The Red Rock Opinion (Red Rock, Okla.), Vol. 8, No. 37, Ed. 1 Friday, January 20, 1911 Page: 2 of 6
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I
THE RED ROCK OPINION
C. A. Hagan, Pub.
Cr'JIRniLS RANG TELEPHONE Tl*6ay 8 Iran "i-i,rom
UFO ROCK,
I I OKLA
Even 110,000,000 worth of peace u
worth having
Money talks, but It will have to do
inort than that if it Insures peace
Every little while nobody's seismo-
graph is r« >rdlng an earthquake
Every year tL's world drinks 1.260,-
OOC.OOO pounds of tea. That seems
plenty
Whenever the dre .r.-rs think of
Other outrageous spring styles they let
os know
light be
ging up
en on two cen
ra like it are tv
That latest earth sb
traced to th> i :st
their heavy artillery
Still, feeding cl
a
different proposlt
If we must have so many warships
why not get Mr Edison to make a few
with his cement molds?
Now Peru and Bolivia are disagree-
ing What South America needs is a
fight and revolt antitoxin.
If motion pictures are to aid the lr.
sane they should not be associated
•rlth nickel-theater ventilation.
When a cold wave hits New York
2>ere are noses sympathetically red In
Weehawken, Hoboken and Hacken-
sack.
Max Examines Box Where Wires
Were Converged and Finds II
Nearly Full of Nuts.
A lady in Knglewood. N. J., was
called to the telephone one day by tl.a
operator, who Inquired. "What do you
want ?"
-Nothing at all." she responded.
"Your bell rang." insisted the oper-
Itor.
' None of us rang it." replied the
S :
"I have come to see what makes
your telephone bell ring most of the
time," he remarked.
But none of the family could en-
lighten him. and he saw nothing about
It which w-as out of order.
The next day he came again, took
the telephone entirely to pieces, ex-
amined the full length of the wire
Still, he could find nothing amiss, and
still at the central office the little
llame kept burning in the niche dedi-
cated to this partic ular family This
indicated that their bell was ringing
At last It occurred to the authori-
ties to examine a little box. of about
the size of an ordinary suit case,
which was nailed up against a large
tree close by the house.
In this box several telephone wires
converged. It was a sort of neigh-
borhood switchboard.
What was the surprise of the tele-
phone men to find this box nearly
filled with nuts. They took out three
pea* h baskets full each one holding
at least two quarts
Rioting among the nuts were the
youthful members of a promising
squirrel family—Christian Herald.
SACHELCPio 2 CZr«T3 A F 0 Li in D
M. Casey, Wealthy St. Louisan, Weigh-
ing 267 Pounds. Is Bid In for
$5 as Prize.
St IjouIs.—St. Louis bachelors are
worth less than 2 cents a pound, ac-
cording to the market established at
the St Vincent de Pauls church,
when 267-pound Martin Casey, the
wealthy head of a broom manufactur-
ing concern, was bid in for $5 after
the young woman who had w-on him
as a prize in a church celebration re-
iu ed to accept him. The winner of
the prize was Miss Dora Kohler of St.
Louis.
"Do you want to take him home
with you?" said Father Nugent, who
had charge of the affair.
"Really," replied Miss Kohler, "he's
very nice, but I don't think I want
him."
"Very well, then, I'll have to sell
him to the highest bidder, and I'll
start the auction with a bid of $5."
As no one made a higher bid, Fath-
er Nugent handed to Miss Kohler a
So bill in lieu of 267 pounds of Casey.
What Was the Matter With Moses?
Percy—Miss Jane, did Moses have
the same after-dinner complaint my
papa's got?
Miss Jane—Gracious me. Percyl
Whatever do you mean, my dear?
Percy—Well, It says here the Lord
gave Moses two tablets.—Lipplncott •
j Magazine.
The Sculptor Philosopher.
The sculptor had just finished tha
Apollo Belvedere.
"I am satisfied," he cried. "Every
' man who passes thinks it looks like
i himself."
Enquired if we were "hiring" a certain "weekly" ftaaer to abuse us.
If all the New England hunting
itories are true the abundance of ven-
leon should bring down the price of
beef
No objection Is heard from the
foung men of the family to the new
lad of employing young women chauf-
feurs
A ninety three-year-old man has been
*ft a fortune but refuses to give up
Its job He knows what has kept
Aim alive.
The Courier-Journal notes the fine
Utterance between the words "died"
ind "passed away" as applied to bank
eaahiers
It was a stroke of genius which
Bade the census taking precede the
ipenlng of the shooting season for
amateur hunters.
Chicago highwaymen carried a vic-
tim three miles to rob him. That
Bust constitute a violation of the
interstate commerce law.
Of course every time a spot light is turned on from any source
t offers a splendid chance to talk about the merits of the products,
but 'pon honor now, we are not hiring that "Weekly."
The general reader seldom cares much for the details of "scraps."
A few may have read lately some articles attacking us and may
be interested in the following:
Some time ago a disagreement arose with a "Weekly." They
endorsed our foods by letter, but wanted to change the form of
advertising, to which we objected.
The "Weekly" discontinued inserting our advertisements while
they were negotiating for some changes they wanted in the word-
ing and shape of the advertisements, and during this correspondence
our manager gave instructions to our Advertising Department to
quit advertising altogether in that "Weekly."
Quite a time after the advertising had been left out, an editorial
attack came. We replied in newspapers and the scrap was on.
Then came libel suits from both sides, and some harsh words.
Generally tiresome to the public.
That "Weekly" has attacked many prominent men and repu-
table manufacturers.
Our Company seems prominent enough for a sensational
writer to go after, hunt for some little spot to criticise, then distort,
twist and present it to the public under scare heads.
So an attorney from New York spent more or less time for
months in Battle Creek hoping to find impurities in our foods, or
dirt in the factories. After tireless spying about he summoned
twenty-five of our workmen and took their testimony. Every
single one testified that the foods are made of exactly the grain and
ingredients printed on the packages ; the wheat, barley and corn
being the choicest obtainab'e—all thoroughly cleaned—the water of
the purest, and every part of the factories and machinery kept
scrupulously clean.
That all proved disappointing to the "Weekly." There are
very few factories, hospitals, private—or hotel and restaurant kit-
chens that could stand the close spying at unexpected times and by
an enemy paid to find dirt or impurities of some kind.
In any ordinary kitchen olfactory he would find something to
magnify and make a noise about.
But he failed utterly with the Postum Works and products.
Twenty to thirty thousand people go through the factories annual-
ly and we never enquire whether they are there to spy or not. It
makes no difference to us.
He next turned to discover something about our advertising
that could be criticized.
An analysis of the methods and distorted statements of the
"Weekly" may interest some readers, so we take up the items one
by one and open them out for inspection. We will "chain up" the
harsh words and make no reference in this article to the birth,
growth and methods of the "Weekly" but try to coufine the dis-
cussion to the questions now at issue.
Some Facts
Battle Creek, Michigan, December 30, 1910.
We the undersigned certify that never to our knowledge has a
testimonial letter been printed by the Postum Cereal Co., Ltd.,
which did not have behind it a genuine letter signed, and believed
to be an honest statement.
To the best of our knowledge and belief the Company has re-
ceive upwards of fifty thousand (50,000) genuine testimonial letters.
This company has never knowingly made nor permitted an
untruthful statement regarding its products or its methods,
M. K. HOWE, Treasurer. (With Company about 14 years)
L. J. LAMSON, Inspector of AdvtS. (With Company about 91, years.)
F. C. GRANDIN, Advertising Manager. (With Company about 13 years,.
R. M. STERRETT, M. D., Physician in charge of Scientific Dep't.
(With Compauy about 4'-, years.]
CHESTON SYER, Advt. Writer. With Company about 3 years.)
CHARLES W. GREEN, Advt. Writer. (With Company about 5 years.)
HARRY E. BURT, General Sup't. (With Company about 13 jears)
H. C. HAWK, Assistant to Chairman. (With Company about 7 years.)
C. W. POST, Chairman. (With Company 16 years, from the beginning,)
A new mll!ton-doll r apartment
lous* in New York Is to have a kin-
lergarter. hospital and skating rink
the three don't go badly together.
Mrs Russell Sage Is going to build
t model town for 1.500 model familiee
aear New York But she may have to
fo out of New York to find her ten
tats
When aerial freight transportation
beg-.ns to become a fact, we shall hear
some railroad men arguing that there
la not enough air for the success of
!be plan.
An Iowa Judge granted a divorce to
l man whose wife liked cigarettes bet
lar than she did him Must have been
iwfully good cigarettes or a pretty
poor husband
New York walters are opposed to
the Institution of the Hertlllon system,
ind the public will stand by them so
tar as pertains to thumbprints on the
soup plates
Distortion No. 1 stated tha' we have
been accustomed to advertise Grape-Nuts
and Postum as "cure-alls for everything."
It ha* never been the policy of this
Company to advertise Grape Nuts or Pos-
tum to rure anything.
We say thst .n case* where coffee disa-
gree* and i cauung sickness its dismissal
will remove the cause of the trouble, and
we suggest the use of Po tum f<>r the
reason that it furnishes a hot palatable
morning leverage, and contains natural
element* from tne grain which can be
used by nature to assist in rebuilding
nerve centers that coffee may have broken
down.
T.ikewi«e Grape-Nuts food does not
cure anything, but it does assist nature
tremendously in rebuilding. provided the
undigestible food that has been used ;«
discontinued and Grape Nuts taken in its
place.
Charge No. 2 states that the passage
ef the National Food A Drugs Art oom-
pelled us to drop from the packages some
assertionregarding the nutritive value
cf Grape Nut*
We Tave* never been T'eompelled" to
make any change.
k;.
he beginning it has been a univer-
rule to print elearlv on every pnekaee
rtlv what the contents are made of.
Paragraphers all over the country
•rill mourn that It Is the society worn
in of Philadelphia. Instead of Chicago,
who are unwilling to show their feet
c a classic tableau.
Dr Wiley says that the earth Is
ooltng and that men will freese to
fleath on the equator some day From
a man who Is contemplating matri-
mony one would expect a brighter
tiew
Last year Alaska produced 120,463.-
000 gold, or about three times what
Cncle Sam paid for the big territory
Borne day Secretary Seward will have
a fine monument as a good judge of a
real estate bargain
The students of Vassar proclaim
with pride that they can cook, and
eook appetizing meals at that There
Is no danger In the higher education,
even for the conservative, when wom-
en take pride In their cooking as an
accomplishment, and men. as a rule,
flo not care how much science and
philosophy their future wives absorb
as long as the absorbing process does
not interfere with the prospect of
good dinners when the cook Is on
•trike.
In the silk war between Italy and
Japan goods and prices cut much
more of a figure than battleships
The brave police president of Deri!®
has taken a valiant stand against long
hat pins, calling upon women to cease
making themselves In this respect a
menace to mankind. The long hat pin
affected by fashion is really danger-
ous, as those who have been Jabbed In
crowded cars or on the street can tes-
tify If the women won't be reason
able about It, won't they please be
merciful?
Before the passage of the Pure Food
IiS* the package- stated that Grape-Nuts
food was m.vv " V-tt 1 '•
We did not esteem the small amount
ef alt and yeas' as of value enough to
speak of. bat after the MW Lew came
in we became a* technical a« the offi-
cials at Washington and added the words
"yeast" and "salt although we have
ao recollection of being asked to.
We believed thst our statement that
Grape Nuts will • pplv elements to nour-
ish the brain ami nerve centers is true
and bring authorities to support the fact
Pome state chemists believed this a
■toss exaggeration an 1 inasmuch as the
Food TV- • Waal ngtoa raid tasily
harass grocer* pending a trial on the
disputed question, we concluded that
much the better war would be to elim-
inate from our packages such claims,
bowev^ certain we ma? be that the
claims are true.
Another statement objected to read as
follows:
"The svfem "nbscrb a greater
amount of nourishment from one pound
of Grape Nuts than from ten pounda of
meat, wheat, oata, or bread."
Pome Depart msnt ehemi«ts decelvs
themselves as well as the public.
"Caloried" is the word which defines ■
unit of heat determine! by the amount
necessary to raise one kilogram of water
one degree centigrade On this basia a
table of calories is prepared showing the
percentage of different kinds of fool.
Butter show* 8.00 Grape-Nuts 8 9*
milk 0 70. Remsmher the statement on
the package spoke of the nourishment th-
Sstem would •'bsorh. but did nut speak e'
e calories of \e«t coatained in it, for
the heat is not nourishment, and the
nourishment cannot be judged by ths
number cf heat units, notwithstanding
the fart that certain chemists mould have
the public believe so.
Aa sn illustration- Attempt to feed s
man sixty days on butter alone, with its
# calories The man would die be-
fore ths experiment had run sixty days.
Then, take GraneNuta with S.06 and
milk with 0 70. -tne two combined equal
4 fW about one half the number of calo-
ries contained in butter The man fed for
sixty davs on this food would be well
nourished, and could live n t only sixt>
days, but six month# on that food alone,
and we do not hesitate to say from our
long knowledge of the sustaining power
of the food that a man at the end of
Mxtv day* WOllld be of practically the
same Weight as when he started,—if he be
a man of normal weight.
We will suppose that from his work
he lost a pound a day anil made up a
pound each day from food. If that prem-
ie proved to be true the man in sixty-
days' time would make sixty pounds of
t.ssue to replace what had l«ecn lost, and
this would l e done on Grape-Nuts and
milk with half the number of calories of
1 itter, upon which no one can sustain
hfe.
Therefore, we hare reason to believe
that our contention is right that con-
centrated food like Grape Nut-, which
i- partly digested and ready for easy as-
► .nidation by the body, presents more
r urishment that the >v<tem will ah-
her i ■ of I an1
'• will further say that in ca«e« of diges-
tive troubles where meat, white brea<T
and oats cannot be digested, that Grape-
Nuts and milk contain more nourish-
ment that the system will absorb than
many pounds of these other foods.
Distortion No. 3 charges that our tes-
timonials were practically all paid for
and re written in Battle Creek.
These testimonials were demanded by
the opposing lawyers. Naturallv this
demand was refused, for they are held in
vaults and kept safe to prove the truth,
snd are not to be delivered up on demand
of enemies.
Testimony at the trial brought out the
fact that we never printed a single testi-
monial th.it we did not have the genuine
'utter back of. Many of these letters
came spontaneously. A record was kept
of twelve hundred and four (1204) let-
ters received in one month from people
who wrote that they had either entirely
recovered their health or been benefited
bv follow.ng our suggestions on food
and beverages.
On three or four occasions in the past
ten or twelve years we printed broadcast
in papers offers of prizes to users of
Postum and Grape Nuts —two hundred
*1 oo prires. one hundred JG.AO. twenty
of M0O and five of $10.00 each.- Siting
■ .Tlf ~t V't.-I Wth
trom men and women to the means bv |
which they recovered health as of tre-
mendous \alue to those in search of it. I
Our business has been conducted from the
very first day upon lines of strict integ-
rity and we never yet have published a
false testimonial of human experience.
Many of these letters covered numerous
sheet-: some, if printed, would spread
over half a page of newspaper. If we
would attempt to print < ne such letter in
every- one of the thousands of papers and
magazines we use. the cost for printing
tV-' ■ m- 1 ■ tit r would run into many thou-
-TTTT
We agreed not to pub-
to furnish them to en-
These letter writers
fd those who wrote
lish name*,
quirers bv letter
very generally an«
to them, and verified the truth cf the
statements.
Vnder this agreement not to publish
names literally scores of letters came
from doctor*. We kept our word ~"an<T
neither printed their namea or surren-
dered the letters.
Bight here notice sn "imitation spasm."
Th« "Weekly" savs "Poet • th m teati
monlala bj advaHisfofl for them. In New
York he used for that purpo-e the New
York Magazine of whose editor
is now in ths Federal Penitentiary for
fraudulent use of the mails For exam-
Post announced in that magazine in
then follows our prize com-
petition).
We used nearly a.! of the papers and
m^gT/ine" in V<m\ Y rh 1 the rest of
America, but the sensational writer gives
the impraaatai to a • raadara that the
enlv msgarine we use I was one "whoss ,
editor is now in the Federal Penitentiary." j
etc . something that we know nothing
of the truth of now, and never did.
^nace was bought in the magazine spoken
of on a business basis for the reason that
it went to a good class of readers The
incident seems to have furnished an op-
portunity for a designing writer to de-
ceive his readers.
We look upon honest human testimony
We boil down these letters exactly as
a newspaper writer boils his news,—stick-
ing sacredly to the important facts and
eliminating details about the family and
other unimportant matters. This work
of boiling down, or editing, i- done
honestly, and with a full knowledge of
our responsibility, but notice the art
of the "twister" in the way he presents
to his readers this matter of testimonials.
Distortion No. 4. This is a bad one.
Tt reads as follow*: "The only famous
physician whose name was signed to a
testimonial was produced in Court bv
Colliers and turned out to be a poor old
brokendown homeopath, who is now work-
ing in a printing establishment TTe re-
ceived ten dollars ($10.001 for writing his
testimonial."
We will wager ten thousand dollars
($10,000.o0) with any investigator that we
have, subject to inspection of any fair
committee, upwards of three hundred
(300i communications from physicians,
many of them expressing the highest com-
mendation of our products, but these will
no* now or ever be turned over to the
publisher for his use.
Notice the statement in this charge:
"The only famous physician whose nauie
was signed to Postum testimonial, etc."
The tmth is, this Dr. t"n' nvood was
one of a great many physicians who have
not only written commendatory words
about the value of our foods, but every
now and then some physician writes an
article on coffee or on food, and sends it
to us with a suggestion of compensation
for his time and medical knowledge.
Previous to the time when we employed
physicians in our own business, we oc-
caalonaltv etnploved a doctor to writs
an article on coffee, always insisting tb««t
the article be an honest expression of his
opinion and research.
The "Weekly" hunted up this physician,
and because he «remed to be poor. <nd
as it mi« "brokendown." had him
brought to Court to bo exposed before a
jury as the "onlv physician that had evsr
endorsed Grape Nuts." but much to the
chagrin of the "Week 1 v." when our atto>
nevs asked him if the article he wrote
about coffee was true he replied, "yes."
Statement No. 5 reads: "The health 1
officers of Mich . Maine. Penn . Ney
Hamp . and other states in their official
bulletins have for vears been denouncin/
as preposterous and fraudulent the claim*
made by the Postum Cereal Company.
We do not recall anv criticism except
from Mich., Penn.. Maine and S. Dakota.
The average reader might think tha^ '
ths opinions expressed by the State Offi ;
cials are always correct, but that con i
elusion is not borne out by facts.
As an illustration: About thirteen vear*
airo the Dairy and Food Commission of
Michigan for s.>me persons! reason printed
a severe criticism on us for making Pos- !
turn of Harlev according to his official |
chemist st market price and selling too !
high lie was shown there was never a ;
gr.v.n of barlev used in Postum. TTis re- 1
port was false and misleading. Ths gov. i
officials are honest, and on the other
hand we are firmly convinced that some
of their conclusions cannot be substan-
tiated by facts in scientific research.
They never criticize the purity of our
foods, for ao much we are thankful.
If our conclusions in regard to its be-
ing a brain food differ from theirs, and
we are both honest, they have rather the
aslvantage, because under the law thev
can order us to eliminate from the pack-
age any statement if it disagrees with
their opinion. Otherwise they would
harass grocers.
Spasm No. 6 says: "The most dan-
gerous thing in the world for one threat-
ened with appendicitis i* to eat any food
whatever. Notwithstanding he knew that
danger. C. W. Post advertised Grape-Nuts
at fifteen cents a package for those so
threatened."
This is intended to muddle the reader
into believing that we put oui Grape-Nuts
as a cure for appendicitis.
Mr. Post, himself, has had probably as
wide experience as any other man in
America in the study and observation of
food as related to the digestive organs,
and we proved in Court by the physicians
and surgeons on the witness stand t hat
the predominating cause <•* appendicitis
is undigested food, and thai t is neces-
sary to quit eating food, and when the
boav requires food again, use a pre-di-
gested food, or at least one easy of diges-
tion.
Dr. Ochsner in his work on appendicitis
refers directly to the use of the well-
known pre-digested foods that can be
obtained on the market. He also brought
out the interesting fact that in "after
treatment" it is advantageous to take
on a pre-digested food.
The price of the package ("referred to
by the weekly) is not known by us to
have any relation to the question.
Our ad^ffe to stop using indigestible
food in bowel troubles and to use Grape-
Nuts food has been a great blessing to
tens of thousands of people, and we hope
will continue to bless a good many more
in the succeeding years.
in due time. We suggest the reader look
for it.
Prevarication No. 8. "Post spends
nearly a million a year in advertising and
relies on that to keep out of the news-
papers the dangerous nature of the fraud
lie is perpetrating on the public."
The Postum Company does pay out up-
wards of a million a year for trade an-
nouncements. Newspaper men believe our
statements truthful or they would not
print them. Large numbers of newspa-
per men use our products.
Thev are capable of telling the Public
whethf
we "bribe
ernor di«mis ed him.
We believe that most of
No. 7 is a live wire. It refers to C. W.
Post and his studies and experience in
"Suggestive Therapeutics" or "Mental
Healing" which further lead to a most
careful and systematic study of the ef-
fect of the mind on the digestive and oth-
er organs of the body.
TTe attended clinics in Furope and
fitted himself for a future career in which
he has become known as one of the food
experts of the world, fitted to judge both
from the material as wsll aa ths mental
side of the question.
For about eight years previous to 1991
i- .<n invalid. In that yeir. after
being under the care of several well-
known physicians, he was quickly healed.
b\ what to him was a curious and not
well-understood method. Sufficient to sav
he became a well man, weighing about 185
pounds.
This experience challenged his investi-
gation into causes of disease and their
amelioration. Tho e studies and experi-
ences developed a verr profound rever-
' e f-r a Supreme Power wWh directly
operates upon the human being, and this
reverence f^r the lignite became to him
a form of religion which included honestv
of purpose towards his fellow man. A
statement which will be indorsed by every
one who knows him closely.
He will make a public announcement 1
ia detail of these facta, and the Postum
I Company will cause that statement to be j
the state . published in newspapers and magazines
It may have escaped notice that we
did not "bribe" that particular weekly.
No. 9 states that the amount of the
verdict will "be devoted by the 'weekly'
- • • fra
This is almost real humor.
We have two snits pending against the
"weekly," total, $o00,000.00.
We haven't "devoted" the «um to any
particular purpose yet.
Item 10 is a "discovery" that wheat
bran is a part of Postum.
But the criticism neglected to mention
that for years every Postum package an-
nounced in plain type that the outer cov-
ering of wheat (bran), made part of the
beverage.
They ignorantly fell into a trap here,
not know ing enough of food value to know
that ' Faka-Diastase" the article used by
physicians the world over for "starch in-
digestion" is made from "wheat bran."
So we use that part of the wheat berry
because it contains the element needed
to develop the valuable diastase in man-
ufacture. Good Postum is impossible
without this part.
These self appointed critics do make
some laughable blunders through ignor-
ance, but—be patient.
Item 11 is an illustration of the squirm-
ing and twisting of the sensational writer
delivering distorted matter to his read-
While on the witness stand Mr. Po«t
testified to his studies in Anatomy . Physi-
ology, Dietetics and Psychology.—all re-
lating to the preparation and digestion of
food. Asked to name authorities studied
he mentioned six or eight from memory,
and commented on some clinical expe-
rience covering several years in annual
journeys to Furope.
Now notice the distortion. (Copy from
the printed criticism.)
"He i Post1 pointed out a pile of books
in possession of his attorneys as the very
ones he had read."
(Notice.—"the very ones he had read,"
leading the reader to believe that they
were the only ones.)
"Did you consult the books from these
I editions '" was asked.
"From those and various editions," an-
swered Post.
The attorney "picked up book after
book from the pile and showed the title
pages to the jury,—all except two had
been published since 1906."
i This is an example of distortion and
false coloring to produce an unfavorable
impression.
The facts are Mr. Post purposely intro-
j dueed the latest editions that could be
; obtained of prominent authorities to prove
| br them the truth of his statements re-
i garding appendicitis and the analysis of
brain, also the latest conclusions in re-
gard to the action of the digestive organs.
I These works are:
Human Physiology, by Raymond.
Physiological Chemistry, bv Snuon.
Digestive Glands, bv Pawlow.
Hand Bcck of Appendicitis, by Oehe-
ner.
Physiological Chemistry, by nammai*
sten.
Biochemic System of Medicine, by
Carey.
The "Weekly" carefully eliminates from
its printed account testimony regarding
the years of research and study ny Mr,
Post in fitting himself for his work, and
would lead the reader of the distorted
article to believe that his education
began since 1905.
Distortion No. 12 reports Mr. Post aj
a "dodging witness."
His eye is not of the shifty kind ob-
served in the head of one of his chief
critics. On the witness stand Mr Post
looks quietly but very steadily straight in-
to the eyes of the haggling, twisting law*
yer, trying by all his art to ask double-
barreled questions and bull-doze and con-
fuse a witness.
The "dodging" it seems consisted of
replying, "I don't know."
Opposine counsel holds a book in his
hand while he queries,—
'I want to know if there is a single
thing in your whole book here that sug-
gests any particular kind of food." Then
followed some discussion between attor-
neys.
When Mr. Post was allowed to reply#
he said. "1 don't know until I read the
book over to see."
This book, it turns out, was written by
Mr. Post seventeen years ago and prob-
ably has not been read carefully bv him
in the last fifteen years. It would require
a remarkable memory to instantly say
"yes" or "no" as to what a book of 147
pages did or did not contain, without
reading it over.-but such conservative
and well balanced answers are cor-"rued
by sensation seekers to be "dodg-ng."
The attorney sought by even- art te
impress the Jury with the fact that Mr.
Post's belief in the power of Mind in
relation to the body branded him as un-
reliable and worse.
The following is quoted from one 'of
the questions: —
(The lawyer reading from the book.)
"The writer of the«e pages desires te
sa\ nothing of himself other than as
simple instrument through which the Di-
vine Principle chooses to manifest .tself
by precept and example.
"Skill in mental practice is gained in
the same war as skill in any department
of science—bv observation, study, expe-
rience and the ability to evolve correct
conclusions.
"Read carefully, thoughtfully nn more
than twenty pages daily. Afterward --ek
an easy position where you will not be
disturbed. Relax every muscle. Close
your eyes, and go into the silence where
mind is plastic to the breathings ai spirit
The
Mind
power,
•ay and
the
and where God talks to the Soti
thoughts from Divine I'niversal wluo
come as winged angels and endow von
vtth a healing power. If you go into ths
silence humble and trusting, you will come
out enriched and greatly strengthened in
body bv contact even for a short time
with the Father of all life and a"
^ ou will feel refreshed in even-
food taken will digest readily at m
stomach works smoothly when under th
influence of a Higher Power."
"J you if you did not write that,
and if vou did not believe it whea vou
wrote it."
For a moment the Court Room vu in
absolute silence.
Mr. Post slowly leaned forward over
the rail, pointed his finger at the Atty's
face to emphasire his reply and with eye*
that caused those of the Attorney to drop
be aaid, "Yea, I am proud to say 1 did.
An oeslfled man has b^en married In
Pennsylvania but It Is suspected that
this Is not the first case on record
The census shows an average In-
crease In population !n the New Eng
land states considerably in excess of
that In some parts of the west Iowa,
for Instance, reports an actual de-
crease for the ten years since 1900,
and but for gains In the larger cities
Missouri also would have shown a
falllng-off Conclusions that the east
has jjone Into decadence will have to
fce revised.
It may be remembered that we were first attacked and have since defended
ourselves by placing facts before that great jury—The Public.
A good "scrap" is more or less comforting now and then, if you know
you are riirht.
In the case lately tried, an appeal lias been taken to the higher courts. We
have unbounded faith in the ultimate decision of our American Tribunals.
Our suits against the "weekly" have not vet been tried. Thev are for libel
and $500,000.00 is asked as damages, and may the right man win.
After all the smoke of legal battle blows away, the facts will stand out
clearly and never be forgotten that Postum, Crape Nuts, and Post Toasties are
perfectly pure, have done good honest service to humanity for years, the testi-
monials are real and truthful and the business conducted on the highest plane
of commercial integrity.
"There's a Reason"
Postum Cereal Co., Ltd.. Battle Creek, Mich.
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Hagan, C. A. The Red Rock Opinion (Red Rock, Okla.), Vol. 8, No. 37, Ed. 1 Friday, January 20, 1911, newspaper, January 20, 1911; Red Rock, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc131918/m1/2/: accessed April 25, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.