The Moore Messenger. (Moore, Okla.), Vol. 2, No. 12, Ed. 1 Saturday, January 29, 1910 Page: 2 of 8
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The Great California Avenue Store's Sale of The
$185,000 Stock of New Up-To-Date General Merchandise
Will create a sensation among the bargain seekers—for never before have such prices been made on bright,
new, seasonable goods as are these quoted below. Yet we realize that in order to bring the trade around to us on
this street we must practically Give Goods Away. We will be in our new 12-story building six months from to-
day, and in our opening at that time not an article in th stock will be placed in this new store. Everything
Must and Shall Be Sold.
THE HERSKOWITZ STORE
NOW LOCATED ONE HALF BLOCK WEST OF BROADWAY ON CALIFORNIA AVE.
GREAT SALE OF FINE MUSLIN UNDERWEAR
We will place in our gigantic lot over 300 dozen fine muslin cambric and linen undermuslins, gowns, chemise, drawers, combination suits and other parts,
a single garment in this mighty lot was sold regularly under under $1.50, and some as high as $3.00. To be closcd out at 79c the garment.
Kt'KUlar 75c quality Bed 8h«*ts, full Rizc,
72x90. made of fine quality bleached
sheeting. To close out, 39c. Pil-
low ease, 42*36
All Good* Priced in This Column Are
Well Known Staple*.
(Jood quality, black and white and shirt-
ing calicoes, regularly sold at 6c. -j
Closing out, at yard uL
American prints. Simpson's and ail best
quality calicoes. Regular price F
7 and 8c. Now 91
All regular 8c Outing Flannels.
Closing out, at yard
Best quality klmona Outings, extra
heavy grades—our regular 12 1-2
and 15c grades, now
Apron Ginghams—In nice checks a
good quality. Sold reg. at 8 1-3, now
Heavy quality book fold dress duck
Nice striped patterns. Regular
12 l-2c. Now I V*
All Tolle du Nord, imported aud 3llk
ginghams. Regular 15c
Jo 20c values
$25 TO $50 WOMEN'S SUITS $10.98
These Suits constitute tha very cream of our mammoth stock.
Embracing as they do the choicest weaves in tine material.!
and the most elegent models for this season's weaves. Suits
trimmed with silk, satin, soutache, Jet, buttons and braids.
Not a Suit in this lot worth less than $25.00 and some sold
up to $50.00. To close out, choice of 100 Suits, now $10.98.
$22.50 UP TO $35 MEN'S SUITS $10.98
To those patrons who have bought clothing of us before, 'tis
not necessary to describe what we mean by the A. A. System
of Union Made Goods. Hut to new Prospective buyers, we
will say that these Suits will compare favorably with any
clothing handled by ready-to-wear houses. The Suits are stric-
tly hand tailored sarmc nts, strictly aid. wool and for years
have been sold by us at $22.50 up to $35. Late models only
WOMEN'S LINEN SHIRTS 89c.
HEADQUARTERS FOR tACES AND
For twenty years past we have claimed
to be the largest dealers In the abnv
line with prices lower than anywhere
in the United States. During this great
sale we will close out this | ^
stock at I
Linen and House
60-Inch bleached Table damask—good
quality. Kind that sells for 65c.
yard. Sale price, yard • [*7 C
72-inch double Satin Damask, jmportei
German linen. Actual value y-
yard. To close out, at yard .. . yOL
Your choice of 200 dozen fine linen huck
and damask towels, plain, fringed and
hemstitched. Actual value $1.00 'ir
the pair. To eloBe out. at each
1,000 dozen Barber Towels, to "2C/'
close out, at dozen
Kxtra large, heavy white crochet bad
quilt, a leader at $ t .50. To close
out, .priced at
We carry the largest stock of comforts
and blankets In the city. Closing out
prices will make you wonder.
Steamer Robes, in 12-4 size—
worth $3.50—on sale at ....
WOOL BLANKETS—To close
Made in latest mannish styles. Some
pleated, others In embroidered fronts.
Cuffs attached. Neat colors. These shitrj
regularly sold at $2.00.
To close out at
IMPORTED LISLE HOSE 33 1-3c.
German Hosiery In fine quality lisle.
Also plain gauze and embroidered tops.
The grade of womens hose we have sol 1
at 50c and 75c the pair. To
close out at three pairs for
MESSALINE SILK WAISTS $1.79.
MERCERIZED SATIN PETTICOATS 5 c
Plain black satin Petticoats, made full
and wide. Good quality mercerized sa'
ine, percaline wide dust ruffle. An un-
derskirt most stores ask $1.25
for, closing out at
$1.50 WHITE WAISTS, 49e.
Our entire line of white lawn and under
linca waists. Regularly selling up to
$1.50 und some even at $2.00.
To close out at
$8.50 VOILE SKIRTS, $4.98.
200 DOZ. MEN'S NEGLIGEE SHIRTS,
These fine quality madras shirts are r.>;;-
ularly sold at 75c and $1.00. Nice p.it-
terns in checks and stripes. Colors
guaranteed absolutely fast. Cuffs at-
tached. Some in the lot with plain co'o'-
mohair. To close out
These line messallne and taffeta «i!k
waists embraces our entire line—such
waists as Bold up to $5.00 are in
the lot and all w 111 be closed oui
$15.00 WOMEN'S SUITS $7.48.
Your unrestricted choice of any woman' :
suit in the house up to $15.00. Suits of
diagonal worsteds and prunellas—plriin
and fancy striped. Elegantly trimmed
and full satin lined.
To close out at
We call special attention to country mer-
chants and small dealers (who are in
need of "stock" to our wholesale depart-
ments. We carry a complete line of
general merchandise and will guarantee
to save them the freight on all lines.
They will find our prices as low as a:
any eastern market. Mr. Abe Hersko-
witz in charge.
$5.00 SILK PETTICOATS $2.49.
Made of good quality Silk Taffeta, -with
percaline dust ruffle. Only about 20 of
these petticoats left in stock.
To close out, at
Consisting of our entire line of $8.50
French Voile Skirts, full pleated models,
trimmed in satin bands and .let. Never
before sold under $8.50.
Closing out at
MEN'S GOLDEN CROWN SHIRTS $1.
The very highest grade of imported ma-
dras put in a shirt is what the Golden
Crown people make their negligee shir's
of. Actual value the world ovei t
$17.50 SILK RAIN COAT. $9.98.
Very Stylish and high grade Rain Coat
of moire silk. Colors hlue, gray and
black This Is positively a woij
derful bargain at
$3.50 WOMEN'S SPRING JACKETS 8ic
Short Jackets for women, In Scotch
plaids, stripes and checks. An advance
shipment that must be closed out
regardless of cost. N*ow.
MEN'S LISLE .HALF HOSE, 16 2-3c.
Pull regular made hose for men, in
llsles and mercerized silks. Actual value
35c. a pair. Plain and fancies. p/v
To close out at three pairs for. . . OUC
Men's Extra Heavy
*• Sanitary fleece lined underwear.
OuC strictly first quality and a barga n
at 50c. Closing out at 33c.
Men's heavy weight fleece lined shirts
—Underwear slightly soiled.
Men's elastic ribbed underwear, heavy
weight. Colors, black, brown, wh.te,
pink and salmon. Regular $1.25
the Suit, now
iBoys' fleece underwear, choice goods,
In separate parts and union suits j
is $1.50. To close out, at
MEN'S WORK GLOVES 39c.
Taking in our entire line of 50c and 75c
Work Gloves—both kid and calf ski-j
leathers. Plain and with gaunt-
lets. To close out, at pair
The fine Silk Tamboured, strictly all
wool shirts, are custom made and fit as
well as any negligee. In the lot are also
all wool plain shirts—assorted |
colors. To close out, at | «0 /
Silk and Dress Goods
Nowhere in the city can you find a more complete line than
here. Prices quoted are positively the greatest bargains we
have ever offered in our twenty years of business in Okla-
35c and 40c China, Surah and wash silks, in all shades of the
rainbow. Also black and white. Good width.
To close out, at, yard
24 and 27-inch Jap and China silk, standard price 50c and
60c the yard. Also large assortment of wash silks
in stripes and checks. To close out, at yard ...
75c Dresden and Taffeta Silks, waisting designs, all
nobby colorings of the season. Worth 75c.;
to close out, at yard
Choice of all our $1 00 and $1.25 fancy and plain colored
silks. All the latest novelties of the season.
To close out, at yard
36-inch Black Taffeta. Wear guaranteed and our
standard $1.15 grade. To close out. at yard....
50c and 75c all wool Dress Goods. This season's latest pro
ducts, novelties, plaids, stripes and plain colors.
Mohairs. Panamas, etc. To close out, at yard
Woi'l Dress Goods—Remnants at half price. Over 5,000
yards fine quality, all wool dress goods, all colors, suitable
for skirts and suits. Summer and fall weighLs. All the lat-
est weaves and patterns. Positively priced at half price.
Sold by the piece only.
Shoes [he Whole Family
You will find thousands of pairs cf Misses' and Boys' Shoe,
priced so low that you can get two pairs for the price of one.
Regular $1.25 Children's Shoes, sizes
5 to 8. Sale price, per pair
$2.00 Shoes and Slippers, ail styles, oxfords and
shoes, all leathers, black and tan. Sale price, per pai
Ladies $3.00 Shoes and Oxfords, hand turned and MacKav
sewed, red, tan, ox-blood, patent leather, vici, gun me*al;
lacl, button, pump ties, ankle strap, etc.; a
very fine lot, all sizes. Sale price
Ladies' $3.50 Shoes and Oxfords, leathers and stayles
above, genuine welt soles. A fine
value at $3.50. Sale price
Ladles' $4.00 and $5.00 Shoes and Oxfords, the best made for
the price, all leathers and colors, fifty different '> An
styles, the choice of our entire stock. Sale price. .. '0
Men's Shoes at $1.39—75 pairs in this lot; not many, but all
sizes; lace, congress, in pla'n and cap toe, odds and | -jQ
ends of lines worth up to $2.25. Sale price 1 «07
leathers, latest styles, lace and congress. Sale price.
Men's $3.00 Shoes, in vici kid, calf and patent leathers
black and tan, good quality and absolutely all leather^all
sizes and styles. On
sale at half price
Mens $8.50 Siloes, all leathers colors and styles,
wear guaranteed. Sale pric/
Worth up to 50c—Now
Men's Night Shirts in muslin and
outing. Sold regularly at 75c. Now
Men's heavy work shirts, the 50c
Men's black, tan and gray
Men's fine quality cambric hand-
kerchiefs, 15c kind, now f ^
Men's handkerchiefs, red, white
and blue. Now
50c. NEGLIGEE SHIRTS, 29c.
These shirte ai« made ot good quality
madras and percale. Nice patterns, light
and dark colors. Our regular
50c sellers. To close them out at... ,-9c.
Men's $2.50 grades $1.25
Men's $2.75 grades $1.39
Men's $3.25 grades ..$1.35
Men's $4.00 grades $1.98
Men's $5.00 grades $2 98
$ 7.00 Overcoats, now $ i.49
$10.00 Overcoats, now $ 4.93
$12.50 Overcoats, now $ U.25
$15.00 Overcoats, now $ 7.50
$17.50 Overcoats, now $ 8.75
$22.50 Overcoats, now $10.93
Hats & Caps at Cost
Our hat and cap stock must be sold Oiit.
and at once. If you find your size :'nd
style in stock, you can buy from this
department at actual cost price.
SUIT CASES, 98c.
Actual value of this imitation leather
case is $2.50. Strongly made and
well finished. To close out at ...
MEN'S ARCTICS, 98c.
Roll edge, good grade, Rhode
Men's Arctics. Standard price
$1.50. To close out at
will receive prompt jjv nonn^T**
goods as advertised.
All alterations free, for both women aud
No goods charged or sent ou approvn1;
none delivered until cash has bnen paid.
Don't Forget Our New Location 110 California Avenue, Between Broadway and Robinson Avenue
THE HERSKOWITZ STORE
Now at 110 California Ave., 1-2 Block from Broadway,
Oklahoma City, Okla.
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Simms, P. R. The Moore Messenger. (Moore, Okla.), Vol. 2, No. 12, Ed. 1 Saturday, January 29, 1910, newspaper, January 29, 1910; Oklahoma City, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc109132/m1/2/: accessed August 4, 2021), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.