The Hennessey Clipper (Hennessey, Okla.), Vol. 24, No. 26, Ed. 1 Thursday, November 6, 1913 Page: 3 of 6
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COPYRIGHTED FARM AND RANCH-HOLLAND'S MAGAZINE
the SMALL-TOWN MERCHANT AND
Until recently the average mer-
chant in the towns and smaller
cities has thought that money spent
in advertising was an investment of
d:iubtful profit. Everybody in the
community, the territory from
which his trade must come, already
knew he was in business, knew
what sort of goods he sold and on
what terms. If he did any adver-
tising at all it was a kind of gener-
al announcement in the spring, and
again in the fall, that he was still
"dcing the same kind of business at
the same old stand."
But a few progressive spirits in
very recent years have become
alive to the fact that the small-
town merchant can use advertising
space to advantage. In fact, many
of them are doing it, and their num-
ber is increasing. I know of one
dry-goods firm in a town of 4,000
people that plans each year to
spend from $1,000 to SI,200 in ad-
vertising- a sum equal, if not
greater than, the salary of any one
of their salesmen. Their manager
considers his advertising sp.i"e his
most efficient salesman, and his ad-
vertisements each week are prepar-
ed with rare care and judgment.
For $20 or *25 a month any mer-
chant in a small town can use half
a page in his local paper, or a quar-
ter-page in proporation. and change
his advertisement each week. He
can thus, with no great expense,
send into a thousand homes in his
trade territory each week a convinc-
ing, business-pulling message; for
there is hardly a town in the south-
j west of 2,000 population but has at
least one paper of 1,000 or more
circulation. There is no other
1 means by which he can get such a
message into those homes for as
little cost. And fifty-two such
messages conscientiously prepared
and conscientiously lived up to,
cannot fail to pay for themselves
over and over during the year in
A Stranger With Three
Merle Mingo, a colored product
from Enid with a euphonious cog-
nomen, came into possession of a
gallon of red liquor here Wednes-
day and trouble followed quickly.
It was in Merle's possession but a
few sweet hours before Deputy
Rutherford struck his trail. The
officer found him shortly after at
the depot where he was awaiting
■ the northbound passenger. Merle
I was all innocence when first accost-
ed by the officer, but when he saw
Wilbur .Jeffries, who had identified
him at the depot when he got the
consignment of the express agent,
he weakensd and fessed up. Three
quarts of the liquor all that remain-
ed of the gallon, was found in his
grip, covered with and old coat to
prevent the tell-tale clink and was
promptly confiscated by "Rufus"
and Merle laken up town while th< .
officer communiated with the
county attorney. After a confer-
ence with that official Mm: i v as
turned loose with instructions to I
get out of town at on •<■ and >y i
otit and he promptly I it I" t!
depot and left on N. . '•■ hi' '
happened to be a little lati
The indiscriminate idea!'fii Mion
of strangers and others to mm V
them to get consignments of liquor
promises to get ilmst uul inn ; a
with the liquor laws into serious
trouble and those who are unfam-
iliar with the law had b« tter read
the law carefully and digest i; l'iili\
before identifying anyone lor
1 boose shipment.
Sterling Garten of route 1, re
turned Saturday evening it
a few days with his father '
I Yukon and relatives at Okla-
i lioma City.
!."ii.i you want and in the best company on
earth. See me if you wish a loan.
Night of Death
Pass me by, oh thou Satan, in this cold and dismal, chilly night.
Abide thou with me, oh my Savior, help me to maintain my right.
Yes, I have a right to the "Tree of Life" and a home in Glory;
I'm promised it in the "Book of Life and in redemption s story.
Me thinks I hear my Savior calling, "Weary child why longer roam?"
And in my ransomed soul I'm gladly saying, "Lord I m coming home.
—A. L. Garten.
If You Jiave a
WE WANT TO KNOW
WHAT IT IS
Putting out good printing
is our business, and when
we say good printing we
don't mean fair, but the
best obtainable. If you
are "from Missouri" give
us a trial and we will
I Show You
The Way I
My wife started buying her Grocer-
ies of BREWER'S GROCERY. Turn
me over and see how I look now.
If you will buy Groceries of us it
will make you feel like life was
worth living for we keep everything
that moulds a man s disposition
We have just received a shipment
of Fresh Fruits and Vegetables.
Order from us and you'il be satisfied
C. H. BREWER
If you are on the
market for a residence,
a place that will make
you a nice, comfortable
home, well located
and with plenty of
J. J. LaValSey
Rear Storeroom, First
National Bank Buildiug
Apples 90c per Bushel
1 have 200 bushels of nice Wine
Sap Apples, that will keep until
spring. If you wish any of these
! apples call me up by phone. No.
2407. Better hurry. They may
not last long. B. Landaker,
Over Two Inches of Rain
Two and five-one hundredth
inches of rain fell between Monday
evening and Wednesday morning
according to the gauge at the Parks
Extra! Extra! 500 pounds
of fine 25c roasted Coffte
Limit: 3 pounds to each cus
tomer, whiie it lasts, 3 pounds
for 50c. Buy your Coffee now
at the Farmers Union Store
Carload of Cotton Seed Meal
A carload of cotton seed meal is
expected this week by the North
Gin management, and will be sold
at wholesale and retail. Get prices.
It will pay you. Remember thej
place, the NORTH GIN,
John Cox, Manager
Local Piano Tuner
For piano tuning see Warren
Brumley. Leave orders at Brewer's |
Jewelry Store. All work guaranteed j
James Rawlitigs was baptised
at special baptismal services
held at the Christian church
Tuesday aftern ion. E der Win
Fred Troyer. who has been i
working near Crescent for the
past two months, returned home
[lev. Harmon, who succeeded
Rev. O. G. Brown as pastor of
the Hennessey circuit, composed
of Harmony, Lacey and Oak
View, came up from Guthrie
Saturday, where lie is attending
the Methodist University. Rev.
Harmon had the Man ford, Ok la.,
charge previous to being assign-
I can loan MOHK MONKY on f irm
than any one doing business in the
state and I defy Mpoiiinm on
terms and rates.
Oflice Second door north of The Clipper OlUoe 14/ fit AC f > U l \ /V
on North Main Street
s pa I
Sl'lv) Work of any kind doctor was enroute himie to Llk
SALIC 'lYi horse power
e Ivigine- nearly new.
■t'u'iiI.. > apply at Clipper
in il of dental work call
A I'1 Merrill, the dentist,
Building. lCvery Tues
Elliott visited with
Mr. and Mrs. J. II
City, after attending tlx1 Chiro
practic convention at Oklahoma
A baby boy was born to M r.
and Mrs. John Porter, Tuesday
morning. Nov. 4, and has been
christened Louie May Porter.
Mr. Porter is rather undecided
whether he will assign the new
arriyal to the position of assist-
ant streat commissioner or de p-
uty city marshal.
Don't make that farm loan be-
fore seeing Mitchell & Pepin at
.V'.mlay ev ening. The ' Hennessey State Bank
' _'v: vtr -ramammmmm
. jrfj Ej m
TO TRADE—Sand farm, 120
acres, 4 room house with 2 large
closets, barn 40 x 60, grainery
one side stable other, brick cave
good well close to house, tine
water, 20 acres pasture hog
fenced, 2 acres orchard, 100
acres in cultivation (this is glade
land) balance in pasture and is
good pasture. 00 acres tilled
land lays flat and fine, 40 is a
little broken but has some tine
land and many spots black as
bottom land. 1 mile to school,
2 to church, rural route, tele-}
phone, (5 miles to railroad town,,
9 to Hennessey. Will exchahge
this for smaller tract close to
some good town. Value, $4,500
Mortgage of $1,500 that can be
assumed Want to got out of]
debt. Will trade equity. Ad-1
I dress, "Land" care Clipper. I
Wii! be given at ! 2:00 o'clock noon
And immediately afterwards there will be a
of Pure Blood-
Consisting of 50 Tried Sows and Gilts and 7 Head of Boars,
any one of which is good enough to head any herd. This is
as good a lot of individuals as ever went through a sales ring.
Everybody invited. Come and Hear Reppert Talk Hog.
A Pig will be
on Sale Day
Col. Fred Reppert
Of Decatur, Ind.
Col. J. L. Murphy,
Col. A. L. Burgess
Of Nashville, Okla.
Free Conveyance to and from Farm
M. A. Mitchell, Clerk
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The Hennessey Clipper (Hennessey, Okla.), Vol. 24, No. 26, Ed. 1 Thursday, November 6, 1913, newspaper, November 6, 1913; (https://gateway.okhistory.org/ark:/67531/metadc105890/m1/3/: accessed July 30, 2021), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.