The Chandler News. (Chandler, Okla.), Vol. 13, No. 18, Ed. 1 Thursday, January 21, 1904 Page: 1 of 10
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THE OFFICIAL PAPER OF. LINCOLN COUNTY.
*
The Chandler New,
first paper published in lincoln county. h. b. gils 1 rap editor and publisher.
CHANDLER, OKLAHOMA, JANUARY 21. 1904.
$1.00 A
w
YE .
ABOUT HOME TRADE.
' I "HE LOCAL merchant is nearly
always an earnest advocate of
trading 34 home and an opponent of
the policy which would send our
retail trade to distant department
stores. He urges in support of this
position that the foreign concern
pays no taxes here, that it does noth-
ing to support local interests and
does not contribute to the upbuilding
of the community; and that the
money sent away from home does
not come back again, while the
money that is spent with the local
dealer stays in the same vicinity and
is added to the local wealth. He
points to the fact that if trade is
kept at home the business created
gives employment to home people,
improves the home town, adds to the
taxable valuation, makes the home
merchant your friend and puts him
in a position to stand by you as the
foreign concern cannot do. All this
is true, and even more might be said.
The News has always been an ad-
vocate of keeping trade at home,
but we doubt whether the business
firms of Chandler have been as con-
sistent in their advocacy of this doc-
trine as they should. We could
name firms whose members are
always at war with the mail-order habit and who
expect the local papers to aid them in their bat-
tles who seem to think the rule should only apply
to their particular line of business. They expect
the local paper to warn its reader^ against the
canvassers of outside concerns and create distrust
of the inducements held out by catalogues, and
yet they order their stationery from a foreign
print-shop or use a rubber stamp. They expect
the local paper to refuse all outside advertising,
and yet they spend little or nothing in advertis-
ing. There is one thing to the credit of the mail-
order housae—they make one price to all and
boldly announce that and seek to place their in-
ducements before everybody. Their propositions
;^re often attractive, and if the columns of the
local paper were opened to their advertisemets
the local merchants in the same line of trade
would lose business or would have to advertise
too. Advertising is not a matter of sentiment—
it is a matter of business. If you expect people
to trade with you they have a right to know what
you have to offer. If they must journey to your
store and subject you to a cross examin-
ination in order to learn about your stock, they
probably will not do it; they will go to some
other place where more consideration is given to
their convenience and their wants bj; placing the
Announcement.
The plate for our map of Lincoln County
has arrived, at last; the contract for the*
printing has been let and, we should be
able to fill all orders in about ten days.
The map will be printed in four colors
and will be the most complete as well as
the handsomest map of the county ever
published. It is as nearly correct as rr
map of the kind can be and will be useful
for several years. People have given five
dollars for maps of the county not half so
good—we give this one away with two
years subscription to The* News—two
white dollars will do the trick.
bargains in the form of advertisements. The
merchant himself trades with the wholesale
houses that advertise for his trade, but he ex-
pects his own patrons to come to him without any
invitation. To look at the Chandler papers one
would think that some lines of business were not
represented. The papers have all been urged to
advise against giving orders for groceries to trav-
eling solicitors, yet there are but one or two gro-
cers who advertise; the local papers have turned
down propositions from buggy and implement
houses in the big cities, yet the local dealers in
those lines do not ask for trade through the local
papers ; and in nearly every other line it is the
same. No local fnerchant who declines to use
the advertising columns of the local papers can
consistently criticise the paper for giving to the out-
side merchants the privilege which the home dealer
values so little. If advertising his own business
would not benefit him, his opponent's advertising
will not benefit the rival concern. While The
News has in the past declined such advertising,
we have about concluded that this protection to
home merchants is as unnecessary as it is
unappreciated. When the preference is given the
local busines men and they decline the exclusive
right to such advertising space, they are certainly
estopped from kicking if it is sold to others.
MORE DIVERSIFIED FARMI. /.
A MAN should not be satisfied
with making his farm pay him
$10 to $20 an acre if it can be made
to yield $30 to $50. The tendency
of modern business methods, especial-
ly among the larger concerns, is to
constantly increase the return on the
investment. If this is good for banks
and railroads, why not for farmers?
Would it not be better for a man to
farm forty acres of land that would
yield him $30 per acre than to farm
eighty that would bring but $15?
The gross income would be the same
in either case, but in the former case
the investment would be less, the
taxes would be less, and the land
would be kept in a better condition,
while the net earnings would be
greater. While one of the primary
objects of the farmers' organizations
in this county is to work for better
prices for what they now raise, these
organizations can accomplish a great
amount of good for their members,
and for the fanners who are not
members, by encouraging the adop-
tion of a more diversified system of
farming. It is true that farmers do
not receive the prices they should
get for their products, and we believe
that intelligent organization can go
far toward remedying this evil condition, but the
efforts should not stop at that. In order to make
the farmer still more independent he should
study to see what other crops he may
ti -order to render him less dependent
upon cotton and the other crops the prices
of which seem to be largely controlled by
speculators. Perhaps no one thing helps the
grain speculators more than the fact that many
farmers feel that they must raise these products
and that, having grown them, they must sell them
at once, without o n:,idering the condition*)! the
market. It is all right for the farmers of this
county to raise som<' cotton, but would it not be
better for them if they would raise other products
to put on the market at various times through the
year so that the living expenses could be met
without having to sell cotton on a bad market?
And ist there any country that you know of where
a greater variety of products can be sold from
the farm than right here? Is not the farmer who
sticks to one or two or three crops neglecting his
opportunities? Would a country merchant be
wise who would stick to one line of goods when
there was not only an opportunity to sell other
lines profitably but an absolute demand for such
goods which could not be supplied? Is not the
farmer of this county in a similar position?
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Gilstrap, H. B. The Chandler News. (Chandler, Okla.), Vol. 13, No. 18, Ed. 1 Thursday, January 21, 1904, newspaper, January 21, 1904; Chandler, Oklahoma. (https://gateway.okhistory.org/ark:/67531/metadc117746/m1/1/: accessed April 25, 2024), The Gateway to Oklahoma History, https://gateway.okhistory.org; crediting Oklahoma Historical Society.