
"I see somethin' like it once." inter-
rupted Bill. "Down in the Gulf 'twas.
I was on the old Flshhawk. Eben
Salters' dad from over to Bayport
controlled himself with an effort, and
stumbled toward the sound.
"What is it?" he whispered. "Who
is it? Is anyone there?"
A groan answered him. Then a
voice, weak and quavering, said:
"Gimme a drink! Gimme a drink!
Can't none of you God-forsaken devils
give me a drink?"
He stjoped over the bunk. A man
was lying in it, crumpled into a dread-
ful heap. He stooped lower, looked,
and saw the man's face.
There was a shout from the deck,
or, rather, a yell. Then more yells
and the sound of running feet.
"Mr. Ellery!" screamed Burgess, at
the hatchway. "Mr. Ellery, for the
Almighty's sake, come up here! Come
out' of that this minute. Quick!"
The minister knew what was com-
ing, was sure of it as he stepped to the
foot of the ladder, had known it the
instant he saw that face.
"Mr. Ellery!" shrieked Burgess. "Mr.
Ellery. are you there?"
"Come up!" called Burgess. "Hurry!
It's the smallpox. The darned hook-
er's rotten with it. For God sakes,
come quick!"
He ran .) the rail, yelling orders to
Bill and Thoph, who were frantically
busy with the dory. Ellery began to
climb the ladder. His head emerged
into the clean, sweet , air blowing
across the deck. He drew a breath to
(.he very bottom of his lungs.
Then from behind and below him
came the voice again.
"Gimme a drink!" it wailed. "Gimme
Advertising
PROGRESS OF ADVERTISING
Paid-For Page Today Rivals News Sec-
tions in Interest With the Read-
ing Public.
Discussing advertising before the
Milwaukee Advertisers' club at a
luncheon in the Hotel Pflster, William
George Bruce, secretary of the Mer-
chants and Manufacturers' associa-
tion, said;
"Advertising has gone far beyond
the promotional publicity phases of
the commercial commodity. The mau
and the cause, too, have come under
the advertising banner. The faces
of Lydia Pinkham, of P. T. Barnum,
or of Henry George appear upon the
billboards, or in the public prints to
exploit a commercial commodity. Be-
hind these faces is a bid for trade.
"But, modern advertising has been
dignified by other if not higher aims
and purposes. When the faces of
__ Taft or Wilson or Roosevelt, during
a drink of water. Ain't one of you I the recent campaign, peered at you
cussed swabs got decency enough to ! from a billboard or a public print,
fetch me a drink? I'm dyin' for a they represented the man and the
drink, I tell you. I'm dyin'!" ■ cause behind the man—a great na-
The minister -stood still, his feet on i tionaI cause which vltally touched the
the ladder. The three men by the rail weIfare of ninety million people.
"With the growing tendency of our
political life to bring the government
nearer the people, namely to secure
the widest popular expression in the
selection of men, the element of adver-
tising will be resorted to more and
more. The man who does not secure
the support of the editorial page will
avail himself of the advertising page.
The Democratic candidate will place
his portrait and his cause in a Repub-
lican newspaper, and the Republican
will use the Democratic press.
"With the passing of the old time
political convention in city, county
and state, and the increasing applica-
tion of primary election methods, use
of advertising will become ever a
growing factor in the political life of
the nation Democracy derives its
strength from that intelligence which
informs itself on men and measures
as well as principles and policies.
"In current literature the advertis-
ing page rivals in interest with the
reading page. The reading page rep-
resents a record of facts, arguments,
conclusions or sentiments. The-adver-
tising page does no less. The reading
page strives to instruct, persuade and
One of the Bunks Something
Stirred, Something Alive.
were working like mad, their faces convlnce. The advertising page does
livid under the sunburn and their
hands trembling. They pushed each
other about and swore.
Thoph and Bill sprang over the rail
into the boat. BurgesB turned and
beckoned to Ellery.
"Come on!" he called. "What are
you waitin' for?"
The minister remained where he
was.
"Are you sure—" he faltered.
"Sure! Blast It all! I found the
log. It ain't been kept for a fortni't,
but there's enough. It's smallpox, I
tell you. Two men died of it three
weeks ago. The Bkipper died right
afterwards. The mate— No wonder
them that waB left run away as soon
as they sighted land. Come on! Do
you want to die, too?"
From the poison pit at the foot of
the ladder the man in the bunk called
once more.
"Water!" he screeched. "Water!
Are you goin' to leave me. you d—n
cowards?"
the same. The author and editor is a
specialist, so is the advertisement de-
signer and writer."
An advertisement, like
bullet, is cutting its
way when you
can't see it.
HONEST ADVERTISING LAW
Massachusetts Has Statute Which
Provides Penalty for Making
Misleading Statements.
crew."
The minister turned. "Hush!" he
called. In answer to the voice, "hush!
I'll bring you water in a minute. Bur-
skipped her. We picked up a West
Injy schooner, derelict, abandoned I ashore. I shall stay."
same as this one. but not anchored, "You'll stay? You'll stay? With
of course. Yeller jack was the trou- that? You're crazy as a loon. Don't
ble aboard her and— Where you be a fool, man! Come on! We'll send
bound, Thoph?" the doctor and somebody else—soma
Goin' to take a squint at the fo'cas- one that's had It, maybe, or ain't
Me." replied Theophilus. moving for- afraid 1 am and I'm goin". Don't be
ward The minister followed him ja fool."
The fo'eastle hatchway was black Thoph, from the dory, snouted to
and grim. Ellery knelt and peered ){now what was the matter. Ellery
down. Here there was practically no , fijmbpj ladder to the deck and
light at all and the air was fouler I walked over to the rail. As be ap-
than that in the cabin. proacbed. Burgess fell back a few feet
"See anything. Mr. Ellery"'' askfd 'Thoph." said the minister, addre3s-
Tbopb, looking over his shoulder. ! jnK t),0 j)a(r jn the dory, "there is a
"No, 1 don't see anything. But I | sj,ij man down in the forecastle. He
in any of these particulars is a fine
of from ten to five hundred dollars.
Many of the papers of that state
have commented favorably upon the
gess," he added, "you and the reSt go operation of the law and a number of
cities have taken local measures to
assist in the enforcement of it. If
advertisers vyere to obey strictly the
"She Ain't So Hard-Hearted as Maybe
You Might Think."
the keeper, handing up the spyglass.
"And flvin" the British colors. Look's
if she might be one of them salt boa's
from Turk's Islands. But what she's
doin' out there, anchored, with can-
vas lowered and showin' distress sig-
nals In fair weather like this, is more'n
any of us can make out She wa'n't
there last evenin'. though, and she Is
s no
nny thing
nounced Theophilas Black, one of the
fishermen. "Charlie Burgess just come
down along and be sa>s there's a
ship's longboat hauled up on the
beach, "bout a mile *n s half t'other
side the mouth of the hernn crick yon
thought—"
He seemed to be listening.
"What did you think?"
"Nothing. I—"
"Hold on! you ain't goin' down
there, be you" I wouldn't. No tellih'
wbat you might find. Well, all right.
I ain't curious. I'll stay up here and
you can report."
Ellery descended the almost j>erpen-
dicular ladder gingerly, holding on
with both hands. At the foot he
stopped and tried to accustom his eyes
to the darkness
A room perhaps ten feet Ion*, so
much he could make out. The floor
strewn, like that of tbe cabin, with
heaps of clothing and odds and ends.
More shapes of clothes hanging up
And swaying with tbe roll of the brig
A little window hich up at the end.
black with dirt. And carttes. bunks
in rows, alone tbe walla A horrible
bote.
Me took a step toward the renter of
the room, bending bis head to avoid
hitting the fo'rastls lantern. Then In
one of the bunks something stirred,
something allre. He started violently.
Lhas been alone there for hours. I sup-
jpnse. certainly einoe his shipmates ran
away. If he is left longer without
' li lp. he Will surely die. Some one
I must stay with him. You and the rest
row ashore and get tbe doctor and
whoever else you can. Ill stay here
I till they come."
Thoph and his companions set up a
storm of protest. It was foolish. It
' :ta crazy, tbe man would die anyhow.
nnd so on. They begged the minister
■ to come with them. But he was Arm.
Tbe oars dipped, bent, and the dory
moved off. The sound of the creaking
; t> ol* pins shot a chill throi gh Ellery's
j velna The water batta stood amid-
I ships, not far from the open door of
( ti* galky. Entering the latter be
found an empty saucepan. This he
I filed from tbe cask, and then, with it
'.n bis hand, turned toward tbe black
I hatchway. Here was tbe greatest test
of his courage To descend that lad
der. approach that bunk, and toorb
the terrible creature In it. these went
tbe tasks he had set himself to do. but
could be*
{TO BE COXTIXCEDJ
letter and spirit of this law and had
the confidence of the great buying
public that they were so doing, they
could cut down their advertising ex-
pense at least a half, and accomplish
the same advertising result.
Those who believe in advertising
as a force that should not be abused
are now agitating for the enactment
of a similar law national in Its scope.
The responsibility in every such law-
should rest upon tbe advertiser and
not upon the publisher or medium.
The plan to exclude from the malls
a newspaper or magazine accepting
a misleading advertisement would
mean the punishing the innocent for
the sins of the guilty; Tor all the ad-
vertisements in any given publication
I would not be misleading.
To Advertise for Policemen.
Philadelphia has decided to adver-
tise for policemen, convinced thst tbe
present system of appointments to the
force is not making efficiency or re-
liability. Director of Public Serrlce
Porter has bad ads prepared to be
circulated In tbe country towns, set-
ting forth the need of officers, tbe re-
quirements for appointment and tbe
compensation and chances for promo-
tion
SIT DOWN AND
COUNT THE COST
By J. A. WORSHAM.
Advertising will not cover a multitude
of merchandising sins—
Sins In the manufacture of your prod-
uct—
Sins in the locations of your store—
Sins in the discourtesy of your sales-
men—
Sins in the uninviting appearance of
your place of business—
Sins in the dishonesty of your em-
ployees—
Sins in your antiquated systems and
methods—
Sins in a store policy directed by poor
judgment—
And sins in the quality of your good«
—but—
The greatest of these is the sin of in-
feriority.
Will you sit down and count the cost
of quality-minus goods?
Even expected inferiority results in
disappointment—
Disappointment that lays the founda-
tion for the last sale—
That last sale that builds for a receiv-
ership future.
ADVERTISING.
How often has its magic suggestive*
ness predominated in the hour of
consideration!
Business men refusing to get dowt.
beneath the tinsel—the gilt—the
glamour—
Neglecting to dig deep into rock rib-
bed iron clad facts—
Overlooking the actual powers—pt
tent possibilities—but rather—
Trusting in that false hope, that—
Advertising can right up merchandis
ing wrongs—
Can straighten out a tangled web of
slothful business methods-
Can triumph over a universal demand
for satisfactory merchandise—
Can make a sale again, and again with
quality-minus goods—
United—quality and advertising stand.
Divided—advertising falls.
Advertising may make a one-time sale
of a quality-minus article—but—
A penny repeat sale is better than a
one-time dollar sale—-If the penny
goods are loaded with quality and
the dollar kind going without.
Quality-minus goods first turn the
buyer against the goods-
Next he is prejudiced against your
advertising—
Finally he assures himself that you
are quality-minus too—
And he helps his neighbor to share.
the same view.
Result—they both buy ffom "the oth-
er man."
Hence—
If your disappointed customer and his
neighbor are against you—
Who and what is present to take part
for you?
He who plays with quality-minus
goods plays a losing game.
Therefore—remember—
Quality goods make good advertising,
better advertising and pulling ad-
vertising—the pulling extending
long after the sale is made.
Quality makes advertising grow a dol-
lar where a penny withered—
It is the biggest part of the beat
prescription in the world for a re-
peat sale—and—
repeat-sale store never went into
the hands of a receiver.
Massachusetts was one of the first
states in the Union to enact an hon-
est advertising law. The law in that
state provides against misleading
statements in any ad regarding the
For Heaven sakes!" cried Burgess, quanty, the quantity, method or cost
clutching the rail, "what's that?" 0f production, cost to the advertiser,
Ellery answered him. "it's one of former prices, reasons for present
them." he said, and his voice sounded prjCes. or manner of purchase. The j
odd in his own ears. "It'B one of the penalty for the violation of the law
HOW IT HAPPENS.
Hp wrote an ad., and a good one, too—
Or at any rate so he thought;
His boss thought otherwise—threw It out.
And over It they fiercely fought.
He wrote another, and It was poor—
Or at any rate so he thought;
The theme was sad and the language bad,
Tet the manager's fancy caught
They bought such space tor a certain
time—
Or at any rate so they thought—
And sent thetr ad. to the printer man.
Check Inn not what they really got.
Prepared for the trade that was sure to
come—
Or at anv rs te so they thought—
They set them down, during days and
days.
When scarce anyone came and bought
And when they balanced their well-kept
books—
Or at any rate so they thought—
To ascertain what their profits were.
Sadly found that they came to nought.
" 'TIs hut a hole In the ground," they
cried.
And at any rate bo they thought.
"This advertising's a hopeless scheme
Not the tradc-bulldlng means we
sought,"
From ones like this 'tis the query corner
"Do you think advertising pays?"
And constant still It Is apt to be
While nrc followed these slipshod way.*.
But when the system employed Is good.
And a will firm behind It stays.
A hlg fat mil. ready to one's hand.
Safe away In the bank It lays.
Don't Stop Because You're Busy.
Don't discontinue advertising be-
cause you happen to be busy. No on«
can very effectively gauge the effec-
tiveness of an advertisement, or the
time of that effectiveness; anil tha
advertisement you pay for todar may
pay for 'tself tomorrow, or w^eks ot
months hence when you may be want-
ing the business more than today.
Rut if It la of the right sort, pay for
itself It surely will, some time.
Two or Three.
Covatry Cousin—Welt. I was In tbe
Metropolitan museum tbls morning.
City Host—That's nothing to brag
I know two or thres fellows
Ur'r<t right here in New York who
bftve been there -Smart Set
Omitted That.
"Well." snarled Stephen Oroucb r
lot. "wbat did you do at yoar suf
fragette rally*"
"Ob. we did a lot of things," hit
wife replied, "so many that I can't
take time to tell you about all of tkem
Put there was one thine «e didn't
do "
"Hub* There was. waa there? What
was It T"
•We dtdnt sing. "Hall. Han. tbt
Case's All Hen.' ~
_
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Hiebert, A. L. The Hooker Advance. (Hooker, Okla.), Vol. 9, No. 49, Ed. 1 Friday, January 10, 1913, newspaper, January 10, 1913; Hooker, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc272601/m1/2/: accessed April 18, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.