The Daily Ardmoreite. (Ardmore, Okla.), Vol. 23, No. 194, Ed. 1 Sunday, May 21, 1916 Page: 3 of 16
This newspaper is part of the collection entitled: Oklahoma Digital Newspaper Program and was provided to The Gateway to Oklahoma History by the Oklahoma Historical Society.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
V
Ardmore Sunday May 21 1916.
THE DAILY ARDMOREITE
PAGE THREE
v
o o P r
UN.
jjtf sir
r
r
r
The Greatest Rubber initiative of the Age have been developed in GOODRICH Laboratories a group of building purpotely isolated and remote from the Factory.
INTEGRITY and the
behind the ' lire
T TT
House
THE greatest Word in the whole Lexicon of
Commerce is NOT "Service!"
It is "INTEGRITY!"
Because that term embodies Good-failh Depend-
abilitythe Mention to play fair at any cost as well as
good Service.
Its essence so far as business is concerned consists
in living-up to the last letter of that Americanism
"The Square Deal."
It demands from its practitioners not only a due
respect for the Rights of Others (whether they be strong
enough to enforce these Rights or weak enough to be at
the mercy of the strong) but goes further.
It implies a charitable attitude toward those well-
meaning persons who see "Rainbows" and who cannot
live up to promises they really intended to keep. -
An old-fashioned Virtue is this "Business Integrity"
sometimes crowded close to the Wall by that modern
idolatry called "Business-Expediency."
But there being something MORE than Money
worth striving for in Business-Expansion (as well as
Money) this old-fashioned Virtue lives on thrives and
flourishes in many quarters like the Folk-Songs of a
Nation that never die.
May we here pay tribute to "BUSINESS-INTEG-RITY"
wherever it abides and with all due modesty
CLAIM it as the Watch-word which has ruled Goodrich
Activities over 47 years of Rubber Manufacturing Selling
and DELIVERING? . -
TUT does this Policy of Business-Integrity
fr pay in Dollars and Cents?" the Cynic may
jL inquire. .
From even thai cold-blooded standpoint we may
answer (to the growing youth of this country) YES!
it I IAS paid even in material Success.
Witness the Goodrich growth from a very small
"Acorn" indeed to the 90 Square ACRES of Floor Space
in the largest Rubber Factory of the World at Akron re-
quiring 15 Square ACRES of Window-Glass alone to light
these Goodrich Factory buildings. .
Witness the Tire Output of 1915 which if the
Tires were placed flat on the ground in a row would reach
more than 1400 Miles from New York City to Omaha
although Tires are only one of the 267 lines of Rubber
Goods made by Goodrich. .....
Witness the present Staff of 18147 People who
produce the 120000000 pounds of Rubber Goods manu-
factured marketed and shipped during the year by
Freight from this Goodrich Factory' in addition to the
10000000 pounds manufactured and shipped by Express
from same Factory during same period
Contrast this Goodrich Rubber Goods Output with
the total Imports of Crude Rubber into the entire United
States during 1915 viz: 172068428 pounds and the
total WORLD Consumption of Crude-Rubber for same
year viz : 142000 Tons or 284000000 pounds!
Then who shall question that the Goodrich Watch-
word and Policy of "INTEGRITY FIRST" pays even in
material Results.
--- This exclusive of the Good-will Prestige and Public Con-
fidence that flows from 47 years consistent practice of such a Policy
which may well be worth as much more in personal satisfaction to
each Goodrich Stockholder each enthusiastic Ohiccr and each loyal
Employee of the B. F. Goodrich Co.
But "How does this Concern YOU the Consumer?" you
now ask.
It concerns you nrrt ct all as a proof that Square-dealing
Straight-thinking and Business-Integrity PAYS even in Coin
of the Realm.
1 It concerns each Parent and the Son and Daughter ot cacn
Parent as a vivid demonstration of the fact that the modern god of
"Expediency" is a false god and that all the brilliant feats and
dexterous manipulation of facts which pass current as "Expediency"
are needless for permanent Success.
1 It concerns the Consumer of or the Dealer in Rubber Goods
because he knows that in dealing with a House of Integrity he can
TRUST the Statements the Products and Trade-Marks of such
a House implicitly can save Time and Trouble and can abandon
that costly and unpleasant Watchfulness which is necessarily involved
in buying anything under the old Law of Caveat Emptor (let the
Buyer beware).
WHEN therefore the largest Rubber Factory in the
World (with a 47 year Experience in Rubber-Working)
and 47 years of Business-Integrity Good-faith demon-
stration and Square-dealing TELLS you that Money can't buy
BETTER Fabric Tires at any price than Goodrich Fabric Tires at
their very moderate 'Fair List" price you can well AFFORD to
believe it.
When they tell you that nothing but Business Integrity prevents
their charging you prices as high as those charged for other Makes of
Tires of no better quality you can rely upon this:
The difference in price is then a REAL Saving.
It is the Cash Value to you of dealing with a House which has
made "Integrity" its Watch-uord through 47 years of Rubber Manu-
facturing and Selling and which has never yet sacrificed Principle
to Profit nor Good-faith to Expediency
K Then accept this SAVING which Goodrich Integrity brings to
you every time you buy the best Fabric Tires in America at the
following "Fair List" prices:
Goodrich "Barefoot" Tires
Goodrich "Fair-List" Price
BLACK "BAREFOOT" SAFETY-TREADS
'IIIIMHIy
5S I
30
30
32
33
34
36
37
38
x3 )
x4
x4
x412
x5
x5
Ford Sizes
($10.40
$13.40
$15.45
$22.00
$22.40
$31.60
LIGHT in weight and close grained because
relatively free from inert substances or
J "fillers" that give excess Weight to Rubber
at the expense of Liveliness Springiness and Endurance.
Goodrich Safety-tread Tires of black "Barefoot"
Rubber arc therefore Lively Springy Clingy and Long-
lived. Through their high meumalic quality they give
"Pep" to Car-Action while stretching out Mileage per
Dollar invested in a way that sets Users thinking.
More than 200 different Makes and Brands of Auto
Tires were made and sold in U. S. A. last year 1915 to
the total extent of about 12000000 Automobile Tires.
Of that 12000000 total Tires the B. F. ( Joodrich Co.
made and sold one-fourth.
Yet Tires are only one of the 267 dillcrcnt line3
made by the Goodrich Rubber Factory.
This indicates why Goodrich Best-in-lhe-Markct
Fabric Tires can be and arc sold to Consumers (via
Dealers) at the lowest .price in America per delivered Mile
of Performance.
Compare price-list on left column and see!
Goodrich Truck Tires
REPLACEMENTS of other Makes of Truck
Tires with Goodrich Truck Tires during last
four years were as follows:
1912 Change-overs to Goodrich 3590
1913 6357
1914 ' 10725
1915 " 11000
These Change-overs to Goodrich tell their own story
to the thinking Truck Owner.
Goodrich Bicycle Tires
HERE in America the B. F. Goodrich Co.
was the first and largest Maker of Pneumatic
Bicycle Tires developing among other
types the famous "Thread-Fabric" Tire called the Palmer
Bicycle Tire.
"Integrity" of Construction and Square-Deal in
Treatment of Consumers and Dealers results in our hold'
ing this largest business in America on Bicycle Tires as
well as on Truck Tires and Automobile Tires.
GET a sample cf black "Barefoot" Rubber to-
day from your nearest Goodrich Dealer or
Branch!
Stretch it a thousand Times to its extreme limit
but BREAK it you CAN'T!
That is the sort of "SERVICE" which Goodrich
Integrity of Purpose and Policy translates into.
V 1 11 1-! THE B. F. GOODRICH RUBBER CO. Akron 0. I
GOODHGH S TERES J
rVm'mtt W 3 gj h d sags S5Sf
- 111
lJ1MMjm-1t.-Jt.Mlll1I1f1 1 ll llllll.ll I Till I j i Fww.:mM.YgwTnrT-mTTHI.. .TW.TTr.raMTJTh-.rsrv . m 1
A Quarter fectioonly of ""Y "'i!? "iiMil'iMM.1' f."."" ' "
Upcoming Pages
Here’s what’s next.
Search Inside
This issue can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Newspaper.
Easley, John F. The Daily Ardmoreite. (Ardmore, Okla.), Vol. 23, No. 194, Ed. 1 Sunday, May 21, 1916, newspaper, May 21, 1916; Ardmore, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc154528/m1/3/: accessed April 19, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.