The Norman Transcript (Norman, Okla.), Vol. 26, No. 26, Ed. 1 Thursday, March 4, 1915 Page: 4 of 10
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THE WHITE SALE IS NOW GOING ON
Exclusive Agents for Ladies'
Home Journal Patterns.
The S. K. McCall Co.
"Norman's Greatest Store"
A Complete Line of Wool-
tex Spring Suits and Coats.
THE WHITE SALE
Last Thursday, March 4th, we began our Annual Sale of White. This will be the greatest Sale of White we
have ever held. We are some two weeks late in holding our White Sale which was delayed by manufacturer s slowness in
making deliveries. We now have the greatest stock of white fabrics we have ever shown and ask that you read this entire page
and note the wonderful bargains we have to offer. Please bear in that these are all new 1915 merchandise, goods that have come
into our stock during the past week to ten days. All goods are well worth our regular price and are offered at these greatly
reduced prices for only ten days or until goods are sold. The special prices are only for the ten days starting Thursday, March
4th until Saturday night, March 13th. We advise you to come if you want the best White Goods Bargains of the year.
* * -
P1
m -
The Heart of the White Sale is the White Fabrics
These low prices are only possible once a year.
Every woman with White Fabrics to buy should at-
tend this sale. Here is the effort of the past six
months. The result of best buying in this store's
history. Never in the past have we duplicated these
values. We doubt very much if they will be dupli-
cated again this year, even by this store. Read every
item named below.
Fair quality bleached outing, 25 inches wide, reg-
ular 7 l-2c quality, sale price only 5c
Full yard wide cambric muslin, good quality, reg-
ular 10c grade, White Sale price per yard 6c
Hope bleached muslin, real Hope, worth 10c,
White Sale price 10 yards for only 69c. We limit the
purchases on this item. /
15c yard wide pajama checks or dimity, very
special value at only per yard 10c
15c Rice Cloth, very popular this season, White
Sale price per yard only 10c
Extra quality full bleached white outing, 27
inches wide, very special at only 10c
White dotted Swiss, 27 inches wide, 15c kind and
very special at only -10c
15c white Madras for shirts and waists, White
Sale price per yard is only 10c
White underwear crepe, extra 15c quality, White
Sale price only per yard 10c
Ripplette, sold everywhere at 15c, White Sale
price per yard is only 10c
Indian Linons, 40 inches wide, regular 15c quality, White Sale price only per yard —10c
White Flaxons, regular 19c quality, White Sale price per yard is only 10c
15c yard wide white curtain Swiss, many size dots, White Sale price is only per yard -10c
Extra quality Princeness Long Cloth, full yard wide, regular 12 l-2c quality, sale price 10c
Extra quality white voile, 38 inches wide, regular 25c, White Sale price 19c -
White Flaxons, 40 inches wide, very sheer, regular 25c, White Sale 19c
New Rice < loth, full yard wide, best 25c values, White Sale price 19c
Mercerized TJatist, full 38 inches wide, beautiful finish, 25c value at —19c
Snow white flake voile, full 40 inches wide, best 35c quality, sale price -23c
Very sheer white voile, 45 inches wide, best 35c kind, sale price only —25c
White Organdie, very sheer, 40 inches wide, 35c quality, sale price only 25c
Rice cloth, extra fine quality, regular 35c, White Sale price only 25c
Seed Voile, forty inches wide, best 39c kind, White Sale price 29c
Rice Cloth. 40 inches wide, a very popular cloth for Spring, sale price __29c
Lace cloth, a new Spring Novelty, 35c value, White Sale price 29c
50c Writ*.1 striped Crepe, yard wide, White Sale price per yard 29c
Embroidered Crepe, excellent value at 39c, White Sale price per yard _-.29c
White Fre.ich Voile, 42 inches wide, regular $1, White Sale price 79c
Embroidered Crepe, fine quality, regular $1, White Sale price — ,-_79c
Embroidered Voile, a new 1915 novelty, regular $1, White Sale price —79c
Rice Voile, a very sheer dainty fabric, 40 inches, White Sale price 79c
Bridal French Nainsook, 36 inches wide, regular 20c quality, price 12 l*2c
Bleached Fepprell Sheeting, 9-4, full 81 inches wide, regular 27 l-2c, at 20c
Extra wide Fepprell Sheeting, full bleacher, 90 in. wide, reg. 30c, at 22 l-2c
White Bargains from the Ready-to-Wear Section
Choose from brand new 1915 styles in ladies and misses garments at
great price reductions. Come see these new styles, note the perfect work-
manship, elegant materials, handsome styles. Remember they are all new
sprinfe styls.
Choose from ten styles of ladies new Spring Waists in white voile, ba-
tiste and flaxons, botli plain tailored or elaborately trimmed, sizes from 34
to 44, wonderful garments at our regular selling price of $1.50, White Sale
price is only . §1.19
C:oose from four brand new styles of ladies' and misses' middies for
Spring, made in all white, white trimmed in red and white trimmed in blue.
All colors are fast and the style, fit and workmanship are the very best, all
sizes are here from size 14 to size 40, all new 1915 ^styles, and the best
middy this store ever sold for $1.50, White Sale special is only $1.19
" Choose from two brand new models in the famous Justrite corsets, both
Spring 1913 styles, one is made from extra quality new poplin cloths, medi-
um bust, embroidery trimmed, five clasps and two hooks, four extra quality
supporters, the other model is in Coutil, medium low, lace trimmed, four
hose - jpporters, both are rust proof and are fully guaranteed. Regular
$1.50 Jotrite corsets in all sizes from 19 to 27, White Sale price is ..-$1.00
Read These Excellent White Sale Bargains in Towel
Choose from extra quality snow white Turkish
bath towels, size 18 bv 33 inches, regular 25c per pair,
White Sale price per pair only 15c
Good quality huck towels with white or red bord-
ers, size 18 by 36 inches, regular 25c quality, White
Sale price per pair only 15c
Large size white Turkish bath towels, size 19 by 38
inches, best 35c quality, White Sale price is o^ly ___21c
Extra large heavy snow white bath towels, size 22
by 42 inches, double warp, extra heavy, regular 75c
towels, White Sale price per pair only 45c
Note the New Prices {or Toilet Articles
If you are not a customer of ours note these prices.
They will tell their own story as to where you should
buy your toilet articles.
25c Sanatol tooth powder or liquid special 15c. 25c
William's Talcum Powder 15c. 25c Mennen's talcum
powder now 15c. 25c Colgate's talcum powder 15c. 25c
Colgate's Sold Cream, large jars or tubes, special at only 15c. 20c can extra quality tal-
cum powder many odors, large cans special 10c. 25c Jar Peroxide face cream special 10c.
50c box real French rice powder, large size green box, special at only 39c. 50c box Poz-
zoni face powder in gilt box with box of rogue and chamoise, special 39c. La Blanche
face powder, very special at only 39c.
Wonderful White Sale Bargains in Laces and Embroideries
Embroideries from 3 to 5 inches wide, regular 15c, 20c and 25c quality, White Sale at 5c
Embroidery flouncings, 27 inches wide, regular 50c values, White Sale price is only 12 l-2c
Embroidery flouncings, full 18 inches wide, regular 35c values, White Sale price is 12 l-2c
Embroidery allovers in neat swall patterns, regular 50c values, White Sale price is __-25c
White Damask and Napkins at White Sale Prices
These prices are the lowest we have ever named on damask of quality,
with the linen condition like it is abroad we advise everyone to look to their
supply of linens. These prices will not be possible for a long time Jo come.
Choose from short lengths of mercerized damask, 59 inches wide in assort-
ed patterns, damask that usually is sold at 39c, Wrhite Sale price is 25c
Good quality mercerized table damask, full 64 inches wide, handsome
patterns, regular 50c quality, White Sale price is only 29c
Imported mercerized table damask, 72 inches wide, regular 90c, White
Sale price is only 69c
Choose from all linen damask, 66 inches wide, every thread real Irish
linen, best $1.00 quality, White Sale price is only 69c
Choo e from our best $1.25 satin damask, snow white, all pure linen,
many patterns, White Sale special at only 89c
Here is one of the finest Irish damask, full 70 inches wide, very hand-
some patterns, regular $1.50, White Sale special is only -$1.19
Choose from good quality mercerized napkins, large size 18 inches,
hemmed ready to use, best $1.00 napkins, White Sale per dozen only —-79c
Large size mercerized damask napkins, size 20 by 20 inches, hemmed
ready to use, regular $1.50, White Sale price per dozen only $1.19
Imported large dinner size, 22 inches, mercerized napkins, beautiful
patterns, regular $2, White Sale price only per dozen $1.45
$3.00 all linen napkins, 22 inch size, now per dozen $2.45
$3.50 all linen damask napkins, size 24 inches, White Sale prices .$2.95
Extra quality all linen napkins, regular $4, White Sale price doz. $3.45
Notice These Special Prices on Notions
You who center your purchases in this department will find great sav-
ings on small wares. We have the largest notion section in Cleveland coun-
ty because we sell notions at the right prices. These are very special values.
5c Firset quality fresh water pearl buttons in all sizes, per dozen 3c
2 l-2c sea pearl buttons in good sizes, special per dozen lc
25r Omo dress shields, best quality, size 2, very special at only 15c
10c cube of large white or black headed pins, special at only 5c
5c papei of best brass pins, full count and size, special per paper 3c
10c Duplex safety pins in till sizes, these are the best safety pins made,
heavy inckle plated, patent coil that will not catch the cloth, all sizes and
very special at only 5c
2 l-2c cotton tape, special 8 rolls of assorted sibes at only —10c
Undergarments at Under Prices
Now is the best tim^n the entire twelve months to
buy muslin underwear, stocks are at their best today
and prices are a their lowest. We advise everj7 woman
to buy for the entire season at such prices as these.
Remember these are all first quality garments, made
in the best possible maimer from the very best mater-
ials. Note the great price reductions.
Choose from lace and embroidery trimmed corset
covers and drawers, from good cambrics, well made,
regular 50c garments, White Sale price is only __ 25c
Corset covers, drawers and gowns of nainsook and
muslin, neatly made, nicely trimmed, regular 75c gar-
ments, White Sale price is only 45c
Wonderful gowns, drawers, corset covers that are
well worth our regular price of one dollar each, corset
covers and drawers of crepe and nainsook, gowns of
nainsook, neatly trimmed with lace or embroidery, best
$1 garments, White Sale price is only 69c
This is a wonderful assortment of underwear in
skirts, gowns, combinations, drawers and corset cov-
ers, the very best garments we ever sold at $1.50,
White Sale price is only 95c
Choose from dainty combination suits, skirts and
gowns that are worth our regular price of $2.00, hand-
some materials, best workmanship, real $2 garments
White Sale price is only $1.25
Choose from all muslin underwear that was $2.50,
White Sale price is only $1.50
$3.50 muslin, underwear now $2.25. $4.00 muslin un-
derwear now only $2.50
$5.00 muslin underwear now only $2.95. $6.00 mus-
lin underwear now only $3.45
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Burke, J. J. The Norman Transcript (Norman, Okla.), Vol. 26, No. 26, Ed. 1 Thursday, March 4, 1915, newspaper, March 4, 1915; (https://gateway.okhistory.org/ark:/67531/metadc139214/m1/4/: accessed April 24, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.