The Davenport New Era (Davenport, Okla.), Vol. 9, No. 49, Ed. 1 Thursday, January 17, 1918 Page: 1 of 8
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"Ye Little Ole Home Paper"
DAVENPORT, OKLAHOMA, THURSDAY, JANUARY 1<, 1918
So Wou!i! Anyone Else
My Tuesdays are meatless,
My Wednesdays are wheatless,
I'm getting more eatless ea£h
My home, it is heatless,
My bed, it is sheetless,
They're all sent to the Y. M. C. A.
The barrooms are treatless,
The coffee is sweetless,
Each day I grow thinner and
My stockings are feetless,
My trousers are seatless—
By hec! but I do hate the kaiser!
—St. Louis Republic.
The Reason for Advertising;
From Successful Farming
Boys! Girls! How would you
like to have a beautiful spotted
Shetland pony with buggy and
harness to match? See the
Townsley sale bill.
Misses Nell Hall, Ezma John-
son and Anna Adams, and Abe
and Merritt Tryon motored to
Chandler Saturday evening.
Clifford Terry, Ray Hutton and
John Gardner took Sunday din-
ner with Misses Clemmie and
Organization is what will get
road work done. One good or-
ganizer is the most valuable good
roads man in any community.
Little Miss Marjorie Hancock
spent Saturday and Sunday at
the Hall and Johnson homes
Pay what you owe at the Owl
Drug Co.—E. B. Moore.
Kenneth Imel and John Gard-
ner, who live northeast of town,
spent Sunday evening at the
Lots of good milk for sale at
Announcing an advanoe in the
price of "ale bills: 500 bills 12x
18 inches $3.00. 500 bills 13x20
inches $4.00. 500 bills 16x22
Mail service has been rather
irregular for the past week or so
on account of the snow storm.
Fine line of candy at the Owl
Herbert Duke was in town
Saturday, visiting friends. He is
now a Corporal in the Signal
Corps stationed at Camp Bowie.
Do you know why commodities have names on them? Do you know why
these things are advertised? There was a time when few manufactured pro-
ducts carried names or brands. They were not advertised (hen.
Men bought oatmeal by the pound and flour by the barrel or had their
wheat ground and took home the flour. Their farm implements vere made by
the village blacksmith. .
That was all right when the only trade was between neighbors. Your
Grandfather or mv Grandfather or our great Grandfathers and great Grand-
mothers could go into the mill and see their wheat ground into flour, or could
go into the blacksmith shop and see their farm implements hammered into
shape by men they knew. _ .
But after awhile railroads and steam ships brought into their towns the
products of mills and factories located in distant places. Our ancestors did
not know the people who made these things. Some of them were honest and
sold honest merchandise but others were dishonest and offered inferior goods
for sale at the same price as the reliable merchandise.
As there was no name on either the homest merchandise or the dishonest
merchandise they could not be sure of their quality until they had used the
articles. Then it was too late or at best it meant trouble and an argument
with the man who sold them.
Finally this situation drove the honest manufacturer who made honest
goods to the i,oint where he had to identify his product so the buyer could tell
it when he saw it.
Men who made poor merchandise very seldom used a trade mark. They
were not anxious to have their product identified because if our Grandmothers
bought a sack of flour bearing a certain brand and the flour was not good, cher;
thev would not buy any more of that kind of flour. If our Grandfathers
bought a knife bearing a certain brand and it did not hold its edge, then they
would not buy any more knives bearing that brand.
So you sec the man who makes things that will not stand the test of
actual use is ordinarily careful to see that his name is not marked on it in any
way so that it can be identified.
The dealers soon found that merchandise bearing the brand of an honest
manufacturer gave salisfaction to the merchants' customers, and the custom-
i ers came back and asked for more of that same article because the first had
1 t een satisfactory, and they felt sure that the man who out his name on his
product would make it all as nearly alike as he possibly could.
It was natural that the manufacturer who marked his product should tell
the users of those goods that he had decided to identify them so the user could
always get the same kind of goods. After that, when he made more than his
flr*t customers needed, he told other people about the articles that carried his
brand or trade mark. Eventually, he found that he could tell more people and
do it cheaper bv advertising than in any other way.
.So you see it was really the dishonest manufacturer who made it neces-
sary for the honest manufacturer to mark hi3 goods and advertise them and
this marking and advertising helps the consumer to guard against loss which
they would otherwise suffer from time to time if they bought things that were
not good enough to be marked or advertised.
Cotton and the War
A 12-inch gun disposes of a half
bale of cotton every shot fired; a
machine gun in operation will
use up a bale in three minutes; in
a naval battle like the one off
Jutland over 5,000 pounds a
minute are consumed by each
active war ship; more than
20,000 hales a year are ueedei! to
provide absorbent cotton for the
wounds of the injured; one
change of apparel for all the
troops now engaged in the war
represents more than a million
Tom Hall has bought Nunn's
Shetland pony for sale at F. E.
Townsley's on January 22nd.
Abe and Merritt Tryon and
Misses Jurene Grigsby and Ezma
Johnson took Miss Nell Hall to
her school at Kendrick Sunday
Mrs. Lynges has completed a
home for hr?r Ford at her resi-
dence recently purchased in Dav-
Forrest Miller and Misses Ethel
Miller and Lola Woods visited
the latter part of last week with
the Wm. Piatt family and their
sister, Miss Maggie Miller.
Eldon Hall was here the latter
part of last week.
Eikenburg Sale Put Off
On account of the extremely
inclement weather, George Eik-
enburg decided to postpone his
public sale until Friday, January
25th. The sale will be held at
the Old Cannon Corner, XA mile
south and 3Y* east of Davenport,
and he ' ill sell 4 head of horses,
20 head of cattle, 7 head of hogs,
5 dozen chickens, 5 tons cane hay,
and a numerous list of farming
implements and tools. There
will be a free lunch at noon, and
the customary terms will govern
Mrs. Ruby Boggs of Chandler
spent Sunday at the Adams home
The Faculty of the Davenport
school, Misses Sittler, Givens,
Porter and Fisher, were shop-
ping in Chandler Tuesday after-
Red Gross Workers
The Red Cross ladies are meet-
ing at headquarters over the
Davenport State Bank on Tues-
day, Wednesday, Thursday and
Friday afternoons of each week
and are accomplishing quite a bit
The recent cold snap has not
deterred a faithful half dozen,
and they have zealously shown
their patriotism by being present
We are informed, however,
that there is work enough on
hand to keep a much larger num-
ber of workers busy, and other
ladies are invited, requested and
urged to come out and do their
Marshall Dye and Chalmer
Nunn motored to Stroud Sunday
The president of the Oklahoma
State Bar Association offers the
| services of that organization free
to any soldier or sailor or their
families that may need the assist-
ance of a lawyer and are not
financially able to secure such
E. B. Moore buys pecans.
A strike on railroads would
show the1 necessity of good hard
roads. Don't forget we have a
new method of quick transporta-
W. J. Dustman, local manager
of the T. H. Rogers lumber yard
here, will make a short talk at
the Union Sunday School next
Here’s what’s next.
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Tryon, W. M. The Davenport New Era (Davenport, Okla.), Vol. 9, No. 49, Ed. 1 Thursday, January 17, 1918, newspaper, January 17, 1918; Davenport, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc109462/m1/1/: accessed March 23, 2019), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.