The Yale Democrat (Yale, Okla.), Vol. 12, No. 145, Ed. 1 Wednesday, August 4, 1920 Page: 2 of 6
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Wednesday, August 4, 1920
THE YALE DEMOCRAT
BY GEO. B. GELDER
entered at the Poet Office at Yale, Oklahoma, for transmission through
the mail as second class matter
One Year..............................$2.00 Six Months...........................$1.00
Three Months...........................50 In Canada, one year.............3.00
Other Foreign Countries. . 8.00 Single Copies.............................05
Display advertising 20 to 25 cents per column inch, according to po-
rtion and character of copy, each insertion. Local or reading no-
nces, 5 cents per counted line per insertion. Want or classified ads,
•ards of thanks, and resolutions 1 cent per word p*r insertion. No-
tices of religious or fraternal events where admission is charged or
revenue is derived, regular rates, otherwise free. All transcient ad-
vertising must be paid for in advance.
Published every Monday, Wednesday and Friday at Yale, Payne
THE YALE DEMOCRAT
Paper used by newspapers is
advancing every day. The de-
mand is greater than the supply.
It is reported that many newspa-
pers will be compelled to suspend
at no distant date. Paper gener-
ally for all purposes has risen
rapidly in price the last few days.
Notwithstanding all this, the
army, the marine corps and, in
fact, about all branches of the
government send us every week
enough copy to fill our paper and
expect .us to insert it without
The railroad administration
sends us copy expecting it to be
inserted free. While the repre-
sentatives of all of them travel
and stop at good hotels and pay
for it, they expect the editor to do
work for nothing. If the editor
goes on the cars he pays full fare
and war tax.
During the war the country pa-
pers stood loyally by the country
and were glad to do so; but, now,
why not pay the editor the same
as the merchant, or railroad, or
hotel keeper? The editor has
space to sell. That is his commo-
dity in trade the same as dry good
and groceries are the merchants.
The editor has nothing else but
space to sell and yet he is asked
to donate $100 a week for the dif-
ferent branches of government
and various organizations, from
articles in favor of independence
for the Filipino to feeding the Ar-
beca.se he had paid but 25c for the
article in the same store before
the war, and he thought the ad-
vance in price was excessive. The
dealer explained that the advance
was legitimate, and that anyhow
the price couldn’t be beaten, as he
was able to odo business on small
profits because he didn’t advertise
The customer was unconvinced.
He decided that he rould bo with-
out the article but as a matter of
curosity he went to another hard-
ware store, whose advertisements
he had seen in the daily papers,
and found the same thing on sale
at 20 cents.
Advertising costs money, but it
sells goods. Do not believe a mer
chant who argues that he can un-
dersell others because his asles
are much smaller than their and
his mtehods of doing business
proportionately more expensive.—
ADVERTISING CUTS THE
This is a true story intended
for the enlightenment oof people
—if such there be—who think
that the consumer ays for adver-
A man went into a hareware
store—the proprietor of which!
does not advertise—to purchase
a patented device of brass which;
he wished to use as a drawer !
handle. The dealer asked 65c
for it. The customer demurred,1
Eighty-four percent of the bus-
iness failures of the past year oc-
curred among firms which did no
advertising. This is the assert-
ion made by the Bradstreet Com-
mercial Agency, which is as un-
biased authority as can be found
in the business world today. Brad-
street compiled this information
from statistics—not guess work.
This information is certainly
worthy of careful consideration
by all merchants. The impor-
tance of advertising as a business
element must have been regarded
as vital by this great commercial
agency, else it would not have
wasted the time of hundreds of
trained men throuout the nation
collecting and tabulating this in-
Bradstreet thus points the way
to one of the elements of business
success. The lesson to be drawn
from their statistics regarding
the advertising merchant is ob-
It’s a Money Saver Every Time
That’s exactly what a good barn is. It keeps the cattle in good con-
dition, thus saving waste from loss in weight, and death due to ex-
posure. Besides, it takes less feed to give more weight when cattle
are properly sheltered.
Invest in a good barn. Don’t rush in and build it “just any old way”
for you will surely regret it. Plan for the future. Build so you can
enlarge or add to your buildings as you need more room.
Whenever you are in town, come in and we will be glad to talk over
different barn plans. Or we will come out and see you if you wish.
Hie Tono-Reix I umber rompanu
C. W. Bowman, Manager
Is the Thief of Time
Paint or Varnish Job—
A Special Product!
That's one of the big reasons
why we selected Cook’s Prod-
ucts for our line,
If your problem is selecting the
proper coating for a house, barn
or a silo—the roof, walls or floor
of your home—anything made
of wood, metal or concrete—we
have a Cook Product made spec-
ially for just that purpose.
It will save you money to inves-
tigate our line of specially made Cook’s
Products. Ask us about color cards
and why Cook’s Paints and Varnishes
mean real economy.
And also of
Now is the time
to repair and to
It insures your
decay and age
The Briggs Lumber Co.
High Quality and Sudden Service
Let’s Furnish Another Room
Get rid of that old furniture which
you have been wanting to for a long
time and buy new. We have a full
line to select from and can get more
as we need it. Call and see our new
line of dishes.
There are None Better.
A. C. Christies’ Old Store
! Flowers For All Occasions
We have made arrangements whereby
we can secure on short notice cut
flowers for any occasion. Special de-
signs given carefu attention. Place
orders early to get the best results.
| Bavinger-Morris Undertaking Parlor
Anything in the Electrical
We are prepared to do your house wiring
or furnish you any kind of elecrrical ap-
pliances. Satisfaction guaranteed.
Phone 239. O. K. Electric Co.
If you are looking for the beat
prnting colj the Yale Democrat—
That’s the only kind we do.
Fireless cookers for the hot
daya at the Morris Furniture
Here’s what’s next.
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The Yale Democrat (Yale, Okla.), Vol. 12, No. 145, Ed. 1 Wednesday, August 4, 1920, newspaper, August 4, 1920; Yale, Oklahoma. (gateway.okhistory.org/ark:/67531/metadc1138635/m1/2/: accessed February 19, 2019), The Gateway to Oklahoma History, gateway.okhistory.org; crediting Oklahoma Historical Society.