The Daily Ardmoreite. (Ardmore, Okla.), Vol. 20, No. 72, Ed. 1 Tuesday, December 30, 1913 Page: 3 of 8
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rdmore Tuesday Dee. 30 1913.
TMB DAILY ARDMORE1TE
PAGE THREE
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FAIR TRADER UTTERS PLEA FOR
ONE-PRICE-TO-ALL METHOD Or
MERCHANDISING.
New York Dec. 29. The first puo-
ie nml nimarently concerted move
ment of big city department stores
It . ; f ....
nd other great aggregations ui .
oi .v.! it:l to combat the one-pnce-io
111 idea which has had such a tre
mendous grow th throughout the coun-
rv within the past tew monins nu
tieen i videnced in an important ais-
ussion conducted at the recent ion-
ention of the National Civic l'edera-
ion here. The attitude of the mon-
vni interests in onenly recognizing
liid opposing the great movement now
In i.iwrpss in favor of the stability
if price and quality for the good of
;he consumer and smaller rei.mei
: . rt nlnarpr iusue
Tegaraea as cnuuiis
is to the advisability of encou-aging
..
!gislation to enable the oramm.
nsinB man tn compete Upon more
ven terms with heavil capitanzsu
. 1I 3
No use Arguing
comes to storing
-hold goods etc. You will
.ur facilities meet every
-.enremenl Wa also haul
anywhere Prompt and
i o Httention given to every
order.
Phone 72 and we will do
'he rest.
J. L. WILSON
TRANSFER AND STORAGE
tm -
I Rprrunn nil III
mm l
IDHMff
I
AD TH
Want hi
The want columns
are full of opportu
nities each day.
You can always find what
you want or' selF or ex-
change anything you have
through these columns.
5Lines5Times
5 Dimes
mercantile institutions
Weakened faith in the ability of the
independent dealers to deliver values
equal to those obtainable at depart-
ment stores chain stores and mail
op.ler houses an impression largely-
due to extensive and expensive ad-
vertising methods which the smaller
dealers cannot afford is a "contrib-
utory cause worthy of note" for the
decadence of the smaller towns ac-
cording to the argument of William
II. Ingersoll of the American Fair
Trade League. Mr. Ingersoll's plea
for the establishnn nt of the one-price
to-all method of buying and selling
standardized goals as being an im-
portant step toward the establishment
of equal opportunity for all merchants
attracted immediate and significant
inten st. The fact that the opposing
speakers are legal counsel for two
huge New York retailing concerns has
added immense importance to the
trend of Mr. Ingersoll's plea for the
preservation of the small mercnant
He said in part:
"The smaller merchants of the
country are i". distress and their
difficulties are Increasing as their
newly developed competitors Increase.
These merchants are made by some
the scape-goat for the high cost of
living; they are pointed out ao the
modern Shylock; they are pictured as
incompetent inadetruEte. and a bur-
den npon the back of the people.
What They Claim.
"What has brought about this feel-
lngT First the succees of the big
companies In Itself lfl considered pri
ma facie evidence of their fitness
second they admit their superiority'
widely and nnbhishingly. We cannot
pick up a newspaper -without seelnr
sensational claims of merchandise at
almost unbelievable values. Cata-
logues era scattered broadcast.
"How many of us realize that be-
tween the census of 1SO0 and 1910
74- towns of w York rtate went
backward in population? In Penn-
sylvania the state where the mail
order habit has been most highly cul-
tivated l2"n towns lost population:
in Ohio the same can be said of. 1.1:10
towns; in Illinois. 7S9; in Michigan
f"; Iowa. '!: Missouri 310; Wis-
consin :il"; and so on throughout the
I'nion. Kven the railroads are be-
ginning to suffer from lick of traffic
along tbeir lines in some siaies.
"The next question is: Is this lack
of confidence in the small dealer jus-
tilled by the facts ? Can the big de-
partment stores the chain stores and
mail order houses deliver the sup-
posedly superior values? Do they
cheapen living costs? Are their ad-
vertisements true?'
Some Fallacies.
Controverting the argument that
the big establishment can be operated
more economically and dismissing
the possibility that they are losing
money Mr. Ingersoll proceeds to a
discussion of trade conditions that
permit the heavily capitalized mi r-
chant to "put a premium on mere
avoirdupois and brute force." Com-
menting on tin; expensive advertising
methods of large corporations fi attir-
ing supposedly remarkable "bargains"
.Mr. Ingersoll continues:
Consumer is Hurt.
' "Are these statements true? Th 1
large merchants mploy the printed
word on a stale that is out of the
question for the small store. If their
success is in a degree founded upon
wholesale misrepresi ntation we have
evidence that it is no proof of their
economic fitness to survive for any-
thing built upon deception is not
wholesome. It is not only directly
detrimental to customers who are lm-
losed upon but to permit misrepre-
sentation in advertising is to provide
financially strong merchants with an
improper weapon with which to com-
pete against their smaller rivals who
by their limited size are deprived ol
using the seme tactics. By far tho
b'gger half f these 'bargain' an-
ts mnotaenta .t thout foundation.
In order to bokit up the impossible
claims on tho re is of unidentified
merchandise wliW their stores han-
dle it han Ihw common practice
to selert vt-U-kr wn standard artl-
:1'W and pct. ' em as 'leaders' to
draw the ciCirn and what is more
'rnportant to twi-i plausibility to th
remainder of tfcf.r statements f
A Tr- t Me:noo.
"Tt.lr price -c tting is not a new-
device for oppressing small rivals. It
was a favorite method of the trusts
in pressing their independent corn-
To cure cojtlvenes the medicine mint t
more thnn a puruative; it must contain tonic
alterative an.l eathnrtlc properties.
3 i a a
th 1 1 their n-.turl i i-lJlt.soiJ.
.. j.r.liA u .-.culi. lty. . '
petitor. How simple to sell at a toss
until the weaker man is ready to unit
or sell out! There is no element of
real business in that. It is a per-
version of business it Is destructive;
its purpose is not service to the pub-
lic it is a cut-throat practice anil
the pennies that the people may save
on what they net In low its worth
they pay on other goods which have
to be sold at prio s to maUe up the
temporary losses; anil in addition
they become instruments for the lie
st ruction of the small merchants who
arc useful to them ami who ought to
be given a square chance to prove
tleir ability to serve.
Legislation Needed.
"We lisue provided ourselves in this
! country wuh a law which is aimed
to prevent monopoly. We n ed. like-
wise to provide ourselves with a law
that will pn vent the extreme in the
other direction that is cut-throat
competition which is the most potent
instrument loading to monopoly. So
loiifi as we leave it a matter of brut-'
force and the bin man is permitted
to hit hi low the belt just so long can
we expect the extermination of small-
er men uikI the absorption of the
market by bigger and bitter units.
100 Reward 1 100.
The readers of this paper w'.ll be
pleased to learn that there is ac least
one dreaded disease that science has
been able to cure in all Its stage
and that Is Catarrh. Hall's Catarrh
Cure is the only positive cure known
to the medical fraternity. Catarrh
being a constitutional treatment.
Hall's Catarrh Cure is taken Inter-
nally acting directly upon the blood
and mucous surfaces of the system
thereby destroying the foundation of
the disease and giving the patient
strength by building up the constitu-
tion and assisting nature In doing
its work. The proprietors have bo
much faith in its curative powers
that they offer One Hundred Dollars
for any case that It falls to cure.
Send for list of testimonials.
Address F. J. CHENEY & CO..
Toledo Ohio.
Sold by all Druggists 75c.
Take Hall's Family Pills for ccn-
jtlpation. THE RED BOOK MAGAZINE.
January 1914.
When Meredith Nicholson turned
his pen to liooks of seriously thought
ful import the Held of the "best sell
er' novel lost its most polished con-
testant. While his "best sellers" al-
ways were thrillingly romantic they
were written in a style which won
commendatii-n even from the most
severe critics. Since Mr. Nicholson
' has been writing such books as "A
Hoosier Chronicle' the plots for "bos1
sellers' have been accumulating in
his mental store house. He has now
hit upon the short story as the me-
dium for getting them to the public.
The first of those he Is writing for
the Kiel) HOOK MAGAZINE appears
in the January issue under the title
of "That Affair at Green Hay.' It has
the same sprightly spirit of adven-
ture and romance that characterized
"Th House of A Thousand Candles"
and "The Tort of Missing Men.' This
issue of the U FD BOOK also con-
tainsin addition to the three big
novels by Rupert Hughes George
Randolph Chester and Lillian Ches-
ter and H. O. Wells short stories
by such well-known writers as Ken-
nett Harris George lironson-Howard
H. DeVere Stacpoole Ida M. Fvans
I . J. Iteeston and Vale Downie. It
also introduces three new writers to
fame: Katherine Hill Clinton York
and John Harnett and it offers anoth-
er of those remarkable stories of
small town life by Walter Jones en-
title 'The Girl With a Ncte Like
Melha's.'
STAR ROUTE MAIL LETTINGS
Post Office Department.
Washington D. C Oct. S3 1913.
Proposals will be received at the of-
fice of the fourth assistant postmaster
general post offlco department until
4:30 p. m. of January 20 1914 for
carrying the mails of the United
States from July 1 1914 to June 30
1918 upon the star routes In the
States of Arkansas Ixulsiana Texas
Oklahoma Kansas Nebraska South
Dakota North Dakota Montana Wyo-
ming. Colorado New Mexico Arizo-
na Utah Idaho Washington Oregon
Nevada California and Hawaii as
specified in pamphlet advertisements
it this date.
List o routes forms of proposals and
bonds and all necessary Information
will be furnished upon application
to the fourth assistant postmaster gen
eral Washington D. C.
A. 8. BURLESON
Postmaster Genera..
To Whom It May Concern
Notice is hereby given that I. Far
nest Key. will on the 1'tti d-- - ' ' - i
uary. 1914 or as soon 'h'-- ' j
practicable make ap- la" ) j
state board of prisn "-p--"
State of Oklahonn n-i'
nor of this state f" M '
ground of reforma'i.i.i.
(Signed I HARVEST Kh
14 21-2S 4
Wanted traveling sab smei.
Implement Co. Wheeler Building.
Phone 273. 4-tf
A Suggestion to the Housewife
IT'S NOT THE HIGH COST OF LIVING THAT DRAINS YOUR BANK AC-
COUNT BUT IT IS THE COST OF HIGH LIVING WHEN YOU SEND
FOR 10c WORTH OF POTATOES OR A NICKEL'S WORTH OF ONIONS
YOU ARE PAYING THE MERCHANT FOR THAT DELIVERY
Let Me Suggest to You How to Purchase Groceries :
One dozen best com for 95C
One dozen best hominy for gsc
One do. ii best kraut for $1.10
Imported Italian olive oil per gallon $-1.00
One pound bulk peanut butter for 20c
One-gallon crock of Queen olives for $2.25
One-gallon crock of Manzanila oliwsfor $2.25
One bottle llein.'s evaporated horse radish the Xic si.e for 25c
Asparagus tips the ::." k.iel. at -." or. per dozen $2.50
Three pounds sliced pineapple in srup. the l!"c kind for 25c
Keg of Holland Herrings t M:IU'-rs I for $'.03
Importt d Herman split pas at per pound 8 13c
llein.'s dill pickles at. per dozen 20c
llein.'s sour pickles at. per dozen 15c
llein.'s mince meat in brandy at per pound 25c
Wild homy at per pound 16 2-3d
KvaiKirated pears at per puin.l 15c
Kvnporated tigs at per pound 10c
Evaporated aipples. at per pound 10c
Kvnporated peaches at per ound 10c
One 3-ound can of ripe olives for 40c
These prices solve the problem -(let wise ami trad.' with
PHONE 319 j J.jL.JI PHONE 319
READ THIS.
The Texas Wor.der cures Kidney
and bladder troubles dissolves gravel
cures diabetes weak and lame back
rheumatism and all Irregularities oi
the kidneys and bladder in both me
and women. Regulates blaiklor trou-
bles In ch.dren. If pot sold by your
druggist will be sent by mall on
receipt of $1.00. One small bottle Is
two months' treatment and seldom
falls to perfect a oure. Send for
testimonials from this and other
states. Dr. 11 W. Hall 2928 Ollva
rtreet St. Louis Mo. "old by dru-
FOR SALE.
KINGSBURY PIANO. IN EXCEL-
LENT CONDITION. CASH OR CRED-
IT. MILLER'S LOAN OFFICE.
2S-3
A Fair Proposition.
The manufacturers of Mcritol
Rheumatism Powders have so much
confidence in this preparation that
they authorize us to sell them to
you on a positive guarantee to gi"t
you relief in all cases of rheumatism
or refund your money. This is
certainly a fair proposition. I.et 'is
show them to you. F. J. HA MS 15 Y
Fxciusive Agency.
Stomach Troubles Disappear
Stomach liver and kidney troubles
weak nerves lame back and female
ills disappear when Flectric Ifitters
are used. Thousands of women
would not do without a bottle in their
home. Eliza Pool of Depew Okla.
writes: "Klectric Hitters raised me
from a bed of sickness and suffering
and has done me a world of good.
I wish evei-y woman could uso this
excellent remedy and find out as I
did just how good it is." As it has
helped thousands ol others It will
surely do the same for you. Fvery
bottle 'guaranteed fiOe and $1.00 At
H. E. Bucklen & Co. Philadelphia or
St. Louis.
To Remove Match Marks.
Marks on kitchen walls which have
been caused by carelessly striking
matches on them will disappear if
rubbed with a bit of lemon and then
with a clean cloth dipped In whiting.
Afterwards wash the surface with
warm water and soap then wipe with
a clean damp cloth.
Find opportunities in the want ads.
SPECIAL
HOLIDAY AND NEW YEAR EXCUR-
SION FARES
December 20-21-22 to pratically all points in
Alabama Florida Georgia Kentucky Mississippi
North and South Corolina Tcessee Virginia and
Washington D. C. granting 'ecurn limit of January
iSth 1 9 1 4.
December 23-24-25-20 .ma 3ibi and Jauuary
1st to all points in Arkansas L"ui'-.!a- a and Texas
and to certain points on Frisco Lin ' Missouri Re
turn lirit January 6th.
USE THE ROUTE OF THE "FLORIDA SPECIAL"
Call on or write either oi trn iK.t.eisit; d for
.irticulars concerning rates rout'- ;nd the ""nvenit-st
service offered on our lines.
C. O. JACKSON' D. T. . L. C HERNDUN
Fris:o Lines Ticket Agent
Oklahoma City. Okla. Ardnicre Okla
Singularly Productive Tree.
Perhaps the most productive of all
trees Is the carnnmba tree similar to
the palm which nourishes along the
Rio Grande. When It Is young It pro-
duces vinegar while the roots have
a taste similar to sarsaparllla. The
branches give forth nuts which when
roasted can be used as coffee. The
tree's -rood Is serviceable to make
musical Instruments. Lastly there is
a wai extracted from it that is used
to make candles.
Fearful Picture of Hell.
Tho penal hell of tho Hindu is one
of tho oldest known. Over It presided
Yama the subduer a monster with
huge teeth and hideous writhing body
the very sight of which to Judge from
the ancient drawings were torture
enough. This hell is filled with snakes
monsters Insects and other infernal
machinery. Red hot charcoal figures
largely with boiling oil as an Inciden-
tal torture.
Fire Set by Mirror.
A piece of mirror that had been
thrown away set fire to some grass
n tho yard of J. B. Crow and the fire
crept up and caught in his house. The
mirror had been broken in moving
and tho glass was all taken out and
dumped with a pile of tin cans old
shoes and similar Junk In a low place
about 70 feet fromthe house. One
piece of the mirror was exposed eo
:hat It caught the rays of the sun.
Cincinnati Enquirer.
Philippine Subterranean River.
A subterranean river in the island
of Palawan one of the Philippines
has been explored and surveyed by
two officers of the United States coast?
and geodetic survey and Is described
in a report of that service. The river
Is navigable for a small boat for about
two and a half miles from its month
the tunnel through which it passes
widening In places Into large cham-
bers containing beautiful stalactites.
Good rtrtllftrer'Tor'Fenit.
Nitrate of soda dissolved In water
should be given to ferns that are small
or weak but do not make the propor-
tion of nitrate more than one-quarter
of an ounce to the gallon but large
plants and those of vigorous growth
should be watered with a solution in
proportion of one-half an ounce of
jltrr.te to the gallon. Apply about
jvery ten days Soot and salt are also
'ood.
Find opportunities in the want ads.
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Easley, John F. The Daily Ardmoreite. (Ardmore, Okla.), Vol. 20, No. 72, Ed. 1 Tuesday, December 30, 1913, newspaper, December 30, 1913; Ardmore, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc153818/m1/3/: accessed April 23, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.