Cleveland County Enterprise (Norman, Okla.), Vol. 27, No. 13, Ed. 1 Thursday, September 25, 1919 Page: 2 of 4
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CLEVELAND COUNTY ENTERPRISE. NORMAN. OKLAHOMA
THE VALUE OF
CO-OPERATION
The Retailers Association has tak-
en up the cudgels of systemized mer-
chandising; the eliminating of wastes
in practices and the stopping of bus-
iness leaks.
Featuring in its ideal plans are Ad-
vertising, Buying, Credits and Collec-
tions, Deliveries, Efficiency in Elim-
inating Leaks and Wastes, Figuring
Costs, Accounting on the price of
handling the unit of one dollar's worth
of goods, and getting down to prac-
tical methods of conducting home
patronage work.
Just recently members of the Asso-
ciation asked its customers to co-op-
crate in eliminating the street collec-
tor. We are proud to say that we
fcave not had a collector on the streets
targe measure, and several members
flave not a collector on the streets
for three months. We wish to thank
those who have made this possible,
end we ask the co-operation of our
new citizens and students.
The high cost of living can be
greatly reduced through co-operation.
While our members are more than
((fad to give their customers any ser
rice asked, we must be frank to admit
that any additional service means
additional expense. Help us keep
«fown these "Waste Expenses," by
paying your bills at the stores not
later than the 10th of the month, and
placing your orders early so there
will be no "special delivery." This | Judge R. McMillan is being strong-
co-operation will be appreciated by !y pushed by friends and admirers
members of the Norman Retailers1 all over the state for the position on
Association.
W. KUWITZKY,
Secretary.
The Marrying Justice: Judge J. W.
Linton is certainly getting a reputa-
tion of being a "joiner." In addition
to the marriages he had 011 Sunday,
he married another couple this
(Monday) afternoon, the contracting
parties being Mr. James England of
Calumet, Okla., and Miss Hazel Pen-
nybaker of El Reno. The judge says
tiiey made a fine looking couple and
were accompanied by El Reno
friends, the whole party returning
to Oklahoma City after the cere-
mony.
the supreme bench made vacant by
the resigngation of Justice J. F.
Sharp. The Cleveland county bar as-
sociation has unanimously endorsed
him and he has many endorsements
from other counties. Ilis chief com-
petitors for the appointment are C.
L. Andrews of Pauls Valley and
Judge Frank M. Bailey of Chickasha.
Gov. Robertson has the appointing
power.
Capt. T. J. Johnson is contempla-
ting spending the winter in or near
Los Angeles, Calif., his daughter,
who now lives at Fort Worth, ex-
pecting to go to that city.
No. 818
Publishei's Report of the condition of
THE BANK OF MOORE
of Moore, Oklahoma
September 12, 1919
Resources
and Discounts $ 86,879.93
Bonds, Warrants,
Charter N'o. 7293. Reserve District No 10
REPORT OF CONDITION OF THE
FARMER'S NATIONAL BANK
at Norman, in the State of Oklahoma, at the close of business
on September 12, 1919.
MERCHANTS iViUST
BUILD "BACKFIRE"
E. B. Kimberlin
Stylish and Durable Clothing
and Furnishings
For Men and Young Men
EAST MAIN STREET
Vicars & Beaird
FLOUR, FEED AND MEAL
We pay highest prices for poultry
Courteous treatment and
prompt Service. Try us.
320 E. Main.
Phone 194
Bills of Exchange
Loans and discounts,
Resources.
including rediscounts
$ 366.05
-- 189.163.63
Visit our Pathe Conservatory.
Hear the
PATHE PHONOGRAPH
An instrument which duplicates
the voices and music of the best
artists.
Meyer & Meyer
f.oans
Stocks
etc
Banking House
Furniture and Fixtures
Due from Banks . __
Checks and Other
Cash Items
Cash in Bank
TOTAL -
Liabilities
Capital Stock Paid in .
Surplus Fund
Undivided Profits, less Ex-
penses and Taxes Paid.
Individual Deposits
Subject to Check —
1 't in md <lertificates of
Deposit
Cashier's Checks Out-
standing
.49,531.0:
2,300.00
1,000.00
59,010.1
705.7
6,074.93
- $205,501.7
10,000.00
5,000.00
„ ™ ,oans —.$189,529.68
U S. Government securities owned:
Deposited to secure circulation (U. S. Bonds par value $30,000.00
Pledged as collateral for State or other deposits or
bills payable 15,000.00
Owned and unpledged 26.200.00
1 otal L\ S. Government securities
Securities, other than U. S. Bonds, owned and
unpledged 4,341.17
Total bonds, securities, etc., other than U. S
Stock in Federal Reserve Bank
Value of banking house, owned and unincumbered 11.000.00
Equity-in banking house
! Furniture and Fixtures
Lawful reserve with Federal Reserve Bank
Cash in vault and net amounts due from national banks
Net amounts due from banks, bankers, and trust
companies -
Checks 011 other banks in the same city or town as
reporting bank ;
t.hecks on banks located outside of city or town of
reporting bank and other cash items
Redemption fund with I'. S. Treasurer and due from
U. S. Treasurer
Interest earned but not collected—approximate—on
Notes and Bills Receivable not past due __
Payment on \ ictory Loan Bonds for Customers
$189,529.68
71,200.00
39,757.21
1,985.59
TOTAL . $205,501.77
State of Oklahoma, County of Cleve-
land, ss:
I, J. H. Smith. President of the
above nsmed Bank do solemnly
swear that the above statement is
*rue to the best of my knowledge and
belief so help me (iod.
I. 11. SMITH, President.
Subscribed and - worn to be'ore me
(Ins 19th day of September, 19H.
James A. Cowan. Notary Public
My Com. Exp. Feb. 20, 1920.
Correct—Attest:
J. W. SMITH
F. G. BAB I!,
E. W. SMITH,
Directors.
4,341.17
1,200.00
11,000.00
500.00
16,439.02
23,888.44
331.25
2,863.99
18.00
1,500.00 |
1,000.00
4,550.00
GENERAL REPAIR WORK
Car Tops a Specialty
G. W. Polk
125 East Gray
TOT A1
Liabilities.
Capital Stock paid in
Surplus Fund
Undivided profits $ 9,024.10
$328,361.55
$ 30.000.00
10,000.00
interest, and taxes paid
collected or credited in advance
2,570.48 6,453.62
1,000.00
2,000.00
30,000.00
2,176.23
i ess current expense:
Interest and discount
of maturity and not earned—(approximate)
Amount reserved for all interest accrued
Circulating notes outstanding
Cashier's checks on own bank outstanding
Total of Items 30. 31, 32 and 33 2,176.23
Individual deposits subject to check 173,492.91
< Crtificatcs oi deposits due in less than 30 days 14,124.00
State, county, or other municipal deposits secured by
pledge of assets of this bank 10,000.00
Total of demand deposits subject to Reserve 197,616.91
Certificates of deposit 39,114.79
Total oi time deposits subject to Reserve 39,114.79
Rills payable with Federal Reserve Bank 10,000.00
For Real Bargains
visit the
United Sales Co.
Velie and Case Cars, Trucks and
Tractors
Also pood second hand Reo and
Dodge cars for sale.
Standard Motor
Company
J. L. FOREE, Mgr.
TOTAL
$328,361.53
State of Oklahoma, County of Cleveland, :
1, R. V. Downing, Cashier of the above
• : : thi above statement is true to the b
-named bank, do solemnly swear
st of my knowledge and belief.
R. V. DOWNING, Cashier.
Subscribed and
My. Com. expir
Correct—Attest
rn to before me this
Jan. 10, 1921. Merta M
has. Lauer, \V. N. Rucker, Cha:
lay of Sept., 1919.
Manire, Notary Public.
S. Standley, Directors.
JEJtVX,
I
CIGARETTE
Kodak Films developed FREE
Prints 2c to 4c each
Fine photos at one half price
Go to
Brodie's Studio
Over Reed & Fosters drug store
E. C. Green
For First Class Work
Star Shoe Shop
110 N. Peters
Smith's Book
Store
EVERYTHING TO READ
Edison Phonographs, Victor
Talking Machines and records
REED & FOSTER
| Drugs, Wall Paper, Oils, Glass
Fancy and Toilet Articles
We Want Your Business
Minnetonka Lbr. Co.
j Phone 51. C. W. Vaughn, Mgr.
We have got it, We will
get it, or it is not made.
"V\/riEN you see this famous
trade-mark, think a minute 1
Think of the delicious taste of
a slice of fresh toasted bread!
That's the real idea hack of the
success of Lucky Strike cigarettes.
Toasting improves tobacco just as well
as bread. And that's a lot.
Try a Lucky Strike cigarette—
It's toasted
y
thus w
Barker Lumber Co.
| Everything in building material.
Phone 241
| Just installed Gasoline and
Motor Oil Station,
j Country Drives a Specialty
Blakney Garage
Phones 645-201 W. Mani
| When you want a vulcaniznig job
done that will stay vulcanized let
• us do it. All we ask is one trial.
We handle REAL Tires
Klein Tire Co-
230 E. Main
M. F. Fischer & Son
Sanitary Engineers
Plumbing and Steam Fitting
Estimates furnished on steam
and power plants.
Pneumatic water and acetylene
plants for rural homes.
Truby Photos
ARE THE BEST
Kodak Films in at 9 out at 5:30
' i,>—'• -u'-'nr ::nd rroairing of
your automobile
Or for a good used car come to
Minteer Motor Co.
Call and see the Round Oak
Moistair system of heating be-
fore placing your order for heat
in your new home. Get the il-
lustrated Moistair book on home
warming.
and it may save you much time
Minteer Hardware
Company
Can Beat Mail Order Houses at
Their Own Game If They
Will Do It.
ADVERTISING ONLY WEAPON
Catalogue Concerns Spend Hundreds
of Thousands of Dollars Annually
to Create Demand for Thsir
Merchandise.
(Copyright, 1917, Western Newspaper Union.)
The forest ranger and the prairie
farmer have learned that they must
fight with fire. They know that when
the all-consuming forest or prairie tires
are sweeping toward them their only
hope of safety lies in the "back-tire."
By kindling and carefully controlling
u lire of their own they force the big-
ger tire to burn itself out, finding no
further fuel on which to feed.
The merchants of the small cities
and towns are learning that in waging
their tight for existence they must
adopt tlie tactics of the men of the
West. The greut mail order houses
of the cL.es are the consuming flames
which threaten to wipe out the retail
merchants of the small towns unless
the latter, realizing their danger, take
steps to remove the menace. The re-
tail merchants, as u whole, are begin-
ning to realize that they must tight
tire with fire and that to save them-
selves they must build a "back Are."
Advertising is the weapon with
which the mail order houses conduct
their wurfare on the retail merchants
of the small cities and towns. The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me-
diums. A big mail order house spends
hundreds of thousands of dollars mere-
ly on the preparation and publication
of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands of dollars
jn advertising in the mail order publi-
cations which look for their circula-
tion to the people of the small towns
and the rural districts. Advertising in
some of these mediums costs as much
us from $40 to $85 for a single inch,
yet the iruil order houses find It profit-
able to pay these high rutes. Their
business is built upon advertising and
if they were denied the use of the
mails for their advertising for a single i
month their business would be <ie- ,
stroyed.
In advertising, the local merchants !
find the only weapon with which they '
can beat the mail order houses at their j
own game. This does not mean neces- !
sarily, only newspaper advertising, al- j
though that is the big gun in the bat-
tery employed by the successful mer-
chant in his battle for trade. Adver-
tising is a big word and it covers a big
lield. There is no longer to be found
the man who does not believe in ad- j
vertlsing. Every merchant believes in
advertising of some sort. The placing !
of a display In a show window is ad-
vertising. The only difference between
that kind of advertising and advertis-
ing in a newspaper is that where the
one reaches dozens the other reaches
hundreds. Attractive window displays
are, of course, an Important adjunct of
any retail store. They serve their pur-
pose but this purpose is only to attract
the attention of those who may be
passing by the store. There are other
forms of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli-
ance of merchants in attracting cus-
tomers to their stores.
Advertising Begets Confidence.
The buying public has learned that
the store which takes the people into J
its confidence through its advertising |
is the one in which It may expect to i
get the best bargains and the most sat- j
isfactory treatment. It knows that the '
store which advertises consistently and
regularly has the best and most up-to-1
date stocks because this store sells its i
goods more rapidly than the one which j
does not advertise and, therefore, Is ;
not forced to carry over old stock from '
one season to another. The public <
knows that the store which advertises
can place lower prices on Its goods be-
cause it turns over Its stock oftener
.than the store which does not adver-
tise and therefore does not have its
capital tied up in slow-moving mer-
chandise.
The mall order house does not gel
its business by merely letting the pub- j
lie know that It has dry goods or hard- j
ware or groceries or some other com- j
modlty to sell. It creates a demand
for its goods by placing in its catalogue j
attractive pictures and detailed de-
scriptions of the articles which it has
to sell. The lure of the mail order (
catalogue lies in the fact that the
merits, or alleged merits, of the mer- j
chandise offered n*e placed before the
prospective purchaser In the most
graphic manner. The local retail mer-
chant has the same opportunity to do
ithls that the mail order house has and
can do It much more effectively than
the mail order house can. The retail
merchant can talk to the people of hia
community through his home newspa-
per and that is something which the
mail order houses as a rule cannot do,
for the local newspapers through a
sense of loyalty to their communities
and their home merchants will not ac-
t-opt the advertising with which the
I mail order houses would flood them if
they hud the opportunity.
Oklahoma Gas &
Electric Co.
LIGHT, HEAT and POWER
Telephone 501
McCALL'S
NORMAN'S GREATEST
STORE
Norman Music Co.
PIANOS, PLAYER-PIANOS
Direct Factory Representatives
Waltham Piano Company
Manufacturers, Milwaukee, Wis.
O. C. Banks
LIVERY AND BAr.n.Kr.v
101 East Main
First Nationa
Norman, Oklahom>
3*he Bank where you
Feel at Home
Oldest and Largest .i ' vc
County
Great Red';
Millinery
ed 1
We are offering all 1
at greatly rcduced
good, up-to-date go.
124 1-2 East Main Streei
M. Z. Anderson
BERREY'S
THE BEST DRY GOODS ANI>
GROCERIES AT LOWEST
PRICES
Berry's
For your Hardware, Wagons,
Buggies, Harness E-Z fit collars.
New Improved Chevrolet tour-
ing Cars
Nolan & Martin
Automobile Accessories
W lien you want accessories why
run all over town. We have the
most complete line of accessories
and parts in Norman. We solicit
your business.
Phone 28
Holtzschue M r
Car Co.
For Everything in Styles
Come to
The Leader
MERCANTILE COMPANY
The
UP-TO-THE-MINUTE
CLOTHING
Come to
Cliff Turner
Clothier
Fleharty & Co.
PLUMBING AND HEATING
All Work Guaranteed
Norman, Okla.
We repair, rewind or rebuild
Electric Motors, St rters and
Generators. Machine twork,
forge work and Actylene Weld-
ing
Norman Machine and
Electric Works
113 So. Peter
The Green I
Confectiom
For Sodas and Sweets
A full line of fresh chocolates
Your patronage solicited and
appreciated
Powell & Madden, Props.
FOR OLD AND NEW
Call in and See
Morgan's Second
Hand Store
West Main Stieet
J. A. Mclntire
BAGGAGE TRANSFER
Livery and Garage
Phone 565
West Main Street
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Cleveland County Enterprise (Norman, Okla.), Vol. 27, No. 13, Ed. 1 Thursday, September 25, 1919, newspaper, September 25, 1919; (https://gateway.okhistory.org/ark:/67531/metadc108728/m1/2/: accessed March 29, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.