The Daily Transcript (Norman, Okla.), Vol. 5, No. 101, Ed. 1 Friday, September 28, 1917 Page: 4 of 4
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Welcome Week-
Special No. 1
Choose from 27 of the seasons
best shades of good quality yard
wide, all silk satin, by far the
most desirable silk for Fall.
Here are black, white, ivory,
plum, brown, eight shades of
blue, three shades of red, two
shades of gray, six shades of
green. Yard wide, excellent satin,
Welcome Week price yard $1,29
Welcome Week
Special No. 2
All wool French Serge, excel-
lent quality, very much in de-
mand for dresses, colors of black,
midnight, navy, green, gray, tan,
khaki, brown, wine and plum.
One of the best fabrics for Fall.
Warranted every thread wool,
good width, 42 inches, Welcome
Week special at only yard $1.50
Welcome Week-
Special No. 3
Bookfold Percales in light and
dark patterns, white, dark and
light blue, gray grounds with
neat designs and stripes. These
cloths are 28 inches wide and
we offer one hundred brand new
patterns for Welcome Week only
at per yard 12 '/j c
Welcome Week
Special No. 4
Excellent Outing flannels in
twenty-five very attractive pat-
terns. You may have all white
or light grounds with dainty
stripes and checksfor pink, blue,
gray or tan. Full 27 inches wied.
A very soft and well knap quali-
ty. Ideal for gowns and sleeping
garments. Welcome Week spec-
ial yard only 15c
Welcome Week-
Special No. 5
Excellent bleached muslin,
yard wide, very firm quality, no
starch or dressing of any kind.
Just the right weight to wear,
not too heavy to wash well. Mus-
lins will be much higher than
our Welcome Week prices for
this quality of ony yard . 15c
Welcome Week
Special No. 6
Choose from one hundred doz-
en ladies lawn hankerchiefs with
one corner embroideried either
in white or colors. Hemmed, soft
finish Welcome Week special
each only 5c
Welcome Week
Special No. 7
Crepe de Chine hankerchiefs
of excellent quality, made from
best Crepe de Chine, beautiful
floral patterns that are entirely
new as well all solid colors, Wel-
come Week special each only 25c
Welcome Week
Special No. 8
Ladies boot silk hose of excel-
lent quality, heavy weight fiber
silk with lisle soles, heels, toes
and garter tops. Choose from
black, white, gray, brown and
champaigne, all sizes, Welcome
Week special only pair .... 50c
,^a
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To Old Friends and New We Extend This Hearty Invitation
Come, be our guests during this splendid presentation of
the new fall and winter merchandise. Beginning Satur-
day, Sept. 29th and continuing throughout the next week
There's always a pleasant anticipation about the things a new
season brings— an eagerness to know just what modes F ashion will
favor—and just now, when every section throughout the store is
tilled to overflowing with new arrivals, is the very best time to learn
what shall be worn throughout the coming months.
You'll admire the beauty of the displays which are especially
arranged to clearly show you every fashion detail. A visit here during
Welcome Week will prove most enjoyable—and the style information
gained will be of great help to you in planning your wardrobe for Fall
and Winter. You'll find our salespeople enthusiastic, eager to show you.
It is our desire that every man, woman and child in this section make the new
store a visit during Welcome Week. With that end in view we have had every
department offer you new, crisp seasonable merchandise at prices which are
much less than the market today, You will note that there are sixteen of these
special values—enough we hope to have you make many visits during the sev-
en days of Welcome Week.
This week the store will be at its best—will have on its "best bib and tucker,"
so to speak. May we expect you here Welcome Week?
This Store For Men Is Perfect
In the west room we have the most perfect mens store in Cleveland
county, in fact there are few better in any city.
Here you will find modern fixtures that keep the merchandise in
perfect condition. Every garment hung is dust proof glass cabinets,
hats in glass cases that keeps them perfect. Shirts in cases. All the
very latest in good fixtures.
Our new fall stocks are by far the largest and best we have ever
shown Here is a store for men that will be sure to please you and we
hope to have the pleasure of showing every man and woman in our
section through this mens store.
Hart Schaffner & IVlarx Clothing
This is by far the most popular line of clothing made in America.
We have intreasid our sales every season until now we are sc"-
ing hundreds of these famous suits and overcoats every season. Our
fall lines include all the newest suits for young men and men that want
to stay young. Prices start at $25.00 and then $30.00 and . . . . $35.00
We are offering a very special value in young mens suits for Wel-
come Week in an all wool suit made up in military styles with pinch or
belted back, made by A. B. Kirschbaum, perfect in every detal, full
line of sizes in two popular styles. Welcome Week special is only $20.00
All The Furnishings For Men
Knox Hats are by far the most popular highclass hats made in
America today. No other hat makers have made such strides in man-
ufacturing high class heailwear. The new fall models are now ready
for your inspection and we will show you many novelties as well as the
more staple shapes. We are selling these famous hats at only . . $4.00
Manhattan Shirts in silk, Madras and French cambrics with both
soft and stiff cuffs. Prices start at $1.75 and range up to $8.00
Munsing Union Suits for men at $1.50, $2.00 and up to $5.00
Munsing Union Suits for boys at $1.25 and $1.50
Arrow collars in every new style both half and quarter sizes at 20c,
3 for . 50c
Newest novelties in neckwear are offered you here as we have new-
shipments practically every week. Prices start at 50c and run up to $2
Large line of both cotton and linen hankerchiefs at 10c, 25c and 50c
Mens half hose in white, black and all wanted colors as 25c, 50c and
up to 75c
The New Shoe Store Welcomes You
Right now with the coming of the new season you will want new'
footwear. Here our shoe section offers a great variety of dependable
shoes for men, women and children.
We want you to see these new shoes, try them on, see how well
they fit and how much comfort they will give you.
Not alone are we showing many staple styles of shoes, but all the
new novelties are here as well.
Mens shoes made by Bostonian, ladies shoes by Lunn & Sweet,
childrens shoes are Kewpie Twins.
Welcome Week we are featuring a ladies excellent quality fine kid
boot in black with turn soles, high Louie heels with vanity cap, plain
new sharp toe, fancy vamp, all sizes. Price is $7.50
Every mother should see Kewpie Twins shoes for children. Made on
foot form last, every pair is a real goodyear welt, smooth inside as a
glove, good thick soles that will protect the childrens feet as well as
give extra wear. You may choose from black, tan and gray in button
or lace, bright or dull kid as well as velour calf. Sizes 5'/l> to 8 are $3.00,
8'/j to 11 are $3.50, and ll'j to 2 are $4.00
Never Were Woolen Fabrics So Beautiful
Serges, poplins, broadcloths, fallie are among the most favired
fabrics for the coming season. This season's colors include, midnight,
navy, beet root, plum, smoke, silver, taupe, brown and green. Prices
range from $1.00 a yard to $4.00
Ladies and Misses Ready-to-Wear
You will appreciate this new store for women on our second floor.
Not alone have we more room and a better variety for you to choose
from, but we also can offer you greater privacy that was impossible
on the first floor. Come and see this new store. W ewant to know how
you like it.
Suits Show Slender Lines
Whether pleated or plain, the high-waisted skirts hang quite straight
and are oftimes nearly concealed, for the coats vary from knee length
to within a few inches of the skirt-hem. Coats are all straight of line
and have novel collars; belts or girdles outline the waist. Tight-fitting
slews and pockets are noticed; silk embroidery buttons and fur domi-
nate among the trimmings. Novelties vie with serges, gabardines and
broadcloths for popularity. Brown, Taupe, Blue and Gray are the
leading shades. Prices $17.50, $19.50, $25.00 and 29.50
Coats Hang Quite Straight
Though all-enveloping and generous of width, coats adhere to the
slender-lined effects. Many are full length, some shorter. Slightly fit-
ted normal waistlines are accentuated by belts, girdles, straps or cut
seams. Big cuffs are also seen. As many of the novelty fabrics now
shown cannot be duplicated, and pile fabrics are very scarce, early
selection is advisable. $15.00, $20.00, $25.00 $30.00 up to $60.00
Dresses of Simple Smartness
Though simplicity is the keynote of the fall models, and narrow,
graceful lines prevail, styles are greatly varied. Slightly raised waist-
lines and bodices that outline the figure are noted, while others in
chemise effect are quite straight. Skirts are much narrower, gathered
or pleated at the waistline. A few have draperies. There's a great
variety of collars though some styles show none and have round,
square or V neck. Belts and sashes are popular. Sleeves are full
length. Satins, serges and such soft materials prevail; Indian colors
ind designs appear in the trimmings. $15.00, $20.00. $25.00 up to $35.00
Our Silks Offer Many Attractive Fabrics
From the standpoint of Fashion here are silks that will be worn by
well dressed women in the style centers of America this season. Satins
promised to be the most favored silk fabric of the season. Our offer-
ing includes excellent satin full yard wide in every wanted shade as
well as black and white per yard at $1.75
Satin Charmuse 40 inches wide, all popular colors very special
at $2.25
Very finest of Duchess Satins 40 inches wide, black and many colors
yard $3.50
All silk crepe de chine 40 inches wide, white, black and all street
and evening shades, special value yard $1.50
All silk shirtings 32 inches wide, forty brand new patterns special
value yard " $1.25
Staple Cottons At Less Than Market Value
week only yard 15c
Pepperell sheetings in bleached and unbleached at 42'/2C, 45c and 47'/2C
Pepperell sheets 81 by 90 at $1.25, $13.50 a dozen, 81by 99 at $1.35 or
a dozen for $15.00
Bath towels of good quality at 15c, 17'/ic, 19c, 25c and 30c
Huck towels at 19c, 25c, 35c, 39c, and up to $1.00
Mercerized table damask at 38c, 50c, 75c and 89c a yard .
Linen damask at yard $1.00, $2.00 and $2.50
Welcome Week-
Special No. 9
Fifty pieces of brand new silk
fancy ribbons, widths from 4 to
6 inches wide, both light and
dark patterns, ideal for fancy
work including bags, camesoles,
hair ribbons. Christmas presents
could be made from these very
beautiful ribbons. Welcome
Week special yard only .... 29c
Welcome Week
Special No. 10
Choose from twenty attractive
patterns in Challies full yard
wide, both light and dark colors.
Just the fabric for comforts and
quilts. Soft firm cloth without
dressing makes it quilt or tie
easy. Welcome Week special yard
only 15c
Welcome Week
Special No. 11
Extra good quality curtain
Marquesttes, made from two
thread yarn, will give excellent
service. You may choose from
white, ivory or ecru. This quali-
ty is 40 inches wide and makes
very satisfactory curtains. Wel-
come Week special yard only 19c
Welcome Week-
Special No. 12
Ladies kid gloves made of ex-
cellent Cape Kid in tan or black,
all sizes, Seleceted skins, perfect
fitting, neatly stitched backs,
fastens with one clasp. We ad-
vise you to buy your season sup-
ply at the Welcome Week price
of $1.29
Welcome Week-
Special No. 11)
Mens silk hose made of best
fiber silk, double heel and toe,
all sizes in black, tan, white, grey
and navy, you will be wise to
buy ahead on this item as you
will not duplicate the price again
soon. Welcome Week special anly
pair 35c or 3 pairs for .... $1.00
Welcome Week-
Special No. II
Mens and young mens hats
made by Knox, America's most
foremost hat maker. All the new
colors and shapes in a great va-
riety of styles. You will do well
to see this famous headwear,
price is only $4.00
Welcome Week
• Special No. 15
Choose extra quality ladies
black vici boots, lace, Louis heel,
a very high class shoe, made
from very fine quality kid. turn-
ed sole, new narrow toe, no tip.
Ideal dress shoe. Welcome Week
special only $7.50
M <• C A. L L' S
"INOKMAIN S
(i R E AT EST STO R E"
Welcome Week
Special No. 16
Excellent Georgette and crepe
de chine waists $3.00
This Welcome Waist special
should cause every wom?(n to
visit the waist section. Five
styles, all sizes up to 44, both
white and flesh. All new fall
models. Dainty trimmings of
lace, tucks and buttons. High and
low necks, all with long sleeves.
See these in the waist section
on the second floor.
■-■VF-.-SWh
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Burke, J. J. The Daily Transcript (Norman, Okla.), Vol. 5, No. 101, Ed. 1 Friday, September 28, 1917, newspaper, September 28, 1917; Norman, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc113561/m1/4/: accessed April 19, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.